Dressage4Kids

What Dressage4Kids does

Dressage4Kids, Inc. is a Bedford, New York-based 501(c)(3) non-profit organization founded in 1999 by Olympian Lendon Gray that provides educational and competitive opportunities for youth equestrian riders and the adults who support them. The organization serves riders ages 4 through 25 (including FEI Pony, Junior, Young Rider, and Para Equestrian divisions) across the United States and Canada through an integrated portfolio of programs: the flagship annual Youth Dressage Festival held at Horse Park of New Jersey (with subsidiary Midwest and Atlanta festivals), the TEAM (Training, Education And Mentoring) clinic network, Summer and Winter Intensive Training Programs in Wellington FL, Unmounted Programs (D4K UP) covering horsemanship and stable management, Training4Teaching for instructor development, a Business Assist (BA) Program for alumni professionals, an ACT (Advocacy, Community, Team) Program, a Horse Donation Program that has placed 100+ horses, and a scholarship portfolio that has distributed over $500,000 since inception. The organization makes money through a non-profit revenue mix of individual donations (tiers $25-$1,000 with monthly recurring option), corporate sponsorships (anchored by the Kundrun family as 2026 presenting sponsors), and program/registration fees for clinics, intensives, and festival entries processed via the dressage4kids.org website. There is no proprietary technology platform; the organization relies on a content website, a YouTube channel, social media (Facebook, Instagram), monthly email newsletters, Zoom for virtual programming, and Strider for digital waivers. Distribution is event-driven and community-led, with operations delivered through in-person clinics and festivals at partner equestrian venues plus virtual sessions that extend reach nationally and internationally.

Name

Dressage4Kids

Legal name

Dressage4Kids, Inc.

Website

https://dressage4kids.org

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Dressage4Kids is a 501(c)(3) non-profit founded in 1999 by Olympian Lendon Gray that provides educational and competitive dressage programs, scholarships, and community events for youth riders ages 4-25 across the US and Canada.

Ownership category

akta.pro rank

Product category

Youth Equestrian Education

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sport/Show Horse Training & Performance Programs (AFAEAGAF)

akta.pro secondary industries

Outdoor Education & Adventure Programs (School-Run) (EDAJAJAJ), Youth Adventure Camps & Summer Programs (THAAAOAB)

Keywords

• Youth equestrian education
• Dressage training programs
• Equestrian scholarships
• Youth sports training
• Equestrian competition programs

Headquarters

HQ city

Bedford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Donations and Contributions: Tax-deductible donations from individuals supporting youth equestrian education. Donation options range from $25 to $1,000 with options for other amounts.
2. Corporate Sponsorships: Sponsorship programs including presenting sponsors (Kundrun), general sponsors, and festival-specific sponsors supporting various programs and events.
3. Program Fees: Registration and participation fees for various programs including TEAM clinics, Training4Teaching, SIT, WIT, UP, Scholarships, Youth Dressage Festival, and general payments. Credit card processing available with optional transaction fee coverage.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Dressage4Kids delivers educational and competitive dressage programs for youth riders ages 4-25, including mounted clinics, intensive training programs, a flagship annual Youth Dressage Festival, unmounted educational seminars, instructor training, professional development, scholarships, and a horse donation program. The organization operates as a 501(c)(3) non-profit funded by donations, sponsorships, and program registration fees.

Product overview

Dressage4Kids is a non-profit 501(c)(3) organization providing educational and competitive opportunities for youth riders and the adults who support them. The organization operates a portfolio of interconnected programs centered around dressage equestrian education: the flagship Youth Dressage Festival competition, the TEAM (Training, Education And Mentoring) Program organizing clinics nationwide, Summer and Winter Intensive Training Programs, D4K Unmounted Programs for educational events, Training4Teaching for instructor development, Business Assist Program for professionals, ACT Program for community advocacy, Horse Donation Program, and various scholarship programs. Together these programs have disbursed over $500,000 in scholarships since inception and serve riders ages 4 through 25.

