Result

What Result does

Result is a private, medium-sized market research institute (Media Research Institute) headquartered in Cologne, Germany. The firm has been operating continuously since its founding in 1995, giving it roughly thirty years of operating history within the German research services market. Per the available firmographic data, Result operates with a headcount band of 11-50 employees, consistent with a specialist mid-market services firm rather than a large generalist agency.

The company's stated category positioning is media research, implying a service offering oriented toward media-industry clients such as broadcasters, publishers, advertisers, and related ecosystem participants, though specific deliverables, methodologies, or technology stack are not documented in the available input (the company's website returns only a loader/verification page and provides no product detail). The single named leadership position visible in the supplied data is Alexa Brandt, Head of Content & Social Media, which signals that the firm operates an owned content/social presence alongside any client-facing research services.

The business model cannot be determined from the supplied input. Pricing models, GTM motion, customer segments, named clients, and revenue mechanics are all undocumented, and operating geographies beyond the Cologne headquarters are unconfirmed. As a result, this description is grounded only in the firmographic and category labels that are explicitly available.

Name

Result

Website

https://result.de

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Result is a private German market research institute (Media Research Institute) founded in 1995 and headquartered in Cologne, serving media-industry clients with a specialist mid-sized team of 11-50 employees.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising (7310)

akta.pro primary industry

Audience Measurement & Media Research (Ratings, Attribution, Media Mix Insights) (MPAAALAM)

akta.pro secondary industries

Market Research & Consumer Insights (BPAHALAA), Media & Audience Measurement Analytics (BPAHALAO), Competitive Intelligence & Benchmarking (BPAHALAB)

Keywords

• Market research
• Media research
• Consumer insights
• Research services
• Data analytics

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Core offering

Result is a market research and Media Research Institute that delivers research and insights services to business clients. Operating from Cologne, Germany, since 1995, the institute focuses on media research and consumer insight work for organisations seeking evidence-based market intelligence.

Differentiator

Problem solved

Functional benefit

Products and services

• Market and Media Research Services Research and insight services covering market and media research delivered to corporate clients by a Cologne-based institute with a research workforce of 11–50 employees.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Others

• Simon-Kucher & Partners: German-founded global consulting firm with pricing and market research practices. Comparable as a Germany-based mid-sized professional services firm in the broader research/insights ecosystem.

Direct peers

• AGOF (Arbeitsgemeinschaft Online Forschung): German joint industry committee for online reach measurement. Directly comparable as a provider of German audience/media measurement; competes for the same advertiser and agency budgets.
• AG.MA (Arbeitsgemeinschaft Media-Analyse): German cross-media reach measurement organization. Operates in the same media research category as Result, providing audience currency for German advertisers.
• info GmbH (Gruner + Jahr): German media-market analysis firm producing the ma Pressemedien and other audience measurement studies. Closely comparable as a media research specialist serving the German market.
• Statista: Hamburg-based data and market research provider with strong German media industry penetration. Comparable in offering syndicated data products and custom research to German media buyers and corporates.

Broad incumbents

• Kantar: Major research and insights group with strong media measurement division (Kantar Media). Overlaps with Result in media audience research and serves German advertisers and broadcasters.
• Nielsen: Global leader in audience measurement and media research. Directly comparable on media research services; vastly larger scale but operates in the same category where Result competes for DACH clients.
• GfK (now NIQ): German-heritage consumer and media research firm, now part of NIQ. Comparable as a Germany-rooted research house serving media and consumer clients with syndicated and custom offerings.
• Ipsos: Global market research firm with significant German operations (Ipsos Germany). Competes with Result on media and audience research mandates for enterprise clients.

Emerging players

• Goldmedia: Berlin-based media and entertainment research consultancy. Comparable as a smaller German media-research specialist serving broadcasters, platforms, and policy clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/result
• Facebookfacebook.com/resultgmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Result