Durato International

What Durato International does

Durato International (operating as Durato USA) is a privately held US flooring manufacturer founded in 2014 and headquartered in Fort Pierce, Florida, with additional offices in Philadelphia, Pennsylvania, and Houston, Texas. The company manufactures and distributes a portfolio of seven flooring collections spanning Stone Polymer Composite (SPC), Wood Plastic Composite (WPC), Luxury Vinyl Tile (LVT), Luxury Vinyl Plank (LVP), and hybrid laminate categories. Its product lines (Anthology, DuraPro, Durawood, V-EVO XL, V-EVO Max, Azul Tortuga, and Panzu) target differentiated price and use-case tiers, from budget-conscious residential through premium commercial hospitality and assisted-living applications.

The company's technical differentiation rests on a suite of proprietary branded technologies: Quantum X™ and Dura-X™ wear layers with diamond-enhanced scratch and stain resistance, ClimateGuard™ SPC core engineered for extreme temperature environments, AuthenTex™ Embossed-in-Register finish for realistic hardwood aesthetics, Diamante X™ wear layer for laminate products, and pre-adhered IXPE acoustic underlayment. Manufacturing inputs include German UV-stable paints, Italian-designed titanium plates hardened in Belgium, and virgin raw materials. Products carry LEED, FloorScore, and VOC-free certifications supporting indoor air quality and sustainability specifications.

Durato operates an exclusive authorized dealer channel model, selling wholesale to a curated network that requires Executive Team approval for new dealers. The company does not sell directly to consumers; instead, consumer inquiries are routed via phone and contact forms to nearby dealers. End customer segments include residential homeowners, commercial spaces (hospitality, assisted living), builders and contractors (notably multi-family construction), interior designers, and budget-conscious consumers. Revenue, funding, and ownership details are not publicly disclosed. Marketing is driven through a dealer portal, content marketing, newsletter engagement, trade show presence (including SEBC), and downloadable technical documentation supporting commercial specification workflows.

Name

Durato International

Legal name

Durato USA

Website

https://duratousa.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Durato International is a US flooring manufacturer (founded 2014) producing SPC, LVT, LVP, and laminate products through seven branded collections. The company sells exclusively via an authorized dealer network serving residential, commercial, and multi-family construction markets.

Ownership category

akta.pro rank

Product category

Resilient Flooring Manufacturing

NAICS

Plastics Packaging Film and Sheet (including Laminated) Manufacturing (326112)

SIC

Unsupported Plastics Film & Sheet (3081), Plastics Foam Products (3086)

akta.pro primary industry

Resilient Flooring (Vinyl/LVT/LVP, Linoleum, Rubber) (IMADAJAA)

akta.pro secondary industry

Resilient Floor Coverings Manufacturing (Vinyl/LVT/Linoleum/Rubber/Cork) (IMAOAJAH)

Keywords

• Luxury vinyl flooring
• SPC flooring manufacturing
• Waterproof LVT products
• Commercial flooring solutions
• Resilient flooring distribution

Headquarters

HQ city

Fort Pierce

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale Flooring Sales: Durato manufactures and sells flooring products (SPC, WPC, LVT, laminate) through a network of authorized dealers. Products are sold as wholesale transactions to dealers who then resell to end consumers. Products are available in various formats with different thickness and wear layer specifications to serve different market segments.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Durato International (DBA Durato USA) manufactures and distributes waterproof resilient flooring products including Luxury Vinyl Plank (LVP), Stone Polymer Composite (SPC), Wood Plastic Composite (WPC), and glue-down LVT collections. The company sells its flooring wholesale exclusively through a network of authorized dealers in the United States, supported by proprietary wear layer, core, and finish technologies such as Quantum X™, ClimateGuard™, and AuthenTex™.

Product overview

Durato International is a flooring manufacturer offering a portfolio of seven distinct flooring collections. The product lineup includes Anthology (luxury vinyl plank with historic charm), DuraPro (commercial glue-down LVT for hospitality), Durawood (hybrid laminate with hardwood aesthetics), V-EVO XL (premium SPC with extra-long wide planks for corporate/hospitality), V-EVO Max (SPC balancing aesthetics and performance), Azul Tortuga (durability-focused LVT), and Panzu (budget-friendly value-engineered SPC). The portfolio spans multiple flooring technologies including SPC (Stone Polymer Composite), LVT (Luxury Vinyl Tile), and hybrid laminate, targeting residential, commercial, and hospitality segments. Key proprietary technologies include Quantum X wear layer (diamond-enhanced), ClimateGuard core, AuthenTex finish (EIR texture), Dura-X technology, and Diamante X technology. The company emphasizes waterproof performance, VOC-free manufacturing, and LEED/FloorScore compliance.

