New Frontiers

What New Frontiers does

New Frontiers in Learning, LLC, operating as New Frontiers Executive Function Coaching, is a privately held New York–based coaching firm founded in 2012 that delivers one-on-one and group coaching to students (elementary through college), adults, and corporate clients. Its core services span Executive Function Coaching, ADHD Coaching, Academic Coaching, Career Coaching, and Social & Life Coaching, with a newer Corporate & Business Solutions vertical that includes 1:1 employee development, leadership and team coaching, professional development workshops, and DiSC assessments. The firm structures every engagement around two proprietary methodologies — RASP (Review, Assess, Strategize, Plan) and RISE (Recognizing Problems, Identifying Strategies, Strategy Implementation, Evaluating Effectiveness) — and a five-step Path to Coaching onboarding process (discovery call, consultation, coaching plan, introductory meetings, ongoing coaching).

The business operates a direct-sales, referral-and-content-driven GTM: prospective clients enter via a website inquiry form (capturing inquiry reason and referral source), a free discovery call, and a paid consultation, with subsequent sessions sold as prepaid coaching hour blocks or subscriptions; hours remain on account for 18 months after the last session. Pricing is not publicly disclosed but is positioned at the upper end of the executive function coaching band ($200-$350+/session), supported by a 10-hour trial package priced at approximately $2,450 at a full rate of $265/session. Delivery is virtual worldwide, with in-person corporate engagements available across 30+ U.S. metropolitan areas. The firm has no app, no API, and no disclosed AI technology, and its competitive differentiation rests on proprietary methodology, specialized talent, and referral relationships with clinicians (J Aronson Therapy, SageMind Psychology) and thought leaders rather than on software or scale economics.

Name

New Frontiers

Legal name

New Frontiers in Learning, LLC

Website

https://nfil.net

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

New Frontiers in Learning is a New York–based, privately held coaching firm founded in 2012 that delivers proprietary RASP/RISE-based executive function, ADHD, academic, career, and corporate coaching to students, adults, and organizations virtually worldwide and across 30+ U.S. cities.

Ownership category

akta.pro rank

Product category

Executive Function Coaching Services

NAICS

Exam Preparation and Tutoring (611691), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

ADHD/Executive Function & Organization Coaching (Academic) (EDANAFAC)

akta.pro secondary industries

Study Skills & Executive Function Coaching (Planning, Organization, Time Management) (EDANADAB), Executive Function Coaching (Planning, Organization, Time Management) (EDAMAIAB), Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)

Keywords

• Executive function coaching
• ADHD coaching services
• Academic coaching support
• Corporate leadership coaching
• Career transition coaching

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Coaching Services: One-on-one personalized coaching sessions billed in 15-minute increments. Services include executive function coaching, ADHD coaching, academic coaching, career coaching, social coaching, and corporate coaching. Clients purchase coaching hour blocks or subscription packages. Sessions are scheduled weekly with consistent cadence to increase effectiveness. Additional sessions can be added as needed. Hours are held in client accounts for 18 months after the last coaching session.
2. Professional Development Workshops: Structured group learning experiences offered to organizations, covering communication, productivity, leadership, and executive functions, complementing individual and team coaching programs.
3. DiSC Assessment & Workshops: Behavioral assessment-based workshops for teams, leveraging the DiSC framework to enhance workplace communication and teamwork, sold as standalone or bundled organizational offerings.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

New Frontiers delivers one-on-one personalized coaching services — billed in 15-minute increments and sold as hour blocks or subscription packages — centered on executive function development for students, adults, and corporate clients. Offerings span ADHD coaching, academic coaching, social and life coaching, career coaching, and corporate programs (leadership, team, professional development workshops, DiSC assessments). Sessions are structured by the proprietary RASP and RISE methodologies and delivered virtually worldwide with select in-person engagements across 30+ U.S. cities.