Differentiator

Problem solved

Functional benefit

Brands

• D4K ACT Program: Advocacy, Community, Team Program - a unique opportunity for youth dressage riders to give back to various equestrian communities.
• D4K BA Program
• TEAM Program
• Training4Teaching
• D4K SIT
• D4K WIT
• D4K UP
• D4K YDF

Products and services

• Youth Dressage Festival (YDF) The flagship annual dressage competition event offering individual and team competition for riders ages 4 through 25, featuring three-phased championships including written test, dressage test, and equitation ride. For youth dressage riders and their families across the US and Canada.
• TEAM (Training, Education And Mentoring) Program A program for dedicated young dressage riders ages 25 and under that organizes clinics throughout the US and Canada to help educate and develop youth riders, including Horsemastership Clinics. Supported by the Kundrun TEAM Program presenting sponsorship.
• Summer Intensive Training Program (SIT) An intensive program for aspiring young riders committed to achieving excellence, featuring full schedules of fitness, theory, tests, riding lessons, and lectures on pertinent subjects. Held at Hampton Green Farm and other partner venues.
• Winter Intensive Training Program (WIT) Annual intensive training program conducted in Wellington, FL from January to March, providing youth riders opportunities for consistent and extensive training in riding, horse care, theory, and competition skills.
• D4K Unmounted Programs (D4K UP) Educational events for riders of all ages, levels, and disciplines; parents; trainers; and judges, covering topics such as horse management, horse health, stable management, riding skills, rider fitness, mental toughness, coaching, and marketing. Includes both in-person events and virtual Zoom-based sessions.
• Training4Teaching (T4T) A program helping professionals in HOW to teach dressage, covering topics such as different learning styles, sports psychology, teaching vs. coaching, strategies for teaching juniors and adults, and the power of analogies in instruction. Includes Classroom Seminar Series and ongoing education scholarships for instructors.
• D4K Business Assist (BA) Program An innovative initiative designed to support D4K participants who have become equestrian professionals in building financially sustainable and personally fulfilling businesses.
• D4K ACT (Advocacy, Community, Team) Program A program providing youth dressage riders the opportunity to give back to various equestrian communities, building on D4K's strong foundation and strengthening bonds within the equestrian community.
• Horse Donation Program Program that matches donated horses with riders who agree to keep the horse forever, having placed over 100 horses and ponies since inception.
• Scholarships Extensive scholarship and professional development programs assisting youth and young adult riders to enhance horsemanship skills and competition experience. Has given over $500,000 in scholarship money since inception. Includes Christian Kennedy Memorial Fund Scholarships, Courtney's Quest Scholarships, Lendon Gray Scholarships, and others.

Quantifiable outcome

• Over $500,000 in scholarships distributed since inception
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

13 partnerships are on record, tiered flagship, core and supporting.

