CognisantMD

What CognisantMD does

CognisantMD, operating commercially as OceanMD, is a Toronto-based digital health company that provides EMR-integrated patient engagement and provider network tools to Canadian healthcare organisations. The Ocean Platform comprises two solution suites: the Patient Engagement Suite, which includes Online Booking, Patient Messages, Patient Reminders, Check-In Kiosks and Tablets, Self-Serve Forms, and Ocean Studies; and the Ocean Provider Network, which coordinates care through eReferrals, eConsults, eSubmissions, eOrders, and Care Networks. The platform is built around deep, standards-based integrations with Canada's four leading electronic medical record systems (PS Suite, Med Access, Accuro, and Oscar Pro) and supports Ontario Health's ONE ID for provincial single sign-on. Reported scale metrics include more than 50,000 clinicians, administrators, and staff using the platform, over 4 million monthly patient engagements, and more than 170,000 monthly eReferrals.

The company operates a B2B SaaS model with annual subscription billing and quote-based enterprise pricing, distributed through direct enterprise sales to healthcare providers, clinic administrators, and healthcare systems. The business was co-founded by Dr. Doug Kavanagh, a practising family physician with the North York Family Health Team who serves as medical director, providing clinical credibility with provider buyers. CognisantMD is privately held and operates as a subsidiary of WELLHealth Technologies Corp (TSX: WELL), a publicly-traded health technology company, branded as a WELLSTAR company. Headcount is reported at 11–50 employees, and the operating geography is exclusively Canada, with all current customers and integrations domestic.

Recent product development has focused on workflow automation and platform extensibility. Autofill Templates for Order Sets were launched in December 2025 to reduce manual data entry in eRequests; an eSubmissions workspace launched in April 2026 to support electronic submission of administrative health forms to government programs, insurers, and public agencies; and Ocean Labs was introduced in April 2026 as an innovation initiative for future digital health development and third-party integrations. The company does not disclose revenue or funding rounds in the available data, and there are no disclosed AI/ML capabilities, patents, or external awards.

Name

CognisantMD

Legal name

OceanMD

Website

https://cognisantmd.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

CognisantMD (OceanMD) is a Toronto-based digital health company providing EMR-integrated patient engagement, eReferral, and care-coordination tools to Canadian healthcare providers, clinics, and health systems through its Ocean Platform, operating as a subsidiary of WELLHealth Technologies Corp.

Ownership category

akta.pro rank

Product category

Healthcare Patient Engagement Software

NAICS

Software Publishers (5132), Software Publishers (513210), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Health Services (8000)

akta.pro primary industry

Real-World Data (RWD) Platforms & Clinical Data Curation (HLACAIAJ)

akta.pro secondary industry

Clinical & Translational Informatics (Clinical Data Integration/Real-World Data for R&D) (HLAGAJAF)

Keywords

• Patient engagement software
• EMR-integrated eReferrals
• Healthcare communication platform
• Clinical workflow automation
• Digital health forms

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: OceanMD operates as a B2B SaaS platform providing digital health tools to healthcare providers, clinics, and health systems on a subscription basis. Pricing is not publicly disclosed; the website features a 'View Pricing' link indicating quote-based enterprise pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

CognisantMD (branded as OceanMD) develops and operates the Ocean Platform, a cloud-based, EMR-integrated digital health platform sold to Canadian healthcare providers, clinics, and health systems. The platform delivers a Patient Engagement Suite (online booking, secure messaging, reminders, check-in kiosks, self-serve forms, research engagement) and the Ocean Provider Network for standards-based care coordination via eReferrals, eConsults, eSubmissions, and eOrders. It is distributed as a subscription SaaS product and is embedded within Canada's leading electronic medical record systems.

