Duskin
Duskin is a Japanese household services company founded in 1963 that rents proprietary adsorbent microfiber mops and delivers cleaning, pest control, garden care, home repair, and nursing/baby equipment services through a nationwide franchise network and the DDuet loyalty program.
- Company typePublic
- Founded1963
- HeadquartersSuita City (吹田市), Japan
- Headcount—
- GTM typeB2C
- OfferingServices
What Duskin does
Duskin (株式会社ダスキン / DUSKIN CO.,LTD.) is a publicly traded Japanese household services company founded in 1963 and headquartered in Suita City, Osaka Prefecture, with 113 billion yen in paid-in capital. Its core product is a proprietary line of rental microfiber mops (Style Floor Lala, Style Floor Sarara, Style Handy Shushu, and Osouji Basic 3) featuring an adsorbent compound integrated into the pile that captures fine dust and allergens without re-release, and treated with SEK mark-certified anti-virus and anti-bacterial deodorizing processing — the first rental mop products in Japan to obtain this certification. The company operates a nationwide franchise network in which staff conduct door-to-door home visits for product demonstrations, 4-week rental exchanges, and professional service delivery.
Beyond mops, Duskin runs a portfolio of wholly-owned service subsidiaries covering house cleaning (ServiceMaster), housekeeping (Merry Maids), pest control (Terminix), garden maintenance (Total Green), home repair (Home Repair), locksmith and emergency services (Duskin Rescue), nursing care equipment rental (Health Rent), and baby equipment rental (Kasite.net). Distribution spans the franchise network, a consumer e-commerce site (www.duskin.jp), a B2B portal (biz.duskin.jp), a DDuet loyalty program with iOS/Android mobile apps (free and premium tiers), and physical storefronts. Pricing is primarily subscription-based rental on 4-week cycles, with 2-week free trials on mop products and 5-15% service discounts for DDuet premium members. The company also operates internationally through franchise partners in Australia, Korea, Singapore, Thailand, and Hong Kong, though Japan remains the dominant market.
Duskin firmographics
Firmographics- Name
- Duskin
- Legal name
- 株式会社ダスキン (DUSKIN CO.,LTD.)
- Website
- https://duskin.jp
- Company type
- Public
- Founded year
- 1963
- Operating status
- Operating
- Short description
- Duskin is a Japanese household services company founded in 1963 that rents proprietary adsorbent microfiber mops and delivers cleaning, pest control, garden care, home repair, and nursing/baby equipment services through a nationwide franchise network and the DDuet loyalty program.
- Ownership category
- akta.pro rank
Duskin industry classification
Industry- Product category
- Household Cleaning Services and Rental Products
- NAICS
- Exterminating and Pest Control Services (561710), Landscaping Services (561730)
- SIC
- Services-To Dwellings & Other Buildings (7340), Sanitary Services (4950)
- akta.pro primary industry
- Light Housekeeping & Home Upkeep (Non-Medical) (HSABAAAD)
Keywords
Where Duskin is headquartered
LocationHeadquarters
- HQ city
- Suita City (吹田市)
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Duskin business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales (Cleaning Supplies & Rentals): Duskin sells and rents a wide range of household cleaning supplies including mops, air purifiers, kitchen filters, water purifiers, deodorizers, cleansers, sponges, cleaning tools, hygiene products, beddings, and personal care items. The core rental model involves a 4-week exchange cycle where franchise staff deliver new products and collect used ones, either through face-to-face exchange or non-contact mailbox return (post-return service).
- Professional Cleaning & Home Services: Duskin operates multiple service brands: ServiceMaster (house cleaning), Merry Maids (maid/home helper services), Terminix (pest control), Total Green (garden/tree care), Home Repair (home repair), and Duskin Rescue (emergency home services including locksmith and water damage). Services are sold through franchisee network with web quote requests and premium member discounts.
- E-commerce & DDuet Membership Program: Duskin operates an e-commerce platform (www.duskin.jp, cart.duskin.jp) selling products directly to consumers. The DDuet membership program rewards purchases with coins (DDuet coins) that can be redeemed for products and services, driving customer loyalty and repeat purchases.
