Lick
Lick is a privately-held, micro-scale UK lifestyle brand founded in 2008 in Brighton that sells frozen yogurt and produces music and tie-dye t-shirts, operating with 1-10 employees.
- Company typePrivate
- Founded2008
- HeadquartersBrighton, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
Lick firmographics
Firmographics- Name
- Lick
- Website
- https://lickyogurt.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lick is a privately-held, micro-scale UK lifestyle brand founded in 2008 in Brighton that sells frozen yogurt and produces music and tie-dye t-shirts, operating with 1-10 employees.
- Ownership category
- akta.pro rank
Lick industry classification
Industry- Product category
- Frozen Yogurt Shop
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (311520), Ice Cream and Frozen Dessert Manufacturing (31152)
- SIC
- Ice Cream & Frozen Desserts (2024), Dairy Products (2020)
- akta.pro primary industry
- Frozen Yogurt Manufacturing (AFAHAEAC)
- akta.pro secondary industries
- Soft-Serve & Custard Stands (THAFAGAC), Soft-Serve Ice Cream Mix Manufacturing (AFAHAEAB)
Keywords
Where Lick is headquartered
LocationHeadquarters
- HQ city
- Brighton
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Lick business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Distribution channels2 records
Marketing channels2 records
Lick product offering
Product offeringCore offering
Lick is a Brighton-based independent business that makes and serves frozen yogurt, produces and releases music, and sells tie-dye t-shirts. Founded in 2008, it operates as a small creative retail outlet combining food, music, and apparel offerings under one brand.
Differentiator
Problem solved
Functional benefit
Products and services
- Frozen Yogurt Handmade frozen yogurt sold directly to walk-in customers at the Brighton shop.
- Music Releases Music output put out by the brand alongside its retail operations.
- Tie Dye T-Shirts Tie-dyed t-shirts sold as part of the company's apparel offering to individual consumers.
Companies that use Lick
Customer profileSegments1 record
Ideal customer profiles1 record
Lick technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lick partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
Lick competitors and assessment
Company assessmentBroad incumbents
- Menchie's Frozen Yogurt: International self-serve frozen yogurt franchise chain, comparable as a direct competitor in product category and small-store retail format.
- Yogen Früz: Global frozen yogurt and smoothie franchise with thousands of locations, comparable as a competing player in the same core product category.
- Cold Stone Creamery: Large international ice cream and frozen dessert chain with customizable offerings, adjacent competitor serving a similar consumer occasion to Lick.
- Pinkberry: Global frozen yogurt chain serving a similar product category to Lick; a much larger incumbent that defines consumer expectations in the segment.
- Red Mango: Established US-based frozen yogurt and smoothie franchise brand, comparable as a category leader serving similar products to Lick's customers.
Regional players
- Fraze: UK-based dessert and frozen yogurt concept focused on the British market, comparable as a regional frozen yogurt and dessert peer to Lick.
Direct peers
- Yole: Frozen yogurt brand with European locations serving soft-serve and layered frozen yogurt products, comparable in product category and small-shop retail model.
- Snog: UK-based frozen yogurt chain offering soft-serve and custom toppings, directly comparable to Lick's frozen yogurt offering and Brighton/storefront operating model.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights4 records
Customer concentration
Lick social profiles
Digital presenceLick financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lick leadership team
Management profileNumber of profiles
Profiles1 record
Lick funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lick M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lick
What does Lick do?
Lick is a Brighton-based independent business that makes and serves frozen yogurt, produces and releases music, and sells tie-dye t-shirts. Founded in 2008, it operates as a small creative retail outlet combining food, music, and apparel offerings under one brand.
Is Lick a public or private company?
Lick is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lick founded?
Lick was founded in 2008. It employs 1 to 10 people.
Where is Lick based?
Lick is headquartered in Brighton, United Kingdom, in the Europe region.
Who are Lick's main competitors?
Broad incumbents on record are Menchie's Frozen Yogurt, Yogen Früz, Cold Stone Creamery, Pinkberry and Red Mango. Fraze is listed as a regional player. Direct peers are Yole and Snog.
Does Lick have an API?
No public API is recorded for Lick.
What industry is Lick in?
Lick's product category is Frozen Yogurt Shop. Its primary akta.pro industry code is AFAHAEAC, Frozen Yogurt Manufacturing, with a secondary code of THAFAGAC, Soft-Serve & Custard Stands. Its NAICS code is 311520 and its SIC code is 2024.