What CHD Living does

CHD Living Limited is a UK-based, family-owned operator of care services headquartered in Godalming, Surrey. Founded in 1984, the company runs a network of 12+ residential, nursing, dementia, and specialist care homes, two purpose-built neurorehabilitation centres in Kingston-upon-Thames and Bagshot, and four domiciliary care branches serving Surrey, Hampshire, and South London. It also delivers complex care at home for clients with tracheostomy, ventilator, and advanced neurological needs, including Parkinson's infusion support. Customer mix spans self-funding individuals, NHS Continuing Healthcare placements, and CCG/Integrated Care Board referrals, alongside case managers and brain injury lawyers arranging complex care packages.

The service portfolio is structured around four operating brands: CHD Care at Home (domiciliary visits and live-in care), CHD Complex Care (specialist respiratory, neurological, and Parkinson's infusion support at home), CHD Rehabilitation (multidisciplinary neurorehabilitation and post-surgical rehab, including hydrotherapy), and the broader care home portfolio. Technology deployment centres on the Birdie care-monitoring app for real-time visit, medication, and wellbeing reporting, alongside specialist clinical infrastructure such as ventilator support, tracheostomy management systems, and 24-hour postural management assessments. Clinical leadership is anchored by a Consultant in Rehabilitation Medicine and partner Allied Health Professionals with over 80 years of collective experience, with formally recognised NHS preferred provider status for acquired brain injury and neurorehabilitation.

Revenue is generated through recurring monthly care fees, with pricing determined by location, care type, and individual needs assessment rather than published rate cards. The go-to-market combines direct-to-consumer channels (virtual tours, website enquiries, phone consultations) with formal referral pathways through NHS Continuing Healthcare, CCGs, and specialist intermediaries such as case managers and brain injury solicitors. The group is actively expanding capacity via the Avens Court site acquisition in Pyrford, the Elstead luxury care home build, the Mindenhurst care village in Camberley, and a multi-million pound refurbishment of Surrey Heights.

Name

CHD Living

Legal name

CHD Living Limited

Website

https://chdliving.co.uk

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

251–500 employees

Short description

Family-owned UK care services group providing residential, nursing, dementia, rehabilitation, and complex home care across Surrey, Hampshire, and South London through 12+ care homes, two neurorehabilitation centres, and four domiciliary branches.

Ownership category

akta.pro rank

Product category

Residential Care Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Assisted Living with Memory Care (Mixed Campus) (HLADABAB)

akta.pro secondary industries

Memory Care Units within Assisted Living Communities (HLADACAB), Behavioral Health–Capable Assisted Living (Mental Health/SUD Support) (HLADABAI), Residential Hospice / Hospice House (Facility-Based) (HLADAHAC)

Keywords

• Residential care services
• Home care services
• Neurorehabilitation services
• Complex care services
• Dementia care services

Headquarters

HQ city

Godalming

HQ country

United Kingdom

HQ region

Europe

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Residential and Nursing Care: 24-hour residential and nursing care services provided in their network of care homes across Surrey, Hampshire, and South London. Revenue generated through care home fees.
2. Care at Home (Domiciliary Care): Home care services ranging from 30-minute visits to live-in care packages. Services include daily visiting, practical support, personal care, medication management, and companionship.
3. Rehabilitation Services: Specialist neurorehabilitation and post-surgical rehabilitation services at purpose-built centres in Kingston and Bagshot. NHS preferred provider status.
4. Complex Care at Home: High-quality complex neurological and respiratory care delivered in clients' own homes, supervised by nurses with clinical specialist oversight.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

CHD Living is a family-owned UK care services group that operates residential and nursing care homes, specialist dementia and mental health care centres, two neurorehabilitation centres, and a domiciliary home care service. It delivers 24-hour personal and nursing care, post-injury rehabilitation, and specialist complex respiratory and neurological care at home, funded by self-paying families, NHS Continuing Healthcare, and Care Commissioning Groups.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential & Nursing Care