- Specialty Rental Services: Baby equipment rental (Kasite.net), nursing care/welfare equipment rental and sales (Health Rent), and gift card sales through the Duskin Gift platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Style Floor Lala floor mop rental: 2-week free trial, then 330 yen per 4 weeks (trial) or 1,100 yen per 4 weeks (standard rental) |
| Subscription | Pay-as-you-go | MuKu Mop Cleaner: 2-week free trial, 100 yen per 4 weeks (trial), 320 yen per 4 weeks (preferred), 620 yen per 4 weeks (standard) |
| Subscription | Pay-as-you-go | Style Floor Sarara delicate-floor mop: 330 yen per 4 weeks trial, standard rental 1,100 yen per 4 weeks |
| Subscription | Pay-as-you-go | Style Handy Shushu hand mop: 280 yen per 4 weeks trial, 930 yen per 4 weeks standard rental |
| Unit Pricing | Pay-as-you-go | Roller Wear T-Type handle: 880 yen; Roller Floor handle: 1,210 yen; adhesive refills: 715-990 yen per refill pack |
| Subscription | Monthly | Premium member service discounts: 5-15% off various cleaning and home services |
| Other | Pay-as-you-go | Shipping fee thresholds by membership tier |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Duskin product offering
Product offeringCore offering
Duskin rents and sells household cleaning products (led by a proprietary mop line on 4-week exchange cycles), and provides professional home services including house cleaning (ServiceMaster), housekeeping (Merry Maids), pest control (Terminix), garden care (Total Green), home repair (Home Repair), and emergency locksmith services (Duskin Rescue). The company also rents baby equipment (Kasite.net) and nursing-care/welfare equipment (Health Rent), and operates the DDuet free and premium membership loyalty program with a mobile app. Distribution is delivered primarily through a nationwide franchise network supported by an e-commerce site and a dedicated B2B portal.
Product overview
Duskin is a Japanese franchise-based cleaning and household services company offering a broad portfolio of rental cleaning products and professional services for home use. The core product line is the rental mop system (ダスキンモップ series) including スタイルフロア ララ, スタイルハンディ シュシュ, スタイルフロア サララ, and the basic おそうじ Basic 3, all of which operate on a 4-week rental cycle with professional laundering — many carrying SEK mark certification for antiviral and antibacterial properties. Supporting accessories include the MuKuモップクリーナー (a corded vacuum-style cleaner for picking up dust collected by mops, winner of a 2021 Good Design Award) and ローラー웨어粘着コラー series. Beyond mops, the product portfolio extends to entrance mats, air purifiers, kitchen filters, water purifiers, and household goods, complemented by professional services: ハウスクリーニング (ServiceMaster) for deep home cleaning, 家事代行 (Merry Maids), 害虫獣駆逐 (Terminix), 庭木管理 (Total Green), 住まいの補修 (Home Repair), 宅配クリーニング (Hanakoromo), 鍵トラブル (Duskin Rescue), as well as elder care equipment rentals and baby product rentals. The DDuet loyalty program (free tier plus premium paid tier) functions as a cross-cutting membership platform enabling coin-based rewards, coupons, and a mobile app for iOS and Android.
Differentiator
Problem solved
Functional benefit
Brands
- スタイルフロア ララ (Style Floor Lala): Floor mop rental product with compact head for cleaning narrow spaces and floors
- スタイルフロア サララ (Style Floor Sarara)
- スタイルハンディ シュシュ (Style Handy Shushu)
- MuKuモップクリーナー (MuKu Mop Cleaner)
- 抗菌エレクトロン (Kougen Electron)
- エレクトロン・ミニ (Electron Mini)
- ローラーウィークT型 (Roller Wear T-type)
Products and services
- Duskin Rental Mop System (Style Floor Lala, Style Floor Sarara, Style Handy Shushu, Osouji Basic 3)
Quantifiable outcome
- Household rental mops are the first in Japan's rental mop industry to receive SEK mark certification for anti-virus and anti-bacterial processing
- +1 more outcomes
Companies that use Duskin
Customer profileSegments2 records
Ideal customer profiles2 records
Duskin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Duskin partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Duskin competitors and assessment
Company assessmentBroad incumbents
- Rentokil Initial: UK-listed global pest control and hygiene services leader that acquired Terminix in 2022. Competes with Duskin's Terminix-branded pest control services globally and shares the recurring-service franchise model.
