Grégoire

Name

Grégoire

Legal name

Grégoire

Website

https://gregoire.fr

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Agricultural harvesting machinery

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Vineyard Mechanization & Equipment Operations (Tractors, Sprayers, Harvesters) (AFAGAJAF)

akta.pro secondary industries

Grape Harvesting Operations (Hand & Mechanical Harvest) (AFAGAJAG), Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC)

Keywords

• Mechanical grape harvesting
• Olive harvesting machinery
• Vineyard spraying equipment
• Self-propelled harvesters
• Trailed agricultural equipment

Headquarters

HQ city

Cognac

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Agricultural Harvesting Equipment Sales: Grégoire generates revenue through the manufacture and sale of grape and olive harvesting machines, sprayers, and related agricultural equipment. The company sells directly through dealer networks with quote-based pricing (Demandez un devis).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Grégoire manufactures specialized agricultural machines for mechanical grape harvesting, olive and almond harvesting, and vineyard spraying. Its portfolio includes self-propelled, trailed, and straddle harvesters, vineyard tool carriers, and conventional or confined sprayers sold through an international dealer network.

Product overview

Grégoire is a manufacturer of specialized agricultural machines for grape harvesting and olive collection. The product portfolio consists of three main categories: (1) Self-propelled grape harvesters (GL, GM, GX series) ranging from compact to high-performance models, (2) Trailed grape harvesters (GS, GT series) including straddle tractors and tool carriers for narrow to medium vineyards, and (3) Confined high-precision sprayers (ECOPROTECT, MULTIFLOW, SPEEDFLOW, POWERFLOW series) for vineyard treatment with drift reduction technology. The GL series offers compact and high-performance self-propelled carriers (GL6.4, GL7.4, GL8.4, GL8.6), while the GM series specializes in intermediate vineyards (GM7.4). The GS series provides narrow vineyard straddle tractors (GS4.4, GS4.4V, GS5.4, GS5.6) and the GSE/GSE-H are versatile tool carriers. The GT series (GT1, GT3) are trailed harvesters with different power levels. The GX series represents high-performance carriers (GX3, GX8.4, GX8.6, GX9.6 MIXTA) including multi-crop capability for olives and super-intensive crops. Sprayers include ECOPROTECT confined sprayers (L2, L3, M5, S4 ZNT variants), ISO Optima/Ultima, MULTIFLOW PROGRESS, POWERFLOW, and SPEEDFLOW series. All products feature ARC² harvest technology, ISOBUS compatibility, and NEOtrack/NEOmap connectivity solutions.

Differentiator

Problem solved

Functional benefit

Brands

• GREGOIRE oriGinal: Original spare parts brand for GREGOIRE equipment
• SOCOMAV

Products and services

• GL6.4 Compact self-propelled grape harvester that makes GREGOIRE technology accessible, equipped with a DEUTZ 143 ch Stage V engine and hydrostatic four-wheel-drive transmission.
• GL7.4 Compact and versatile self-propelled grape harvester with a DEUTZ 160 ch Stage V engine, ARC² harvest head, AUTOpinch system, and NEOtrack and NEOmap connectivity solutions.
• GL7 La Roja Essential GL7 product variant for fast, quality harvesting in vineyards requiring efficient harvest solutions.
• GL8.4 High-performance, versatile self-propelled grape harvester with a DEUTZ 160 ch Stage V engine and POCLAIN wheel motors offering up to 28% improved terrain capability.
• GL8.6 High-performance, versatile self-propelled grape harvester with a DEUTZ six-cylinder 190 ch engine conforming to Tier 4 Final standards and high harvesting capacity.
• GM7.4 Specialist self-propelled carrier for intermediate vineyards with a DEUTZ 143 ch Stage V engine, ARC² harvest head, and 25% improved terrain capability from POCLAIN wheel motors.
• GS4.4 Compact and agile straddle tractor with a DEUTZ Stage V 143 ch engine, POCLAIN wheel motors, ARC² harvest module, and 300 mm tilt correction for vineyards with row widths from 1 m.
• GS4.4V Compact precision straddle-tractor variant with a single 1,000 L bin, lateral emptying, and a DEUTZ Stage V 143 ch engine for narrow vineyards with a 2,150 mm seal length.
• GS5.4 High-performance narrow-vineyard harvester with a DEUTZ four-cylinder 160 ch Stage V engine, a 12-inch ISOBUS touchscreen, VARIwidth pinch adjustment, and automatic track-width adjustment.
• GS5.6 High-performance narrow-vineyard harvester for demanding conditions with a DEUTZ six-cylinder 204 ch Stage V engine, Category 4 cabin, 400 mm automatic tilt correction, and a 3.35 m turning radius.
• GSE Compact, highly maneuverable vineyard tool carrier with a DEUTZ 160 ch Stage V engine, variable track, and a fixed chassis for inter-row work.
• GSE-H High-clearance GSE tool carrier for vineyards requiring row widths from 0.95 m to 1.60 m and 1.65 m of under-chassis height.
• GT1 Simple, reliable trailed grape harvester with the ARC² shaking system, 500 mm elevation for slopes, and compatibility with vineyards from 1.70 m row width.
• GT3 Connected trailed grape harvester with 820-1,260 cm³ wheel motors, 700 mm elevation, automatic transmission management, and ISOBUS compatibility.
• GX3 Versatile trailed harvester with optional wheel motors up to 1,260 cm³, 700 mm tilt correction, optional CLEANtech destemming and cleaning, and an optional olive-harvest kit.
• GX8.4 High-performance, versatile self-propelled grape harvester with a DEUTZ 160 ch Stage V engine, POCLAIN wheel motors offering up to 28% improved terrain capability, and a 35 hL central bin.
• GX8.6 High-performance, versatile self-propelled grape harvester with a DEUTZ six-cylinder 190 ch Stage V engine, a 35 hL central bin, and high harvesting efficiency.
• GX9.6 MIXTA Self-propelled multi-crop harvester for super-intensive vineyards, olives, and almonds with a DEUTZ 190 ch Stage V engine, 38 ARC² shakers, and a maximum height capability of 4.00 m.
• GX10.6 Self-propelled multi-crop harvester for olives and almonds, designed for versatile harvesting in super-intensive cultivation.
• ECOPROTECT L2 ZNT Confined, high-precision trailed vineyard sprayer with a 1,200 L tank, pneumatic face-by-face spraying through inflatable confinement casings, and up to a 50% dose reduction.
• ECOPROTECT L3 ZNT Larger-capacity confined vineyard sprayer using pneumatic face-by-face technology, DYNADIFF 3D diffusers, and ZNT approval.
• ECOPROTECT M5 ZNT Intermediate-capacity confined sprayer for ZNT compliance that uses pneumatic spraying technology to reduce drift and optimize application.
• ECOPROTECT S4 ZNT Compact confined sprayer for narrow vineyards with ZNT compliance, pneumatic spraying technology, and the DYNADIFF 3D system.
• ISO Optima et Ultima ZNT Vineyard sprayer with ISO technology and ZNT approval for treatment near sensitive areas, using optimized spraying technology.
• MULTIFLOW PROGRESS IDEA ZNT Multi-flow vineyard sprayer with progress technology, ZNT compliance, and a multi-nozzle system for optimized treatment distribution.
• MULTIFLOW PROGRESS QUATTRO Multi-flow vineyard sprayer with a quad-nozzle system for comprehensive spray coverage and progress technology for efficient application.
• POWERFLOW VTD Lightweight tubular-frame vineyard sprayer with a simple, robust design for spraying applications.
• SPEEDFLOW PROGRESS ZNT High-speed vineyard sprayer with progress technology and ZNT approval for treatment applications.
• SPEEDFLOW XTENS Extended-reach vineyard sprayer for varied configurations, with adjustable spray coverage.
• GREGOIRE oriGinal spare parts Genuine GREGOIRE oriGinal spare parts for maintaining and supporting the durability of GREGOIRE equipment.

