What 123Webimmo does

123Webimmo is a French real estate brokerage operating as a franchise network of 80+ digital-first agencies across metropolitan France and DOM-TOM, headquartered in Sète under the legal entity SAS SOVALIM. Founded in 2003, the company differentiates on a reduced-fee commission model — 1%, 2%, or 3% depending on property type — approximately 50% below the 5-7% French industry standard, enabled by a no-physical-office operating model. End customers are individual residential property sellers and buyers, with the company also addressing new-build investors and first-time buyers through its E-neuf integration, and prospective franchisees who want to operate their own agency under the 123Webimmo brand. Distribution runs through 123webimmo.com, which routes leads to the nearest local agency (callback within 24 hours), and is amplified by syndicated listings on SeLoger, Logic Immo, Paru Vendu, and Le Bon Coin.

The product stack is web-based and includes a property search portal, an online property estimation tool, virtual tour and HDR photography services, digital signature and document management, and a proprietary in-house transaction software used by franchisees. The transaction software integrates the E-neuf new-build catalog (1,400+ programs, 250 developers) and is paired with 123webmarket, an internal e-commerce platform for franchisee-branded signage and point-of-sale materials. Commercial activity is supported by a content hub (Le Blog 123), LinkedIn/Facebook/Instagram presence, and recurring event participation (Franchise Expo Paris, annual national convention).

The business model is a transaction-fee model: 123Webimmo charges 1-3% of transaction value on closed deals, generating revenue per completed sale from sellers. GTM is two-sided — a channel-partner/franchise model for network expansion (recruiting agency owners and employed advisors) combined with a self-serve website and portal syndication for consumer lead capture. In March 2019 the network was acquired, after which the operator expanded past 100 agencies, launched a redesigned website, integrated the E-neuf new-build platform, and announced L'Académie 123webimmo training center; the latest documented activity is the March 2023 20th anniversary convention in Marseille.

Name

123Webimmo

Legal name

SAS SOVALIM

Website

https://123webimmo.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

123Webimmo is a French digital-first real estate franchise network of 80+ agencies offering residential sales brokerage at reduced 1-3% commissions. It serves individual property sellers and buyers across France and DOM-TOM, distributes listings through major French portals, and operates an integrated new-build program via its E-neuf partnership.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)

akta.pro secondary industry

Real Estate Auction Services (FSAEAJAL)

Keywords

• Real estate brokerage
• Online property listings
• Reduced commission agency
• Residential property sales
• Franchise real estate network

Headquarters

HQ city

Sète

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Real Estate Transaction Fees: 123Webimmo charges reduced real estate agency fees (honoraires) of 1%, 2%, or 3% depending on property type. This is approximately 50% lower than traditional real estate agency fees in France. Revenue is generated per completed transaction from sellers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

123Webimmo is a French digital-first real estate agency network (legal entity SAS SOVALIM) that sells residential property brokerage services through a franchise of 80+ agencies across France and DOM-TOM at reduced commissions of 1%, 2%, or 3% (approximately 50% below the French industry standard). The platform combines property listing management, multi-portal distribution (SeLoger, Logic Immo, Paru Vendu, Le Bon Coin), virtual tour and HDR photography tools, an online estimation service, and an in-house transaction software with digital signatures, while also offering franchise opportunities to entrepreneurs.

Product overview

123Webimmo operates as a digital-first real estate network platform combining a low-cost commission model (1% fees) with a suite of web-based tools. The core offering is the 123webimmo.com platform, which provides property search, listing management, and transaction services through a network of over 100 agencies across France. The ecosystem includes: the Select Neuf sub-brand for new construction (via E-neuf partnership), the franchise program for agent expansion, the 123webmarket boutique for marketing materials, digital signature/document management, and virtual tour/HDR photography tools. The company also publishes the Le Blog 123 content hub. All services are designed to reduce overhead costs while delivering essential real estate services at approximately 50% lower fees than traditional agencies.

Differentiator

Problem solved

Functional benefit

Products and services

• 123webimmo.com Real Estate Brokerage Platform Core real estate brokerage service combining property search, listing management, multi-portal distribution (SeLoger, Logic Immo, Paru Vendu, Le Bon Coin), and agent-led transactions at reduced commissions of 1%, 2%, or 3%. Serves residential property sellers and buyers in France and DOM-TOM via a 80+ agency franchise network.
• Online Property Estimation Service Self-serve online tool that allows users to estimate the value of their property in approximately 2 minutes via input fields for property type, address, and key details. Used to convert homeowners into seller leads for the franchise network.
• 123Webimmo Franchise Program B2B offering for entrepreneurs and real estate professionals in France to open and operate a 123Webimmo-branded digital-first real estate agency. Includes brand, training, in-house transaction software, 123webmarket materials ordering, multi-portal distribution, and access to the network's pipeline.
• 123webmarket Internal Store Internal e-commerce platform integrated with the transaction software that allows franchisees to order signage, panels, point-of-sale materials, and branded merchandise for their agencies.
• Online Transaction and Digital Signature Service In-house transaction software enabling real-time new-build program tracking, digital signatures, and online document management for property sales carried out by the franchise network.

