The Mindfulness Center

What The Mindfulness Center does

The Mindfulness Center (TMC) is a nonprofit wellness institute founded in 2009 and headquartered in Bethesda, Maryland, that delivers evidence-based mind-body training, therapeutic services, and community programs. Its core educational products are the SOMA-branded (Science of Mindful Awareness) certification programs: an 800-hour IAYT-accredited Professional Yoga Therapy Training ($6,999 online / $12,590 standard), a 200-hour Yoga Alliance-accredited Yoga Teacher Training ($1,499-$2,950), and a 160-hour Meditation Teacher Training, plus a 140-hour Yoga Therapy for Mental Health track. Bundled curriculum components include Meditation as Therapy, Yoga Science and Research, and Ayurveda, with 150+ clinical practicum hours and C-IAYT eligibility for graduates. Delivery combines intensive weekend modules (every other month, Friday-Tuesday) with asynchronous online training and rolling admissions; telehealth is delivered via FitGrid and scheduling runs on MindBodyOnline.

TMC monetizes through one-time program tuition, a $99/month premium membership for unlimited classes, individual wellness services (yoga therapy, meditation, hypnosis, reiki, medical qigong, cranial sacral), corporate wellness contracts, school programs (including a $79/teacher Intro to Meditation course), and donations. Its customer base spans yoga teachers seeking credentials, healthcare and mental health professionals pursuing CE credits (via NASW co-sponsorship), individual wellness consumers, and four philanthropic program verticals (Corporate Wellness, Mindfulness in Education, Mothers Haven, Veteran Re-Integration). The organization has produced over 1,000 SOMA graduates and maintains 50,000+ social media followers. Leadership is founder-centric under Dr. Deborah Norris (Ph.D., 40+ years, American University/GU Medical School affiliations) with Co-Founder Jessie Taylor as Educational Director and ~7 senior faculty members; no external investors, parent company, or M&A activity are evidenced.

Name

The Mindfulness Center

Legal name

The Mindfulness Center

Website

https://themindfulnesscenter.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

The Mindfulness Center is a Bethesda, Maryland-based nonprofit wellness institute founded in 2009 that delivers IAYT/Yoga Alliance-accredited yoga therapy and meditation teacher training, direct wellness services, and community programs for individuals, healthcare professionals, corporations, schools, veterans, and mothers in recovery.

Ownership category

akta.pro rank

Product category

Wellness Education and Mind-Body Therapy Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Other Individual and Family Services (624190)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)

akta.pro secondary industries

Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Mindfulness, Meditation & Stress Management Education (EDAAAHAD), Meditation Retreats, Workshops & Immersive Programs (HSADAJAF)

Keywords

• Yoga therapy training
• Meditation teacher training
• Mindfulness education
• Wellness services
• Corporate wellness programs

Headquarters

HQ city

Bethesda

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Professional Training Programs: Yoga therapy and meditation teacher certification programs ranging from $1,499 to $12,590. Includes 800-hour Professional Yoga Therapy ($6,999 online), 200-hour Yoga Teacher Training ($1,499-$2,950), and 160-hour Meditation Teacher Training.
2. Premium Membership: $99/month unlimited classes subscription for individuals seeking ongoing wellness classes and workshops.
3. Individual Wellness Services: Direct services including meditation, stress reduction, hypnosis, reiki, yoga therapy, medical qigong, and cranial sacral therapy sessions.
4. Corporate Wellness Programs: Customized wellness programs for corporate clients and schools, including Mindfulness in Education and Corporate Wellness initiatives.
5. MindBody Journal Content: Blog content and wellness publications providing evidence-based health information to global audience, supporting brand awareness and lead generation.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

The Mindfulness Center is a nonprofit wellness institute that delivers evidence-based professional yoga therapy and meditation teacher training programs under its SOMA (Science of Mindful Awareness) brand, along with individual and group mind-body wellness services including yoga therapy, meditation, stress reduction, hypnosis, reiki, medical qigong, and cranial sacral therapy. It also operates community impact programs for corporations, schools, mothers in recovery, and veterans, supported by an in-person Bethesda location and online/telehealth delivery.

