Juralco

What Juralco does

Juralco Aluminium Building Products Limited is a privately-held New Zealand manufacturer and distributor of custom-made aluminium building products, established in the early 1960s and headquartered in Auckland with a secondary facility in Christchurch. The company designs and fabricates aluminium-based systems across more than a dozen categories including balustrades (Edgetec, Edge, Viking, Stecca, Homestead, Contemporary ranges), fencing and gates, louvre roofs (VelaSun, SunPivot, SunFold), awnings (Soleia, Felicia, Deauville, Delfina, Bannette, Edge Canopy), security screens (Amplimesh, Clearguard, SupaScreen), insect screens (Venette, Retractable, Magnetic, Classic), architectural louvre systems (Louvrelite 88, Solar Control, Window Surround, Gable Sun Shade), custom showers, commercial glass hardware (GlasGlide, Rolline), Winterglaze retrofit and secondary glazing, roller blinds, rollergrilles and rollershutters (Knightguard), wardrobe organisers and doors (ClosetPro, Series 350/4200/5200/800), and Yale Unity smart locks. Manufacturing is anchored by an in-house Dulux-registered aluminium powder-coating facility with ultra-fast colour change control, and the technology stack extends to Revit-ready BIM files, a self-service Producer Statement (PS1) portal, EBOSS specification documentation, and Nice Home Automation integration for motorised products. The business model is custom project-based hardware sales with no public price list, backed by a minimum 5-year warranty and supported by comprehensive compliance documentation.

The company distributes through a multi-channel model combining the nationwide HomePlus franchise network (operating since 1961), a licensed fabricator and installer network spanning every major New Zealand region, direct enterprise engagement with architects and specifiers through technical sales support, and worldwide export quoting. Customers span four primary segments: homeowners seeking custom home improvement products, architects and specifiers requiring technical documentation and BIM integration, builders and trade professionals needing code-compliant products, and commercial/property developers requiring volume consistency. Strategic partnerships anchor the ecosystem: Dulux Powder & Industrial Coatings for surface finishing and colour range, Autodesk Revit for BIM workflows, Nice Home Automation for motorised louvre roofs, Yale for smart lock integration, EBOSS for specification distribution, Metro Performance Glass for glazing components, Altus and Anthony Innovations for component supply, and a Cancer Society of New Zealand endorsement for Solarzip UV-blocking fabrics. The company reports operating with a small headcount (11-50) while relying on its franchise and dealer infrastructure to scale national coverage.

Name

Juralco

Legal name

Juralco Aluminium Building Products Limited

Website

https://juralco.co.nz

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Juralco is a privately-held New Zealand manufacturer and distributor of custom-made aluminium building products including balustrades, fencing, louvre roofs, awnings, security screens, showers, and glazing, serving homeowners, architects, builders, and commercial developers through its nationwide HomePlus franchise network and licensed fabricator channel.

Ownership category

akta.pro rank

Product category

Aluminium Building Products

NAICS

Custom Architectural Woodwork and Millwork Manufacturing (337212), Blind and Shade Manufacturing (337920), Home Centers (444110), Roofing, Siding, and Insulation Material Merchant Wholesalers (42333)

SIC

Metal Doors, Sash, Frames, Moldings & Trim (3442), Retail-Lumber & Other Building Materials Dealers (5211), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)

akta.pro primary industry

Outdoor Railing, Guardrail & Balustrade Installation/Repair (HSAIAJAI)

akta.pro secondary industries

Stair Parts, Railings & Architectural Woodwork (HSAPAIAJ), Decking & Outdoor Structural Materials Retail (Composite, Railings, Posts) (CRAIAEAH), Deck Design & New Deck Construction (HSAIAJAE)

Keywords

• Custom aluminium products
• Aluminium balustrade systems
• Louvre roof systems
• Security screen doors
• Retrofit double glazing

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Aluminium Building Products: Custom-manufactured aluminium products for residential and commercial applications sold through a network of licensed fabricators, installers, and dealers. Products include balustrades, fencing, gates, louvre roofs, awnings, screens, showers, and glazing systems.
2. Franchise Network Revenue: HomePlus franchise network operating throughout New Zealand since 1961, providing custom-made products including blinds, awnings, screens, fencing, balustrade, secondary glazing, roller blinds, showers, wardrobes, and security products.
3. Surface Finishing Services: In-house powder coating and surface finishing services for aluminium products, accredited as Dulux Registered Aluminium Applicator.
4. Export Revenue: Worldwide delivery capability with quotes in any currency for international customers.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Juralco designs and manufactures custom-made aluminium building products for residential and commercial applications in New Zealand. The product range includes balustrade systems, fencing and gates, louvre roofs, awnings, wardrobe organisers, wardrobe and interior doors, security screens, insect screens, architectural louvre systems, custom-made showers, commercial glass hardware, retrofit double and secondary glazing, roller blinds, and rollergrilles and rollershutters. Products are distributed through a nationwide network of licensed fabricators and installers, the HomePlus franchise network, direct technical sales to architects and specifiers, and export sales worldwide.

