3R Strategy
3R Strategy is a London-based boutique pay and reward consultancy serving enterprises across publishing, retail, financial services, healthcare and other industries with advisory, benchmarking, training and EU Pay Transparency Directive services.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What 3R Strategy does
3R Strategy is a UK-incorporated (3R Strategy Limited) boutique pay and reward consultancy founded in 2015 by Rameez Kaleem and headquartered at 34-35 Hatton Garden, London, operating as a fully remote organization. The firm delivers professional advisory services — reward strategy design, pay structure development, salary and global benchmarking, equal pay audits, gender pay gap reporting, job architecture and evaluation, executive remuneration, reward communications, and EU Pay Transparency Directive preparation — directly to client organizations on a sales-led basis. Its named client roster spans recognizable enterprises across publishing (HarperCollins), retail (Post Office, Auto Trader), rail (Arriva Rail London), financial services (RSA, Paysafe), insurance (Vitality), healthcare (RCPCH), property (Harworth), and education (London Business School). Revenue mechanics are quote-based professional services fees billed against multi-year engagements, with a 10% charity discount and no publicly disclosed pricing.
The technology stack is largely non-proprietary: the firm partners with SHAPE to deliver the Employee Excellence Survey (160 questions, 220+ data points per employee), and its differentiators are domain-specialist methodologies — the 3C Conversations Framework, the Enabling Excellence performance management approach, and proprietary training toolkits — rather than built software. Distribution is anchored by an extensive thought-leadership content engine (blog, whitepapers, Reward Pulse Survey, Global Salary Planning Survey covering 40+ countries/20+ industries), a CPD-accredited training catalogue, a podcast ('A Case of the Mondays'), webinars, and the Pay & Reward Academy membership program which adds recurring engagement, a benefits-provider marketplace, and weekly EU Directive bulletins. AI appears only at the surface as an 'AI Conversations Coach' add-on to training, with no in-house AI capability disclosed.
Go-to-market is sales-led and relationship-driven, leveraging case studies and testimonials from named enterprises; engagement begins with consultation bookings through the website, with a horizontal segmentation approach serving organizations of all sizes alongside HR professionals seeking capability uplift. The firm currently operates with 1-10 employees and shows no evidence of external funding, acquisitions, or institutional ownership.
3R Strategy firmographics
Firmographics- Name
- 3R Strategy
- Legal name
- 3R Strategy Limited
- Website
- https://3r-strategy.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 3R Strategy is a London-based boutique pay and reward consultancy serving enterprises across publishing, retail, financial services, healthcare and other industries with advisory, benchmarking, training and EU Pay Transparency Directive services.
- Ownership category
- akta.pro rank
3R Strategy industry classification
Industry- Product category
- HR Consulting / Compensation & Reward Advisory
- NAICS
- Management Consulting Services (54161), Professional, Scientific, and Technical Services (541), Professional and Management Development Training (611430)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Compensation, Benefits & Rewards Consulting (BPAHAGAF)
- akta.pro secondary industry
- Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK)
Keywords
Where 3R Strategy is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
3R Strategy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Consulting Services: Professional consulting fees for pay and reward advisory services including reward strategy design, pay structure development, salary benchmarking, equal pay audits, gender pay gap reporting, job evaluation, and executive remuneration advisory.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Charity discount - 10% off standard consulting rates |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
3R Strategy product offering
Product offeringCore offering
3R Strategy is a UK-based pay and reward consultancy that designs and delivers bespoke advisory, training, and ongoing support to organisations on reward strategy, salary benchmarking, executive remuneration, job evaluation, equal pay, gender pay gap reporting, reward communications, and performance management. Services are delivered through direct consulting engagements, the Pay & Reward Academy membership programme, and CPD-accredited training courses. An employee survey offering is delivered in partnership with SHAPE.
