What The Providore does

The Providore Singapore Pte Ltd was a Singapore-headquartered, privately-held specialty café, deli and grocer that operated seven mall-based outlets across the city-state — Mandarin Gallery, Wisma Atria, Raffles Place, Raffles City, Downtown Gallery, Paya Lebar Quarter, and VivoCity — supported by a warehouse at 28 Ayer Rajah Crescent. Founded in 2013 by Robert Collick, the business combined all-day breakfast dining, an in-house bakery, an artisanal cheese and charcuterie assortment sourced globally, a proprietary coffee blend roasted by Melbourne-based Brother Basil & Co., and a curated wine, craft beer and cocktail program, alongside ancillary services including corporate catering, venue booking, a loyalty program, gift cards, and online ordering for delivery and pickup.

Revenue was generated through five primary streams: in-store café and grocery sales (one-time transactions), retail grocery and cheese/charcuterie sales (one-time), corporate catering (professional services), cooking studio classes and team-building workshops (one-time bookings), and online delivery/pickup orders. Distribution was exclusively domestic through physical outlets, the company's own e-commerce storefronts, direct enterprise catering sales, and studio bookings, with pricing on a unit basis (e.g., whole cake pre-orders from S$36–S$72, cooking class tickets S$65–S$150 per pax). The customer base spanned individual consumers, corporate/event buyers, and experiential cooking class participants, with a horizontal segmentation approach. The company maintained a documented sustainability narrative (48,642 trees planted, 2,637kg of ocean waste removed, 705 tonnes of CO2e offset via Carbon Neutral Australia) and ran a purpose-built Electrolux-equipped cooking studio at Downtown Gallery.

In April 2025, the business was acquired by Vino Vibe Pte. Ltd. and SingFire Capital, founder Robert Collick exited, and a brand reimagination was launched. Under new ownership, staff reported working hours increasing from 44 to 60–72 per week. On March 9, 2026, the company abruptly closed all six remaining outlets without disclosing a reason, retrenching employees the same morning, and ceased all operations. The Providore's operating status is now closed.

Name

The Providore

Legal name

The Providore Singapore Pte Ltd

Website

https://theprovidore.com

Company type

Private

Founded year

2013

Operating status

Closed

Headcount range

11–50 employees

Short description

The Providore was a Singapore-based homegrown café, deli and grocer founded in 2013, operating seven mall outlets citywide with an in-house bakery, artisanal cheese and charcuterie, catering, and a cooking studio before closing all locations in March 2026.

Ownership category

akta.pro rank

Product category

Specialty Food Retail and Café Services

NAICS

Full-Service Restaurants (722511), Caterers (722320), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810), Retail-Food Stores (5400)

akta.pro primary industry

Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG)

akta.pro secondary industries

Full-Service Catering (Off-Premise) (HSACAGAA), Dessert Cafes (Coffee + Desserts) (THAFADAH)

Keywords

• Specialty grocery store
• Café dining service
• Artisanal cheese retail
• Catering services
• Cooking studio classes

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Food and Beverage Sales: Revenue from cafe dining, all-day breakfast, food menu items, beverages including coffee, tea, cocktails, wine, and craft beers across 6 Singapore outlets.
2. Retail/Grocery Sales: Sales of artisanal cheeses, charcuterie, olives, antipasti, wines, specialty grocery items, baked goods, pastries, cakes and deli products for dine-in or take-home.
3. Catering Services: Corporate and event catering supplying canapes, deli grazing platters, and scrumptious platters for cocktail parties, corporate functions, birthdays.
4. Cooking Studio and Classes: Revenue from cooking classes, baking classes, cheese and wine tastings, cocktail appreciation classes, and studio rentals at their Downtown Gallery cooking studio.
5. Online/Delivery Orders: Online ordering system for delivery and pickup of food, cheese, charcuterie, and grocery items.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Providore operates a network of café, deli, and grocer outlets in Singapore serving all-day breakfast, cheese and charcuterie, in-house baked goods, and beverages. The business extends beyond dine-in retail with catering services, venue bookings, and a cooking studio offering classes, masterclasses, and team-building workshops, complemented by an online ordering platform for delivery and pickup.

Product overview

The Providore is a Singapore-based café, deli, and grocer offering a unified hospitality experience. The company operates multiple physical outlets (café/restaurant format) combined with an in-house deli, bakery, and grocery retail section. The product portfolio includes all-day breakfast service, cheese and charcuterie offerings, catering services, event venue booking, and a cooking studio for classes. Additional offerings include an online ordering system for delivery/pickup, gift cards, and a loyalty program. The outlets are located across Singapore at Downtown Gallery, Mandarin Gallery, Paya Lebar Quarters, Raffles Place, Wisma Atria, VivoCity, and Raffles City.

Differentiator

Problem solved

Functional benefit

Products and services

• Café, Deli and Grocer Outlets Full-service café, deli and grocer with all-day breakfast service, in-house baked goods, cheese and charcuterie platters, and a full food and beverage menu across multiple outlets in Singapore.
• In-House Bakery In-house bakery producing artisanal breads and pastries made each morning using traditional methods and high-quality, all-natural ingredients, available at Downtown Gallery.
• Cheese and Charcuterie Range Extensive range of artisanal cheeses sourced from global producers, available as dine-in platters or for takeaway. Includes charcuterie, olives and antipasti.
• Whole Cakes and Pastries Fresh cakes made daily by the pastry team, available in individual portions for dine-in and takeaway, with whole cake pre-orders for celebrations at tiered sizes.
• Beverages Full beverage menu including an exclusive coffee blend roasted by Brother Basil & Co, custom-blended teas, drinking chocolate, cocktails, wine, beer, and non-alcoholic options.
• Catering Services Catering service supplying canapes, deli grazing platters, and platters for corporate functions, cocktail parties, birthdays, and other events.
• Venue Booking Event venue spaces available for booking at multiple outlet locations, suitable for corporate events, product launches, and social gatherings.
• Cooking Studio Cooking studio at Downtown Gallery equipped with professional Electrolux equipment, offering private cooking and baking classes, cheese and wine tastings, cocktail appreciation, leather making, candle making, and lifestyle workshops. Available for team building and studio rental.
• Online Ordering Platform Online ordering platform for delivery and pickup, allowing customers to order food and products from the deli and bakery.
• The Providore Gift Cards Gift cards available for purchase, valid for use across all The Providore outlets.
• Table Reservations Table reservation system allowing customers to book seats at multiple outlet locations including Downtown Gallery, Mandarin Gallery, Raffles Place, Paya Lebar Quarter, VivoCity, Wisma Atria, and Raffles City.

Quantifiable outcome

• Saving 20,000 bottles from landfill and 7.3 tonnes of carbon from atmosphere each year through filtered water program
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Green Steps GroupcoreStrategic or Co-development Partner · 1 January 2022Partnership for The Providore Forest initiative to re-populate forests of Borneo and Sumatra. Each tree removes 22kg carbon annually. As of 2024, 48,642 trees planted offsetting 1,070,124kg carbon. Also partnered for ocean-bound waste removal project removing 2,637kg from Tanzania beaches by December 2022.
• Carbon Neutral AustraliacoreStrategic or Co-development Partner · 1 January 2022Annual carbon offset partnership for products imported from Australia. CO2e generated from shipping and freight is calculated annually and invested in biodiverse reforest carbon offsets in Australia. Together with Prestige Foods International, 705 tonnes of CO2e offset in the past year.
• Prestige Foods InternationalcoreStrategic or Co-development PartnerCarbon offset partnership partner with Carbon Neutral Australia for Australian imports. Together they have offset 705 tonnes of CO2e.
• ElectroluxcoreTechnology or IntegrationProfessional kitchen equipment supplier for The Providore Cooking Studio. Provides five burner inductive stoves, ovens, and chiller/freezer fridges. The cooking studio is fully equipped with Electrolux professional equipment.
• SondermademinorChannel Partner/ Reseller/ DistributorCollaboration for leather making classes at The Providore Cooking Studio. Sondermade provides instructors for Basic Leather Making Class ($80/pax) and Leather Painting Workshops ($150/pax).
• To Be CalmminorChannel Partner/ Reseller/ DistributorCollaboration for candle making workshops at The Providore Cooking Studio. To Be Calm provides expertise for candle making workshops ($65/pax, 2 hours duration).
• Brother Basil & Co.coreTechnology or IntegrationMelbourne coffee roaster that roasts and blends The Providore's exclusive main blend coffee. Coffee served across all outlets including lattes, flat whites, cappuccinos, and specialty iced coffee drinks.
• NTUCminorOthersNational Trades Union Congress extended support to affected union members after The Providore's sudden closure on March 9, 2026, providing employment assistance and resources despite the company being non-unionised.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• PS Cafe: Singapore-based premium cafe chain with all-day dining, baked goods, and cheese/charcutererie boards across multiple prime locations - same urban premium cafe category as The Providore.
• Baker & Cook: Singapore artisanal bakery-cafe concept by Dean Brettennig with multiple neighborhood outlets offering in-house baked goods, all-day brunch, and gourmet provisions - similar hybrid cafe-grocer model.
• Tiong Bahru Bakery: Singapore French-style cafe-bakery chain by celebrity chef with multiple outlets emphasizing artisanal baked goods and coffee - directly comparable to The Providore's cafe-bakery hybrid format.
• Wild Honey: Singapore all-day breakfast specialist cafe with premium positioning and multiple Orchard-area outlets, directly competing for the same brunch and casual dining occasions as The Providore.
• Common Man Coffee Roasters: Singapore specialty coffee roaster and cafe operator with proprietary blends and multiple outlets - comparable in coffee program emphasis and premium cafe positioning to The Providore's Brother Basil & Co. partnership.
• The Marmalade Pantry: Singapore premium cafe brand with multiple outlets at ION Orchard, Novena, and other prime malls offering all-day breakfast, bakery, and gourmet dining - same premium mall-anchored cafe positioning as The Providore.
• Jones the Grocer: Australian-origin premium cafe-deli-grocer concept operating internationally with similar artisanal cheese, charcuterie, all-day breakfast, and gourmet grocery retail model directly comparable to The Providore's offering.
• The Assembly Ground: Singapore multi-concept cafe and event venue offering all-day dining, catering, and venue bookings across multiple locations - closely mirrors The Providore's cafe + catering + venue booking model.

Regional players

• Carrotsticks & Cravings: Singapore-Australia healthy cafe concept with all-day breakfast focus and premium positioning - comparable cafe format targeting similar demographic, primarily serving the Singapore market.

Broad incumbents

• Paul Bakery: Established French bakery-cafe chain with Singapore presence offering artisanal breads, pastries, and cafe fare - comparable in bakery-cafe category though as part of a larger international brand portfolio.

Market position

Strengths2 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheProvidore
• LinkedInlinkedin.com/company/the-providore-singapore-pte-ltd-
• Instagraminstagram.com/theprovidore

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Providore