SILVER CREEK REAL ESTATE GROUP

What SILVER CREEK REAL ESTATE GROUP does

Silver Creek Real Estate Group is a privately held, full-service residential real estate brokerage founded in 2008 and headquartered in Cashiers, North Carolina. The firm operates three physical offices across the Highlands-Cashiers Plateau region covering Cashiers, Highlands, and Lake Glenville, with service coverage extending to surrounding Western North Carolina mountain communities including Lake Toxaway, Sapphire Valley, Scaly Mountain, Franklin, and Tuckasegee. The company is built around a team of approximately 30 brokers and agents led by Owner/Broker Jochen Lucke, serving luxury home buyers and sellers, second-home and vacation property buyers, land buyers, and commercial property clients, with a featured listing price band of $299,000 to $25,000,000 indicating a premium-market focus. Agents hold long local tenures and embedded relationships with premier country club communities such as The Chattooga Club, Wade Hampton Golf Club, High Hampton, and Wildcat Cliffs Country Club.

The company's technology stack centers on a Brytecore-powered website (ncliving.com) that serves as the property search platform, augmented by Matterport 3D virtual tours, ScreenPal property videos, Google Analytics, Google reCAPTCHA, the FRED API for mortgage calculation, and the Escapia platform for vacation rental bookings. The proprietary NC Living Magazine and a video content library function as marketing assets to differentiate listings in a high-ticket mountain market. The business generates revenue primarily through real estate brokerage commissions on residential, land, and commercial transactions, plus ancillary fees from a curated vacation rental representation program. Membership in Leading Real Estate Companies of the World and Luxury Portfolio International extends referral and marketing reach to international high-net-worth buyer pools. Distribution is delivered exclusively through licensed broker agents at the three office locations, with no self-service online transaction capability. The firm is privately held by Jochen Lucke, with no disclosed institutional investors, funding rounds, or parent company.

Name

SILVER CREEK REAL ESTATE GROUP

Legal name

Silver Creek Real Estate Group

Website

https://ncliving.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Seller Representation & Listing Services (BPAJAAAK)

akta.pro secondary industries

Land Brokerage (Raw Land & Development Sites) (FSAEAJAD), Land & Development Site Brokerage (BPAJABAG)

Keywords

• Residential real estate brokerage
• Luxury mountain homes
• Vacation rental management
• Land and condo sales
• Commercial real estate brokerage

Headquarters

HQ city

Cashiers

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Real Estate Commissions: Traditional real estate brokerage commission on property sales and purchases. The company represents both buyers and sellers, earning commissions on completed transactions for residential homes, land, and commercial properties.
2. Vacation Rental Representation: The company represents vacation rental properties, earning fees or commissions from property owners for rental management services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Silver Creek Real Estate Group is a full-service real estate brokerage representing buyers and sellers of luxury homes, land, condominiums, commercial properties, and vacation rentals across the Highlands-Cashiers Plateau in Western North Carolina. The firm operates from three physical offices staffed by licensed broker-agents and supports transactions with in-house marketing, virtual tours, and relocation services.

Product overview

Silver Creek Real Estate Group operates as a full-service real estate brokerage offering a comprehensive platform of property services for the Highlands-Cashiers Plateau region. The core offering consists of residential real estate brokerage (homes, land, condos), commercial properties, and vacation rentals. Supporting the brokerage are digital products including an online property search platform with map and advanced search capabilities, virtual tours and 3D home tours using Matterport technology, a video gallery, and NC Living Magazine. The company provides world-class marketing services through LeadingRE affiliation, including national marketing reach. Agent services are complemented by client account management with saved searches and favorites functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage

Quantifiable outcome

• Featured listings range from $299,000 to over $25,000,000, demonstrating capability across all price points in the luxury mountain market.

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Leading Real Estate Companies of the World (LeadingRE)coreChannel Partner/ Reseller/ DistributorSilver Creek Real Estate Group is a member of Leading Real Estate Companies of the World, providing access to a global network of real estate companies for referrals and international marketing exposure. The affiliation allows the company to connect clients with relocating buyers and access resources from other leading brokerages worldwide.
• Luxury Portfolio InternationalcoreChannel Partner/ Reseller/ DistributorSilver Creek Real Estate Group is a member of Luxury Portfolio International, gaining access to a network of luxury real estate brokerages and high-net-worth buyers globally. This membership provides additional marketing reach for the company's luxury property listings.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Allen Tate Realtors: Carolinas-based residential real estate firm with a strong presence across the Southeast. Comparable as a regional multi-office brokerage serving luxury and mid-market residential clients across the same broader geography.
• Howard Hanna Real Estate: East Coast-focused residential brokerage serving luxury and mid-market segments. Comparable in residential brokerage services, vacation property marketing, and multi-office regional structure.

Direct peers

• Mitchell Prime Properties: Independent luxury real estate firm serving Western North Carolina mountain communities including Highlands and Cashiers. Direct competitor for the same niche buyer and seller pool in the Plateau.
• Beverly-Hanks & Associates: Western North Carolina-focused residential brokerage with offices across Asheville and surrounding mountain communities. Most direct comparable in geography, luxury positioning, and independent brokerage model.
• Premier Sotheby's International Realty: Luxury residential brokerage with significant Carolinas presence, affiliated with the Sotheby's International Realty network. Directly competes for HNW buyers and luxury listings in the same regional market.

Emerging players

• Compass: Technology-driven luxury real estate brokerage expanding into second-home and resort markets. Comparable in luxury buyer focus, with stronger tech stack and capital base as competitive pressure.

Broad incumbents

• Corcoran Group: Luxury residential brokerage with East Coast and resort-market presence. Comparable in serving affluent buyers with high-touch service and luxury marketing; potential competitor for HNW referrals.
• Coldwell Banker: Large national brokerage with established luxury division. Competes for the same luxury second-home buyer pool and provides comparable listing technology and marketing infrastructure.
• Sotheby's International Realty: Global luxury real estate brand affiliated with Premier Sotheby's International Realty. Comparable at the network level via Luxury Portfolio-style HNW referral access and luxury marketing standards.
• Berkshire Hathaway HomeServices: National luxury residential brokerage network with strong HNW brand recognition. Comparable in serving affluent buyers and sellers, though its scope is much broader than Silver Creek's mountain niche.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC7I8P8BakTciMxff4CDWOng?view_as=subscriber
• Facebookfacebook.com/Silver-Creek-Real-Estate-Group-131593668817
• Instagraminstagram.com/silvercreekrealestate
• Pinterestpinterest.com/ncliving
• LinkedInlinkedin.com/company/ncliving

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SILVER CREEK REAL ESTATE GROUP