AED Group
AED Group is a Belgian private pro-AV equipment provider offering rent, lease, sales, second-hand, and repair services across Europe and the Middle East. It serves rental companies, retailers, integrators, and installers via its 500+ brand portfolio and four proprietary brands.
- Company typePrivate
- Founded1983
- HeadquartersWillebroek, Belgium
- Headcount101–250
- GTM typeB2B
- OfferingServices
What AED Group does
AED Group (legal entity AED Rent NV) is a privately held Belgian professional audiovisual (AV) equipment provider headquartered in Willebroek, Belgium, founded in 1983. It operates as the only "Total Solution Provider" in the European/Middle Eastern pro-AV channel, offering AV professionals four complementary acquisition modes within its AED Toolbox: short- and long-term rental, lease financing, new equipment sales, and second-hand sales via the secondhand.aedgroup.com marketplace, supplemented by repair/testing and authorized brand distribution. The company directly serves rental companies, retailers, integrators, and installers, and is the exclusive Barco distributor for Benelux, distributing over 500 brands including Sennheiser, Panasonic, L-Acoustics, Claypaky, and ROE Visual.
AED operates across five countries (Belgium, Netherlands, Germany, France, UK) plus the United Arab Emirates, structured through nine wholly-owned subsidiaries (AED Display NV, AED Distribution NV, AED Lease NV, AED Store NV, AED Studios NV, and country-level AED Rent entities). Its proprietary technology and product portfolio comprises four in-house brands — AED Audio (professional audio), Luxibel (lighting), Next Truss (structural systems), and Next Stagelift (mobile staging) — alongside a proprietary AED Display Calculator for rental quotation. In February 2026 AED added LightAct's media-server platform to its Benelux distribution offering, extending the catalogue into software-driven, real-time projection-mapping capabilities.
Revenue mechanics are diversified across six streams: equipment rental (recurring/subscription), new equipment sales (one-time), second-hand marketplace sales (one-time), lease financing (recurring), repair and maintenance services (professional services), and third-party distribution (transaction/margin). Pricing is quote-based for rental and new sales with cancellation penalties tiered from 10% to 100%, and unit-priced for the second-hand channel. GTM is sales-led with regional field sales teams across each country, complemented by inside sales, an e-commerce storefront at store.aedgroup.com, and selective second-hand global online distribution via secondhand.aedgroup.com. Marketing channels include corporate website, LinkedIn, Instagram, Facebook, YouTube, email newsletter, and industry events such as Barco's Global Distributor Meeting.
AED Group firmographics
Firmographics- Name
- AED Group
- Legal name
- AED Rent NV
- Website
- https://aedgroup.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- AED Group is a Belgian private pro-AV equipment provider offering rent, lease, sales, second-hand, and repair services across Europe and the Middle East. It serves rental companies, retailers, integrators, and installers via its 500+ brand portfolio and four proprietary brands.
- Ownership category
- akta.pro rank
AED Group industry classification
Industry- Product category
- Professional Audio/Visual Equipment Services
- NAICS
- Other Commercial and Industrial Machinery and Equipment Rental and Leasing (53249), Audio and Video Equipment Manufacturing (33431), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324)
- SIC
- Services-Equipment Rental & Leasing, Nec (7359), Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Audio-Visual (AV) Systems & Rentals (Audio, Video, Projection, LED Walls) (THAHAEAA)
- akta.pro secondary industry
- Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF)
Keywords
Where AED Group is headquartered
LocationHeadquarters
- HQ city
- Willebroek
- HQ country
- Belgium
- HQ region
- Europe
Offices10 records
Markets served
AED Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Inventory/Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Equipment Rental: Short and long-term rental of professional AV equipment including audio, lighting, video, LED panels, and staging. Core business segment serving event professionals across Europe and Middle East.
- New Equipment Sales: Sale of new professional AV equipment from proprietary brands (AED Audio, Luxibel, Next Truss, Next Stagelift) and distributed brands (Barco, Sennheiser, Panasonic, Claypaky, etc.)
- Second Hand Equipment Sales: Online marketplace and direct sales of pre-owned professional AV equipment through secondhand.aedgroup.com
- Leasing Services: Lease financing solutions for professional AV equipment acquisition
- Repair and Maintenance Services: Technical repair, testing, and maintenance services for AV equipment including LED panels, speakers, and projectors
- Distribution: Distribution of third-party AV equipment brands as exclusive or authorized distributor for Benelux and other regions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Rental pricing varies by equipment type, duration, and volume |
| Unit Pricing | Pay-as-you-go | Second-hand equipment sold at varying price points |
| Unit Pricing | Multi-year contract | Barco projector lamps and refurbishments |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
AED Group product offering
Product offeringCore offering
AED Group is a Total Solution Provider in the professional audiovisual (AV) industry, offering rent, lease, and buy options for AV equipment including audio, lighting, video/projection, LED panels, and staging solutions. The company serves rental companies, retailers, integrators, and installers across Europe and the Middle East through direct sales teams, online stores, and an authorized distribution network covering 500+ brands plus four proprietary in-house brands.