• Fritz and Claudine KundrunflagshipGTM or Marketing Partner · 1 January 2026Fritz and Claudine Kundrun serve as the 2026 Presenting Sponsors of the Kundrun TEAM Program. Their sponsorship supports TEAM clinics throughout the year, enabling youth riders to access professional training and mentorship.
• Discover DressagecoreGTM or Marketing PartnerCorporate sponsor supporting Dressage4Kids programs and initiatives.
• Dressage at DevoncoreGTM or Marketing PartnerMajor equestrian competition and show sponsor that supports youth dressage initiatives.
• GumBitscoreGTM or Marketing PartnerEquestrian product brand sponsoring Dressage4Kids programs.
• Hampton Green FarmcoreStrategic or Co-development PartnerHosts Summer Intensive Training Program and Youth Dressage Festival Midwest. Owned by the Kundrun family, providing premier equestrian facilities for D4K programs.
• RidelycoreGTM or Marketing PartnerEquestrian training app partnership providing 30% discount on RidelyPRO subscription for D4K participants. Features Lendon Gray and other top dressage riders in the platform's video library.
• Stillpoint FarmsupportingGTM or Marketing PartnerEquestrian facility sponsor supporting Dressage4Kids programs.
• New England Dressage Association (NEDA)coreStrategic or Co-development PartnerRegional dressage association partner for educational events including NEDA Symposiums where D4K hosts Meet & Greets with international riders.
• STRIDERsupportingTechnology or IntegrationProvides e-signature platform (Strider) for Dressage4Kids waivers and release forms, enabling digital program registration.
• USDF (United States Dressage Federation)coreStrategic or Co-development PartnerNational dressage federation providing educational support and partnership on instructor certification programs and Taste of the L Education Program.
• Horse Park of New JerseyflagshipStrategic or Co-development PartnerHost venue for the annual Lendon's Youth Dressage Festival, providing premier equestrian facilities for the flagship D4K competition.
• Tufts Equine CentersupportingStrategic or Co-development PartnerCummings School of Veterinary Medicine at Tufts University hosts D4K Unmounted Program educational events including Open House with lectures, presentations, and hands-on activities at the large animal hospital.
• Competitor TentsupportingGTM or Marketing PartnerEvent services partnership providing support at competitions and events.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Others

• Hampton Green Farm: A premier equestrian facility owned by the Kundrun family that hosts Dressage4Kids' Summer Intensive Training Program and Youth Dressage Festival Midwest. Functions as a venue partner and ecosystem participant rather than a direct competitor.

Emerging players

• Intercollegiate Dressage Association: An emerging player organizing collegiate dressage competition and educational pathways for university-age riders. Comparable target demographic (young riders) and educational mission, representing a natural downstream complement to Dressage4Kids' youth programming.
• Young Riders Academy (European): A European program supporting talented young dressage riders with training and mentorship. Comparable in serving youth dressage riders with intensive training and educational programming, functioning as a regional/emerging counterpart in the European market.

Broad incumbents

• United States Eventing Association (USEA): The national organization for the equestrian sport of eventing, providing youth programs, education, and competition pathways. Comparable in offering a non-profit umbrella for youth equestrian development and education, though operating in a different discipline.
• United States Dressage Federation (USDF): The national governing body for dressage in the US, offering education programs, instructor certification, and competition pathways. A broader incumbent with overlapping educational programming (e.g., USDF instructor certification, Taste of the L, education grants) and an active partner of Dressage4Kids.
• EQUUS Foundation: A national non-profit dedicated to equine welfare and connecting horses with people in need. Adjacent in mission (supporting horse-human partnerships) and operates as a funding non-profit in the equestrian space, providing grants analogous to Dressage4Kids' scholarship distribution model.

Direct peers

• The Pony Club: A non-profit youth equestrian education organization offering mounted and unmounted instruction, certifications, and competitive opportunities across multiple disciplines. Directly comparable business model (educational non-profit serving youth riders) and analogous programming structure to Dressage4Kids, though broader in equestrian discipline scope.
• The Dressage Foundation: A non-profit dedicated to supporting dressage education by providing grants and funding to riders, instructors, and youth programs. Directly comparable as a funding-focused non-profit in the dressage education space and an actual partner of Dressage4Kids (per CRM data).

Regional players

• California Dressage Society: A regional dressage organization providing education, competitions, and youth programs across California. Comparable as a regional non-profit offering dressage education and competition pathways for youth riders, serving a different geography than Dressage4Kids.
• New England Dressage Association (NEDA): A regional dressage association serving the New England area with educational events, symposia, and competitions. Operates in a similar space with comparable educational programming, and is an active partner of Dressage4Kids for NEDA Symposiums and Meet & Greets.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCbJnr1rcQwfvA2aR2f73RnA
• Facebookfacebook.com/profile.php?id=100063620316927
• Instagraminstagram.com/witd4k
• Xx.com/dressage4kids

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dressage4Kids