Differentiator

Problem solved

Functional benefit

Brands

• Anthology: Flooring collection featuring timeless elegance with Dura-X Technology wear layer, fire resistant, waterproof, available in Mixed Assembly, Long Plank, and Herringbone patterns.
• DuraPro
• Durawood
• V-EVO XL
• V-EVO Max
• Azul Tortuga
• Panzu

Products and services

• Anthology Timeless-elegance luxury vinyl plank flooring with historic charm, featuring 20mil Dura-X Technology wear layer. Available in Mixed Assembly, Long Plank, and Herringbone patterns at 10mm overall thickness. Fire resistant, waterproof, and stain/micro-scratch resistant. Targeted at design-conscious residential and commercial buyers.
• DuraPro Glue-down luxury vinyl tile (LVT) engineered for demanding commercial spaces such as hospitality and assisted living environments. Features DXT wear layer for superior scratch, stain, and chemical resistance. 7.3" x 48" planks, 2.5mm overall thickness, 20mil wear layer.
• Durawood Hybrid laminate flooring with hardwood look and feel, featuring Diamante X Technology wear layer for protection against scratches, dents, and fading. AC4 rated, water resistant. 6.5" x 47.83" planks, 9.5mm overall thickness, 19.42 sq ft per carton. Marketed as laminate without limits.
• V-EVO XL Premium extra-long and ultra-wide SPC planks (8.97" x 70.86") with Quantum X wear layer, AuthenTex finish, and ClimateGuard core at 7mm overall thickness and 20mil wear layer. Designed for corporate spaces and hospitality locations.
• V-EVO Max Balanced SPC flooring pairing aesthetics, performance, and value with 20mil Quantum X Technology wear layer and natural wood appearance. 7" x 48" planks. Targets residential and light commercial buyers seeking premium protection at mid-tier pricing.
• Azul Tortuga Durability-focused LVT flooring featuring the revolutionary Quantum X™ wear layer for maximum resilience against scratches, stains, and fading. 7" x 48" planks, 5mm overall thickness, 20mil wear layer. Waterproof SPC construction.
• Panzu Value-engineered Stone Polymer Composite flooring positioned for affordability without compromising on style. 7" x 48" planks, 4.7mm overall thickness, 12mil wear layer. Targeted at homes and light commercial properties where value is the top priority.

Quantifiable outcome

• 20mil wear layer on premium products (V-EVO, Anthology, Azul Tortuga)
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Mohawk Industries: Mohawk is the largest US flooring manufacturer with a broad portfolio including LVP, SPC, LVT, hardwood, carpet, and tile. Comparable to Durato as a competitor across resilient flooring categories but at vastly greater scale with national dealer programs and private-label offerings.
• Shaw Industries: Shaw Industries (Berkshire Hathaway) is a top-three US flooring manufacturer offering resilient, carpet, hardwood, and tile through extensive dealer and retail channels. Comparable to Durato in LVT/SPC product lines but with materially larger manufacturing scale and dealer relationships.
• Mannington Mills: Mannington is a fifth-generation US flooring manufacturer offering LVT, hardwood, laminate, and commercial vinyl products. Comparable to Durato in resilient vinyl flooring categories including glue-down LVT for commercial/hospitality environments.
• MSI (M S International): MSI is one of the largest US distributors and importers of flooring, including extensive LVP/SPC offerings. Comparable to Durato in residential and commercial resilient flooring categories, with much larger distribution scale and showroom presence across the US.
• Tarkett: Tarkett is a global flooring manufacturer with strong North American presence in LVT, SPC, and commercial vinyl. Comparable to Durato in resilient flooring technology and US dealer distribution, with much broader international footprint and commercial specification presence.

Direct peers

• CFL Flooring: CFL Flooring is a global SPC and LVT manufacturer serving residential and commercial markets through dealer networks. Comparable to Durato in rigid core flooring technology, multi-tier product portfolio, and wholesale distribution model to flooring retailers.
• Flooret: Flooret is a direct-to-consumer and dealer-channel LVP/SPC brand emphasizing durable waterproof planks. Comparable to Durato in core product technology (SPC/LVT), US market focus, and product positioning around scratch/water resistance.
• Karndean Designflooring: Karndean is a global LVT specialist offering design-forward luxury vinyl planks and tiles through dealer networks. Comparable to Durato in premium LVT positioning, design-driven collections, and focus on waterproof flooring for residential and commercial markets.
• Proximity Mills: Proximity Mills is a US-based SPC/LVP flooring brand sold through independent retailers. Direct comparable to Durato in dealer-led distribution of rigid core luxury vinyl products targeting residential buyers seeking premium performance at accessible price points.
• COREtec: COREtec is one of the original innovators of LVP/LVT flooring with patented cork-backed and rigid core constructions. Direct comparable to Durato in SPC/WPC/LVT product categories, dealer distribution, and target residential/commercial segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/angle-world-llc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Durato International