Quantifiable outcome

• Fuel consumption reduction through AUTOdrive automatic engine speed management
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature22 records

Partnerships

One partnership is on record.

• SOCOMAVminorChannel Partner/ Reseller/ DistributorSOCOMAV is presented as the world's broadest range of used grape harvester machines, offering qualified consulting and guaranteed material quality. SOCOMAV operates as a separate company (affiliated with Agriaffaires) that specializes in used GREGOIRE equipment.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pellenc: French manufacturer of battery-powered and motorized vineyard and olive harvesting equipment, including over-the-row grape harvesters and pruning tools. Pellenc is the most direct comparable to Grégoire: same French base, same core customer (viticulturists and olive growers), and overlapping product lines in self-propelled and towed harvesters.
• Berthoud: French agricultural sprayer specialist (now part of EXEL Industries) with a dedicated vineyard and arboriculture sprayer range. Comparable to Grégoire in confined and air-blast sprayer technology and in the wine-grower customer segment, though Grégoire is more narrowly focused on vineyards.
• Tecnoma (EXEL Industries): French vineyard and orchard sprayer manufacturer within the EXEL Industries group. Directly comparable to Grégoire's sprayer business for the same European viticulturist segment, competing on pneumatic, confined, and airblast spray technologies.
• Bobard: French manufacturer of vineyard sprayers, fertilizer spreaders, and pre-pruning equipment. Overlaps with Grégoire's ECOPROTECT/MULTIFLOW/SPEEDFLOW sprayer portfolio and serves the same French and European viticulturist customer base.
• Ploeger Agro: Dutch manufacturer of self-propelled harvesters for specialty crops, including the ERO grape harvester line and broader vegetable/almond harvesters. Directly comparable to Grégoire's GX-series multi-crop harvesters for olives and almonds.
• ERO-Gerätebau (Ploeger ERO): German specialist in self-propelled grape harvesters, now part of the Ploeger Group. ERO competes head-to-head with Grégoire's GL/GX self-propelled series in European vineyards, targeting the same professional viticulturist segment with comparable harvesting technology.

Broad incumbents

• John Deere: Through its specialty tractors (e.g., 5EN/5ML Narrow Series and dealer-installed vineyard equipment), John Deere competes in the high-clearance and narrow-vineyard tractor segments adjacent to Grégoire's GSE/GS ranges, leveraging global dealer and precision-ag advantages.
• Fendt (AGCO): AGCO's Fendt brand sells the Fendt Vine Yard / 200 V series specialty tractors for narrow vineyards and offers related vineyard equipment. A broad incumbent that overlaps with Grégoire's GS-series narrow-vineyard straddle tractors and GSE carriers as part of a much larger tractor portfolio.
• New Holland Agriculture (CNH Industrial): Through its Braud heritage, New Holland offers self-propelled grape harvesters (e.g., Braud 9000 series, now branded Vineyard series). It is a broad incumbent: competes in the same vineyard harvester category but as part of a much larger tractor and combine portfolio with global financing and dealer reach.

Regional players

• Clemens Technologies: German manufacturer of vineyard and orchard equipment, including inter-row cultivators, leaf removers, and sprayers. Regional peer comparable in vineyard tool-carrier technology and European viticulturist customer focus, though smaller and more focused on implements than on self-propelled harvesters.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gregoirefrance
• Facebookfacebook.com/gregoirefrance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grégoire