MAGNWALL

What MAGNWALL does

MAGNWALL (legal entity: MagnWall GmbH, headquartered in Weinstadt, Germany) is a manufacturer of a patented, electrified, grid-free retail display system that allows accessories such as shelves, lighting, monitors, and mannequins to be positioned anywhere on a wall surface without tools, cables, or fixed rasters. The platform combines proprietary magnetic wall panels, a wireless power connector ('Konnektor'), and a smartphone/tablet application for remote control and campaign performance analytics. The company was founded around 2018, holds at least two registered patents covering its magnetic positioning and wireless electrification technology, and operates with a small team (1-10 employees). Named end-customers span fashion boutiques (moreJADES, Daniel Thiel, Horst Wanschura, Modissa, Mode am Markt), beauty retail (Maria Galland, UNIQUE by baslerbeauty), eyewear (RAEN), department stores (Breuninger), and hospitality (Frank & Gabi Bistro).

The underlying technology stack is built on integrated third-party capabilities: permanent magnets from Brugger Magnet, flexible printed circuits and industrialization from Mektec Europe (a Nippon Mektron subsidiary), IoT and cloud software from Smartdings, and sensor components from Metallux AG. The MAGNWALL App provides remote accessory control and campaign analytics. Awards validating the technology include the Red Dot 'Best Product Design 2021' (Freestanding module), the German Innovation Award 2021 in 'Best Retail & Trade Solution,' the Iconic Award 2021, the Top Retail Tech Startups Award 2021, the EuroShop 2020 Trenderscout selection, and the Innovationspreis Architektur & Präsentation 2020.

MAGNWALL generates revenue through four streams: (1) hardware sales of proprietary modular components (Freestanding Walls, Shelves, Mobile Lights, Eye-Catchers, Wireless Screens, Mannequins, System Components); (2) recurring software/app subscriptions for device management and analytics; (3) international license-partner royalties (UAE, Colombia); and (4) project-based professional services for installation. Distribution is hybrid — direct enterprise sales for major brand projects combined with a network of exclusive regional distributors covering Switzerland (Richnerstutz AG), UK (Service Graphics/Paragon Group, Brownings), Austria (Tripp/Procedes Group), Italy (Henoto), USA/India (Duggal Visual Solutions), UAE (Implicit Insights), and Colombia (MindMetriks). Pricing is quote-based with no publicly disclosed tiers; the model targets B2B retail, exhibition, gallery, and smart-home applications.

Name

MAGNWALL

Legal name

MagnWall GmbH

Website

https://magnwall.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

MAGNWALL (MagnWall GmbH) is a German manufacturer of a patented magnetic and electrified retail display system enabling tool-free, cable-free positioning of shelves, lighting, screens, and accessories for retail brands, boutiques, galleries, exhibitions, and smart-home applications, sold via exclusive international distributors.

Ownership category

akta.pro rank

Product category

Retail display systems

NAICS

Current-Carrying Wiring Device Manufacturing (335931), Communication and Energy Wire and Cable Manufacturing (33592)

SIC

Electronic Components & Accessories (3670), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Smart Home Installation Kits & Bundles Retail (CRACAGAL)

Keywords

• Magnetic retail display
• Electrified shop fitting
• Wireless power merchandising
• Modular exhibition walls
• Flexible point of sale

Headquarters

HQ city

Weinstadt-endersbach

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Hardware Sales (Retail Display System): MAGNWALL generates revenue through the sale of its proprietary modular display hardware including Freestanding Walls, Shelves, System Components, Mobile Lights, Eye-Catchers, Wireless Screens, and Mannequins. Sales are directed through B2B channels including direct enterprise sales and exclusive distributor partnerships across Europe, US, India, UAE, and Colombia.
2. Software Subscriptions & App Access: The MAGNWALL App enables remote control and management of displays and analytics. The company derives recurring software revenue from app-based device management and campaign performance analytics features.
3. License Partner Model: MAGNWALL operates an international licensing partner model where regional distributors and license partners are granted rights to distribute, install, and implement the MAGNWALL system. This generates licensing and royalty revenue streams.
4. Professional Services: Initial installation is performed by MAGNWALL experts, and the company offers project-based consultation and implementation services for major brands and retail chains, contributing to professional services revenue.

Go-to-market motion2 records

Distribution channels12 records

Marketing channels7 records

Core offering

MAGNWALL sells a patented modular display system made up of electrified magnetic wall panels and a range of accessories (shelves, LED shelves, mobile lights, eye-catchers, wireless screens, mannequins, freestanding modules) that attach without tools, cables, or fixed grids. The system is delivered with a smartphone/tablet app for remote control and campaign analytics, and is sold primarily to enterprise retail brands, retailers, galleries, and exhibition builders.