Quantifiable outcome

• Average of 3 property visits to complete a sale
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Liaisons HabitatcoreStrategic or Co-development Partner · 22 March 2023Liaisons Habitat is a key strategic partner whose president Jimmy Turi participated in the 123Webimmo 2023 annual convention, delivering a conference alongside President Jacques Daboudet. The partnership provides housing-related solutions to the network's clients.
• Sandrine DuarteminorStrategic or Co-development Partner · 22 March 2023Sandrine Duarte, a social media expert consultant, delivered a presentation at the 123Webimmo 2023 national convention, supporting the network's digital transformation and social media strategy.
• E-neufcoreTechnology or Integration · 1 March 2019E-neuf is an integrated platform providing 123Webimmo franchisees access to 1400+ new-build programs (approximately 25,000 lots) and 250 developers directly within the transaction software. This platform enables real-time tracking of new-build market developments and supports advisors in responding immediately to first-time buyers and investors seeking tax-efficient solutions.
• SelectNeufminorGTM or Marketing PartnerSelectNeuf is a partner providing new-build real estate program listings to 123Webimmo clients. The partnership logo appears on the main website and news blog, indicating co-marketing and referral relationship for new property programs.
• La Centrale de FinancementminorGTM or Marketing PartnerMortgage financing partner integrated into the 123Webimmo ecosystem. Offers prospective buyers and sellers access to mortgage feasibility services via a tracked link, supporting complete transaction flows from property search to financing.
• MedimmoconsominorOthersConsumer mediator service partner, referenced in the footer of the main website as part of 123Webimmo's consumer protection and dispute resolution framework.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• iad France: iad is the largest digital-first real estate franchise network in France, using a similar low-fee, no-physical-office model with thousands of independent advisors. It is the most direct comparable to 123Webimmo in terms of value proposition, target seller, and network-driven GTM, but operates at materially larger scale.
• OptimHome: OptimHome is a French real estate franchise network offering reduced-fee brokerage through independent agents and was acquired by Foncia. It competes head-to-head with 123Webimmo for both sellers seeking lower fees and entrepreneurs seeking a franchise opportunity.
• Safti: Safti is a French digital real estate network recruiting independent agents under a low-fee brokerage model. Its product, target customers, and franchise-style GTM closely mirror 123Webimmo, making it a directly comparable mid-sized peer.
• MegAgence: MegAgence is a French online real estate agency offering fixed-fee (forfait) listings without traditional commissions, very similar to 123Webimmo's 1-3% pricing model. Both target price-sensitive residential sellers through a digital-first platform with a network of local agents.
• CapiFrance: CapiFrance is a French real estate network that was a pioneer of the reduced-fee franchise model, subsequently acquired by Foncia. It remains a structural comparable to 123Webimmo as one of the original low-cost franchise brokerage networks in France.

Broad incumbents

• Century 21 France: Century 21 is one of France's largest traditional real estate franchise networks with a strong physical-store presence and standard commission rates. It is a broad incumbent that competes indirectly with 123Webimmo for sellers and franchisees but serves a higher-touch, higher-fee segment.
• Orpi: Orpi is one of the leading French cooperative real estate networks with a large physical-agency footprint. It is a broad incumbent in the same residential brokerage category as 123Webimmo but operates on a higher-fee, higher-service model.
• Laforêt: Laforêt is a long-established French real estate franchise network with a national physical-agency footprint. It is comparable to 123Webimmo as a residential brokerage competitor, but with a more traditional service model and higher commission structure.

Others

• SeLoger: SeLoger is France's leading dedicated real estate listing portal and one of 123Webimmo's primary buyer-distribution channels. It is an ecosystem participant (channel/portal) rather than a direct brokerage competitor, but its pricing and lead-generation rules materially affect 123Webimmo's economics.

Emerging players

• Proprioo: Proprioo is a French proptech offering a flat-fee real estate service to sellers, with a more vertically integrated tech-led approach than 123Webimmo. It competes for the same price-sensitive seller segment but is a smaller, more product-focused player.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/123webimmofrance
• LinkedInlinkedin.com/company/123webimmo-com-si%C3%A8ge-concessions
• Instagraminstagram.com/123webimmo.com_france

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 123Webimmo