New Frontiers
New Frontiers in Learning is a New York–based, privately held coaching firm founded in 2012 that delivers proprietary RASP/RISE-based executive function, ADHD, academic, career, and corporate coaching to students, adults, and organizations virtually worldwide and across 30+ U.S. cities.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What New Frontiers does
New Frontiers in Learning, LLC, operating as New Frontiers Executive Function Coaching, is a privately held New York–based coaching firm founded in 2012 that delivers one-on-one and group coaching to students (elementary through college), adults, and corporate clients. Its core services span Executive Function Coaching, ADHD Coaching, Academic Coaching, Career Coaching, and Social & Life Coaching, with a newer Corporate & Business Solutions vertical that includes 1:1 employee development, leadership and team coaching, professional development workshops, and DiSC assessments. The firm structures every engagement around two proprietary methodologies — RASP (Review, Assess, Strategize, Plan) and RISE (Recognizing Problems, Identifying Strategies, Strategy Implementation, Evaluating Effectiveness) — and a five-step Path to Coaching onboarding process (discovery call, consultation, coaching plan, introductory meetings, ongoing coaching).
The business operates a direct-sales, referral-and-content-driven GTM: prospective clients enter via a website inquiry form (capturing inquiry reason and referral source), a free discovery call, and a paid consultation, with subsequent sessions sold as prepaid coaching hour blocks or subscriptions; hours remain on account for 18 months after the last session. Pricing is not publicly disclosed but is positioned at the upper end of the executive function coaching band ($200-$350+/session), supported by a 10-hour trial package priced at approximately $2,450 at a full rate of $265/session. Delivery is virtual worldwide, with in-person corporate engagements available across 30+ U.S. metropolitan areas. The firm has no app, no API, and no disclosed AI technology, and its competitive differentiation rests on proprietary methodology, specialized talent, and referral relationships with clinicians (J Aronson Therapy, SageMind Psychology) and thought leaders rather than on software or scale economics.
New Frontiers firmographics
Firmographics- Name
- New Frontiers
- Legal name
- New Frontiers in Learning, LLC
- Website
- https://nfil.net
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- New Frontiers in Learning is a New York–based, privately held coaching firm founded in 2012 that delivers proprietary RASP/RISE-based executive function, ADHD, academic, career, and corporate coaching to students, adults, and organizations virtually worldwide and across 30+ U.S. cities.
- Ownership category
- akta.pro rank
New Frontiers industry classification
Industry- Product category
- Executive Function Coaching Services
- NAICS
- Exam Preparation and Tutoring (611691), Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200), Services-Management Consulting Services (8742)
- akta.pro primary industry
- ADHD/Executive Function & Organization Coaching (Academic) (EDANAFAC)
- akta.pro secondary industries
- Study Skills & Executive Function Coaching (Planning, Organization, Time Management) (EDANADAB), Executive Function Coaching (Planning, Organization, Time Management) (EDAMAIAB), Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)
Keywords
Where New Frontiers is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
New Frontiers business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Coaching Services: One-on-one personalized coaching sessions billed in 15-minute increments. Services include executive function coaching, ADHD coaching, academic coaching, career coaching, social coaching, and corporate coaching. Clients purchase coaching hour blocks or subscription packages. Sessions are scheduled weekly with consistent cadence to increase effectiveness. Additional sessions can be added as needed. Hours are held in client accounts for 18 months after the last coaching session.
- Professional Development Workshops: Structured group learning experiences offered to organizations, covering communication, productivity, leadership, and executive functions, complementing individual and team coaching programs.
- DiSC Assessment & Workshops: Behavioral assessment-based workshops for teams, leveraging the DiSC framework to enhance workplace communication and teamwork, sold as standalone or bundled organizational offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Pay-as-you-go | Market Range: General Life Coaches |
| Per seat | Pay-as-you-go | Market Range: Certified ADHD Coaches |
| Per seat | Pay-as-you-go | Market Range: Specialized Executive Function Coaches |
| Subscription | Monthly | 10 Hour Trial Package |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
New Frontiers product offering
Product offeringCore offering
New Frontiers delivers one-on-one personalized coaching services — billed in 15-minute increments and sold as hour blocks or subscription packages — centered on executive function development for students, adults, and corporate clients. Offerings span ADHD coaching, academic coaching, social and life coaching, career coaching, and corporate programs (leadership, team, professional development workshops, DiSC assessments). Sessions are structured by the proprietary RASP and RISE methodologies and delivered virtually worldwide with select in-person engagements across 30+ U.S. cities.
