Affiliated Business Partners
Affiliated Business Partners is a privately held, founder-led PEO and insurance brokerage in Newport Beach, California, connecting small and medium-sized businesses with vetted PEO partners for workers' compensation, health insurance, HR outsourcing, and payroll services via referral commissions.
- Company typePrivate
- Founded-
- HeadquartersNewport Beach, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Affiliated Business Partners does
Affiliated Business Partners and Insurance Services, Inc. (ABP) is a privately held, founder-led PEO and insurance brokerage intermediary based in Newport Beach, California. Founded by Michael Wilkerson after a decade working inside Professional Employer Organizations, the company operates with 1-10 employees and connects small and medium-sized businesses with vetted PEO partners for workers' compensation, health insurance, HR outsourcing, payroll administration, commercial insurance, captives, safety and risk management, 401K/retirement plans, and ancillary benefits. ABP does not own or operate a proprietary technology platform; service delivery depends on PEO partner stacks for payroll, HR systems, and safety tooling, with the company's own role positioned as comparative brokerage, vetting, and ongoing client management.
Revenue is generated primarily on an affiliate/referral commission basis, with no disclosed pricing tiers and a quote-based, pay-as-you-go commercial structure. The go-to-market combines a multi-segment referral partner channel — commercial insurance brokers, accounting and tax professionals, franchise systems, and VC/PE firms — with direct sales via the company website, phone outreach, and HubSpot-scheduled appointments with the founder. A client-to-client referral program reportedly allows some clients to offset their PEO costs through referrals, creating a secondary post-sale acquisition loop. The company serves SMBs as its primary segment, with franchises, VC/PE portfolio companies, and broker/accountant referral partners as secondary segments, operating predominantly in the United States with a weakly substantiated international footprint claim. There is no disclosed external funding, no M&A activity, and no parent entity; the company operates independently under founder ownership.
Affiliated Business Partners firmographics
Firmographics- Name
- Affiliated Business Partners
- Legal name
- Affiliated Business Partners and Insurance Services, Inc
- Website
- https://affiliatedbusinesspartners.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Affiliated Business Partners is a privately held, founder-led PEO and insurance brokerage in Newport Beach, California, connecting small and medium-sized businesses with vetted PEO partners for workers' compensation, health insurance, HR outsourcing, and payroll services via referral commissions.
- Ownership category
- akta.pro rank
Affiliated Business Partners industry classification
Industry- Product category
- PEO Brokerage and Insurance Services
- NAICS
- Professional Employer Organizations (561330), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Professional Employer Organization (PEO) / Co-Employment Services (BPACAHAB)
- akta.pro secondary industry
- Employee Benefits Brokerage & Consulting (FSAEADAC)
Keywords
Where Affiliated Business Partners is headquartered
LocationHeadquarters
- HQ city
- Newport Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Affiliated Business Partners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- PEO and Insurance Brokerage Services: ABP earns revenue by connecting clients with PEO providers and insurance programs. Acts as an intermediary brokering relationships between businesses seeking HR, payroll, workers comp, and benefits solutions and the PEO partner network. Revenue likely derived from referral fees or commissions from PEO partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quote-based pricing tailored to business needs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Affiliated Business Partners product offering
Product offeringCore offering
Affiliated Business Partners is a PEO brokerage and consulting firm that connects small and medium-sized businesses with vetted Professional Employer Organization partners. The company sources quality PEO options covering workers compensation, health insurance, payroll, HR outsourcing, safety and risk management, and ancillary benefits, providing comparative analysis and ongoing client support to match businesses with the right programs.
Product overview
Affiliated Business Partners is a Professional Employer Organization (PEO) that bundles multiple business services into a unified offering for small and medium-sized businesses. The core PEO service provides access to Workers Compensation insurance, Health Insurance, Human Resources outsourcing, and Payroll management. These individual products work together as an integrated package, allowing businesses to benefit from large group buying power for health and workers compensation insurance while outsourcing HR functions. Additional offerings include Commercial Insurance, Captives for large companies, Safety and Risk Management services, 401K/Retirement Plans, and Ancillary Benefits.