Product overview

Juralco is a New Zealand owned company (established early 1960s) and market leader in custom-made aluminium home improvement products. The company operates its own Dulux-registered aluminium surface finishing facility with powder-coating technology. Juralco distributes through a nationwide network of licensed fabricators and installers, with distribution warehouses in Auckland and Christchurch. The product portfolio comprises balustrade systems (Edgetec, Edge, Viking, Stecca, Homestead, and Contemporary ranges in aluminium and glass), fencing and gates (Aluminium Fencing, Pool Fencing, Glass Pool Gates), louvre roofs (VelaSun, SunPivot, SunFold, Glaslide, Solarzip), awnings (Soleia, Felicia, Deauville, Delfina, Drop Down, Bannette, Edge Canopy), wardrobe organizers (Wire, ClosetPro Ultra 550, Premium 395, Classic 395 with Gennaro and Amedeo accessories), wardrobe and interior doors (Series 5200, 4200, 800, 350), security screens (Amplimesh, Clearguard, SupaScreen), insect screens (Venette, Retractable, Magnetic, Classic), architectural louvre systems (Louvrelite 88, Solar Control, Window Surround, Gable Sun Shade, RHS), custom made showers (frameless, semi-frameless, framed hardware and screens), commercial glass hardware (GlasGlide, Rolline, Frameless Commercial), Winterglaze glazing (Retrofit Double Glazing, Secondary Glazing), roller blinds (Sunray), rollergrilles and rollershutters (Knightguard), and Yale Unity smart locks. All products are custom-made with a minimum 5-year warranty and supported by CAD, BIM, and Producer Statement documentation.

Differentiator

Problem solved

Functional benefit

Brands

• HomePlus: A nationwide network of franchises offering a wide range of products for NZ homes including Fencing & Gates, Balustrade, Awnings, Secondary & Retrofit Double Glazing, Roller Blinds, Showers, Wardrobes, Security & Insect Screens and Roller Shutters. Owned by Juralco Aluminium Building Products Ltd.
• Knightguard
• Amplimesh
• Sunray
• Showerite
• Sanctuary
• Winterglaze
• Bask
• Edgetec
• Louvrelite
• GlasGlide
• Glaslide
• Rolline
• Soleia
• Felicia
• Deauville
• Delfina
• Bannette
• Edge
• VelaSun
• SunPivot
• SunFold
• Solarzip
• Venette
• ClosetPro
• Clearguard
• SupaScreen

Products and services

• Balustrade Systems Custom-made aluminium and glass balustrade systems for residential and commercial applications, designed for compliance with New Zealand building code. Range includes frameless glass, semi-frameless, mini post, and commercial-rated heavy-duty variants.
• Fencing and Gates Custom-manufactured aluminium fencing and gate systems for residential and commercial boundaries, including pool fencing options compliant with NZ Building Code.
• Louvre Roofs and Outdoor Living Systems Custom-made louvre roof systems including fixed (VelaSun), pivoting (SunPivot), and folding (SunFold) configurations with UV-resistant polycarbonate panels and optional glass sliding doors for outdoor living spaces.
• Awnings Range of retractable, folding arm, drop arm, and fixed canopy awnings for sun and weather protection on residential and commercial buildings.
• Wardrobe Organisers Custom wardrobe organisation systems including melamine cabinetry (ClosetPro Ultra 550, Premium 395, Classic 395), wire shelving, and accessory ranges for residential storage.
• Wardrobe and Interior Sliding Doors Sliding wardrobe and interior door systems including Series 5200, 4200, 800, and 350 with aluminium frames available in standard or custom powder coat colours.
• Security Screens Aluminium and stainless steel security screens for doors and windows tested to Australian Standards, including traditional grilles (Amplimesh), perforated aluminium (Clearguard), and high-tensile marine grade stainless steel mesh (SupaScreen).
• Insect Screens Retractable, pleated, magnetic, and classic insect screens for doors and windows with various mesh options including Midge Mesh, Pet Resistant Mesh, and Look Out one-way vision mesh.
• Architectural Louvre Systems Custom-made fixed and adjustable aluminium louvre systems for solar control, privacy screening, and architectural aesthetics on building facades and gables.
• Custom Made Showers Custom-made shower screens and hardware including frameless glass (10mm toughened safety glass), semi-frameless, and framed configurations with premium hardware in multiple colour finishes.
• Commercial Glass Hardware Frameless glass sliding systems and commercial-grade hardware including GlasGlide and Rolline sliding panel systems for 10-12mm toughened glass, with hinges, floor springs, and handles supporting up to 100kg doors.
• Winterglaze Retrofit Double Glazing Retrofit double glazing system custom fitted to aluminium frame windows, with secondary glazing option that allows replacement with insect screens, providing thermal and acoustic insulation.
• Sunray Roller Blinds Custom-manufactured roller blinds with over 250 fabric colour and style options, block-out options, and automation availability for residential applications.
• Knightguard Rollergrilles and Rollershutters Security grilles and shutters including motorised rollergrilles (Econolink, Shuttergrille, Visionline, Ultra Security) and interlocking slat rollershutters for commercial and residential security applications.
• Yale Unity Smart Locks Smart lock range with GPS/Bluetooth auto unlock, Yale Home App control, temporary PIN access, and smart home integration including Unity Security Screen Door Lock and Entrance Door Lock variants.

