Landshark Games
- Company typePrivate
- Founded2010
- HeadquartersMidview City, Singapore
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
Landshark Games firmographics
Firmographics- Name
- Landshark Games
- Legal name
- LandShark Games Pte. Ltd.
- Website
- https://landsharkgames.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Landshark Games industry classification
Industry- Product category
- Mobile and PC Game Development
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Mobile Game Publishing & App Game Stores (BPAMAKAB)
- akta.pro secondary industry
- PC Digital Game Stores & Launchers (MPAFACAA)
Keywords
Where Landshark Games is headquartered
LocationHeadquarters
- HQ city
- Midview City
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Landshark Games business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- In-App Purchases (Zen Koi): Virtual currency (Pearls) and Collectors' Koi patterns available for purchase. Premium Collectors' Koi patterns (57+ in original, 200+ in Zen Koi 2). Boosts and pond decorations also purchasable.
- Premium Game Sales (Zen Koi Pro): One-time premium purchase with no ads and no in-app purchases. Complete solo koi breeding experience.
- Steam Game Sales (Grifford Academy): PC/console game distribution through Steam platform
- Virtual Goods Trading: Koi pattern trading between friends in-game, gifting features
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Zen Koi (Original) - Free tier with optional IAP |
| One time/ perpetual license | Pay-as-you-go | Zen Koi Pro - Premium single-player experience |
| Freemium | Pay-as-you-go | Zen Koi 2 - Full sequel with community features |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Landshark Games product offering
Product offeringCore offering
Landshark Games is a Singapore-based independent game development studio that designs, develops, and publishes casual mobile and PC games, including the Zen Koi collection/breeding series, Monster Candy puzzle game, Aviator (1930s aviation tycoon), and Grifford Academy on Steam. The studio operates a freemium model with in-app purchases and premium ad-free versions, distributing through Apple App Store, Google Play, Steam, and Facebook.
Product overview
Landshark Games is a Singapore-based mobile and PC games development studio founded in 2010. Their portfolio consists of multiple distinct game titles across different platforms: the Zen Koi series (original Zen Koi, Zen Koi 2, and premium Zen Koi Pro) are collection/breeding games featuring Asian mythology themes; Monster Candy is a puzzle game; Aviator is a 1930s aviation tycoon game; and Grifford Academy is a Steam game with user-generated content features including voice-overs and story scripts. The games operate as standalone products rather than a unified platform, with some sharing social features like gifting and friend systems across the Zen Koi titles.
Differentiator
Problem solved
Functional benefit
Brands
- Zen Koi: Original collection game featuring Koi fish breeding with gifting and friends features
- Zen Koi Pro
- Zen Koi 2
- Grifford Academy
- Monster Candy
- Aviation Tycoon (Aviator)
Products and services
- Zen Koi Original free-to-play collection game featuring koi breeding, achievements, and social trading of koi patterns with friends across 22 free and 57 premium Collectors' Koi patterns.
- Zen Koi 2 Sequel to Zen Koi featuring Dragon Realm where players can swim with dragons, My Pond customization, gifting and friends system, and over 200 premium Collectors' Koi patterns with an active community.
- Zen Koi Pro Premium standalone version of the original Zen Koi with metallic koi visuals, offline play, instant hatching, no ads, and no in-app purchases, featuring over 60 progressive koi patterns.
- Monster Candy Puzzle game combining candy aesthetics with minesweeper-style logic and deduction gameplay available on Android.
- Aviator (Aviation Tycoon) 1930s-themed aviation tycoon game where players take to the air as pilots, flying, trading, and making fortunes. Previously available on Facebook as Aviator.
- Grifford Academy Steam game featuring voice-over capabilities for in-game characters and user-generated story scripts, allowing players to create In-Game User Content.