Differentiator
Problem solved
Functional benefit
Products and services
- Workers Compensation
Quantifiable outcome
- Up to 25% premium reimbursement through safety incentive programs
- +4 more outcomes
Companies that use Affiliated Business Partners
Customer profileSegments5 records
Ideal customer profiles2 records
Affiliated Business Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Affiliated Business Partners partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PEO Partner NetworkcoreABP maintains relationships with multiple Professional Employer Organization partners to provide clients with quality PEO options. The company sources and vets PEO partners to match client needs, leveraging strong relationships with PEO partners to get clients best rates. ABP works with partners who compete to earn business, enabling comparative analysis for clients.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Affiliated Business Partners competitors and assessment
Company assessmentBroad incumbents
- TriNet: PEO focused on SMB and mid-market employers offering HR, payroll, benefits, and risk mitigation; competes for the same client base ABP serves via referral partners.
- Oasis Outsourcing: PEO providing HR, payroll, benefits, and risk management to SMBs — directly comparable offering and target customer, often competing for the same referral-driven placements.
- Paychex: Major payroll and PEO provider with PEO services for SMBs; represents the scaled, platform-driven alternative to ABP's partner-brokerage model.
- CoAdvantage: PEO serving SMBs across multiple states with HR outsourcing, benefits, payroll, and workers comp — directly comparable to ABP's PEO partnership universe.
- ADP TotalSource: ADP's PEO division offering bundled HR, payroll, benefits, and workers comp to SMBs; the dominant scaled incumbent against which ABP positions itself as an unbiased multi-PEO advisor.
- Insperity: Large public PEO serving SMBs with bundled HR, payroll, benefits, and workers comp — directly overlaps ABP's core PEO/brokerage offering but at vastly greater scale.
- Acrisure: Large commercial insurance brokerage that has expanded into PEO and HR services; comparable as a multi-line broker competing for the same commercial insurance and PEO referral flow.
- FrankCrum: Established PEO providing white-label HR, payroll, benefits, and workers comp to small businesses — comparable in customer profile and bundled-service model to ABP.
Emerging players
- Justworks: Tech-enabled PEO offering self-service HR, payroll, benefits, and compliance to SMBs — a platform-native competitor that pressures traditional referral-based intermediaries like ABP.
Direct peers
- Sequoia Consulting Group: PEO and HR consulting firm that brokers PEO/benefits solutions to SMBs and mid-market employers — closely mirrors ABP's intermediary/brokerage positioning and customer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Affiliated Business Partners social profiles
Digital presenceAffiliated Business Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Affiliated Business Partners leadership team
Management profileNumber of profiles
Profiles1 record
Affiliated Business Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Affiliated Business Partners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Affiliated Business Partners
What does Affiliated Business Partners do?
Affiliated Business Partners is a PEO brokerage and consulting firm that connects small and medium-sized businesses with vetted Professional Employer Organization partners. The company sources quality PEO options covering workers compensation, health insurance, payroll, HR outsourcing, safety and risk management, and ancillary benefits, providing comparative analysis and ongoing client support to match businesses with the right programs.
Is Affiliated Business Partners a public or private company?
Affiliated Business Partners is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Affiliated Business Partners founded?
Affiliated Business Partners was founded in -1. It employs 1 to 10 people.
Where is Affiliated Business Partners based?
Affiliated Business Partners is headquartered in Newport Beach, United States, in the North America region.
How does Affiliated Business Partners make money?
One revenue line is on record: PEO and Insurance Brokerage Services.
Who are Affiliated Business Partners's main competitors?
Broad incumbents on record are TriNet, Oasis Outsourcing, Paychex, CoAdvantage, ADP TotalSource, Insperity, Acrisure and FrankCrum. Justworks is listed as an emerging player. Sequoia Consulting Group is listed as a direct peer.
Does Affiliated Business Partners have an API?
No public API is recorded for Affiliated Business Partners.
What industry is Affiliated Business Partners in?
Affiliated Business Partners's product category is PEO Brokerage and Insurance Services. Its primary akta.pro industry code is BPACAHAB, Professional Employer Organization (PEO) / Co-Employment Services, with a secondary code of FSAEADAC, Employee Benefits Brokerage & Consulting. Its NAICS code is 561330 and its SIC code is 6411.