- Reckitt Benckiser: Global consumer health and hygiene major (Lysol, Dettol, Finish, Vanish). Competes with Duskin in the household cleaning products category at much larger scale with global brand reach.
- SC Johnson: Privately held global household cleaning products company (Windex, Mr. Muscle, Pledge). Comparable in offering professional and consumer cleaning supplies, with much broader international distribution than Duskin.
- Kao Corporation: Major Japanese household and personal care conglomerate (Attack, Magica, Quickle). Competes with Duskin in cleaning products retail and is a much larger, more diversified player across consumer goods categories.
- Lion Corporation: Leading Japanese household products manufacturer (KireiKirei, NANOX, Charmy). Competes in the same household cleaning products market as Duskin and offers both branded goods and cleaning solutions at much larger scale.
Direct peers
- Stanley Steemer: Largest US carpet, tile, and upholstery cleaning franchise. Comparable in operating a franchise-driven residential deep cleaning service with recurring customer relationships and similar door-to-door marketing approach.
- Neighborly (formerly Dwyer Group): Global home services franchise platform that owns Molly Maid, Merry Maids, and other cleaning/home service brands. Highly comparable franchise-driven home services model serving residential customers across multiple categories.
- ServiceMaster Global: US-based franchisor of home services including ServiceMaster Clean, Merry Maids, and Terminix. Duskin licenses and operates these same brands in Japan, sharing the franchise-based cleaning, pest control, and home service model.
- Chem-Dry: World's largest carpet and upholstery cleaning franchise with thousands of locations globally. Comparable to Duskin in its franchise-based residential cleaning service model and door-to-door customer acquisition approach.
Regional players
- Earth Corporation: Japan-based leader in household insecticides and pest control products (Earth, Muscat). Direct competitor to Duskin's Terminix pest control service in the Japanese market with overlapping target customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Duskin social profiles
Digital presenceDuskin compliance and trust
Trust signalCompliance3 records
Duskin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Duskin leadership team
Management profileNumber of profiles
Profiles1 record
Duskin subsidiaries and ownership
Company hierarchySubsidiaries9 records
Duskin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Duskin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Duskin
What does Duskin do?
Duskin rents and sells household cleaning products (led by a proprietary mop line on 4-week exchange cycles), and provides professional home services including house cleaning (ServiceMaster), housekeeping (Merry Maids), pest control (Terminix), garden care (Total Green), home repair (Home Repair), and emergency locksmith services (Duskin Rescue). The company also rents baby equipment (Kasite.net) and nursing-care/welfare equipment (Health Rent), and operates the DDuet free and premium membership loyalty program with a mobile app. Distribution is delivered primarily through a nationwide franchise network supported by an e-commerce site and a dedicated B2B portal.
Is Duskin a public or private company?
Duskin is a public company. It is classified as public and is currently operating.
When was Duskin founded?
Duskin was founded in 1963.
Where is Duskin based?
Duskin is headquartered in Suita City (吹田市), Japan, in the Asia region.
How does Duskin make money?
Four revenue lines are on record. Product Sales (Cleaning Supplies & Rentals) is the primary driver. The others are professional Cleaning & Home Services, E-commerce & DDuet Membership Program and specialty Rental Services.
Who are Duskin's main competitors?
Broad incumbents on record are Rentokil Initial, Reckitt Benckiser, SC Johnson, Kao Corporation and Lion Corporation. Direct peers are Stanley Steemer, Neighborly (formerly Dwyer Group), ServiceMaster Global and Chem-Dry. Earth Corporation is listed as a regional player.
Does Duskin have an API?
No public API is recorded for Duskin.
What industry is Duskin in?
Duskin's product category is Household Cleaning Services and Rental Products. Its primary akta.pro industry code is HSABAAAD, Light Housekeeping & Home Upkeep (Non-Medical). Its NAICS code is 561710 and its SIC code is 7340.