passepartout
Passepartout is a German family-owned, second-generation full-service B2B event agency (founded 1999, ~15 staff) that plans and executes corporate anniversaries, galas, congresses, pharma events, and hybrid experiences for upper mid-market clients across Germany from five offices.
- Company typePrivate
- Founded1999
- HeadquartersMeerbusch, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What passepartout does
Passepartout (legal entity: Agentur Passepartout GmbH & Co. KG) is a German full-service B2B event agency founded in 1999 in Meerbusch by Thorsten Kalmutzke and now in its second generation of family ownership, with Tristan Kalmutzke joining the management board in 2023. The agency plans and executes corporate events end-to-end across three service pillars — Strategie & Beratung (strategy & consulting), Kreation & Konzeption (creative concept and design), and Produktion & Umsetzung (production & implementation) — and delivers a broad event-type portfolio including corporate anniversaries, galas, conferences and congresses, pharma & healthcare events, dealer and sales events, open houses, incentive travel, and digital/hybrid events. Its 'technology' is operational rather than platform-based: in-house multidisciplinary expertise across stage/set design, dramaturgy, artist booking, technical production, and participant management, supplemented by third-party event technology platforms used on behalf of clients.
The business serves primarily the upper mid-market (gehobener Mittelstand) in Germany, with a deliberate strategy of sector diversification across paints/coatings, industrial machinery, banking, retail, building materials, legal, government, steel, food production, pharma/healthcare, and professional associations. Marquee clients include Brillux, Windmöller & H\u00f6lscher, Sparkasse Duisburg, ElectronicPartner, Saint-Gobain Rigips, VDI, Allianz, Bayer, Canon, Porsche, and the Hessian Ministry of Finance, with several relationships spanning 15\u201320+ years. The agency operates from five offices (Meerbusch HQ, K\u00f6ln, D\u00fcsseldorf, Aachen, Frankfurt) and runs approximately 230 event days per year for ~250 customers, having completed 1,500+ projects since founding. Revenue is generated on a project-based professional services model via quote-based pricing determined by event scope, complexity, and production requirements, with client engagement initiated through a free introductory meeting ('kostenloses Kennenlernen'); no recurring SaaS or subscription revenue is disclosed. The company is privately held with no external investors and is structured as a GmbH & Co. KG, with Passepartout Verwaltungs GmbH as the personally liable general partner.
passepartout firmographics
Firmographics- Name
- passepartout
- Legal name
- Agentur Passepartout GmbH & Co. KG
- Website
- https://passepartout-gmbh.de
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Passepartout is a German family-owned, second-generation full-service B2B event agency (founded 1999, ~15 staff) that plans and executes corporate anniversaries, galas, congresses, pharma events, and hybrid experiences for upper mid-market clients across Germany from five offices.
- Ownership category
- akta.pro rank
passepartout industry classification
Industry- Product category
- Corporate Event Management Services
- NAICS
- Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)
Keywords
Where passepartout is headquartered
LocationHeadquarters
- HQ city
- Meerbusch
- HQ country
- Germany
- HQ region
- Europe
Offices5 records
Markets served
passepartout business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Event Planning and Production Services: Project-based professional services revenue generated from end-to-end event planning, design, and execution. Services span strategy & consulting, creation & conception, and production & delivery. Revenue is earned through client project fees, typically scoped per event or annual retainer-style engagement with key accounts. No recurring SaaS or subscription revenue model.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
passepartout product offering
Product offeringCore offering
Passepartout is a full-service B2B event agency that plans, designs, and executes corporate events end-to-end, delivering live communication experiences for the upper mid-market. Services span strategy & consulting, creative concept development (scenography, storytelling, dramaturgy), and production & implementation (venue, technical production, guest management, digital platforms, VIP hospitality). Concrete offerings include corporate anniversaries, conferences and congresses, pharma/healthcare events with regulatory compliance, gala events, digital and hybrid events, dealer and sales events, open house events, and incentive travel.
Product overview
Passepartout is a full-service event agency operating across Germany with locations in Cologne, Düsseldorf, Frankfurt, and Aachen. The company offers a comprehensive portfolio of event planning services organized into three core service areas: Strategie & Beratung (Strategy & Consulting), Kreation & Konzeption (Creative Design), and Produktion & Umsetzung (Production & Implementation). These core offerings span multiple event types including corporate anniversaries (Firmenjubiläen), conferences and congresses (Tagungen und Kongresse), pharma and healthcare events, gala events (Galaveranstaltungen), digital and hybrid events (Digitale Events), dealer and sales events (Händlerveranstaltungen), open house events (Tag der offenen Tür), and incentive travel (Incentive Reisen). The agency serves clients across Germany and internationally with a focus on the upper mid-market segment.