Product overview

The Mindfulness Center is a nonprofit wellness institute offering a portfolio of yoga and meditation teacher training programs under the SOMA (Science of Mindful Awareness) brand, alongside wellness services and community programs. The core educational products include the 800-Hour Professional Yoga Therapy Training (IAYT-accredited), 200-Hour Yoga Teacher Training (Yoga Alliance accredited), and 160-Hour Meditation Teacher Training. The center also offers direct wellness services including yoga therapy, meditation, stress reduction, hypnosis, reiki, medical qigong, and cranial sacral bodywork. Community impact programs serve corporations, schools, veterans, and mothers in recovery. A premium membership provides unlimited class access, while their TMC Favorites section curates recommended wellness products.

Differentiator

Problem solved

Functional benefit

Brands

• SOMA - Science of Mindful Awareness: The organization's professional training program brand encompassing yoga therapy, meditation teacher training, and yoga teacher training programs.

Products and services

• SOMA 800-Hour Professional Yoga Therapy Training An IAYT-accredited 800-hour professional yoga therapy certification program focused on clinical and therapeutic applications of yoga. Includes modules on yoga therapy basics, research methodology, mental health, meditation teaching, and Ayurveda. Program is led by Dr. Deborah Norris with rolling admissions. Graduates are eligible for C-IAYT professional certification.
• SOMA 200-Hour Yoga Teacher Training

Quantifiable outcome

• Over 1000 graduates from SOMA programs
• +2 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• National Association of Social Workers (NASW)coreStrategic or Co-development PartnerCo-sponsorship by NASW provides continuing education (CE) credits for social workers, psychologists, and other mental health professionals attending TMC training programs. Primary accreditation for professional credibility.
• Yoga AlliancecoreStrategic or Co-development PartnerYoga Alliance has accredited and recognized TMC's SOMA 200-hour Yoga Teacher Training Program. Completion fulfills prerequisites for advanced programs.
• International Association of Yoga Therapists (IAYT)coreStrategic or Co-development PartnerIAYT accreditation for SOMA 800-Hour Professional Yoga Therapy Training. Graduates eligible for C-IAYT professional certification upon completion.
• Daniel Wagner / The Prosperous PracticeminorImplementation/ SI/ Consulting PartnerBusiness coaching partner providing library of business trainings to help graduates transition from student to professional yoga therapist. Helps launch sustainable private practices.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Spirit Rock Meditation Center: Nonprofit meditation and dharma center in Marin County, CA offering residential retreats, teacher training, and mindfulness programs. Directly comparable in nonprofit meditation/mindfulness training with community programs.
• Omega Institute for Holistic Studies: Nonprofit educational retreat center in Rhinebeck, NY offering workshops, professional trainings, and certifications across yoga, meditation, and mind-body practices. Comparable in nonprofit mission, multi-modality programming, and retreat/workshop model.
• Kripalu Center for Yoga & Health: Nonprofit yoga and wellness center in Stockbridge, MA offering RYT-200/300/500 teacher trainings, yoga therapy programs, and residential retreats. Closest direct comparable as a nonprofit institute combining professional certification with wellness services and community programs.
• Insight Meditation Society: Nonprofit meditation retreat and teacher training center in Barre, MA. Comparable as a nonprofit mindfulness teacher training organization with residential retreat model.

Broad incumbents

• Calm: Subscription meditation and wellness app with strong consumer brand and growing corporate wellness (Calm Business) channel. Represents scale and pricing pressure on TMC's $99/month membership.
• Headspace Health: Wellness app and corporate benefits platform offering guided meditation, mindfulness, and therapy (Ginger acquisition). Competes for consumer subscription spend and corporate wellness contracts that overlap with TMC's membership and B2B programs.

Emerging players

• Yogafit: Yoga teacher training and continuing education provider with a network of schools and corporate wellness partnerships. Comparable as a yoga teacher training organization with similar student segments.
• 10% Happier: Meditation app targeting skeptical professionals, with a corporate wellness arm. Emerging player in the same evidence-based mindfulness positioning that TMC emphasizes.
• Insight Timer: Largest free meditation app with community features, teacher-led content, and live classes. Competes at the consumer/teacher community end of TMC's online audience.

Others

• Mindfulness-Based Stress Reduction (MBSR) / UMass Center for Mindfulness: Founded MBSR and trains MBSR teachers globally; the original mindfulness-based training program that TMC's approach echoes. Relevant as a credentialing/training reference and upstream teacher pipeline.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MindfulnessDC
• YouTubeyoutube.com/channel/UCGUHGUvvofUxqzPjFZC78-g
• Facebookfacebook.com/TheMindfulnessCenter
• Instagraminstagram.com/themindfulnesscenter

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Mindfulness Center