The Better Food Distribution Co. Pte Ltd

What The Better Food Distribution Co. Pte Ltd does

The Better Food Distribution Co. Pte Ltd is a Singapore-based B2B distributor of premium, health-conscious beverage and food brands, founded in 2018 by Bruce Chapman and operating from 1 Keong Saik Road. The company curates and holds distribution rights in Singapore for five brands: Remedy Drinks (kombucha, Sodaly, switchel and shots), Dash Water (wonky-fruit sparkling water), Naked Life (non-alcoholic botanical cocktails), Stock Merchant (free-range Australian bone broths, stocks and sauces), and Ridiculously Delicious (natural peanut butters). Its underlying capability is curation and channel access — not proprietary technology — combined with a halal-certified positioning and category-expert content (blog, SEO) that targets Singapore's wellness-focused Muslim and broader health-conscious consumer base.

The business model is straightforward wholesale distribution: the company purchases from brand owners and resells to B2B customers (grocery retailers, cafes, restaurants, food service operators) and to end consumers via online marketplaces such as Redmart and Lazada, earning a transaction-margin on each sale. Orders are taken via phone (+65 3158 4984) or email, all goods are sold subject to GST, and credit terms are enforced with a 10-day credit-hold policy and debt-collection escalation. Pricing is not publicly disclosed, and no SaaS, subscription, or technology revenue stream exists. The company has 11–50 employees, is privately held (no parent, no disclosed institutional backers), is actively operating, and shows no patent, regulatory, certification, or partnership filings in the available data.

Name

The Better Food Distribution Co. Pte Ltd

Legal name

The Better Food Distribution Co. Pte Ltd

Website

https://betterfood.com.sg

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

The Better Food Distribution Co. Pte Ltd is a Singapore-based B2B distributor (founded 2018) that curates and distributes premium, halal-certified, health-conscious beverage and food brands — including Remedy Drinks, Dash Water, Naked Life, Stock Merchant, and Ridiculously Delicious — to grocery retailers, cafes, and food service operators, and via Redmart and Lazada marketplaces.

Ownership category

akta.pro rank

Product category

Beverage and Specialty Food Distribution

NAICS

Other Grocery and Related Products Merchant Wholesalers (42449)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)

akta.pro secondary industries

Specialty & Gourmet Foods Distribution (CRAOABAF), Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)

Keywords

• Beverage distribution services
• Health food wholesale
• Premium drinks distribution
• Halal certified beverages
• Specialty food distribution

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Beverage Distribution: The company generates revenue by distributing premium health-conscious beverage brands to retailers, cafes, and food service businesses in Singapore. They purchase products from brand owners and resell to B2B customers with a margin.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

The Better Food Distribution Co. is a Singapore-based premium distributor of health-conscious beverage and food brands. It curates a five-brand portfolio (Remedy Drinks, Dash Water, Naked Life, Stock Merchant, Ridiculously Delicious) and resells these products to grocery retailers, cafés, and food service operators across Singapore, with consumer reach via Redmart and Lazada marketplaces.

Product overview

The Better Food Distribution Co. Pte Ltd is a premium beverage and food distributor in Singapore, distributing five health-focused brands. The portfolio includes Remedy Drinks (kombucha, sparkling drinks, shots, and switchel beverages), Dash Water (wonky fruit-infused sparkling water), Ridiculously Delicious (natural peanut butters), Stock Merchant (free-range stocks, bone broths, and sauces from Australia), and Naked Life (botanical non-alcoholic spirits). The company serves the grocery retail, food service/cafe, and general beverage channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Remedy Drinks A range of healthier beverages including kombucha, Sodaly sparkling drinks, digestion/energy/immune shots, and Switchel ACV drinks. All products are 100% natural, contain no sugar, and are long-aged brewed in small batches. Founded in 2012 by Sarah and Emmet Condon. Distributed in Singapore by The Better Food Distribution Co. to retailers, cafés, and food service operators.
• Dash Water Infused sparkling water made with 'wonky' fruit that would otherwise go to waste. No sugars, no sweeteners, no calories. Available in cucumber, raspberries, lemons, peaches, mango, and limes flavours. Distributed in Singapore to retailers and food service customers.
• Ridiculously Delicious A nut butter brand specialising in natural peanut butters. Products include Super-Smooth, Crazy-Crunch, and Chunky-Crunch varieties in 375g packaging. The brand emphasises bringing fun and taste back to natural peanut butter. Distributed in Singapore to retailers and food service operators.
• Stock Merchant Australia's first range of free-range and sustainable stocks, bone broths, sauces, and provisions. Products include Umami-Rich Mushroom Stock, Tuna Provisions, Chicken and Beef Bone Broth (fresh and RTD), Red-Wine Jus, Old-Fashioned Gravy, and Bone-Broth Rice varieties. Made with free range, grass fed, sustainable, traceable ingredients and no preservatives or flavour enhancers. Distributed in Singapore.
• Naked Life Full flavour, all-natural non-alcoholic drinks crafted with premium ingredients and distilled botanicals. Available in Classic G&T, Margarita, Mojito, and Passion Martini flavours in 250ml bottles. No alcohol, no sugar. Distributed in Singapore to retailers and food service operators.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• RedMart (Lazada Group): Singapore online grocery marketplace operated by Lazada Group. Already a named distribution channel for Better Food's brands; comparable as the dominant SG e-grocery marketplace where the company lists Remedy, Dash, Naked Life, and Stock Merchant.
• NTUC FairPrice Co-operative: Singapore's largest grocery retailer operating FairPrice, FairPrice Finest, and Cheers banners. Comparable as a dominant SG grocery channel customer that specialty distributors must list with to achieve scale.
• Cold Storage Singapore (Dairy Farm Group): Major Singapore supermarket chain stocking a wide assortment of premium imported grocery and beverage brands. Comparable as a key SG off-trade channel where specialty brands like Remedy Drinks and Dash Water compete for shelf space.
• Asahi Beverages Asia: Asia-Pacific beverage major with broad premium and mainstream portfolio across non-alcoholic and alcoholic drinks. Comparable as a large-scale regional beverage distributor and competitor for retail and food-service listings in Singapore.

Direct peers

• Little Farms: Singapore specialty grocery chain curating premium imported natural, organic, and better-for-you food and beverage brands. Comparable as a SG-based specialist that aggregates curated premium brands across retail and on-trade customers.
• The Providore: Singapore-based specialty food and beverage retailer/distributor curating premium, artisanal, and health-oriented brands. Directly comparable business model — exclusive curation of premium international brands and supply to SG retail, food service, and consumer channels.
• Pen & Inc (Armistice Group): Singapore-headquartered specialty food and beverage distributor representing international premium brands. Closely comparable: exclusive brand distribution, Singapore + regional retail and food-service channels, similar curated-portfolio playbook.

Regional players

• Meidi-Ya Singapore: Japanese-owned premium supermarket chain in Singapore stocking curated imported gourmet and specialty foods. Comparable as a regional premium grocer serving SG shoppers seeking differentiated imported health and gourmet brands.
• Hung Kee Trading Pte Ltd: Singapore-based specialty food importer and distributor. Comparable as a SG-headquartered niche distributor building a curated portfolio of imported better-for-you brands across retail and food service.

Others

• Remedy Drinks: Australian kombucha and functional beverage brand that Better Food distributes exclusively in Singapore. Comparable as a key supplier relationship and a proxy for understanding the underlying brand momentum that drives Better Food's revenue.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-better-food-distribution-co-pte-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Better Food Distribution Co. Pte Ltd