Differentiator
Problem solved
Functional benefit
Products and services
- Firmenjubiläen (Corporate Anniversaries)
Quantifiable outcome
- 45,000 guests attracted for a single corporate anniversary (Brillux 125th)
- +3 more outcomes
Companies that use passepartout
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
passepartout technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
passepartout partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
passepartout competitors and assessment
Company assessmentDirect peers
- Kontrapunkt: Hamburg-based full-service event and brand experience agency serving German enterprise clients. Comparable in scope, target market, and event portfolio across corporate jubilees, congresses, and galas.
- Vok Dams: Wuppertal-based full-service event agency with similar focus on corporate events, conferences, and brand experiences for enterprise clients across Germany. Directly comparable in scope, target market (gehobener Mittelstand), and creative-led delivery model.
- Insglück Gesellschaft für Markeninszenierung: Berlin- and Cologne-based brand experience agency specializing in live communication, corporate events, and brand activations. Closely comparable target market and creative-led, multidisciplinary delivery approach.
- facts and fiction: Cologne-based event and brand experience agency serving DAX-listed and upper mid-market German corporates. Direct peer with comparable service portfolio spanning corporate events, jubilees, congresses, and hybrid event formats.
- Uniplan: Cologne- and global-headquartered brand experience agency with deep enterprise client base in Germany. Comparable offering across corporate events, jubilees, conferences, and live brand experiences.
- Avantgarde Gesellschaft für Kommunikation: Stuttgart-based full-service experiential marketing and event agency serving enterprise clients across Germany. Comparable in scale and enterprise focus, with similar event/activation offerings.
Others
- Eventbrite: Event technology and ticketing platform. Not a direct competitor but adjacent ecosystem participant — represents the SaaS/event-tech layer that agencies like Passepartout could potentially integrate with or compete against in hybrid event offerings.
Broad incumbents
- Jack Morton Worldwide: Global brand experience agency with German operations (Düsseldorf). Broader portfolio and geographic reach, comparable experiential focus on corporate events, conferences, and brand activations for large enterprises.
- MCI Group: Global meetings, events, and association management group with strong German presence. Larger and broader incumbent operating across association management, congresses, and corporate events with deeper geographic reach.
Regional players
- Agentur GOLD (Goldmedia): Mid-sized German event and live-marketing agency with comparable corporate event portfolio. Operates as a regional/independent peer with similar service scope (conferences, jubilees, hybrid events).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
passepartout social profiles
Digital presencepassepartout financial estimates
Financial estimateRevenue estimate
Valuation estimate
passepartout leadership team
Management profileNumber of profiles
Profiles3 records
passepartout subsidiaries and ownership
Company hierarchySubsidiaries1 record
passepartout funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
passepartout M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about passepartout
What does passepartout do?
Passepartout is a full-service B2B event agency that plans, designs, and executes corporate events end-to-end, delivering live communication experiences for the upper mid-market. Services span strategy & consulting, creative concept development (scenography, storytelling, dramaturgy), and production & implementation (venue, technical production, guest management, digital platforms, VIP hospitality). Concrete offerings include corporate anniversaries, conferences and congresses, pharma/healthcare events with regulatory compliance, gala events, digital and hybrid events, dealer and sales events, open house events, and incentive travel.
Is passepartout a public or private company?
passepartout is a private company. It is classified as family owned and is currently operating.
When was passepartout founded?
passepartout was founded in 1999. It employs 1 to 10 people.
Where is passepartout based?
passepartout is headquartered in Meerbusch, Germany, in the Europe region.
How does passepartout make money?
One revenue line is on record: event Planning and Production Services.
Who are passepartout's main competitors?
Direct peers on record are Kontrapunkt, Vok Dams, Insglück Gesellschaft für Markeninszenierung, facts and fiction, Uniplan and Avantgarde Gesellschaft für Kommunikation. Eventbrite is listed as an others. Broad incumbents are Jack Morton Worldwide and MCI Group. Agentur GOLD (Goldmedia) is listed as a regional player.
Does passepartout have an API?
No public API is recorded for passepartout.
What industry is passepartout in?
passepartout's product category is Corporate Event Management Services. Its primary akta.pro industry code is MPAGAHAH, Incentive Travel Programs & Retreat Events (Offsites). Its NAICS code is 561920 and its SIC code is 7900.