Daniel Wagner

What Daniel Wagner does

Daniel Wagner operates a solo structural advisory practice under the legal entity The Prosperous Practice Ltd, registered in England and Wales. The practice serves commercially experienced founders, investors, and senior leaders — explicitly those running £2–10M companies and hitting structural ceilings that effort or strategy alone cannot move — through confidential, one-on-one advisory engagements. Delivery is positioned explicitly outside coaching, consulting, and therapy, focusing instead on exposing the underlying orientation and developmental structure that shapes a leader's decisions.

The practice's core intellectual property is the Leadership Structural Operating System (L-SOS), a proprietary diagnostic framework that maps a leader's primary horizontal operating orientation (Architect, Builder, Operator, or Integrator) and vertical developmental capacity (self-awareness under pressure, range, and fluidity). L-SOS is delivered both as a self-service diagnostic on the website and as the diagnostic backbone of paid advisory work. Two service lines are offered: Identity-Level Advisory for individual leaders at €10,000–€50,000+ per year on multi-year subscription-style engagements, and Structural Diagnosis and Orientation Advisory for organizations at €25,000–€250,000+ scoped per project.

Go-to-market is content-led and consultative. Marketing relies on educational website content explaining structural advising, the public L-SOS diagnostic as a top-of-funnel qualification tool, and direct conversation-based outreach. All engagements begin with an initial alignment conversation before formal scope is set. The practice is founder-owned, bootstrapped, and has no disclosed employees, funding, partnerships, or institutional investors.

Name

Daniel Wagner

Legal name

The Prosperous Practice Ltd

Website

https://danielwagner.com

Company type

Private

Founded year

1966

Operating status

Operating

Short description

Daniel Wagner is a solo structural advisor, operating through The Prosperous Practice Ltd (UK), serving founders, investors, and senior leaders of £2–10M companies via confidential identity-level advisory grounded in his proprietary L-SOS diagnostic framework.

Ownership category

akta.pro rank

Product category

Executive Leadership Advisory

NAICS

Management Consulting Services (54161), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Organization Design & Restructuring (BPACAJAB)

akta.pro secondary industry

Executive Leadership & C-Suite Development (EDABAAAA)

Keywords

• Executive leadership advisory
• Structural diagnostics
• Founder advisory services
• Leadership development
• Organizational consulting

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Identity-Level Advisory (Individual): Ongoing advisory relationship with founders, investors, and senior leaders. Structured as confidential, direct advisory work at the level of identity and operating orientation. Engagement scope ranges from €10,000 to €50,000+ per year.
2. Structural Diagnosis and Orientation Advisory (Organization): Organizational engagements focused on structural assessment of leadership orientation and decision flow. Includes interviews with founders and senior leadership, analysis of decision gravity and authority patterns. Ranges from €25,000 to €250,000+ depending on organizational scale and depth.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Daniel Wagner delivers confidential structural advisory services to individual founders, investors, and senior leaders (Identity-Level Advisory, €10,000–€50,000+ per year) and to organizations (Structural Diagnosis and Orientation Advisory, €25,000–€250,000+). Engagements are anchored by the proprietary Leadership Structural Operating System (L-SOS) diagnostic framework, which maps a leader's horizontal operating orientation (Architect, Builder, Operator, Integrator) and vertical developmental capacity to expose the structural patterns underlying strategic and organizational challenges.

Product overview

Daniel Wagner operates as a structural advisor offering a single integrated practice built around the Leadership Structural Operating System (L-SOS) diagnostic framework. The offering comprises two service lines: Identity-Level Advisory for individual founders and senior leaders (engagements of €10,000–€50,000+ per year), and Structural Diagnosis and Orientation Advisory for organizations (engagements of €25,000–€250,000+). Both services use the L-SOS diagnostic to map horizontal leadership orientation (Architect, Builder, Operator, Integrator) and vertical developmental capacity, addressing the structural patterns that underlie strategic and organizational challenges.

Differentiator

Problem solved

Functional benefit

Products and services

• Leadership Structural Operating System (L-SOS) A proprietary diagnostic framework used within the advisory process to identify a leader's primary operating orientation (Architect, Builder, Operator, or Integrator) along the horizontal dimension, and to measure vertical development through self-awareness, constraint by default patterns, and range/fluidity as a leader. Used with founders, investors, and senior leaders.
• Identity-Level Advisory (Individual) Ongoing confidential advisory engagement for founders, investors, and senior leaders focused on clarifying dominant operating orientation, structural limits, reflexive patterns, and decision-making rooted in structural clarity rather than pressure. Engagements generally range from €10,000 to €50,000+ per year, structured as ongoing multi-year advisory relationships with private, direct conversations.
• Structural Diagnosis and Orientation Advisory (Organizational) Structural assessment of leadership orientation and decision flow for organizations, including interviews with founders and senior leadership, identification of dominant operating orientations, analysis of decision authority patterns, and advisory for redistributing decision authority and reducing structural bottlenecks. Organizational engagements typically range from €25,000 to €250,000+, depending on scale and depth.

Quantifiable outcome

• Clearer and faster decision-making
• +6 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• Reboot: Reboot, founded by Jerry Colonna, provides executive coaching and advisory to founders and CEOs navigating growth transitions. It is the closest direct peer in terms of target buyer (founders/senior leaders), high-touch consultative delivery, and combining strategy with developmental work — though Reboot leans more explicitly into coaching.
• Conscious Leadership Group: Conscious Leadership Group works with executives and leadership teams to raise consciousness and break through performance plateaus, using proprietary frameworks around leadership 'levels.' It is directly comparable on the intersection of commercial performance and developmental/identity work for senior leaders.
• The Table Group: Patrick Lencioni's Table Group advises leadership teams on organizational health, with proprietary frameworks. Comparable on the focus on structural leadership issues within organizations and premium advisory positioning for senior leadership teams.
• GiANT Worldwide: GiANT Worldwide provides leadership development using a proprietary 5 Voices framework, targeting executives and teams. Comparable on combining proprietary diagnostic frameworks with high-touch leadership development, though operating at significantly larger scale via certified partner network.
• Strategic Coach: Dan Sullivan's Strategic Coach delivers structured coaching to entrepreneurs and founders, with a focus on helping them break through growth ceilings. It is directly comparable on target segment (founders, often £2–10M+ companies), recurring subscription pricing, and proprietary frameworks.

Broad incumbents

• Heidrick & Struggles: Heidrick & Struggles is a global leadership advisory firm with significant executive coaching and leadership consulting practices. Comparable as a broad incumbent operating in senior executive advisory, though serving much larger enterprise clients.
• RHR International: RHR International is an established executive development and leadership advisory firm serving global enterprises. Comparable as a broader incumbent offering senior executive advisory, but operating at much larger scale with a portfolio of services beyond Daniel's niche.
• Egon Zehnder: Egon Zehnder is a global leadership advisory firm providing executive coaching, board advisory, and leadership assessment. Comparable as a broad incumbent serving senior leaders, but with a much wider service portfolio and enterprise-scale delivery.
• Korn Ferry: Korn Ferry is a global organizational consulting firm with leadership development, executive coaching, and talent management offerings. Comparable as a broad incumbent in the executive advisory space, though operating at significantly larger scale and broader scope.

Emerging players

• Cameron Herold: Cameron Herold is an individual advisor and coach focused on helping founders scale their businesses, often working with companies in the £2–10M+ range. Comparable on target segment and founder-focused advisory, though leaning more into operational scaling than identity/structural work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/daniel-wagner-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daniel Wagner