Fast Stop Markets

What Fast Stop Markets does

Fast Stop Markets is a family-owned convenience store chain operating 21 retail locations with integrated fuel across middle and west Tennessee, including Spring Hill, Columbia, White Bluff, Dickson, Centerville, Lexington, Henderson, Clarksville, Parsons, Wildersville, and Linden. The company is a subsidiary of Highland Energy, a family-owned Tennessee holding company headquartered in Hohenwald, TN, and its primary customer base is local residents, commuters, and travelers seeking quick, clean, and friendly access to fuel and everyday merchandise.

The core product portfolio is anchored by the Fast Stop Perks loyalty program, which issues 2 points per dollar or gallon spent with non-expiring points redeemable in-store at 1 point = 1 cent or at the pump at 10 cents off per gallon per 100 points (up to $2 off per gallon, 35-gallon limit). Enrollment is supported across SMS (text-to-731-214-9872), a web portal, and a native iOS/Android app (Fast Stop Perks), while an online ordering platform (orderexperience.net) is deployed at select Columbia, TN stores. Several stores layer in higher-margin food and beverage concepts, including Mama Jane's Kitchen and Baskin-Robbins at Fast Stop #12 in Henderson.

Revenue is generated almost entirely through in-store convenience retail sales and integrated fuel sales at the pump, supplemented by gift card sales and loyalty-driven incremental traffic. Pricing is not publicly disclosed at the SKU level; loyalty program economics drive repeat frequency rather than direct subscription revenue. Marketing runs through a multi-channel mix centered on Fast Stop Perks, social media (Instagram and Facebook), SMS, and email, with community engagement mediated through the Highland Charitable Foundation (founded 2006). The company is privately held under family ownership with no disclosed funding events and no public ticker.

Name

Fast Stop Markets

Legal name

Fast Stop Markets

Website

https://faststopmarkets.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Family-owned convenience store chain operating 21 fuel-and-retail locations across middle and west Tennessee under parent Highland Energy, anchored by the Fast Stop Perks points-based loyalty program with iOS, Android, web, and SMS enrollment.

Ownership category

akta.pro rank

Product category

Convenience Stores and Fuel Retail

NAICS

Convenience Retailers (445131), Gasoline Stations with Convenience Stores (45711)

SIC

Retail-Convenience Stores (5412)

akta.pro primary industry

Forecourt Convenience Stores (Fuel-Integrated) (CRAHABAB)

akta.pro secondary industries

Fuel Stations with Convenience Retail (Forecourt C-Stores) (CRANAJAB), Traditional Convenience Stores (C-Stores) (CRAHABAA)

Keywords

• Convenience store retail
• Fuel station services
• Loyalty rewards program
• Convenience food service
• Mobile loyalty app

Headquarters

HQ city

Hohenwald

HQ country

United States

HQ region

North America

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Convenience Retail Sales: Sale of convenience goods including snacks, beverages, and general merchandise at store locations. Customers can use loyalty points to offset purchase costs.
2. Fuel Sales: Fuel sales at convenience store locations with integrated loyalty redemption at the pump. Customers can redeem points for fuel discounts up to $2 per gallon.
3. Loyalty Program Membership: Free loyalty program enrollment that drives customer retention and increased purchase frequency. Value of customer data is estimated at less than $0.01 per enrolled customer for CCPA compliance purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Fast Stop Markets operates a chain of 21+ family-owned convenience store locations across middle and west Tennessee, selling fuel, snacks, beverages, and general convenience merchandise. The company's flagship customer offering is the Fast Stop Perks points-based loyalty program, which lets customers earn 2 points per dollar or gallon and redeem them in-store (1 point = 1 cent) or at the pump (up to $2.00 off per gallon), with points that never expire. Select stores also offer prepared food (Mama Jane's Kitchen) and branded partner offerings (Baskin-Robbins), with online ordering available at select locations.

Product overview

Fast Stop Markets operates a chain of convenience stores in middle and west Tennessee, offering a unified product portfolio centered on its Fast Stop Perks loyalty program. The core offering consists of the Fast Stop Perks rewards program, which integrates with a companion mobile app for iOS and Android to enable point earning, tracking, and digital card access. Additional products include online ordering capabilities for select locations, Mama Jane's Kitchen food service at select stores, Fast Stop Gift Cards, and partner brand Baskin-Robbins ice cream at certain locations. The company is a subsidiary of Highland Energy.