Product overview

New Frontiers is a coaching organization offering personalized services through a unified coaching platform. The core offerings include Executive Function Coaching, ADHD Coaching, Academic Coaching, Career Coaching, and Social & Life Coaching, supplemented by specialized Corporate & Business Solutions (including 1:1 Employee Development Coaching, Leadership Coaching, Team Coaching, Professional Development Workshops, and DiSC Assessment & Workshops). Student-specific services encompass Student Coaching, Young Adult Life Coaching, Elementary Enrichment, College Transition Coaching, and Career Launch Coaching. Adult services include Executive Function Coaching, Life Coaching, Leadership Coaching, Social Coaching, Workplace Performance Coaching, Parent Coaching, and Career Transition Coaching. All coaching is structured around proprietary methodologies: the RASP Model (Review, Assess, Strategize, Plan) and RISE Model (Recognizing Problems, Identifying Strategies, Strategy Implementation, Evaluating Effectiveness), delivered through a Five-Step Path to Coaching process. Services are available virtually worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Executive Function Coaching One-on-one coaching developing goal-directed behaviors including organization, time management, planning, prioritization, task initiation, and self-monitoring. Delivered virtually worldwide and in select U.S. cities to students, adults, and corporate clients.
• ADHD Coaching Specialized one-on-one coaching for individuals with ADHD focused on executive function skill-building, symptom management, focus, follow-through, and daily functioning improvement.
• Academic Coaching One-on-one coaching supporting subject mastery, retention, and application of academic skills for student success.
• Career Coaching One-on-one coaching for career development, job search navigation, professional growth, and career transitions.
• Social & Life Coaching Coaching services encompassing Social Coaching and Life Coaching aimed at improving communication, relationships, and personal management skills for adults and students.
• Elementary Enrichment Educational coaching service for young learners focused on metacognition, problem-solving, growth mindset, and foundational executive function skills.
• College Transition Coaching Coaching preparing students for college by developing academic preparation, social integration, independent living skills, and executive function capabilities.
• Career Transition Coaching Strategic coaching for professionals navigating career changes, refining job search approaches, and stepping into new roles.
• 1:1 Employee Development Coaching Personalized coaching for employees to build the skills needed to succeed in their roles; targets managers, emerging leaders, and employees struggling with performance expectations.
• Leadership Coaching Focused coaching to develop soft skills necessary for effective leadership, helping leaders motivate, inspire, and lead teams successfully.
• Team Coaching Coaching combining 1:1 and group formats to improve communication, collaboration, and synergy within departments or cross-functional teams.
• Professional Development Workshops Tailored group workshops on communication, productivity, leadership, and executive functions for organizations.
• DiSC Assessment & Workshops DiSC-based behavioral assessment and workshops for teams, enhancing workplace communication and teamwork by mapping different communication styles; sold standalone or bundled with other corporate offerings.

Quantifiable outcome

• Clients develop executive function skills (organization, time management, planning, task initiation, self-monitoring) that support academic, career, and personal success