Product overview

MAGNWALL is a modular retail display platform consisting of proprietary magnetic wall panels and a range of compatible accessories including Freestanding Walls & Flooring, Shelves (LED and standard), Mobile Lights, Eye-Catchers, Wireless Screens, and Mannequins. The system enables retailers to position and electrify displays without cables, grids, or screws using built-in special magnets. Control and analytics are provided through the MAGNWALL App, which enables remote management of connected accessories. The system supports both permanent wall installations and mobile freestanding configurations.

Differentiator

Problem solved

Functional benefit

Products and services

• Freestanding Walls & Flooring Freestanding wall modules and flooring elements that enable flexible placement of displays in retail spaces without permanent installation, featuring magnetic mounting and optional castors for mobility, for enterprise retailers and exhibition builders.
• Shelves (incl. Slim LED Shelves) Magnetic shelving units that can be positioned freely on MAGNWALL panels, including illuminated LED shelves for product display without visible cables, designed for retail product presentation.
• Adaptive Collection & Fixtures Flexible display fixtures and adaptive collection elements that can be repositioned without tools, enabling quick store layout changes for retailers.
• MAGNWALL System Components (Panels) Base MAGNWALL panel system with built-in special magnets enabling tool-free, wireless positioning of accessories without screws, grids, or cables, forming the foundation of the platform.
• Mobile Lights Portable lighting solutions that can be magnetically attached anywhere on the MAGNWALL system, providing illumination without wired power connections.
• Eye-Catchers Attention-drawing display elements and props that can be magnetically positioned and electrified to create visual focal points in retail environments.
• Wireless Screens Display screens that can be placed anywhere on MAGNWALL without power cables, powered wirelessly through the MAGNWALL connector system.
• Mannequins Display mannequins compatible with the MAGNWALL magnetic mounting system for flexible fashion retail presentations.
• MAGNWALL App Smartphone and tablet application for remote control and management of MAGNWALL accessories, TVs, tablets, and lights, with analytics for campaign performance evaluation.
• MAGNWALL Interchangeable Fabric Banners Interchangeable fabric banners that can be quickly swapped to give MAGNWALL installations a new look, supporting rapid campaign refreshes without equipment replacement.

Quantifiable outcome

• RAEN reported multiplying sales through illuminated visibility and improved customer guidance at point of sale using MAGNWALL Shop-in-Shop system
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

13 partnerships are on record, tiered core and strategic.