Product overview
AED Group operates as a Total Solution Provider in the AV industry, offering a comprehensive portfolio of products and services organized into four main divisions: Rent (short and long-term equipment rental), Sales (new and second-hand equipment), Services (lease and repair), and Distribution. The company provides both third-party branded AV equipment from manufacturers like Barco, Panasonic, Sennheiser, and ARRI, as well as its own proprietary brands including AED Audio (professional audio), Luxibel (lighting), Next Truss (trussing systems), and Next Stagelift (mobile staging). The portfolio includes LED panels, projectors, speakers, lighting equipment, trussing, staging solutions, and media servers, supported by services such as equipment leasing, repair and testing, and a dedicated second-hand online marketplace.
Differentiator
Problem solved
Functional benefit
Brands
- AED Audio: In-house audio brand for professional AV equipment
- Luxibel
- Next Truss
- Next Stagelift
Companies that use AED Group
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
AED Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
AED Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LightActstrategicAED Group announced as official distribution partner for LightAct's media server platform in the Benelux region. LightAct provides cutting-edge software and hardware for live events and immersive installations, featuring 3D-based projection mapping, real-time rendering with Unreal Engine and Notch, and proprietary markerless tracking technology (LightTrack). The partnership strengthens both AED's rental fleet and distribution offering.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
AED Group competitors and assessment
Company assessmentBroad incumbents
- NEP Group: Global broadcast and live events production services provider with a much broader portfolio (outside broadcast, studios, display). Overlaps with AED in event AV services but operates at greater scale and scope.
Direct peers
- Stageco: Belgian staging, rigging, and structural solutions provider for large-scale events and tours. Geographic and product overlap with AED, particularly via its Next Truss and Next Stagelift in-house brands.
- LANG AG: German AV rental, sales, and distribution company specializing in professional video, lighting, and audio for events and fixed installations. Closely mirrors AED's pan-European distribution-plus-rental model and German market footprint.
- Faber Audiovisuals: German AV rental and event technology company serving corporate events, conferences, and live productions across Europe. Direct comparable to AED on AV rental model, customer segments, and European footprint.
- Solotech: Canadian-headquartered AV rental, sales, and production services company with operations across North America and Europe. Comparable to AED as a multi-brand AV rental and integration provider serving live events.
- Habegger: Swiss AV and event technology provider offering rental, sales, and services for corporate events, concerts, and exhibitions. Comparable mid-sized European AV rental and distribution operator with similar B2B customer base.
- Production Resource Group (PRG): Global leader in entertainment production and AV equipment rental serving concerts, theater, corporate events, and broadcast. PRG is the most direct comparable to AED's rent/lease/sales AV model, though at significantly larger scale.
Others
- disguise: UK-based media server and show control technology provider for live events and immersive experiences. Comparable to AED's LightAct partnership line, and supplier-adjacent to AED's emerging media-server rental offering.
- Barco: Belgian display, projection, and visualization technology manufacturer. Key supplier and Benelux distribution principal for AED; comparable to AED's in-house display activities through AED Display NV.
Regional players
- Christie Lites: North American lighting equipment rental company serving concert, theatrical, and event markets. Comparable to AED on rental model and lighting segment focus, but operates almost exclusively in the US and Canada.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
AED Group social profiles
Digital presenceAED Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
AED Group leadership team
Management profileNumber of profiles
Profiles4 records
AED Group subsidiaries and ownership
Company hierarchySubsidiaries9 records
AED Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AED Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AED Group
What does AED Group do?
AED Group is a Total Solution Provider in the professional audiovisual (AV) industry, offering rent, lease, and buy options for AV equipment including audio, lighting, video/projection, LED panels, and staging solutions. The company serves rental companies, retailers, integrators, and installers across Europe and the Middle East through direct sales teams, online stores, and an authorized distribution network covering 500+ brands plus four proprietary in-house brands.
Is AED Group a public or private company?
AED Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AED Group founded?
AED Group was founded in 1983. It employs 101 to 250 people.
Where is AED Group based?
AED Group is headquartered in Willebroek, Belgium, in the Europe region.
How does AED Group make money?
Six revenue lines are on record. Equipment Rental is the primary driver. The others are new Equipment Sales, second Hand Equipment Sales, leasing Services, repair and Maintenance Services and distribution.
Who are AED Group's main competitors?
NEP Group is listed as a broad incumbent. Direct peers are Stageco, LANG AG, Faber Audiovisuals, Solotech, Habegger and Production Resource Group (PRG). Others are disguise and Barco. Christie Lites is listed as a regional player.
Does AED Group have an API?
No public API is recorded for AED Group.
What industry is AED Group in?
AED Group's product category is Professional Audio/Visual Equipment Services. Its primary akta.pro industry code is THAHAEAA, Audio-Visual (AV) Systems & Rentals (Audio, Video, Projection, LED Walls), with a secondary code of HSACAFAF, Audio-Visual Equipment Rentals (Sound, Projection, Screens). Its NAICS code is 53249 and its SIC code is 7359.