Companies that use Landshark Games
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Landshark Games technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Landshark Games partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Singapore Games AssociationminorKim Tay Naylor, Creative Lead and co-founder, serves as an advisor to the Singapore Games Association (SGGA), the trade association for Singapore's games industry.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Landshark Games competitors and assessment
Company assessmentEmerging players
- Amanotes: Vietnamese studio/publisher focused on music-based casual mobile games. Comparable as a Southeast Asia-based indie-leaning mobile publisher operating primarily through Apple App Store and Google Play.
Direct peers
- Kairosoft: Japanese indie developer of small-scale simulation games on mobile. Similar in being a focused, modestly-sized studio shipping a back-catalogue of casual titles repeatedly on app stores globally.
- ustwo games: Independent studio known for the premium mobile title Monument Valley. Comparable as a small, design-led mobile studio shipping singular, polished titles across app stores with both paid and freemium models.
- NimbleBit: Small US-based indie studio behind casual mobile titles such as Tiny Tower and Pocket Build. Closely comparable on team size, mobile-first distribution on iOS/Android, and reliance on a niche premium/casual audience.
- Simogo: Swedish two-person indie studio behind premium mobile art-games like Year Walk and Device 6. Comparable on small team size, premium mobile pricing, and a portfolio of stylistically distinct titles rather than one mega-hit.
- Zachtronics: Former small US indie studio publishing puzzle/logic titles (e.g., Opus Magnum, SpaceChem). Comparable as a small-scale, narrative-driven puzzle developer with multi-platform indie distribution including Steam.
Broad incumbents
- DeNA: Large Japanese mobile game publisher (Monster Strike, Super Mario Run co-development). Comparable category (mobile game publisher on app stores) but at vastly larger scale and with wholly different capital structure.
- Halfbrick Studios: Established Australian mobile studio behind Fruit Ninja and Jetpack Joyride. Same broad casual-mobile category but operates at much larger scale with backing and a wider portfolio spanning IPs and platforms.
- East Side Games: Publicly listed mobile developer/publisher of casual and narrative games (Trailer Park Boys, The Office). Same casual freemium mobile space as Landshark but with significantly larger headcount and live-ops infrastructure.
Others
- Noodlecake Studios: Indie mobile game studio and publisher that ports and releases third-party titles on iOS and Android. Comparable as ecosystem player in the indie mobile space, useful as a potential publishing/distribution counterpart rather than a direct franchise rival.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Landshark Games social profiles
Digital presenceLandshark Games financial estimates
Financial estimateRevenue estimate
Valuation estimate
Landshark Games leadership team
Management profileNumber of profiles
Profiles2 records
Landshark Games funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Landshark Games M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Landshark Games
What does Landshark Games do?
Landshark Games is a Singapore-based independent game development studio that designs, develops, and publishes casual mobile and PC games, including the Zen Koi collection/breeding series, Monster Candy puzzle game, Aviator (1930s aviation tycoon), and Grifford Academy on Steam. The studio operates a freemium model with in-app purchases and premium ad-free versions, distributing through Apple App Store, Google Play, Steam, and Facebook.
Is Landshark Games a public or private company?
Landshark Games is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Landshark Games founded?
Landshark Games was founded in 2010. It employs 1 to 10 people.
Where is Landshark Games based?
Landshark Games is headquartered in Midview City, Singapore, in the Asia region.
How does Landshark Games make money?
Four revenue lines are on record. In-App Purchases (Zen Koi) is the primary driver. The others are premium Game Sales (Zen Koi Pro), steam Game Sales (Grifford Academy) and virtual Goods Trading.
Who are Landshark Games's main competitors?
Amanotes is listed as an emerging player. Direct peers are Kairosoft, ustwo games, NimbleBit, Simogo and Zachtronics. Broad incumbents are DeNA, Halfbrick Studios and East Side Games. Noodlecake Studios is listed as an others.
Does Landshark Games have an API?
No public API is recorded for Landshark Games.
What industry is Landshark Games in?
Landshark Games's product category is Mobile and PC Game Development. Its primary akta.pro industry code is BPAMAKAB, Mobile Game Publishing & App Game Stores, with a secondary code of MPAFACAA, PC Digital Game Stores & Launchers. Its SIC code is 7900.