AGOF

Digital Audience Measurementagof.de

AGOF is a Frankfurt, Germany-based for-profit association founded in 2002 that positions itself as a body of leading German marketers providing digital, predictable advertising media, operating with a small 11–50 employee team.

Company typePrivate
Founded2002
HeadquartersFrankfurt, Germany
Headcount11–50
GTM typeB2B
OfferingServices

What AGOF does

AGOF is a Frankfurt-based German organization founded in 2002, structured as a for-profit entity with 11–50 employees. Per its firmographic profile, AGOF positions itself as an association of leading German marketers providing digital, predictable advertising media, implying a focus on audience measurement and digital advertising planning infrastructure for the German market. The association framing suggests a membership- or industry-cooperative commercial model serving major German advertisers, agencies, and publishers, but no operational specifics are confirmed.

Beyond the broad positioning as a marketer association, the supplied firmographic and supplementary data do not disclose the underlying product set, technology stack, pricing approach, partnerships, customer base, ownership structure, or capital history. The agof.de domain was inaccessible at the time of extraction, rendering only a verification/loading message and preventing primary-source verification of the product and commercial details typically associated with an audience-measurement body. No management team, subsidiaries, funding rounds, awards, patents, regulatory actions, or M&A history are recorded in the input material.

The business model cannot be characterized from the input: there is no disclosed revenue, no stated revenue model, no named customers or partners, no pricing details, and no information about leadership or headcount trends. The association framing points toward a member-supported or licensed-data commercial motion serving a narrow set of large German advertisers and publishers, but this remains inferential rather than source-confirmed.

AGOF firmographics

Firmographics

Name: AGOF
Legal name: AGOF
Website: https://agof.de
Company type: Private
Founded year: 2002
Operating status: Operating
Headcount range: 11–50 employees
Short description: AGOF is a Frankfurt, Germany-based for-profit association founded in 2002 that positions itself as a body of leading German marketers providing digital, predictable advertising media, operating with a small 11–50 employee team.
Ownership category
akta.pro rank

AGOF industry classification

Industry

Product category: Digital Audience Measurement
NAICS: Marketing Research and Public Opinion Polling (541910), Other Services Related to Advertising (541890)
SIC: Services-Advertising (7310)
akta.pro primary industry: OOH Programmatic & Data/Measurement Services (Audience Analytics, Attribution) (MPAAAKAI)
akta.pro secondary industry: OOH Measurement, Attribution & Verification (Footfall, Impressions, Brand Lift) (BPAFALAK)

Keywords

Digital audience measurement
Online advertising research
Advertising media planning
Marketing reach data
Digital advertising metrics

Where AGOF is headquartered

Location

Headquarters

HQ city: Frankfurt
HQ country: Germany
HQ region: Europe

Markets served

AGOF business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales

AGOF product offering

Product offering

Core offering

AGOF is an association of leading marketers in Germany that provides digital predictable advertising media. It supplies standardized digital audience measurement and media planning data to support advertising reach forecasting and campaign planning for the German online advertising market.

Differentiator

Problem solved

Functional benefit

Companies that use AGOF

Customer profile

Ideal customer profiles1 record

AGOF technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

AGOF competitors and assessment

Company assessment

Emerging players

Statista: Data and statistics platform with extensive digital advertising and audience datasets. Comparable to AGOF in supplying audience and media usage data to the German marketing ecosystem, though delivered as a commercial subscription product.

Broad incumbents

GfK: German-headquartered market and consumer research company. Adjacent to AGOF in audience and media research, with broader scope across consumer goods and retail measurement.
Adobe Analytics: Enterprise digital analytics product used by large publishers and advertisers. Overlaps with AGOF's measurement remit in audience analytics and reporting, though sold as enterprise SaaS rather than as an industry association.
Similarweb: Digital audience and traffic intelligence platform used by advertisers and publishers. Comparable to AGOF in providing online audience data, though delivered through a paid SaaS model rather than industry association.
Nielsen: Global leader in media and audience measurement, including digital. A broad incumbent that overlaps with AGOF's digital measurement remit, though operating across many countries and many media types.
Kantar: Global market research and audience measurement firm. Comparable to AGOF through its media division's digital audience measurement offerings, particularly in cross-country reach and advertising effectiveness.
Google Analytics: Default web analytics platform used by many publishers and advertisers. Adjacent to AGOF in audience measurement, though focused on first-party site/app analytics rather than cross-publisher reach panels.
Comscore: U.S.-listed digital audience measurement and analytics provider. Competes with AGOF in cross-platform digital audience measurement, particularly for advertisers running campaigns in Germany.

Regional players

IAB Europe: European-level digital advertising trade body. Comparable as a regional industry association setting standards and research for digital advertising, though operating at a pan-European rather than German level.

Direct peers

IVW (Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern): German industry joint body for verified advertising reach measurement. Directly comparable to AGOF as a parallel German advertising-measurement consortium serving overlapping publisher and advertiser stakeholders.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

AGOF financial estimates

Financial estimate

Revenue estimate

Valuation estimate

AGOF leadership team

Management profile

Number of profiles

AGOF funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

AGOF M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AGOF

What does AGOF do?

Is AGOF a public or private company?

AGOF is a private company. It is classified as unknown and is currently operating.

When was AGOF founded?

AGOF was founded in 2002. It employs 11 to 50 people.

Where is AGOF based?

AGOF is headquartered in Frankfurt, Germany, in the Europe region.

Who are AGOF's main competitors?

Statista is listed as an emerging player. Broad incumbents are GfK, Adobe Analytics, Similarweb, Nielsen, Kantar, Google Analytics and Comscore. IAB Europe is listed as a regional player. IVW (Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern) is listed as a direct peer.

Does AGOF have an API?

No public API is recorded for AGOF.

What industry is AGOF in?

AGOF's product category is Digital Audience Measurement. Its primary akta.pro industry code is MPAAAKAI, OOH Programmatic & Data/Measurement Services (Audience Analytics, Attribution), with a secondary code of BPAFALAK, OOH Measurement, Attribution & Verification (Footfall, Impressions, Brand Lift). Its NAICS code is 541910 and its SIC code is 7310.