Product overview
New Frontiers is a coaching organization offering personalized services through a unified coaching platform. The core offerings include Executive Function Coaching, ADHD Coaching, Academic Coaching, Career Coaching, and Social & Life Coaching, supplemented by specialized Corporate & Business Solutions (including 1:1 Employee Development Coaching, Leadership Coaching, Team Coaching, Professional Development Workshops, and DiSC Assessment & Workshops). Student-specific services encompass Student Coaching, Young Adult Life Coaching, Elementary Enrichment, College Transition Coaching, and Career Launch Coaching. Adult services include Executive Function Coaching, Life Coaching, Leadership Coaching, Social Coaching, Workplace Performance Coaching, Parent Coaching, and Career Transition Coaching. All coaching is structured around proprietary methodologies: the RASP Model (Review, Assess, Strategize, Plan) and RISE Model (Recognizing Problems, Identifying Strategies, Strategy Implementation, Evaluating Effectiveness), delivered through a Five-Step Path to Coaching process. Services are available virtually worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Executive Function Coaching One-on-one coaching developing goal-directed behaviors including organization, time management, planning, prioritization, task initiation, and self-monitoring. Delivered virtually worldwide and in select U.S. cities to students, adults, and corporate clients.
- ADHD Coaching Specialized one-on-one coaching for individuals with ADHD focused on executive function skill-building, symptom management, focus, follow-through, and daily functioning improvement.
- Academic Coaching One-on-one coaching supporting subject mastery, retention, and application of academic skills for student success.
- Career Coaching One-on-one coaching for career development, job search navigation, professional growth, and career transitions.
- Social & Life Coaching Coaching services encompassing Social Coaching and Life Coaching aimed at improving communication, relationships, and personal management skills for adults and students.
- Elementary Enrichment Educational coaching service for young learners focused on metacognition, problem-solving, growth mindset, and foundational executive function skills.
- College Transition Coaching Coaching preparing students for college by developing academic preparation, social integration, independent living skills, and executive function capabilities.
- Career Transition Coaching Strategic coaching for professionals navigating career changes, refining job search approaches, and stepping into new roles.
- 1:1 Employee Development Coaching Personalized coaching for employees to build the skills needed to succeed in their roles; targets managers, emerging leaders, and employees struggling with performance expectations.
- Leadership Coaching Focused coaching to develop soft skills necessary for effective leadership, helping leaders motivate, inspire, and lead teams successfully.
- Team Coaching Coaching combining 1:1 and group formats to improve communication, collaboration, and synergy within departments or cross-functional teams.
- Professional Development Workshops Tailored group workshops on communication, productivity, leadership, and executive functions for organizations.
- DiSC Assessment & Workshops DiSC-based behavioral assessment and workshops for teams, enhancing workplace communication and teamwork by mapping different communication styles; sold standalone or bundled with other corporate offerings.
Quantifiable outcome
- Clients develop executive function skills (organization, time management, planning, task initiation, self-monitoring) that support academic, career, and personal success
Companies that use New Frontiers
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
New Frontiers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
New Frontiers partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- J Aronson Therapy (Jessica Aronson, LCSW-R, CGP, CEDS-C)coreJessica Aronson, founder of J Aronson Therapy, collaborates with New Frontiers as an integrative psychotherapist specializing in eating disorder recovery. New Frontiers provides executive function coaching that supports clients in building sustainable routines, increasing flexibility, and strengthening self-trust alongside therapeutic treatment. The partnership represents a cross-disciplinary collaboration between coaching and psychotherapy to address executive function challenges intersecting with mental health recovery.
- SageMind Psychology (Dr. Rebecca Kason)coreDr. Rebecca Kason, Founder and Clinical Director of SageMind Psychology, works in collaboration with New Frontiers to provide a whole-person approach combining therapeutic insight with practical coaching strategies. SageMind specializes in CBT, DBT, and neurodiversity-affirming care, while New Frontiers provides executive function coaching — together supporting emotional resilience and cognitive skill-building for children, teens, adults, and families.
- Meteor Education (Bill Latham, CEO)minorBill Latham, CEO of Meteor Education, is featured in an expert interview on New Frontiers' blog discussing the intersection of personalized learning environments and coaching. Meteor Education is the top-rated K-12 learning environment provider. The interview explores how spatial strategies that unlock personalized learning for students can translate to workplace coaching environments, with shared principles around flexibility, adaptability, and individualized growth.
- InRhythm (Gunjan Doshi, Founder & Executive Chairman)minorGunjan Doshi, Founder & Executive Chairman of InRhythm, is featured in an expert interview on New Frontiers' blog discussing AI-first enterprise leadership and executive function skills. The interview covers topics including strategic planning, problem-solving, and organizational agility, positioning executive function principles as foundational to leadership success in the AI era.
