Utah Imaging Associates

What Utah Imaging Associates does

Utah Imaging Associates (UIA) is a physician-owned radiology practice founded in 1997 and headquartered in Bountiful, Utah, employing 101-250 staff including 35+ board-certified radiologists with subspecialty fellowship training and 8 physician assistants. The group delivers professional radiology interpretation services to hospitals, outpatient imaging centers, and clinics throughout Utah, with a documented footprint of more than 21 service locations spanning the Wasatch Front (Salt Lake City, Ogden, Bountiful, Layton, Draper) and extending into rural markets including Moab, Brigham City, Tooele, Payson, and North Logan. Services are concentrated within regional HCA Healthcare-affiliated hospitals and include general radiology, Neuroradiology, Musculoskeletal, Women's Imaging/Mammography, Interventional Radiology, Body Imaging, Nuclear Medicine/PET, MRI, and Ultrasonography, plus secondary overread services to other hospitals and radiology groups.

UIA's operational backbone is NovaPacs, a web-based Picture Archiving and Communication System (PACS) that enables radiologists to access patient images remotely and deliver real-time results to attending physicians. The platform underpins an after-hours teleradiology service that provides dedicated emergency radiology coverage from 10:00pm to 7:30am, with immediate notification to attending physicians for urgent findings. The practice distributes services through direct enterprise relationships with hospitals and clinics and through a physician-referral network; customer-side acquisition relies on reputation and clinical relationships rather than paid marketing.

Revenue is generated by billing professional radiology interpretation services separately from hospital technical fees, with claims submitted to primary and secondary insurance carriers and Medicare assignment accepted. Patient responsibility is determined by insurance explanation-of-benefits. MSN (Medical Services Network) acts as a contracted billing and payment-processing partner. The practice is privately held by its radiologists, with no documented parent company, external institutional investors, or recapitalization events.

Name

Utah Imaging Associates

Legal name

Utah Imaging Associates, Inc.

Website

https://utahimaging.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Utah Imaging Associates is a physician-owned radiology practice founded in 1997 that provides professional radiology interpretation, subspecialty reads, and after-hours teleradiology to hospitals, outpatient imaging centers, and clinics throughout Utah via its NovaPacs platform.

Ownership category

akta.pro rank

Product category

Radiology Interpretation Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Teleradiology Platforms & Reading Workflow (HLACALAK)

akta.pro secondary industries

Radiology Reporting, Dictation & Structured Reporting (HLACALAF), Imaging Interoperability & Standards Enablement (DICOM/HL7/FHIR/IHE) (HLACALAJ)

Keywords

• Radiology interpretation services
• Diagnostic imaging services
• Teleradiology coverage
• Subspecialty radiology reads
• Women's imaging mammography

Headquarters

HQ city

Farmington

HQ country

United States

HQ region

North America

Offices21 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Professional Radiology Services Billing: UIA bills for professional radiology interpretation services separate from hospital technical fees. Services are billed to insurance carriers, Medicare, and patients for co-payments, coinsurance, and deductibles. MSN is a contracted radiology billing company.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Utah Imaging Associates is a physician-owned radiology practice that provides professional radiology interpretation services to hospitals, clinics, and referring physicians throughout Utah. The practice delivers teleradiology reads, subspecialty interpretations across multiple modalities (Neuroradiology, Musculoskeletal, Women's Imaging/Mammography, Interventional, Body Imaging, Nuclear Medicine/PET, MRI, Ultrasonography), after-hours emergency coverage from 10pm to 7:30am, and overread services to other radiology groups, enabled by an internal NovaPacs web-based PACS system.