Quantifiable outcome

• Heat loss reduction of 47-54% with standard Winterglaze retrofit double glazing
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature14 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Dulux Powder & Industrial CoatingscoreStrategic or Co-development PartnerStrategic supplier partnership. Juralco is fully accredited as a Dulux Registered Aluminium Applicator with state-of-the-art powder-coating technology. Products available in full Dulux powder coat colour range.
• AltusminorStrategic or Co-development PartnerStrategic supplier providing components for Juralco aluminium building products.
• Anthony InnovationsminorStrategic or Co-development PartnerStrategic supplier providing innovation components for Juralco aluminium building products.
• Metro Performance GlassminorStrategic or Co-development PartnerStrategic supplier of performance glass for Juralco glazing products including Winterglaze double glazing.
• HomePlus Franchise NetworkcoreChannel Partner/ Reseller/ DistributorNationwide franchise network owned by Juralco Aluminium Building Products Ltd. HomePlus stores offer custom-made products including Fencing & Gates, Balustrade, Awnings, Secondary & Retrofit Double Glazing, Roller Blinds, Showers, Wardrobes, Security & Insect Screens and Roller Shutters. Operating since 1961.
• Autodesk RevitcoreTechnology or IntegrationJuralco provides Revit-ready BIM files compatible with Autodesk Revit workflows for architects and specifiers. Expanded library includes full SunFold and SunPivot Louvre Roof systems with variations and accessories.
• EBOSSminorChannel Partner/ Reseller/ DistributorSpecification documentation readily available via EBOSS website for architects and specifiers to access product manuals and technical information.
• Cancer Society of New ZealandminorOthersSolarzip fabrics tested and proven to block up to 98% of UV radiation. Cancer Society recommends shade as key component of effective sun protection.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• APCO Group: NZ manufacturer and distributor of aluminium and PVC building products including windows, doors, balustrades and shade systems. Comparable product breadth into NZ residential building products with similar custom-made, project-based model and dealer network.
• Windowmakers Group: NZ manufacturer of custom aluminium windows and doors for residential and commercial projects. Comparable custom-made, project-quoted aluminium building product model serving the same NZ homeowner and specifier base as Juralco.
• Steel & Tube Holdings: NZ-listed distributor and manufacturer of steel and aluminium products serving construction, roofing, and fencing. Most direct NZ peer given overlapping aluminium building products categories, distribution channels into trade customers, and similar customer base across residential and commercial construction.
• Ullrich Aluminium: Australia and New Zealand aluminium extrusion manufacturer and distributor serving building products, transport, and industrial customers. Direct competitor in raw aluminium extrusions and downstream fabricated building products with overlapping channel reach in NZ and Australia.
• Architectural Window Systems (AWS): Australian manufacturer of commercial and architectural aluminium window, door, and framing systems with trans-Tasman reach. Direct competitor in commercial balustrade and architectural aluminium systems serving shared Australian standards markets.
• Altherm Architectural Aluminium: NZ manufacturer of architectural aluminium windows, doors, and framing systems for residential and commercial buildings. Direct peer in custom-made aluminium architectural building products with shared channel into fabricators and specifiers.
• Altus Window Systems: NZ-based aluminium window and door systems manufacturer distributing through a national network of licensed fabricators. Highly analogous go-to-market model to Juralco's licensed installer network and comparable product category focus.

Emerging players

• Markilux: German specialist in premium retractable awnings (Soleia, Felicia, Deauville categories in Juralco's range). Provides a benchmark for premium awning product positioning and international channel partnerships that Juralco could emulate in its export motion.
• Renson: Belgian manufacturer of aluminium louvre roofs, outdoor living systems, and ventilation/sun protection products. Highly comparable to Juralco's Bask SunFold/SunPivot/VelaSun louvre roof range and a benchmark for internationalising the outdoor living category.

Broad incumbents

• Schüco International: German global leader in high-end aluminium window, door, and façade systems. Overlaps Juralco's Edgetec MegaGrip commercial balustrade and glazing channel categories and competes in international commercial specification where Juralco has nascent export ambitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/juralco-aluminium-building-products-ltd-nz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juralco