Sadler Hayes Associates

What Sadler Hayes Associates does

Sadler Hayes Associates, Inc. is an independent insurance brokerage founded in 1975 and headquartered at 64 Rolling Ridge Road, New City, New York. The firm is operated as a sole-practitioner agency by principal J. Sadler Hayes, II, who has been licensed and practicing in New York, New Jersey, and Connecticut for over 50 years. The company distributes life, health, Medicare, dental, vision, long-term care, travel, and pet insurance products through carrier partnerships with AARP/United HealthCare, Globe Life, Mutual of Omaha, Spirit Dental, Delta Dental, VSP, Careington, MPB Health (Zion HealthShare), and others. It also operates the Think LegacyLife sub-brand, which offers charitable gift planning through life insurance.

The company's product portfolio spans Medicare Supplement, Medicare Advantage, Part D prescription drug plans, term life insurance, simplified issue whole life for final expense, long-term care coverage, critical illness insurance, dental and vision plans, medical cost sharing alternatives, travel insurance, pet insurance, and free will creation through FreeWill.com. Technically, the firm is not technology-driven; it relies on carrier-hosted quote tools, a Calendly scheduling integration, online calculators for premium estimation, and standard website infrastructure for lead generation. There is no proprietary technology platform, no mobile application, and no API or integration surface.

Sadler Hayes Associates generates revenue through insurance commissions earned from carriers when policies are placed, structured as transaction-fee revenue on each sale. The go-to-market is sales-led, relying on direct one-on-one consultations, online quote tools, website content marketing, and social media presence to engage prospects across the NY/NJ/CT tri-state market. Customer segments include seniors seeking Medicare products, individuals and families seeking life and supplemental coverage, and small to mid-sized employers building employee benefit programs. The firm is privately held with no institutional investors, no funding rounds, and no public financial disclosures.

Name

Sadler Hayes Associates

Legal name

Sadler Hayes Associates, Inc.

Website

https://sadlerhayesassociates.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

Sadler Hayes Associates is a privately held independent insurance brokerage in New City, NY, operated by principal J. Sadler Hayes, II. The firm distributes Medicare, life, dental, vision, and health insurance products to individuals, families, and employers across New York, New Jersey, and Connecticut.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH)

akta.pro secondary industries

Individual Health Insurance Brokerage & Distribution (FSAIAEAL), Vision Insurance (FSAIAHAB), Individual Dental Insurance (FSAIAEAE), Vision Discount Plans (Non-Insurance) (FSAIAHAE)

Keywords

• Independent insurance brokerage
• Life insurance agency
• Medicare plan guidance
• Dental and vision coverage
• Employee benefits advisory

Headquarters

HQ city

New City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Commissions: As an independent insurance agent/broker, Sadler Hayes Associates earns commissions from insurance carriers when policies are sold and placed. Revenue is generated through commissions on life insurance, health insurance, Medicare plans, dental/vision coverage, and other insurance products offered through their carrier partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Sadler Hayes Associates is an independent insurance agency and brokerage that sells life, health, Medicare, dental, vision, long-term care, travel, and pet insurance products to individuals, families, and employer groups in New York, New Jersey, and Connecticut. The firm operates as a multi-carrier broker, earning commissions from carrier partners while representing the customer rather than any single insurer, and also offers charitable gift planning through life insurance under the Think LegacyLife sub-brand.

Product overview

Sadler Hayes Associates is an independent insurance agency/brokerage offering a comprehensive portfolio of insurance products and services. The core offerings include life insurance (term, final expense, legacy planning through Think LegacyLife), Medicare plans (supplement, Advantage, and prescription drug coverage), dental and vision coverage (through Spirit Dental, Delta Dental, VSP, and Careington), health coverage alternatives (MPB Health medical cost sharing), long-term care insurance, travel insurance, and pet insurance (Pin Paws). The company also offers free will creation through FreeWill.com. As an independent agent, the firm represents clients rather than any single insurance company, helping prospects and clients in NY, NJ, and CT find coverage that fits their situation.