Quantifiable outcome

• One of first UK care providers to support pioneering Parkinson's infusion treatment at home
• +3 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Adopt a GrandparentcoreStrategic or Co-development PartnerAdopt a Grandparent is a charity that CHD Living created and continues to partner with. The charity pairs lonely care home residents with people from across the globe who may not have grandparents. The initiative has grown from an idea at CHD to a fully-fledged organisation with over 90,000 global volunteers. CHD Living and Adopt a Grandparent won the Intergenerational Activity Award at the National Dementia Care Awards 2025.
• The Care Funding Guidance CompanyminorStrategic or Co-development PartnerA not-for-profit organisation providing care funding advice and guidance. Partnered with CHD Living to help families understand care funding options including local authority funding, NHS Continuing Healthcare, and self-funding.
• Nationally and Internationally Renowned Clinical ExpertscoreStrategic or Co-development PartnerHealthcare experts holding professorial and Consultant positions in universities or leading hospitals. These experts provide advice in unique situations, second opinions, and specialist interventions. They have national or international reputation and have contributed to scientific literature and national guidelines in neurology, neuro-disability, and complex respiratory management.
• Respiratory Consultants and Specialist Nurses from Ventilation Outreach UnitscoreStrategic or Co-development PartnerPartnership with respiratory consultants and specialist nurses from nationally renowned ventilation outreach units to enhance complex respiratory and airway care services for clients.
• Specialist Service Providers (Postural Management, Wheelchair Assessment)minorStrategic or Co-development PartnerPartner specialist service providers who can complete 24-hour postural management assessments, wheelchair and bed positioning system assessments and prescription, spasticity management using Botulinum Toxin, splinting and additional specialist services.
• Princess Alice HospiceminorStrategic or Co-development PartnerPartnership for end-of-life care training and support through the Six Steps to Success in End of Life Care Programme.

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Care UK: Major UK operator of care homes and home care services, including specialist dementia and nursing care. Comparable across most of CHD Living's service lines but operates at national scale with a significant local-authority footprint.
• Barchester Healthcare: One of the largest UK private care home groups operating residential, nursing, dementia and specialist care homes across the country. Direct overlap with CHD Living's residential, nursing and dementia segments, though at much larger national scale.
• Sanctuary Care: UK division of Sanctuary Group providing residential, nursing, dementia, respite and end-of-life care across a national network. Direct overlap with CHD Living's residential and nursing care segments, particularly in the southern counties.
• HC-One: Largest UK care home operator with a heavy local-authority and NHS-funded footprint. Comparable to CHD Living on service type but competes heavily for NHS Continuing Healthcare placements and represents the dominant scaled incumbent in residential and dementia care.
• Anchor Hanover: One of the largest not-for-profit housing and care providers in England, offering retirement living, extra care, residential and dementia services. Comparable to CHD Living's elder residential and assisted-living services, particularly for state-funded residents.

Direct peers

• Sunrise Senior Living UK: Premium UK care home operator with strong dementia and assisted-living offering, focused on affluent demographics. Closely comparable to CHD Living's luxury care positioning, Brownscombe pricing, and Knight Frank Luxury Care Home Guide placement.
• Hamberley Care Homes: UK luxury and specialist care home operator offering residential, nursing and dementia services with strong design-led positioning. Direct competitor to CHD Living's Brownscombe-style luxury offering in the South East.
• Avery Healthcare: UK family-built care home group operating residential, nursing, dementia and respite homes across multiple regions. Closely comparable to CHD Living in scale, mid-group positioning, and mix of luxury and specialist care services.
• Maria Mallaband Care Group: UK care home operator providing residential, nursing, dementia, and specialist care with a luxury-leaning brand portfolio. Comparable to CHD Living across service mix and high-end resident segment.

Emerging players

• Totally plc: UK provider of urgent care, planned care and complex home-based care including respiratory and neuro services. Comparable to CHD Complex Care's specialist respiratory and neurological home-care offering and NHS contracting model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CHDliving
• Facebookfacebook.com/CHDLiving
• LinkedInlinkedin.com/company/chd-living
• Instagraminstagram.com/chdliving

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CHD Living