• Richnerstutz AGcoreChannel Partner/ Reseller/ DistributorRichnerstutz AG is one of Switzerland's most established shop fitting, event, and trade show construction companies with over 140 employees. It is the exclusive MAGNWALL distributor in Switzerland, handling local sales and implementation. Successfully completed projects including the Modissa brand wall installation in Zurich.
• Service GraphicscoreChannel Partner/ Reseller/ DistributorService Graphics is Britain's largest provider of visual communication solutions and part of the Paragon Group (€1.2 billion turnover). It is the exclusive MAGNWALL distributor in Great Britain. Announced as the dedicated UK supplier of MAGNWALL, enabling retailers and exhibitors to present brands more effectively and cost-efficiently.
• Tripp (Procedes Group)coreChannel Partner/ Reseller/ DistributorTripp is a member of the Procedes Group and provides exceptional results in exhibition, trade show, and shop fitting construction. It is the exclusive MAGNWALL distributor in Austria, offering wall and ceiling systems, banners, large-format prints, graphic frames, and textile elements.
• Duggal Visual SolutionscoreChannel Partner/ Reseller/ DistributorDuggal Visual Solutions is based in Brooklyn Navy Yard, New York, and serves as the exclusive MAGNWALL distributor in the USA and India. It provides visual communication and display solutions for retailers and brands across North America and India.
• BrowningscoreChannel Partner/ Reseller/ DistributorBrownings is based in Hull, East Yorkshire, UK, and is listed as the exclusive MAGNWALL distributor in the UK market.
• Henoto S.p.AcoreChannel Partner/ Reseller/ DistributorHenoto S.p.A is based in Piove di Sacco (PD), Italy, and serves as the exclusive MAGNWALL distributor in Italy, offering visual communication and display solutions.
• Panzer Shopconcept GmbH & Co. KGcoreChannel Partner/ Reseller/ DistributorPanzer Shopconcept is based in Erbendorf, Germany, and serves as a sales partner for the German market, providing shop concept solutions.
• Implicit Insights Strategic Technologies LtdcoreChannel Partner/ Reseller/ DistributorListed as a MAGNWALL license partner based in Dubai, UAE (Innovation Hub 2, International Financial Center). Serves the Middle East market.
• MindMetrikscoreChannel Partner/ Reseller/ DistributorListed as a MAGNWALL license partner based in Bogotá, Colombia (Cl. 95 #14-45 Piso 8). Serves the Colombian and Latin American market.
• SmartdingsstrategicTechnology or IntegrationSmartdings develops IoT solutions and conceives individual software using proven standard components, frameworks, and cloud solutions. It supports MAGNWALL with smart product solutions, advising and supporting to find the best solution for connected smart products, with the product and end-user always at the center.
• Brugger Magnet GmbHstrategicTechnology or IntegrationBrugger is a leading manufacturer of permanent-magnetic assemblies since 1963. Located in Hardt, Germany, it offers everything from magnetic technology to plastic engineering and metal processing under one roof. Develops and manufactures magnets specifically for MAGNWALL's magnetic positioning system, producing several million magnetic systems per year 'Made in Germany'.
• ThammstrategicImplementation/ SI/ Consulting PartnerThamm is a full-service provider for special moments in trade fair, point of sale, and interior architecture in Germany. Offers holistic solutions from idea development through production to on-site installation. Partner for complex MAGNWALL installations.
• Mektec Europe GmbHstrategicTechnology or IntegrationSubsidiary of Nippon Mektron (world leader in flexible printed circuit boards), with locations in Germany, Hungary, and Czech Republic and approximately 1,200 employees. Supports MAGNWALL from the first idea, during development, prototype creation, through industrialization, combining local know-how with global design and production standards.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Trion Industries: US manufacturer of retail display hardware, fixtures, and shopfitting components. Comparable because both supply branded retail display hardware sold through distribution channels into enterprise retailers; Trion is the broader incumbent fixtures side while MAGNWALL differentiates on wireless electrification and magnetic positioning.
• OPTO International: US-headquartered retail display fixtures and shop-in-shop solution provider serving brands and retailers globally. Directly comparable as both design and manufacture flexible retail display systems (shelving, lighting, fixtures) for shop-in-shop and store-within-a-store concepts — the same use case MAGNWALL addresses.
• SES-imagotag: World leader in electronic shelf labels (ESL) and IoT for physical retail, listed on Euronext. Comparable because both bring digital/IoT-enabled infrastructure into the retail point-of-sale and sell through enterprise retail channels; SES focuses on pricing/label data while MAGNWALL focuses on electrified physical display.

Broad incumbents

• Vitra: Swiss premium furniture and interior design manufacturer with retail shop-fitting offerings. Comparable because both operate in the premium design-led retail fixture/interior space with strong brand recognition, but Vitra is much broader and established.
• USM: Swiss modular furniture and display systems maker (the iconic USM Haller system). Comparable because both sell modular, reconfigurable, design-led display/fixture systems to premium retail, galleries, and offices; USM operates at much larger scale and serves as the broader incumbent in modular premium display.
• Steelcase: Global workplace and architectural products company with retail-adjacent display solutions and modular room systems. Comparable as both sell reconfigurable, design-grade display/fixture systems, though Steelcase is much larger and workplace-focused while MAGNWALL is retail-focused.
• Zumtobel Group: Austrian professional lighting and connected lighting solutions company serving retail, exhibitions, and galleries. Comparable because both supply electrified, app-controlled illumination systems for retail display and exhibition applications, though Zumtobel is a much larger incumbent lighting specialist.
• Signify (Philips Lighting): Global lighting leader with strong retail, IoT, and connected lighting offerings. Comparable as both sell connected/IoT-enabled lighting for retail display and smart spaces; Signify is a broad incumbent while MAGNWALL is a niche electrified-surface specialist.

Others

• Modissa: Swiss women's fashion department store in Zurich and a documented MAGNWALL end-customer. Relevant as a downstream customer reference for the premium retail display use case MAGNWALL serves, rather than a direct competitor.
• Richnerstutz AG: Swiss shop fitting, event, and exhibition construction company (140+ employees). Listed as MAGNWALL's exclusive Swiss distributor — relevant as a channel/commercial peer for understanding local retail-display delivery economics, rather than a technology competitor.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/magnwall
• Facebookfacebook.com/magnwall

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAGNWALL