Peek A Boo

What Peek A Boo does

Peek A Boo 3D is a privately-held elective (non-diagnostic) prenatal ultrasound studio founded in March 2012 in Fredericksburg, Virginia. Owned and operated by Tiffaney Ballard, a Registered Radiology Technologist (ARRT) with prior Diagnostic Medical Sonographer experience at Medical Imaging of Fredericksburg, the business operates from a single studio location at 10333 Southpoint Landing Blvd with a two-person staff (the founder and her sister Jackie, who has scanned at the studio since 2014). The studio serves expectant mothers and their families across a drive-time radius covering Fredericksburg, Stafford, Spotsylvania, Quantico, and broader Northern Virginia and Southern Maryland, with marketing reach into D.C., West Virginia, North Carolina, and Pennsylvania.

The studio runs a GE Voluson E10 ultrasound system supporting 2D through 6D/Real D imaging, marketed as the first such deployment in Virginia. Its product portfolio comprises eight tiered session packages priced $65-$350 targeting different gestational stages (8-13 weeks through 33+ weeks), supplemented by add-on keepsakes including Heartbeat Buddies (recordable stuffed animals, $35), custom Heartbeat Jewelry in sterling silver, stainless steel, gold-filled, and rose gold-filled variants with 4-week custom production times, Ultra 8K Image Enhancement upgrades, and gift certificates ($25-$200). The family-friendly studio accommodates 12+ guests per session with a projection screen and offers PeekABoo Live streaming via FaceTime for remote family participation.

The business runs on a direct-to-consumer appointment-only model with no walk-ins, a $50 non-refundable deposit, and pricing as one-time fees. Marketing is conducted through six social media channels (Facebook, Instagram, YouTube, TikTok, Pinterest, Twitter), an email newsletter, and a Wix-hosted website. The studio claims 40,000+ mothers served since 2012, 300+ reviews, and a self-reported 99.9% gender determination accuracy starting at 13 weeks. There is no external funding, no parent company, no public revenue disclosure, and no AI/ML component to the offering; the business is a service operation augmented by commercial imaging hardware and basic vendor image-processing features.

Name

Peek A Boo

Legal name

Peek A Boo 3D

Website

https://peek3d.com

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Peek A Boo 3D is a privately-held, single-location elective prenatal ultrasound studio in Fredericksburg, Virginia, serving expectant mothers and families with tiered 2D-6D/Real D imaging packages and keepsake products such as heartbeat jewelry and recordable stuffed animals.

Ownership category

akta.pro rank

Product category

Elective Prenatal Ultrasound Services

NAICS

Diagnostic Imaging Centers (621512)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Prenatal & Maternal-Fetal Diagnostic Imaging Centers (HLAFAKAL)

akta.pro secondary industries

Ultrasound & Echography Systems (HLAHABAD), Maternal, Fetal & Neonatal Monitoring (CTG, Infant Wearables) (HLAHACAF)

Keywords

• Prenatal ultrasound services
• 3D 4D 5D ultrasound imaging
• Fetal keepsake products
• Gender determination ultrasound
• Elective ultrasound studio

Headquarters

HQ city

Fredericksburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Ultrasound Session Packages: One-time fee elective ultrasound sessions with multiple tiered packages ranging from early peek ($65) to VIP package ($350). Packages include varying session lengths, image formats, prints, and add-on entitlements.
2. Heartbeat Buddy Records: Recordable stuffed animal keepsakes ($35 add-on) that store the baby's heartbeat sound for lifelong playback.
3. Heartbeat Jewelry: Custom jewelry pieces featuring the baby's heartbeat waveform including rings, necklaces, bracelets, and charms. Available in sterling silver, stainless steel, gold-filled, and rose-gold filled. 4-week custom production time.
4. Gift Certificates: Prepaid gift certificates available in $25, $50, $100, $150, $200 denominations and custom amounts for gifting.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Peek A Boo 3D operates a single-location elective ultrasound studio in Fredericksburg, Virginia, offering non-diagnostic prenatal imaging packages ranging from 2D early pregnancy confirmation to 6D/Real D bonding sessions. The studio uses the GE Voluson E10 ultrasound system and provides tiered service packages ($65–$350), bundled keepsake add-ons (Heartbeat Buddies stuffed animals, custom Heartbeat Jewelry), and live video streaming for remote family participation.