Product overview
3R Strategy is a UK-based pay and reward consultancy offering a comprehensive portfolio of advisory and training services. The core offerings include Reward Design & Strategy, Reward Reporting & Support, Executive Remuneration, Reward Communications, Pay & Reward Training, and Performance Management. These are delivered alongside specialized sub-services covering salary benchmarking, equal pay audits, gender pay gap reporting, job architecture, EU Directive preparation, and sales incentives. The company also offers the Employee Excellence Survey powered by SHAPE for employee feedback, the AI Conversations Coach for training on pay discussions, and the Pay & Reward Academy membership programme. Their services are primarily consultancy-based rather than software products, with offerings structured around professional advisory, research reports (Global Salary Planning Survey, Reward Pulse Survey), training courses, and the SHAPE-powered employee survey tool.
Differentiator
Problem solved
Functional benefit
Brands
- 3R Academy: Pay & Reward Academy offering membership with resources, training courses, and marketplace benefits
- A Case of the Mondays Podcast
Products and services
- Reward Design & Strategy Bespoke consultancy helping organisations design and implement pay and reward strategies that engage people and motivate them to perform. Delivered to HR and reward teams through direct consulting engagements.
- Reward Reporting & Support Provides data, advice, and operational support for cyclical reward processes and day-to-day pay and reward management activities. Delivered as an ongoing engagement model.
- Executive Remuneration Ensures organisations have appropriate data, processes, and governance to make executive pay decisions that support business needs and withstand scrutiny. Includes RemCo set-up, support with RemCo meetings, executive benchmarking, and research/briefing papers.
- Reward Communications Dedicated experts ensuring employees understand and value their reward package through clear communications, including reward communications strategy, annual-process communications, and ad-hoc support.
- Pay & Reward Training Consultant-designed and delivered training to build capability of HR and Reward teams, including CPD-accredited courses, bespoke training, training for pay and reward conversations, and the AI Conversations Coach.
- Performance Management Service focused on creating the right culture and environment for employees to flourish via the Enabling Excellence approach, including toolkits and training for performance management.
- Employee Excellence Survey Employee survey powered by SHAPE that covers every aspect of working life with approximately 160 questions delivering over 220 data points per employee, with personalised and confidential reports for each employee.
- Pay & Reward Academy Membership programme providing ongoing access to resources, CPD-accredited training courses, a marketplace of benefits providers, and weekly EU Pay Transparency Directive bulletins for HR and reward professionals.
- Salary Benchmarking Analysis comparing organisational pay levels against market data using median, quartile, and decile measurements to ensure competitive positioning. Includes benefits benchmarking.
- Global Pay Benchmarking International compensation analysis across multiple countries to support global pay strategy and localisation decisions.
- Job Architecture & Evaluation Support for creating job structures, career frameworks, and evaluation processes including bespoke job evaluation framework support, working with partners such as Korn Ferry where relevant.
- Equal Pay Audit Analysis service to identify and address pay inequities based on gender, ethnicity, or other protected characteristics.
- Gender Pay Gap Reporting Support for organisations in conducting and reporting on gender pay gap analyses as required by regulations.
- EU Directive Preparation Advisory service helping organisations prepare for the EU Pay Transparency Directive requirements and implementation timelines.
- Bonus & Sales Incentives Design and advisory services for bonus schemes and sales incentive programmes for product and consultancy teams.
- Reward on Tap On-demand reward support providing extra resources and hands-on assistance when needed for cyclical reward processes.
- AI Conversations Coach Training service providing AI-powered coaching for conducting pay and reward conversations, available as part of Reward Training offerings.
Quantifiable outcome
- Job satisfaction increased from 40% to 82% when pay decisions were explained to employees (PayScale research cited by 3R Strategy)
- +3 more outcomes
Companies that use 3R Strategy
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
3R Strategy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
3R Strategy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SHAPE (Powered by SHAPE)core3R Strategy partners with SHAPE for their Employee Excellence Survey product. SHAPE provides the technology platform that enables surveying and support for employees, managers and executives with advanced insights and powerful reporting. The partnership enables 3R Strategy to offer comprehensive employee survey services covering 160 questions and delivering 220+ data points per employee.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
3R Strategy competitors and assessment
Company assessmentBroad incumbents
- WTW (Willis Towers Watson): Large global advisory firm offering reward strategy, executive remuneration, benchmarking, and workforce analytics. Directly comparable service portfolio to 3R Strategy's core reward design and executive pay offerings, but at vastly greater scale.
