Cancer Society Auckland Northland

What Cancer Society Auckland Northland does

Cancer Society Auckland Northland is a regional division of Cancer Society New Zealand, a registered charity (CC30617) founded in 1929 and operating as part of a national network of 35+ local offices. The Auckland Northland division covers New Zealand's largest metropolitan population (Auckland) and the Northland region on the upper North Island. It delivers free cancer support services to patients and their whānau, including a national 0800 Cancer Information Helpline staffed by oncology nurses, volunteer driver transport, free accommodation near treatment centres, psychology and counselling, support groups, financial assistance, and prevention programmes such as SunSmart and Smokefree.

The business model is non-profit and multi-stream: charitable donations, government grants (including a $2M joint skin cancer prevention programme with the New Zealand Government), bequests and legacies, merchandise sales (sunscreen via sunscreen.org.nz), and corporate partnerships headlined by a 30+ year principal sponsorship with ANZ Bank. Annual fundraising events Daffodil Day (now in its 30th year), Relay for Life, and the You Can For Cancer online platform drive the donation pipeline, while healthcare professional referrals serve as the formal clinical entry-point to services. The organisation reports 750,526 km driven by volunteer drivers, 46,639 bed nights of accommodation, and 12,573 people helped through supportive care programmes.

Cancer Society Auckland Northland is a service-delivery charity, not a technology company; its core offering is human-delivered care, community engagement, and cancer research funding channelled through National Research Grants and the new Māori Cancer Researcher Awards in collaboration with the University of Otago. Engagement with Te Aho o Te Kahu on the Cancer Plan 2026-2029 and a 2026 Election Manifesto reflect a deliberate expansion of policy and advocacy work alongside direct service delivery.

Name

Cancer Society Auckland Northland

Legal name

Cancer Society New Zealand

Website

https://cancernz.org.nz

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Cancer Society Auckland Northland is a regional division of Cancer Society New Zealand delivering free cancer support services—including a nurse-staffed helpline, volunteer transport, accommodation, counselling, and financial assistance—to cancer patients and whānau across Auckland and Northland.

Ownership category

akta.pro rank

Product category

Cancer Support Services

NAICS

Voluntary Health Organizations (813212), Other Individual and Family Services (62419), Social Assistance (624)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Community Health, Prevention & Health Education (BPAGACAC)

Keywords

• Cancer support services
• Patient transport assistance
• Cancer prevention education
• Cancer research funding
• Supportive care helpline

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Donations and Fundraising: Charitable donations from individuals, corporations, and community groups through events, direct giving, and regular giving programmes. Major fundraising campaigns include Daffodil Day, Relay for Life, and You Can For Cancer.
2. Government Funding: Core operational and programme funding from New Zealand Government, including matched funding for skin cancer prevention programmes ($2M joint programme with Government).
3. Bequests and Legacies: Gifts in wills and estate bequests provide significant long-term revenue, offering donors ways to leave lasting legacies to support future cancer patients.
4. Merchandise Sales: Sale of Cancer Society sunscreen products and SunSmart merchandise through the Sunscreen website (sunscreen.org.nz) and retail partners.
5. Corporate Partnerships: Major sponsorship relationships with corporate partners, notably ANZ as a major sponsor for over 30 years, providing financial support and cause marketing opportunities.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Cancer Society Auckland Northland appears to function as a regional division of Cancer Society New Zealand, delivering free patient-facing services including a cancer information helpline, volunteer driver transport to treatment, supportive care, accommodation assistance, cancer prevention/health promotion programs, and community fundraising to fund cancer research.

Product overview

Cancer Society Auckland Northland is a regional office of Cancer Society New Zealand, a non-profit charitable organization providing cancer support services, prevention programmes, and research funding. The organization offers a portfolio of support services including a Cancer Information Helpline, one-on-one support, psychology and counselling, transport to treatment, accommodation, support groups, and relaxation services. Financial support includes assistance with travel, insurance, and work-related matters. Fundraising activities include Daffodil Day and Relay for Life campaigns, with an online fundraising platform (You Can For Cancer). Prevention programmes cover SunSmart skin cancer prevention, Smokefree tobacco cessation, healthy eating, and HPV vaccination. The organization funds cancer research through national and regional research grants, including the Māori Cancer Researcher Awards. Consumer products include Cancer Society Sunscreen sold through sunscreen.org.nz. Educational resources include coping videos, downloadable booklets, and information sheets covering cancer types, treatment, and living with cancer. The organization reports helping 12,573 people through supportive care programmes and operates accommodation services providing over 46,000 bed nights annually.