Product overview

Peek A Boo operates as a single-location elective ultrasound studio offering a tiered portfolio of imaging services and related products. The core offering centers on multi-dimensional prenatal ultrasound packages (2D through 6D/Real D) ranging from early pregnancy confirmation ($65 Early Peek) to premium bonding experiences ($350 VIP Package). The studio utilizes GE Voluson E10 technology. The product line is structured as a platform of service packages supplemented by add-on keepsake products including Heartbeat Buddies (recordable stuffed animals), Heartbeat Jewelry (custom waveform jewelry), and Gift Certificates. Ultra 8K Image Enhancement is offered as a premium add-on to the 6D imaging for enhanced photo quality.

Differentiator

Problem solved

Functional benefit

Brands

• Heartbeat Buddies: Recordable stuffed animal keepsakes that capture and playback the baby's heartbeat recording. Available as an add-on to any package for $35.
• Heartbeat Jewelry
• PeekABoo Live

Products and services

• 2D/3D/4D/5D/6D/Real D Prenatal Ultrasound Imaging Tiered, non-diagnostic prenatal ultrasound service packages using the GE Voluson E10 system, offered to expectant mothers and families for bonding, gender determination, and keepsake imaging across all stages of pregnancy (8–40 weeks).
• Heartbeat Buddies Recordable stuffed animal keepsakes ($35 add-on) that capture and play back the baby's ultrasound heartbeat sound for lifelong playback. Sold as a standalone gift or as a bundle with select ultrasound packages.
• Heartbeat Jewelry Custom jewelry pieces (rings, necklaces, bracelets, charms, dog tags) featuring the baby's heartbeat waveform, available in sterling silver, stainless steel, gold-filled, and rose-gold filled materials with approximately 4-week custom production time.
• Ultra 8K Image Enhancement Premium image enhancement add-on that transforms standard ultrasound images using Ultra Real D technology to deliver ultra-realistic, higher-clarity output.
• Gift Certificates

Quantifiable outcome

• 40,000+ mothers served since 2012
• +2 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Womb Music / Womb Beats: Niche direct-to-consumer brands selling recordable fetal heartbeat stuffed animals and jewelry. Adjacent offering to Peek A Boo's Heartbeat Buddies and Heartbeat Jewelry add-on product lines.

Direct peers

• First Peek Ultrasound: US elective ultrasound studio offering 3D/4D/HD Live keepsake scans and early gender determination. Closely comparable in service category, package structure, and expectant-mother target market.
• Sneak Peek Ultrasound: Multi-location elective ultrasound studio in the US offering 3D/4D/HD keepsake sessions and gender determination. Comparable in elective, appointment-based model targeting expectant mothers with add-on keepsake options.
• 4D Baby: Specialty elective ultrasound studio offering 3D/4D/HD imaging and gender determination. Comparable in technology stack (GE-equivalent 4D platforms) and elective booking model.
• Window to the Womb: UK-based elective ultrasound studio chain offering 2D/3D/4D keepsake scans and gender determination. Direct comparable in elective, non-diagnostic prenatal imaging with a tiered package model and add-on keepsake products.
• Baby Bump Ultrasound: Independent elective ultrasound studio offering 3D/4D/HD Live keepsake sessions. Comparable in appointment-only, expectant-mother-focused service delivery and tiered package pricing.
• Hello Baby 3D/4D Ultrasound: Independent elective ultrasound studios offering 3D/4D keepsake sessions, gender determination, and heartbeat keepsakes. Directly comparable consumer offering and packaging tiering.
• Tiny Tushies 3D/4D Ultrasound: Elective ultrasound studio offering 3D/4D/HD Live sessions with keepsake packages. Comparable in product line, customer segment (expectant families), and add-on keepsake structure.

Broad incumbents

• OB-GYN Practices with Elective Ultrasound Add-Ons: Established OB-GYN clinics offering elective 3D/4D ultrasound as an optional add-on to medical prenatal care. Overlap in product (premium prenatal imaging) but differentiated by clinical-vs-elective positioning and reimbursement model.
• GE HealthCare (Voluson): Manufacturer of the Voluson E10 ultrasound platform used by Peek A Boo. Not a direct competitor, but the supplier of the core technology and a broader incumbent in medical imaging equipment for prenatal/obstetric use.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/peekaboo3d
• YouTubeyoutube.com/channel/UCZYR9YEm_reth1jJDvi8skA?view_as=subscriber
• Facebookfacebook.com/peekaboo3d
• Instagraminstagram.com/peekaboo3d
• Pinterestpinterest.com/peekaboo3d
• TikToktiktok.com/@peekaboo3d

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peek A Boo