Bloomington Board of Realtors

What Bloomington Board of Realtors does

Bloomington Board of Realtors, operating under the legal name Indiana Uplands Realtor Association (IURA), is a private nonprofit professional trade association founded in 1947 that serves real estate professionals across Monroe, Owen, and Greene counties in Indiana. Its core function is to provide REALTOR and affiliate members with access to the Multiple Listing Service (MLS) through the Indiana Regional MLS (IRMLS) platform, professional standards enforcement via the NAR Code of Ethics, continuing education programs, political advocacy through RPAC, and networking opportunities. The organization also operates consumer-facing directories for finding REALTORS and affiliated service providers, and runs community engagement initiatives through committees covering government affairs, social events, food drives, and the REALTOR Fund.

The association's technology stack is built entirely on third-party platforms: Paragon MLS for listing data, Rapattoni for member management, ShowingTime for showing scheduling, Supra for electronic lockbox access, ListHub for listing syndication, and RPR for market analytics. It also integrates with Zipforms (transaction documents), CRS Tax Data, ListingDIV, and Forewarn (safety/risk). No proprietary technology or AI/ML capabilities are documented. The organization employs 1-10 staff operating from a single office in Bloomington, Indiana.

Its revenue model is based on recurring annual membership dues from REALTOR members and MLS subscribers, affiliate membership fees paid by local service providers (lenders, title companies, contractors, inspectors, insurance), and advertising and event sponsorships. Pricing is not publicly disclosed; prospective members must contact the office. The organization is governed by a board elected from its REALTOR members and is affiliated with the Indiana Association of REALTORS (IAR) and the National Association of REALTORS (NAR), giving it quasi-regulatory standing within the tri-county region.

Name

Bloomington Board of Realtors

Legal name

Indiana Uplands Realtor Association

Website

https://homefinder.org

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

1–10 employees

Short description

Bloomington Board of Realtors (Indiana Uplands Realtor Association) is a nonprofit professional trade association serving REALTOR and affiliate members across Monroe, Owen, and Greene counties in Indiana with MLS access, ethics enforcement, continuing education, and networking.

Ownership category

akta.pro rank

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

Revenue model

1. Membership Dues: REALTOR members and MLS subscribers pay dues and fees for access to MLS services, professional development, technology resources, and association benefits
2. Affiliate Membership: Local professionals (lenders, title companies, contractors, inspectors, insurance providers) pay to become affiliates, gaining visibility in the directory and networking opportunities
3. Advertising and Sponsorships: IURA offers online advertising on consumer-facing pages and event sponsorship opportunities for affiliates

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Bloomington Board of Realtors (operating as the Indiana Uplands Realtor Association - IURA) is a nonprofit professional trade association serving licensed real estate professionals across Monroe, Owen, and Greene counties in Indiana. It provides Multiple Listing Service (MLS) access through Paragon/IRMLS, Code of Ethics enforcement, continuing education, advocacy, networking opportunities, and a vetted affiliate directory connecting consumers with lenders, title companies, contractors, and inspectors.

Product overview

Bloomington Board of Realtors, operating as the Indiana Uplands Realtor Association (IURA), provides a suite of services for real estate professionals in Monroe, Owen, and Greene counties. The core offering centers on MLS access through Paragon/IRMLS for listing management and property searches, complemented by member directories (REALTOR and Expert Affiliate searches) that connect consumers with qualified professionals. Additional modules include Continuing Education programs for license compliance, Committee Involvement opportunities, Ethics & Grievance Processing for standards enforcement, Market Data & Reports, monthly Member Newsletters, Real Estate Tips and Trends educational content, and Event Sponsorship opportunities for affiliate partners. The organization primarily serves as a professional association providing member benefits and access rather than a standalone software product.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Code of Ethics training ensures 2 hours, 30 minutes of ethics instruction per 3-year cycle for all REALTORS
• +1 more outcomes

Named customers2 records

Segments3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• National Association of REALTORS® (NAR)coreStrategic or Co-development PartnerNational governing body for REALTORS that sets professional standards, provides advocacy, and offers resources. IURA is affiliated as a local board member, providing members access to NAR benefits, Code of Ethics standards, and national representation.
• Indiana Association of REALTORS® (IAR)coreStrategic or Co-development PartnerState-level association representing REALTORS in Indiana. IURA is affiliated at the state level, providing members with access to state-specific resources, continuing education, and advocacy at the state government level.
• Indiana Regional MLS (IRMLS)coreTechnology or IntegrationRegional Multiple Listing Service providing property listing data and syndication services. IURA members access MLS through IRMLS, which covers multiple boards and associations in the Indiana region.
• Affiliate Partners (Lenders, Title Companies, Contractors, Inspectors, Insurance Providers)coreChannel Partner/ Reseller/ DistributorLocal professionals from the tri-county area who partner with IURA to provide services for members and the public. Featured in the Find an Expert directory on the website. Examples include Ruoff Home Mortgage, Milestone Home Lending, Regional Land Title Company, and various contractors and inspectors.
• RapattonicoreTechnology or IntegrationSoftware provider for member management system and MLS access. IURA members use Rapattoni for member login, billing, and MLS services.
• ShowingTimesupportingTechnology or IntegrationTechnology platform for scheduling and managing property showings. Offered as a member benefit for IURA REALTORS.
• Supra (Lockbox Service)supportingTechnology or IntegrationElectronic key lockbox system provider for secure property access. eKey service available for members.
• Realtors Property Resource (RPR)supportingTechnology or IntegrationNAR-provided platform offering market data and analytics for REALTORS. Included as a member benefit.
• ListHubsupportingTechnology or IntegrationListing syndication service that distributes MLS listings to various online portals and websites.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bloomingtonbor
• YouTubeyoutube.com/channel/UCgf28i6eBNYqb4D0_wVoH9A
• Facebookfacebook.com/BloomingtonBOR
• LinkedInlinkedin.com/company/bloomingtonbor

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bloomington Board of Realtors