Product overview

The Ocean Platform by OceanMD is a unified healthcare communication platform that connects patients to providers, clinics to hospitals, and healthcare systems to each other. The platform comprises two main solution suites: (1) the Patient Engagement Suite including Online Booking, Patient Messages, Patient Reminders, Check-In Kiosks & Tablets, Self-Serve Forms, and Ocean Studies; and (2) the Ocean Provider Network for coordinating care through eReferrals, eConsults, eSubmissions, eOrders, and Care Networks. The platform integrates with Canada's leading EMRs and supports Ontario ONE ID single sign-on. Additional offerings include Ocean Forms Library, Ocean Horizons integration program, and Ocean Labs innovation initiative. The platform serves over 50,000 clinicians and staff, facilitating 4 million monthly patient engagements and 170,000 monthly eReferrals.

Differentiator

Problem solved

Functional benefit

Products and services

• Ocean Platform

Quantifiable outcome

• 50K+ clinicians, admins and staff using Ocean platform
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• PS Suite (Telus Health)coreTechnology or IntegrationDeep EMR integration with PS Suite (Telus Health), one of Canada's leading electronic medical record systems. Ocean's patient engagement and provider network tools are fully integrated into PS Suite, enabling seamless clinical workflows for physicians using this platform.
• Med Access (TELUS Health)coreTechnology or IntegrationDeep EMR integration with Med Access (TELUS Health), enabling Ocean platform tools to be accessible within the Med Access EMR interface for Canadian physicians.
• Accuro (MRP Biome)coreTechnology or IntegrationDeep EMR integration with Accuro (MRP Biome), making Ocean's digital health tools available to Accuro EMR users across Canada.
• Oscar Pro (Oscar Health)coreTechnology or IntegrationDeep EMR integration with Oscar Pro (Oscar Health), providing access to Ocean's patient engagement and provider coordination tools for Oscar Pro EMR users.
• Ontario Health (ONE ID)coreTechnology or IntegrationIntegration with Ontario Health's ONE ID identity management system, enabling Ontario healthcare providers to sign in to the Ocean platform using their ONE ID credentials. This provincial integration supports healthcare system adoption in Ontario.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Novari Health: Canadian provider of eReferral, wait-list management, and care coordination software to hospitals and health authorities — closely comparable to Ocean's eReferrals, eConsults, and Care Networks modules.
• Think Research: Canadian healthcare software company delivering EMR-integrated clinical decision support, forms, and workflow tools to providers — directly overlapping with Ocean's EMR-integrated forms and clinical workflow products.
• Verto Health: Canadian health-tech vendor focused on interoperability and digital care coordination between clinics, hospitals, and home care — directly comparable to Ocean's care-network and eReferral positioning.

Emerging players

• Maple Corporation: Canadian virtual-care platform offering online booking, messaging, and provider consultations — overlapping with Ocean's online booking, patient messages, and broader patient-engagement suite, though primarily consumer-direct.
• Dialogue Health Technologies: Canadian virtual care and employee health platform with messaging, booking, and triage capabilities — comparable in patient-engagement functionality, though primarily employer-sponsored rather than clinician-embedded.

Regional players

• Luma Health: US-based patient-engagement platform offering online scheduling, reminders, messaging, and intake forms integrated with US EHRs — functionally analogous to Ocean's Patient Engagement Suite, but operating in a different geography.

Broad incumbents

• TELUS Health: Owns PS Suite and Med Access, two of Ocean's key EMR partners, and offers a broad portfolio of EMR, virtual care, and patient-engagement tools across Canada — both a key integration partner and a potential competitor.
• WELLHealth Technologies Corp: Publicly-traded Canadian digital health platform (TSX: WELL) and parent company of OceanMD. Operates a much broader portfolio of EMR, telehealth, and clinic services, making it both Ocean's owner and a higher-level comparable in Canadian digital health.
• QHR Technologies: Long-standing Canadian EMR and practice-management vendor (Accuro) — Ocean's EMR integration partner on one side and a competitor providing clinic-level workflow tools on the other.

Others

• Canada Health Infoway: Federally-funded Canadian digital health organization that funds and sets interoperability standards Ocean relies on for eReferral and EHR integration — not a competitor, but a key ecosystem and policy actor shaping Ocean's market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CognisantMD
• Facebookoceanmd.com/wp-content/uploads/2023/02/Facebook-Hover-Test.svg

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CognisantMD