Natura Siberica

What Natura Siberica does

Natura Siberica is a privately held Russian natural and organic cosmetics company founded in 2008 and headquartered in Russia, operating a multi-brand portfolio that serves mass-market consumers through direct-to-consumer channels. Its core brand sells Siberian and Russian botanical-based face care, hair care, body care, men's grooming, and children's personal care products, formulated using traditional Russian herbal recipes combined with modern cosmetic science. The company has expanded its portfolio through acquisitions of at least five whole sub-brands — ICE Professional (professional hair care), Рецепты бабушки Агафьи (Grandma Agafia's Recipes, traditional herbal remedies), Organic Shop, Organic Kitchen, and Planeta Organica — plus 15+ differentiated sub-lines spanning premium anti-aging (Royal Caviar), dermatological skincare (LAB Biome), men's lines (MEN, Sauna & Sport for Men), and children's products (Little Siberica).

The underlying technology is rooted in natural cosmetics formulation: Siberian and Russian botanical ingredient sourcing, traditional herbal recipe libraries, and combination with modern cosmetic-science actives such as collagen, hyaluronic acid, peptides, azelaic acid, and caviar extracts. The company has no disclosed proprietary AI, software platform, or technology IP; the product is fundamentally a physical consumer-goods formulation business rather than a technology business.

Natura Siberica makes money through one-time direct product sales to individual consumers via two channels: an owned e-commerce platform at naturasiberica.ru and a network of branded physical retail stores across Russia. Pricing is not publicly disclosed and no subscription or recurring-revenue model is in evidence. The go-to-market is pure DTC with no disclosed B2B, wholesale, or third-party retail partnerships in the available data. All operations are concentrated in the Russian domestic market; there is no disclosed international expansion, no public listing, and no institutional funding rounds in the source material.

Name

Natura Siberica

Legal name

Natura Siberica

Website

https://naturasiberica.ru

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Natura Siberica is a privately held Russian natural and organic cosmetics company, founded in 2008, that sells face, hair, body, men's, and children's personal care products through its own e-commerce site and branded retail stores across Russia, operating a portfolio of five acquired sub-brands.

Ownership category

akta.pro rank

Product category

Natural & Organic Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Natural & Clean Fragrance (CRABADAG)

Keywords

• Natural organic cosmetics
• Skincare products
• Haircare products
• Body care products
• Botanical beauty products

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of natural organic cosmetics and personal care products through owned e-commerce platform and physical retail stores. Products include face care, hair care, body care, men's grooming, children's products, and decorative cosmetics.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Natura Siberica manufactures and sells natural and organic cosmetics formulated with Siberian and wild-harvested botanical ingredients, with product lines spanning face care, hair care, body care, men's grooming, children's care, decorative cosmetics, and oral care. The company operates its own e-commerce platform (naturasiberica.ru) and a network of branded retail stores in Russia, while also distributing through wholesale channels to more than 3,000 sales points.

Product overview

Natura Siberica is a Russian organic cosmetics company operating a multi-brand portfolio across skincare, haircare, body care, men's grooming, and children's products. The core Natura Siberica brand offers Siberian botanical-based formulations, complemented by sub-brands including ICE Professional (professional hair care), Рецепты бабушки Агафьи (traditional herbal remedies), Organic Shop, Organic Kitchen, and Planeta Organica. Product lines span LAB Biome (advanced anti-aging with collagen and hyaluronic acid), Royal Caviar (premium caviar-based skincare), Sauna & Sport for Men, Little Siberica (children's care), and Fresh SPA Home (banya-inspired treatments). Categories include face care, hair care, body care, decorative cosmetics, men's products, children's products, and gift sets.

Differentiator

Problem solved

Functional benefit

Brands

• Gzhel (Гжель): Facial care line featuring Ice Flowers and Tsar Berries collections
• LAB Biome
• MEN / Sauna & Sport for Men
• Oblepikha Siberica (Облепиха Сибирская)
• Little Siberica
• Royal Caviar / Caviar Gold
• Fresh SPA Home
• Bereza Siberica
• Blueberry Siberica
• Natura Kamchatka
• Mystic Sardaana
• Taiga Siberica
• Cosmos Natural
• Apotheka
• Siberica Бибеrika
• Классика (Classic)

Products and services

• Natura Siberica (main brand) Flagship natural and organic cosmetics brand featuring face, hair, body, and specialty care products formulated with Siberian and Russian wild-harvested botanical ingredients; for end consumers seeking natural personal care.

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Korres: Greek natural cosmetics brand built on regional botanical heritage (Greek herbs, yoghurt, honey), sold internationally through DTC and specialty retail across face, body, hair, and men's care. Comparable as a regional-botanical-rooted natural cosmetics brand with multi-category portfolio.
• Melvita: French certified-organic beauty brand (owned by L'Occitane group) selling face, body, and hair care through DTC and selective retail with strong botanical and bee-derived ingredient positioning. Comparable to Natura Siberica as a focused natural/organic brand competing in adjacent European markets.
• Dr. Hauschka (WALA): German natural and organic skincare brand using botanical ingredients and rhythmic processing, with a focused face and body care range sold through select retail and DTC. Comparable on the natural cosmetics formulation approach and premium positioning relative to mass-market personal care.
• Planeta Organica (standalone): Russian organic cosmetics brand offering face, hair, and body care with international distribution and travel-inspired fragrance collections. Direct comparison to Natura Siberica as a Russian-market natural cosmetics peer; notably Planeta Organica is itself a wholly-owned Natura Siberica sub-brand, but operates as a peer-level brand internationally.
• Weleda: Swiss natural cosmetics brand combining botanical ingredients with traditional herbal knowledge, sold globally through DTC and retail. Highly comparable to Natura Siberica's positioning around regional botanicals, traditional recipes, and certified natural formulations across face, body, and baby care categories.

Broad incumbents

• Yves Rocher: French botanical-based cosmetics company with vertically integrated DTC, owned retail stores, and a wide product portfolio spanning face, body, hair, and men's care. Comparable to Natura Siberica's plant-based positioning and DTC + retail omnichannel strategy.
• Burt's Bees (Clorox): Natural personal care brand owned by Clorox, offering lip care, skincare, body care, and baby care with a nature-derived ingredient positioning sold through mass retail globally. Comparable on the natural ingredients positioning and broad personal care category coverage, though distributed via third-party retail rather than DTC.
• L'Occitane en Provence: Global premium beauty company built around regional Provençal botanical ingredients with a multi-brand portfolio and worldwide retail and DTC channels. Comparable as a larger incumbent using the same playbook of regional-botanical authenticity plus owned retail that Natura Siberica has deployed at a national level in Russia.
• The Body Shop: Global natural and ethical beauty retailer operating own-brand retail stores across multiple geographies with a broad face, body, and hair care assortment. Comparable to Natura Siberica on the natural-ingredient positioning and the owned physical retail distribution model.

Regional players

• KORA (KORA Cosmetics): Russian natural cosmetics manufacturer focused on professional skincare, decorative cosmetics, and body care sold domestically through pharmacy and retail channels. Comparable as a Russian-market natural cosmetics peer competing for similar consumers across face, body, and decorative categories.

Market position

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/natura_siberica

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Natura Siberica