Product overview

Utah Imaging Associates (UIA) is a physician-owned radiology practice established in 1997, providing professional radiology services to patients and referring physicians throughout Utah. The company offers a portfolio of teleradiology services centered around their web-based PACS system called NovaPacs, which enables radiologists to access images remotely and provide real-time results. Their core services include subspecialty reads across multiple modalities (Neuroradiology, Musculoskeletal, Women's Imaging, Interventional, Cross Sectional/Body Imaging, Nuclear Medicine/PET, MRI, and Ultrasonography), after-hours emergency coverage from 10pm-7:30am, and overread services for other hospitals and radiology groups. The company serves multiple hospital and clinic locations throughout Utah.

Differentiator

Problem solved

Functional benefit

Products and services

• Teleradiology Services Remote radiology interpretation services that enable radiologists to read and interpret medical images from off-site locations and provide real-time results to attending physicians through the NovaPacs web-based PACS system. Targeted at hospitals, clinics, and referring physicians across Utah.
• Subspecialty Reads Subspecialty radiology interpretation services covering Neuroradiology, Musculoskeletal Radiology, Women's Imaging/Mammography, Interventional Radiology, Cross Sectional/Body Imaging, Nuclear Medicine/PET, MRI, and Ultrasonography, delivered by fellowship-trained radiologists. Targeted at hospitals and clinics requiring subspecialty expertise not available in-house.
• After Hours Teleradiology Night-time emergency radiology coverage from 10:00pm until 7:30am with a dedicated radiologist reading emergency exams from hospitals and clinics, including immediate notification to attending physicians for studies requiring urgent medical attention. Targeted at hospital emergency departments and clinics needing 24/7 coverage.
• Overread Services Secondary interpretation services provided to hospitals and other radiology groups seeking additional expert review of imaging studies. Targeted at external radiology groups and hospitals needing subspecialty second reads or supplemental capacity.

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• MSN (Medical Services Network)coreOthersMSN is a radiology billing company contracted by Utah Imaging Associates to handle billing and payment processing. They process claims, submit to insurance carriers, and manage patient billing inquiries.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sonoran Radiology: Arizona-based radiology group providing professional interpretation and teleradiology services. Comparable as a regional physician-owned practice operating in an adjacent Southwest market with similar hospital relationships.
• Charlotte Radiology: Large physician-owned radiology practice serving hospitals and outpatient centers in the Carolinas with subspecialty reads and teleradiology. Comparable size, governance, and service portfolio to UIA.
• Diversified Radiology: Physician-owned radiology group based in Colorado providing subspecialty interpretations and after-hours teleradiology. Directly comparable as a regional, subspecialty-heavy private practice with similar service lines to UIA.
• vRad (Virtual Radiologic): One of the original large-scale teleradiology platforms, now part of MEDNAX/Pediatrix. Directly comparable as a teleradiology reading service with after-hours and subspecialty coverage; represents the established competitor in UIA's primary service category.
• Foundation Radiology Group: Hospital-focused radiology services provider offering subspecialty reads, teleradiology, and on-site coverage. Comparable in service model and customer base to UIA's hospital channel.
• Inland Imaging: Physician-owned radiology group serving hospitals and clinics in the Pacific Northwest with subspecialty interpretation and teleradiology services. Comparable mid-size regional physician practice.
• Austin Radiological Association: Large regional physician-owned radiology group in Texas providing subspecialty reads and teleradiology to hospitals and clinics. Closely comparable business model — independent physician practice serving a defined regional market.

Broad incumbents

• Envision Physician Services (Radiology): Large multispecialty physician services company with a significant radiology division serving hospitals nationally. Comparable as a hospital-contracted radiology services provider, though part of a broader portfolio beyond radiology.
• US Radiology Specialists: National radiology group platform whose subsidiary Rayus Radiology is an existing UIA customer. Comparable as a multi-state radiology services consolidator with similar teleradiology and subspecialty capabilities.
• Radiology Partners: Largest US physician-owned radiology practice, operating across 30+ states with subspecialty reads, teleradiology, and after-hours coverage. Directly comparable service mix to UIA but at national scale, making it the most relevant strategic benchmark.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/utah-imaging-associates-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Utah Imaging Associates