- Aon: Global professional services firm with a substantial rewards, talent, and executive compensation practice. Competes with 3R Strategy for mid-market and enterprise reward strategy, RemCo advisory, and benchmarking work.
- Korn Ferry: Global organizational consulting firm with deep reward, job evaluation, and executive compensation expertise. 3R Strategy explicitly partners with Korn Ferry on job evaluation, making it a clear comparable and channel partner in the same niche.
- Mercer: Global consulting leader with a major reward and compensation practice, proprietary global compensation datasets, and executive remuneration advisory. Comparable as the dominant incumbent against which a boutique like 3R Strategy competes for enterprise reward mandates.
Emerging players
- Ravio: European compensation benchmarking and pay equity platform. Comparable as a digital-first challenger targeting the same European HR/compensation buyer that 3R Strategy serves, especially relevant to EU pay transparency-driven demand.
- Figures (by HiBob): European compensation benchmarking platform integrated into the HiBob HRIS. Competes with 3R Strategy's benchmarking service line for European mid-market customers seeking automated, real-time pay data.
Regional players
- Zellis: UK and Ireland-focused HR, payroll, and reward software and services provider. Comparable regional reward competitor, particularly around pay structures, benefits, and HR software-enabled reward management.
Direct peers
- Payscale: Compensation data and software company providing salary benchmarking, market data, and pay analytics. Comparable to 3R Strategy's benchmarking and survey practice but with a technology-first, self-serve model — a key competitor as clients move toward data platforms.
- Reward Gateway: Employee engagement, rewards, and benefits platform provider serving UK and global mid-market employers. Comparable as another UK-headquartered reward-focused vendor competing for similar HR decision-makers, though more product-led.
- Pearl Meyer: Independent executive compensation and rewards consultancy serving mid-market and large enterprises. Closely comparable in business model — boutique, specialist, reward-focused — and a direct competitor for executive remuneration mandates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
3R Strategy social profiles
Digital presence3R Strategy financial estimates
Financial estimateRevenue estimate
Valuation estimate
3R Strategy leadership team
Management profileNumber of profiles
Profiles4 records
3R Strategy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
3R Strategy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 3R Strategy
What does 3R Strategy do?
3R Strategy is a UK-based pay and reward consultancy that designs and delivers bespoke advisory, training, and ongoing support to organisations on reward strategy, salary benchmarking, executive remuneration, job evaluation, equal pay, gender pay gap reporting, reward communications, and performance management. Services are delivered through direct consulting engagements, the Pay & Reward Academy membership programme, and CPD-accredited training courses. An employee survey offering is delivered in partnership with SHAPE.
Is 3R Strategy a public or private company?
3R Strategy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 3R Strategy founded?
3R Strategy was founded in 2015. It employs 1 to 10 people.
Where is 3R Strategy based?
3R Strategy is headquartered in London, United Kingdom, in the Europe region.
How does 3R Strategy make money?
One revenue line is on record: consulting Services.
Who are 3R Strategy's main competitors?
Broad incumbents on record are WTW (Willis Towers Watson), Aon, Korn Ferry and Mercer. Emerging players are Ravio and Figures (by HiBob). Zellis is listed as a regional player. Direct peers are Payscale, Reward Gateway and Pearl Meyer.
Does 3R Strategy have an API?
No public API is recorded for 3R Strategy.
What industry is 3R Strategy in?
3R Strategy's product category is HR Consulting / Compensation & Reward Advisory. Its primary akta.pro industry code is BPAHAGAF, Compensation, Benefits & Rewards Consulting, with a secondary code of EDABAAAK, Leadership Assessment, 360 Feedback & Development Planning. Its NAICS code is 54161 and its SIC code is 8742.