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• J Aronson Therapy (Jessica Aronson, LCSW-R, CGP, CEDS-C)coreStrategic or Co-development PartnerJessica Aronson, founder of J Aronson Therapy, collaborates with New Frontiers as an integrative psychotherapist specializing in eating disorder recovery. New Frontiers provides executive function coaching that supports clients in building sustainable routines, increasing flexibility, and strengthening self-trust alongside therapeutic treatment. The partnership represents a cross-disciplinary collaboration between coaching and psychotherapy to address executive function challenges intersecting with mental health recovery.
• SageMind Psychology (Dr. Rebecca Kason)coreStrategic or Co-development PartnerDr. Rebecca Kason, Founder and Clinical Director of SageMind Psychology, works in collaboration with New Frontiers to provide a whole-person approach combining therapeutic insight with practical coaching strategies. SageMind specializes in CBT, DBT, and neurodiversity-affirming care, while New Frontiers provides executive function coaching — together supporting emotional resilience and cognitive skill-building for children, teens, adults, and families.
• Meteor Education (Bill Latham, CEO)minorStrategic or Co-development PartnerBill Latham, CEO of Meteor Education, is featured in an expert interview on New Frontiers' blog discussing the intersection of personalized learning environments and coaching. Meteor Education is the top-rated K-12 learning environment provider. The interview explores how spatial strategies that unlock personalized learning for students can translate to workplace coaching environments, with shared principles around flexibility, adaptability, and individualized growth.
• InRhythm (Gunjan Doshi, Founder & Executive Chairman)minorStrategic or Co-development PartnerGunjan Doshi, Founder & Executive Chairman of InRhythm, is featured in an expert interview on New Frontiers' blog discussing AI-first enterprise leadership and executive function skills. The interview covers topics including strategic planning, problem-solving, and organizational agility, positioning executive function principles as foundational to leadership success in the AI era.
• Milano Jewelry (Rahul Kheskwani, CEO)minorStrategic or Co-development PartnerRahul Kheskwani, President and CEO of Milano Jewelry, is featured in an expert interview on New Frontiers' blog discussing leadership, executive function skills, and strategic flexibility in business. The interview explores how planning, problem-solving, and emotional regulation underpin effective leadership in the luxury jewelry industry.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Shimmer: Shimmer is an ADHD and executive function coaching service for adults and students. It overlaps with New Frontiers on target customer (students and adults seeking ADHD/EF support), coaching methodology, and direct-to-consumer virtual delivery.
• Torch: Torch provides leadership and executive coaching to managers and teams inside organizations. It directly overlaps with New Frontiers' Leadership Coaching and Team Coaching products, with a coach-network delivery model targeting enterprise buyers.
• Effectivize: Effectivize specializes in executive function coaching for students and adults, with curated coach matching and 1:1 virtual delivery. The offering is materially comparable to New Frontiers' core EF coaching service in both target audience and methodology.
• Bravely: Bravely offers professional coaching for employees and managers as an enterprise benefit. Its target buyers (HR, people leaders) and coaching formats overlap with New Frontiers' corporate and individual adult coaching offerings.
• Beyond BookSmart: Beyond BookSmart provides executive function coaching to students and adults, the same primary use case and customer type as New Frontiers. Its coach-led virtual model and ADHD/EF focus make it one of the closest direct peers.

Others

• Spring Health: Spring Health is a mental health benefit platform offering coaching and therapy to employees. It is adjacent to New Frontiers' corporate coaching offerings and may either partner with or compete for the same HR/benefits budget for employee development.
• Understood.org: Understood.org is a nonprofit resource platform serving people with ADHD, dyslexia, and learning differences. While it does not sell coaching, it shapes the discovery journey that funnels families toward providers like New Frontiers, making it a category-defining ecosystem player.
• ADDCA (ADHD Coaches Organization): ADDCA and the ADHD Coaches Organization credential and certify ADHD coaches; they anchor the supply side of the market in which New Frontiers competes for both coaches and clients, making them a category-defining industry body.

Emerging players

• Joon: Joon is an app-based coaching tool focused on teens and young adults with ADHD and executive function challenges. It overlaps with New Frontiers' student/young adult segment and represents the digital delivery direction the coaching category is heading toward.

Broad incumbents

• BetterUp: BetterUp is a large-scale enterprise coaching and leadership development platform with executive, team, and professional development offerings. It competes with New Frontiers' corporate coaching vertical (Leadership/Team/Professional Development) as a broad, well-capitalized incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NewFrontiersNYC
• YouTubeyoutube.com/@NewFrontiersEFCoaching
• Facebookfacebook.com/NewFrontiersNYC
• LinkedInlinkedin.com/company/new-frontiers-efc
• Instagraminstagram.com/_newfrontiers
• TikToktiktok.com/@newfrontierscoaching

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Frontiers