Differentiator

Problem solved

Functional benefit

Brands

• Daffodil Day: Annual flagship fundraising campaign of Cancer Society New Zealand, celebrating its 30th anniversary.
• Relay for Life
• You Can For Cancer
• SunSmart
• ShopGood

Products and services

• Cancer Information Helpline
• Volunteer Driver Transport Service
• Supportive Care and Counseling
• Accommodation Assistance
• Cancer Prevention and Health Promotion Programs
• Community Fundraising and Donation Programs

Quantifiable outcome

• 750,526 km driven to transport cancer patients to appointments
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• University of OtagocoreStrategic or Co-development PartnerCancer Society New Zealand has established a research collaboration with the University of Otago. This partnership supports the National Research Grants programme, Scientific Advisory Committee oversight, and broader cancer research strategy development. The collaboration includes joint funding of Māori Cancer Researcher Awards.
• Te Aho o Te Kahu (Cancer Control Agency)coreStrategic or Co-development PartnerCancer Society works closely with Te Aho o Te Kahu, New Zealand's national cancer control agency. The Society responds to government cancer action plans, contributes to national submissions, and participates in policy development for cancer control. The Cancer Plan 2026-2029 was developed in consultation with the Society.
• Te Whatu Ora | Health New ZealandminorStrategic or Co-development PartnerPartnership with Te Whatu Ora for delivery of National Travel Assistance programme, helping cancer patients with the costs of traveling long distances for treatment. The Cancer Society website links to Te Whatu Ora health information.
• Daffodil Day PartnersminorGTM or Marketing PartnerAnnual Daffodil Day campaign involves partnerships with media organisations, corporate supporters, and retail locations for street collections and promotion. The campaign has been running for 30 years.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Macmillan Cancer Support: UK cancer charity providing information, financial support, and practical services to people affected by cancer. Highly comparable service portfolio including helpline, financial guidance, and community-based support.
• Cancer Research UK: UK charity combining cancer research funding with public health information and patient support. Comparable in combining research grants, prevention campaigns, and information services, though more research-weighted.
• Cancer Council Australia: Australia's national cancer nonprofit combining prevention, research funding, and patient support. Comparable in mission, federated regional structure, and reliance on donations plus government partnerships.
• Irish Cancer Society: Ireland's national cancer charity providing patient support, research funding, and prevention programmes. Closely comparable scale, service mix, and small-country operating context to Cancer Society Auckland Northland.
• Canadian Cancer Society: National Canadian cancer charity delivering research funding, prevention programs, and patient support services. Direct operating peer with similar federated structure and multi-channel fundraising.
• American Cancer Society: Largest US cancer-focused nonprofit delivering patient support, research funding, prevention programs, and a 24/7 helpline. Closely comparable operating model to Cancer Society Auckland Northland across transport, lodging, counselling, and information services.

Emerging players

• Leukaemia & Blood Cancer New Zealand: New Zealand charity focused specifically on blood cancer patients, providing support services and research funding. Comparable service model but narrower disease focus within the same domestic market.
• Breast Cancer Foundation New Zealand: NZ charity focused on breast cancer awareness, early detection, patient support, and research. Comparable patient support model and New Zealand operating context, with narrower disease specialization.

Regional players

• Singapore Cancer Society: Singapore's national cancer charity delivering public education, screening programmes, and patient support services. Comparable integrated service portfolio across prevention and patient care, though serving a different Asia-Pacific market.

Others

• Te Aho o Te Kahu (Cancer Control Agency): New Zealand Government cancer control agency that works alongside the Cancer Society in policy development and programme delivery. Closely connected but distinct as the government counterpart shaping the regulatory and funding environment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CancerSocietyNZ
• Facebookfacebook.com/cancersocietyNZ
• LinkedInlinkedin.com/company/cancer-society
• Instagraminstagram.com/cancersocietynewzealand

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cancer Society Auckland Northland