Differentiator

Problem solved

Functional benefit

Brands

• Fast Stop Perks: Loyalty rewards program where customers earn points for purchases that can be redeemed for discounts on fuel and in-store items.
• Mama Jane's Kitchen

Products and services

• Fast Stop Perks Loyalty Program
• Fuel Sales Retail sale of gasoline and diesel at the fuel pumps integrated with every Fast Stop Markets convenience store location, supporting loyalty point redemption directly at the dispenser.
• Convenience Retail Merchandise Sale of convenience goods including snacks, beverages, and general everyday merchandise at all Fast Stop Markets retail locations across middle and west Tennessee, redeemable in part with Fast Stop Perks loyalty points.
• Mama Jane's Kitchen Food service concept offering prepared meals and kitchen items inside select Fast Stop Markets convenience store locations, including Fast Stop #2 in White Bluff and Fast Stop #12 in Henderson, TN.
• Fast Stop Gift Cards Gift cards available at participating Fast Stop Markets locations, redeemable for in-store convenience merchandise and fuel purchases.
• Baskin-Robbins (Partner Brand Offering) Baskin-Robbins branded ice cream and frozen desserts offered inside Fast Stop #12 in Henderson, TN, extending the store's food service and convenience offering.

Quantifiable outcome

• Points never expire - providing ongoing incentive for repeat visits
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Highland EnergycoreOthersHighland Energy is the parent company of Fast Stop Markets. It is a family-owned, Tennessee-based company headquartered in Hohenwald, TN. Fast Stop Markets operates as part of Highland Energy's portfolio of businesses.
• Highland Charitable FoundationminorOthersThe Highland Charitable Foundation was founded in 2006 and is a non-profit organization that allows Fast Stop Markets to give back to communities. The foundation raises money and puts donations to work in local communities where Fast Stop operates.
• Mama Jane's KitchenminorChannel Partner/ Reseller/ DistributorMama Jane's Kitchen is a food service concept available at select Fast Stop locations (Fast Stop #2 in White Bluff and Fast Stop #12 in Henderson). Provides prepared food options within the convenience store.
• Baskin-RobbinsminorChannel Partner/ Reseller/ DistributorBaskin-Robbins ice cream is available at Fast Stop #12 in Henderson, TN, providing frozen dessert offerings within the convenience store location.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• QuikTrip: QuikTrip is a large privately held fuel-and-convenience chain with operations across multiple states. Its format, loyalty program, and cleanliness/service positioning mirror Fast Stop's stated value proposition, making it a strong model peer.
• Casey's General Stores: Casey's is a publicly traded convenience chain with an industry-leading foodservice (kitchen-prepared pizza, donuts) and loyalty program. Its successful small-town / community-store model is highly analogous to Fast Stop's middle/west Tennessee footprint.
• 7-Eleven: 7-Eleven is the largest U.S. convenience chain with national scale, proprietary loyalty (7Rewards), and broad private-label assortment. As the dominant incumbent, it sets the competitive baseline for fuel/c-store competition in any U.S. market including Tennessee.
• Kwik Trip: Kwik Trip is a large, well-regarded Midwestern fuel-and-convenience chain with a strong foodservice and loyalty program. While not a Tennessee operator, its integrated fuel/convenience/foodservice model and loyalty-led retention strategy make it a directly relevant operating comparable.
• Sheetz: Sheetz is a large, family-controlled fuel-and-convenience chain known for made-to-order food and a strong in-house loyalty/tech stack. Its family-ownership, integrated foodservice, and tech-forward model make it a closely analogous operator to Fast Stop's ambitions.

Direct peers

• Weigel's: Weigel's is a Tennessee-based, family-owned fuel-and-convenience chain operating across the state. Its overlapping Tennessee footprint, family-ownership model, and small-format c-store-plus-fuel positioning make it one of the closest direct regional peers to Fast Stop.
• Mapco: Mapco is a fuel-and-convenience retailer with deep Tennessee and Southeast presence. It competes head-to-head with Fast Stop on the same fuel-plus-convenience proposition and overlapping regional geography, making it the closest direct comparable.
• RaceTrac: RaceTrac operates a chain of large-format, fuel-integrated convenience stores across the Southeast, including Tennessee. It competes directly on the same fuel-plus-convenience bundle, with similar private/regional positioning to Fast Stop.
• Cumberland Farms: Cumberland Farms is a regional fuel-and-convenience chain with a strong loyalty program (SmartPay) and foodservice offerings. Its mid-size regional chain profile and family/closely-held ownership make it a directly comparable operating model to Fast Stop.

Regional players

• Pilot Flying J: Pilot Flying J is a major travel-center / fuel-and-convenience operator headquartered in Tennessee (Knoxville) with a strong regional and national footprint. While its travel-center focus is adjacent, it competes for fuel and convenience dollars in Fast Stop's home geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FastStopMarkets
• Instagraminstagram.com/faststopmarkets/?utm_medium=copy_link
• Xx.com/faststopmarkets
• LinkedInlinkedin.com/company/faststop-markets

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fast Stop Markets