What HomeNet does

HomeNet Co., Ltd. (ホームネット株式会社) is a Tokyo-based private company, founded in 1991, that provides elderly safety monitoring and lifestyle support services in Japan. The company operates a diversified portfolio built around three functional pillars: emergency response, multi-modal welfare monitoring, and 24/7 call center operations. Its clients span local governments (approximately 50 municipalities have adopted its GPS wandering-prevention service), property management companies (including a long-standing relationship with UR Housing, Japan's public housing corporation), corporations that outsource employee health examination administration, and individual elderly customers and their families. The Group comprises HomeNet plus three additional companies (L's Support, Mynet24, A-Place) and the recently consolidated Tsumamamo Co., Ltd. (90% acquired October 2024).

The technical core is a multi-modal monitoring and response stack rather than a single product. It includes the GOOSE smartphone application (which detects abnormal inactivity from daily usage patterns and uses a two-stage notification process to suppress false alarms), HNハローライト (a SIM-embedded LED smart bulb that infers activity from light usage and triggers alerts after approximately 16 hours of inactivity, shortening detection versus the prior 24-hour standard), dedicated GPS location terminals for wandering-risk seniors (with up to 300 million yen in daily liability coverage and 24/7 operator support), and 見まもっTEL, an automated telephone welfare-check service. A 24/7/365 call center staffed by licensed registered nurses provides health consultation, mental health support, and triage, and coordinates a nationwide contractor network for emergency dispatch of residential equipment failures (plumbing, locks, glass, electrical, gas, air conditioning). Supporting software includes SmaCare, a system used to operate periodic visiting and on-demand in-home care services.

Revenue is generated predominantly through recurring subscriptions and memberships: monitoring subscriptions (GOOSE, HNハローライト, 見まもっTEL), GPS rental, the 24/7 call center service, and the membership-based emergency rush (kaketsuke) service. This is supplemented by per-transaction and setup fees from the health examination booking agency and by professional services revenue from call-center outsourcing to property managers and others. Distribution is sales-led: direct engagement of enterprise and government buyers plus an agent/dealer channel for the emergency rush service, supported by content marketing and downloadable resources on the corporate website. In 2024 the company executed an offensive push, including the headquarters relocation to a larger Sumitomo Fudosan building, the Tsumamamo acquisition, and the Nakano Ward NIC+ partnership, consistent with a deliberate effort to scale community-based monitoring across Japan's aging population.

Name

HomeNet

Legal name

ホームネット株式会社

Website

https://homenet-24.co.jp

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

HomeNet (ホームネット株式会社), founded 1991 in Tokyo, provides elderly safety monitoring, GPS wandering-prevention, 24/7 call center, and health examination booking services to municipalities, property managers (including UR Housing), corporations, and individual seniors in Japan.

Ownership category

akta.pro rank

Product category

Elderly Care and Monitoring Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (621610)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB)

Keywords

• Elderly monitoring services
• Emergency call center services
• GPS location tracking
• Health examination booking
• Home safety services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Monitoring Services Subscription: Recurring subscription fees for elderly monitoring services including IoT light bulb systems (HNハローライト), GPS tracking services, and app-based monitoring (GOOSE). Services are typically billed monthly or annually.
2. Call Center Services: 24/7 call center services including emergency response, health consultation, and property management support. Revenue generated through fixed monthly fees plus per-call charges or all-inclusive monthly plans.
3. Health Examination Reservation Agency: B2B service handling health examination bookings, medical institution contracts, results management, and billing for corporate clients. Revenue includes initial setup fees, annual fees, and per-transaction agency fees.
4. Emergency Rush Service (会費制駆けつけサービス): Monthly membership-based emergency home repair dispatch service covering plumbing, locks, glass, electrical, gas, and air conditioning issues. Provides property management companies with predictable recurring revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

HomeNet provides a diversified portfolio of elderly-focused lifestyle support services in Japan, including emergency reporting, GPS-based location tracking for wandering prevention, multi-modal monitoring services (IoT LED smart bulb, smartphone app, automated telephone checks), 24/7 staffed call center operations with licensed nurse consultation, health examination booking agency for corporate HR departments, and SmaCare software supporting in-home nursing care. The offerings are sold primarily to municipalities, real estate/property management companies, and corporate clients through subscription-based contracts, with secondary direct-to-individual access via the company website.