Differentiator

Problem solved

Functional benefit

Brands

• Think LegacyLife: A charitable gift planning service through life insurance, helping donors and charitable families use life insurance to make significant, lasting gifts to causes they care about. Operated by J. Sadler Hayes, II as part of Sadler Hayes Associates.

Products and services

• Term Life Insurance

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• AARP/United HealthCarecoreChannel Partner/ Reseller/ DistributorMedicare Supplement insurance carrier partner offering plans to seniors in NY, NJ, CT markets.
• Globe Life Insurance Company of New YorkcoreChannel Partner/ Reseller/ DistributorMedicare Supplement insurance carrier providing coverage options through Sadler Hayes Associates.
• Mutual of OmahacoreChannel Partner/ Reseller/ DistributorMedicare Supplement insurance carrier partner offering plans through independent broker channel.
• Spirit Dental InsuranceminorChannel Partner/ Reseller/ DistributorDental insurance provider offering full dental coverage with no waiting periods for basic and major work, available for individuals, families and seniors.
• Delta DentalminorChannel Partner/ Reseller/ DistributorDental insurance partner offering Individual & Family Plans for New Yorkers including Basic PPO, Premium PPO, and DeltaCare USA options.
• VSP Individual Vision PlansminorChannel Partner/ Reseller/ DistributorVision insurance partner offering no waiting periods, nationwide provider network, and flexible payment options.
• CareingtonminorChannel Partner/ Reseller/ DistributorDental and vision savings plan provider offering low-cost alternatives to traditional insurance with no waiting periods or usage limits.
• MPB Health (Zion HealthShare)minorChannel Partner/ Reseller/ DistributorMedical cost sharing alternative partner offering community-based approach to healthcare cost management with HSA plan options for sole proprietors and small businesses.
• Travel Insurance CenterminorChannel Partner/ Reseller/ DistributorTravel insurance affiliate partner operating for two decades, providing coverage access through Sadler Hayes Associates referral link.
• Pin PawsminorChannel Partner/ Reseller/ DistributorPet insurance provider offering flexible coverage through customizable plans with access to any licensed vet facility.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• eHealth: Online health insurance marketplace offering Medicare, individual/family health, dental, vision, and life coverage from multiple carriers. Comparable as a multi-carrier independent broker serving individuals and seniors.
• HealthMarkets: Independent insurance agency distributing health, Medicare, life, dental, vision, and supplemental products from multiple carriers to individuals, families, and small businesses. Closest comparable in model and product breadth.
• SelectQuote: Senior-focused direct-to-consumer insurance brokerage distributing Medicare Supplement, Medicare Advantage, and life/health products through a digital plus agent model. Direct comparator on Medicare distribution model and senior customer segment.
• Policygenius: Online independent insurance broker distributing term life, whole life, disability, and other personal lines from multiple carriers. Comparable independent brokerage model with multi-carrier access.
• SelectQuote Senior (Benefytt): Specialty broker (formerly Benefytt Technologies) focused on senior health and Medicare-related products. Comparable as a Medicare-centric multi-carrier distribution platform.
• Medicare.com: Medicare insurance comparison and broker site connecting seniors with Medicare Advantage, Supplement, and Part D plans from multiple carriers. Direct comparator on Medicare lead-gen and distribution.
• GoHealth: Medicare-focused health insurance marketplace enrolling consumers in Medicare Advantage, Supplement, and Part D plans via partner carriers. Direct competitor in the Medicare broker / distribution space.

Others

• Mutual of Omaha: Insurance carrier that supplies Sadler Hayes with Medicare Supplement and other products. Relevant as an upstream carrier partner whose commission terms and product availability directly affect the brokerage's economics.
• AARP / UnitedHealthcare Medicare Solutions: Carrier partner distributing Medicare Supplement and Medicare Advantage plans through independent agents including Sadler Hayes. Upstream counterparty whose product strategy shapes the broker's offering.

Broad incumbents

• Marsh McLennan Agency: Large national insurance brokerage and advisory firm offering employee benefits, life, health, and retirement products to businesses and individuals. Comparable brokerage function but at far larger scale and broader product set.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sadler Hayes Associates