AED Group

What AED Group does

AED Group (legal entity AED Rent NV) is a privately held Belgian professional audiovisual (AV) equipment provider headquartered in Willebroek, Belgium, founded in 1983. It operates as the only "Total Solution Provider" in the European/Middle Eastern pro-AV channel, offering AV professionals four complementary acquisition modes within its AED Toolbox: short- and long-term rental, lease financing, new equipment sales, and second-hand sales via the secondhand.aedgroup.com marketplace, supplemented by repair/testing and authorized brand distribution. The company directly serves rental companies, retailers, integrators, and installers, and is the exclusive Barco distributor for Benelux, distributing over 500 brands including Sennheiser, Panasonic, L-Acoustics, Claypaky, and ROE Visual.

AED operates across five countries (Belgium, Netherlands, Germany, France, UK) plus the United Arab Emirates, structured through nine wholly-owned subsidiaries (AED Display NV, AED Distribution NV, AED Lease NV, AED Store NV, AED Studios NV, and country-level AED Rent entities). Its proprietary technology and product portfolio comprises four in-house brands — AED Audio (professional audio), Luxibel (lighting), Next Truss (structural systems), and Next Stagelift (mobile staging) — alongside a proprietary AED Display Calculator for rental quotation. In February 2026 AED added LightAct's media-server platform to its Benelux distribution offering, extending the catalogue into software-driven, real-time projection-mapping capabilities.

Revenue mechanics are diversified across six streams: equipment rental (recurring/subscription), new equipment sales (one-time), second-hand marketplace sales (one-time), lease financing (recurring), repair and maintenance services (professional services), and third-party distribution (transaction/margin). Pricing is quote-based for rental and new sales with cancellation penalties tiered from 10% to 100%, and unit-priced for the second-hand channel. GTM is sales-led with regional field sales teams across each country, complemented by inside sales, an e-commerce storefront at store.aedgroup.com, and selective second-hand global online distribution via secondhand.aedgroup.com. Marketing channels include corporate website, LinkedIn, Instagram, Facebook, YouTube, email newsletter, and industry events such as Barco's Global Distributor Meeting.

Name

AED Group

Legal name

AED Rent NV

Website

https://aedgroup.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

AED Group is a Belgian private pro-AV equipment provider offering rent, lease, sales, second-hand, and repair services across Europe and the Middle East. It serves rental companies, retailers, integrators, and installers via its 500+ brand portfolio and four proprietary brands.

Ownership category

akta.pro rank

Product category

Professional Audio/Visual Equipment Services

NAICS

Other Commercial and Industrial Machinery and Equipment Rental and Leasing (53249), Audio and Video Equipment Manufacturing (33431), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324)

SIC

Services-Equipment Rental & Leasing, Nec (7359), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Audio-Visual (AV) Systems & Rentals (Audio, Video, Projection, LED Walls) (THAHAEAA)

akta.pro secondary industry

Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF)

Keywords

• Professional AV equipment
• AV equipment rental
• Audio visual distribution
• Lighting and sound rental
• AV leasing services

Headquarters

HQ city

Willebroek

HQ country

Belgium

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Inventory/Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Rental: Short and long-term rental of professional AV equipment including audio, lighting, video, LED panels, and staging. Core business segment serving event professionals across Europe and Middle East.
2. New Equipment Sales: Sale of new professional AV equipment from proprietary brands (AED Audio, Luxibel, Next Truss, Next Stagelift) and distributed brands (Barco, Sennheiser, Panasonic, Claypaky, etc.)
3. Second Hand Equipment Sales: Online marketplace and direct sales of pre-owned professional AV equipment through secondhand.aedgroup.com
4. Leasing Services: Lease financing solutions for professional AV equipment acquisition
5. Repair and Maintenance Services: Technical repair, testing, and maintenance services for AV equipment including LED panels, speakers, and projectors
6. Distribution: Distribution of third-party AV equipment brands as exclusive or authorized distributor for Benelux and other regions

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

AED Group is a Total Solution Provider in the professional audiovisual (AV) industry, offering rent, lease, and buy options for AV equipment including audio, lighting, video/projection, LED panels, and staging solutions. The company serves rental companies, retailers, integrators, and installers across Europe and the Middle East through direct sales teams, online stores, and an authorized distribution network covering 500+ brands plus four proprietary in-house brands.

Product overview

AED Group operates as a Total Solution Provider in the AV industry, offering a comprehensive portfolio of products and services organized into four main divisions: Rent (short and long-term equipment rental), Sales (new and second-hand equipment), Services (lease and repair), and Distribution. The company provides both third-party branded AV equipment from manufacturers like Barco, Panasonic, Sennheiser, and ARRI, as well as its own proprietary brands including AED Audio (professional audio), Luxibel (lighting), Next Truss (trussing systems), and Next Stagelift (mobile staging). The portfolio includes LED panels, projectors, speakers, lighting equipment, trussing, staging solutions, and media servers, supported by services such as equipment leasing, repair and testing, and a dedicated second-hand online marketplace.

Differentiator

Problem solved

Functional benefit

Brands

• AED Audio: In-house audio brand for professional AV equipment
• Luxibel
• Next Truss
• Next Stagelift

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• LightActstrategicTechnology or Integration · 5 February 2026AED Group announced as official distribution partner for LightAct's media server platform in the Benelux region. LightAct provides cutting-edge software and hardware for live events and immersive installations, featuring 3D-based projection mapping, real-time rendering with Unreal Engine and Notch, and proprietary markerless tracking technology (LightTrack). The partnership strengthens both AED's rental fleet and distribution offering.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• NEP Group: Global broadcast and live events production services provider with a much broader portfolio (outside broadcast, studios, display). Overlaps with AED in event AV services but operates at greater scale and scope.

Direct peers

• Stageco: Belgian staging, rigging, and structural solutions provider for large-scale events and tours. Geographic and product overlap with AED, particularly via its Next Truss and Next Stagelift in-house brands.
• LANG AG: German AV rental, sales, and distribution company specializing in professional video, lighting, and audio for events and fixed installations. Closely mirrors AED's pan-European distribution-plus-rental model and German market footprint.
• Faber Audiovisuals: German AV rental and event technology company serving corporate events, conferences, and live productions across Europe. Direct comparable to AED on AV rental model, customer segments, and European footprint.
• Solotech: Canadian-headquartered AV rental, sales, and production services company with operations across North America and Europe. Comparable to AED as a multi-brand AV rental and integration provider serving live events.
• Habegger: Swiss AV and event technology provider offering rental, sales, and services for corporate events, concerts, and exhibitions. Comparable mid-sized European AV rental and distribution operator with similar B2B customer base.
• Production Resource Group (PRG): Global leader in entertainment production and AV equipment rental serving concerts, theater, corporate events, and broadcast. PRG is the most direct comparable to AED's rent/lease/sales AV model, though at significantly larger scale.

Others

• disguise: UK-based media server and show control technology provider for live events and immersive experiences. Comparable to AED's LightAct partnership line, and supplier-adjacent to AED's emerging media-server rental offering.
• Barco: Belgian display, projection, and visualization technology manufacturer. Key supplier and Benelux distribution principal for AED; comparable to AED's in-house display activities through AED Display NV.

Regional players

• Christie Lites: North American lighting equipment rental company serving concert, theatrical, and event markets. Comparable to AED on rental model and lighting segment focus, but operates almost exclusively in the US and Canada.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/aedgrouphq
• Facebookfacebook.com/AEDgroupHQ
• LinkedInlinkedin.com/company/aed-group-headquarters
• Instagraminstagram.com/aed_group
• Xx.com/aedgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AED Group