Product overview

HomeNet (ホームネット株式会社) operates a diversified portfolio of lifestyle support services for elderly and general populations in Japan, centered on monitoring/safety (見守りサービス), emergency response, and call center operations. The core product lines are: (1) Emergency Reporting Service (緊急通報サービス) — device-based emergency alerts received at HomeNet's monitoring center; (2) GPS Location Service (位置情報提供サービス) — location tracking terminals for elderly with wandering risk; (3) Monitoring Services (見守りサービス) — umbrella service featuring three sub-products: GOOSE (smartphone app-based monitoring), HNハローライト (SIM-enabled IoT LED light bulb), and 見まもっTEL (automated telephone-based welfare checks); (4) Call Center Services (コールセンターサービス) — 24/7 call handling including health consultation (staffed by licensed nurses) and residential equipment emergency dispatch; (5) Health Examination Booking Agency (健康診断予約代行サービス) — full-service booking and administration for corporate health programs; and (6) SmaCare (スマケア) — software supporting periodic visiting care services. Additional services include estate clearing (家財整理サービス), membership-based emergency dispatch (会費制駆けつけサービス), and residential housing support. The company serves municipalities, real estate managers, corporations, and individual households across Japan.

Differentiator

Problem solved

Functional benefit

Brands

• GOOSE（グース）: 高齢者の見守りアプリ。スマートフォンの利用状況をモニタリングし、一定時間操作がない場合に家族へ通知。終活・ エンディングノート機能も搭載。
• HNハローライト
• 見まもっTEL（ Mimamotte TEL）
• スマケア（SmaCare）
• 家財整理サービス
• 健康相談ダイヤルサービス
• 住宅設備トラブル対応サービス
• 緊急駆けつけサービス（会費制）

Products and services

• 緊急通報サービス (Emergency Reporting Service)

Quantifiable outcome

• Zero unmonitored rooms for elderly tenants aged 60+ achieved through HNハローライト adoption
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• Tsumamamo Co., Ltd. (株式会社つなまも)coreStrategic or Co-development Partner · 31 October 2024HomeNet acquired 90% of Tsumamamo Co., Ltd. shares on October 31, 2024, making it a subsidiary. This strategic acquisition aims to leverage combined know-how to enhance monitoring services for the elderly amid Japan's aging society.
• L's Support Co., Ltd. (エルズサポート株式会社)coreOthersGroup company within the HomeNet Group. Contributes to the group's comprehensive elderly care and housing support services.
• Mynet24 Co., Ltd. (毎日サービスネットワーク株式会社)coreOthersGroup company within the HomeNet Group. Provides daily life support services.
• A-Place Co., Ltd. (株式会社エイプレイス)coreOthersGroup company within the HomeNet Group. Focuses on residence support services.
• Nakano Ward, TokyocoreStrategic or Co-development PartnerEntered Regional Comprehensive Care Promotion Partnership (NIC+) agreement in October 2024 to promote community-based elderly care initiatives.
• UR Housing (UR賃貸住宅)coreChannel Partner/ Reseller/ DistributorLong-standing partnership providing call center and monitoring services for UR Housing residents. UR is Japan's public housing corporation.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Secom: Major Japanese security provider with "My Security Plus" and "Anshin My Home" elderly monitoring services that combine emergency dispatch, health consultation, and home sensors — overlapping with HomeNet's emergency response and call center bundle.
• Sompo Care: One of Japan's largest elderly care service operators providing in-home care, monitoring, and care coordination across the country — competes with HomeNet in serving property managers, municipalities, and seniors seeking non-institutional support.
• ALSOK (Sohgo Security Services): Japan's largest security company, operating a dedicated HOME ALSOK elderly monitoring product with 24/7 emergency response, IoT sensors, and dispatch services — directly comparable to HomeNet's core elderly safety monitoring offering.
• Care 21: Japan-focused elderly care provider operating in-home care, day services, and welfare equipment offerings — overlaps with HomeNet's elderly support and coordination services in the same Japanese market.

Broad incumbents

• Benesse Style Care: Operates a broad portfolio of senior residences, in-home care, and monitoring services across Japan under the Benesse Group — competes with HomeNet for elderly families and corporate HR buyers seeking integrated care solutions.
• Nichii Gakkan: Large Japanese care services company offering in-home care, staffing, and care coordination with nationwide reach — comparable to HomeNet as a care coordination/scheduling platform but with a much larger caregiver footprint.

Regional players

• Tokyu Community: Property management arm of the Tokyu Group serving condominium and rental housing with elderly resident support services — comparable as a property-management-led coordinator for elderly residents, though concentrated in the Tokyu/Shibuya-area market.
• Mitsubishi Estate Residence: Property management company under Mitsubishi Estate offering elderly resident support and living support services for managed condominium portfolios — comparable to HomeNet's property management customer segment in Japan.

Emerging players

• NS Care Link (NSケアリンク): Japanese care services operator providing in-home support, monitoring, and welfare equipment — directly overlaps HomeNet's elderly monitoring and dispatch coordination offerings at a similar scale.
• Duskin: Long-standing Japanese service company extending from cleaning and rental into senior care ("Care Service" and "Home Care Duskin") with in-home and monitoring-style offerings adjacent to HomeNet's elderly support business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCKCK65pKv5NpOBAbNlQ3sBQ
• Facebookfacebook.com/homenet24kyoju

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HomeNet