- Milano Jewelry (Rahul Kheskwani, CEO)minorRahul Kheskwani, President and CEO of Milano Jewelry, is featured in an expert interview on New Frontiers' blog discussing leadership, executive function skills, and strategic flexibility in business. The interview explores how planning, problem-solving, and emotional regulation underpin effective leadership in the luxury jewelry industry.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
New Frontiers competitors and assessment
Company assessmentDirect peers
- Shimmer: Shimmer is an ADHD and executive function coaching service for adults and students. It overlaps with New Frontiers on target customer (students and adults seeking ADHD/EF support), coaching methodology, and direct-to-consumer virtual delivery.
- Torch: Torch provides leadership and executive coaching to managers and teams inside organizations. It directly overlaps with New Frontiers' Leadership Coaching and Team Coaching products, with a coach-network delivery model targeting enterprise buyers.
- Effectivize: Effectivize specializes in executive function coaching for students and adults, with curated coach matching and 1:1 virtual delivery. The offering is materially comparable to New Frontiers' core EF coaching service in both target audience and methodology.
- Bravely: Bravely offers professional coaching for employees and managers as an enterprise benefit. Its target buyers (HR, people leaders) and coaching formats overlap with New Frontiers' corporate and individual adult coaching offerings.
- Beyond BookSmart: Beyond BookSmart provides executive function coaching to students and adults, the same primary use case and customer type as New Frontiers. Its coach-led virtual model and ADHD/EF focus make it one of the closest direct peers.
Others
- Spring Health: Spring Health is a mental health benefit platform offering coaching and therapy to employees. It is adjacent to New Frontiers' corporate coaching offerings and may either partner with or compete for the same HR/benefits budget for employee development.
- Understood.org: Understood.org is a nonprofit resource platform serving people with ADHD, dyslexia, and learning differences. While it does not sell coaching, it shapes the discovery journey that funnels families toward providers like New Frontiers, making it a category-defining ecosystem player.
- ADDCA (ADHD Coaches Organization): ADDCA and the ADHD Coaches Organization credential and certify ADHD coaches; they anchor the supply side of the market in which New Frontiers competes for both coaches and clients, making them a category-defining industry body.
Emerging players
- Joon: Joon is an app-based coaching tool focused on teens and young adults with ADHD and executive function challenges. It overlaps with New Frontiers' student/young adult segment and represents the digital delivery direction the coaching category is heading toward.
Broad incumbents
- BetterUp: BetterUp is a large-scale enterprise coaching and leadership development platform with executive, team, and professional development offerings. It competes with New Frontiers' corporate coaching vertical (Leadership/Team/Professional Development) as a broad, well-capitalized incumbent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
New Frontiers social profiles
Digital presenceNew Frontiers financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Frontiers leadership team
Management profileNumber of profiles
Profiles3 records
New Frontiers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Frontiers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Frontiers
What does New Frontiers do?
New Frontiers delivers one-on-one personalized coaching services — billed in 15-minute increments and sold as hour blocks or subscription packages — centered on executive function development for students, adults, and corporate clients. Offerings span ADHD coaching, academic coaching, social and life coaching, career coaching, and corporate programs (leadership, team, professional development workshops, DiSC assessments). Sessions are structured by the proprietary RASP and RISE methodologies and delivered virtually worldwide with select in-person engagements across 30+ U.S. cities.
Is New Frontiers a public or private company?
New Frontiers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was New Frontiers founded?
New Frontiers was founded in 2012. It employs 11 to 50 people.
Where is New Frontiers based?
New Frontiers is headquartered in New York, United States, in the North America region.
How does New Frontiers make money?
Three revenue lines are on record. Coaching Services are the primary driver. The others are professional Development Workshops and diSC Assessment & Workshops.
Who are New Frontiers's main competitors?
Direct peers on record are Shimmer, Torch, Effectivize, Bravely and Beyond BookSmart. Others are Spring Health, Understood.org and ADDCA (ADHD Coaches Organization). Joon is listed as an emerging player. BetterUp is listed as a broad incumbent.
Does New Frontiers have an API?
No public API is recorded for New Frontiers.
What industry is New Frontiers in?
New Frontiers's product category is Executive Function Coaching Services. Its primary akta.pro industry code is EDANAFAC, ADHD/Executive Function & Organization Coaching (Academic), with a secondary code of EDANADAB, Study Skills & Executive Function Coaching (Planning, Organization, Time Management). Its NAICS code is 611691 and its SIC code is 8200.