Hyundai LIVART

What Hyundai LIVART does

Hyundai LIVART is a South Korean home furnishing and interior design retailer operating as a subsidiary of Hyundai Department Store Group (현대백화점그룹). Founded in 1977 and headquartered in Yongin-si with a Seoul corporate office, the company runs an integrated multi-channel platform combining an owned e-commerce storefront (hyundailivart.co.kr) with a network of 50+ physical showrooms across all major Korean metropolitan areas. The company serves individual residential consumers across personas including families with children, newlyweds, and home-office workers, supplemented by a B2B business-member program for corporate office procurement.

The product portfolio is organized around specialized sub-brands: LIVART Mall (general furniture across bedroom, living room, kitchen, study, and home decor categories), LIVART Meister Collection (premium offerings including the proprietary FiT 315 modular wall-free post-pole furniture system with patent-pending status and exclusive Disney/Lucasfilm Star Wars and Mickey Mouse collaborations), LIVART Office (workspace solutions), LIVART Kids (children's furniture), LIVART Kitchen (kitchen systems), LIVART Haum (home accessories), LIVART Workshop (DIY and craft products), and OGUGAGU (used-furniture marketplace with moving and installation services). The platform also operates an international premium brand category distributing GIORGETTI, Williams Sonoma, Pottery Barn, Pottery Barn Kids, and West elm in Korea, and offers full home remodeling services through LIVART Home Remodeling. Technical differentiators include the FiT 315 modular mounting system with proprietary aluminum die-cast hardware, a 3D Studio visualization platform for product customization, embedded LED lighting in collaboration pieces, and Hyundai Smart Home LED integration.

Hyundai LIVART monetizes through a mix of one-time furniture sales (the primary revenue stream), professional home remodeling and installation services, affiliate/commission revenue from international premium brand partners, and a recurring membership layer via the H.Point loyalty program integrated with Hyundai Department Store Group. Pricing is unit-based across thousands of SKUs ranging from approximately 10,000 KRW accessories to over 14 million KRW for complete FiT 315 modular sets, with tiered membership benefits (FOREST/TREE/FLOWER) offering 0.5%-5% discounts and a 3-year warranty for members. The company also offers LIVART My Store personalized shopping, custom tailoring services, and DIY workshop classes. Leadership is headed by Representative Director Min Wang-il (민왕일), with the Chief Privacy Officer function residing in a dedicated Information Protection Department.

Name

Hyundai LIVART

Legal name

주식회사 현대리바트

Website

https://hyundailivart.co.kr

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Hyundai LIVART is a South Korean home furnishing and interior design retailer, subsidiary of Hyundai Department Store Group, operating 50+ showrooms and an e-commerce platform that sells proprietary modular furniture, premium licensed collaborations, international premium brands, and full home remodeling services to Korean consumers and businesses.

Ownership category

akta.pro rank

Product category

Home Furnishings

NAICS

Household Furniture (except Wood and Upholstered) Manufacturing (337126), Nonupholstered Wood Household Furniture Manufacturing (337122), Office Furniture (including Fixtures) Manufacturing (3372), Showcase, Partition, Shelving, and Locker Manufacturing (337215)

SIC

Household Furniture (2510), Retail-Home Furniture, Furnishings & Equipment Stores (5700), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Hanging & Entryway Organization Retail (Hooks, Racks, Coat/Shoe Trees) (CRAIAJAE)

akta.pro secondary industry

Home, Furniture & Decor Resale (CRAFAGAD)

Keywords

• Home furniture retail
• Modular furniture systems
• Home remodeling services
• Interior design solutions
• Furniture manufacturing

Headquarters

HQ city

Yeoksamdong

HQ country

South Korea

HQ region

Asia

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Furniture Sales: Primary revenue stream from manufacturing and selling furniture including sofas, beds, dining tables, wardrobes, dressers, desks, chairs, and home décor products through owned e-commerce platform and physical showrooms. Products range from entry-level to premium collections.
2. Home Remodeling & Installation Services: Total remodeling and partial renovation packages including kitchen, bathroom, built-in storage, doors, windows, flooring, and modular housing solutions with professional installation services.
3. Membership & Loyalty Program: H.Point membership rewards system integrated with Hyundai Department Store Group, offering point accumulation, tiered member benefits, and exclusive promotions.
4. International Premium Brands: Sales commission and partnership revenue from international premium home furnishing brands including GIORGETTI, Williams Sonoma, Pottery Barn, Pottery Barn Kids, and West elm.
5. Workshop & Custom Services: LIVART Workshop services offering custom furniture products and DIY classes for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Hyundai LIVART designs, manufactures, and retails home furniture and interior products through its e-commerce platform and 50+ physical showrooms across South Korea. The core offering spans proprietary modular furniture (FiT 315 post-pole system), premium Disney/Lucasfilm-licensed collections, office and children's furniture sub-brands, full-scope home remodeling services (kitchens, bathrooms, built-ins, doors, windows), and international premium home furnishings distributed under the World Furniture program. The company is a subsidiary of Hyundai Department Store Group and operates an integrated H.Point membership loyalty system connecting Hyundai LIVART to the parent group's broader retail ecosystem.

Product overview

Hyundai LIVART is a comprehensive home furnishing and interior design platform operated by (주)현대리바트, a subsidiary of Hyundai Department Store Group. The offering is a multi-brand platform-plus-modules architecture consisting of: (1) LIVART Mall — the core e-commerce platform offering furniture (sofas, beds, dining tables, wardrobes, desks), home remodeling services (kitchens, bathrooms, built-ins, doors, windows), office furniture, kids furniture, and home decor; (2) LIVART Meister Collection — a premium sub-brand featuring the FiT 315 modular wall-free post-pole furniture system (with separate study and dresser modules), and Disney collaborations (Star Wars and Mickey Mouse); (3) LIVART Office and LIVART Hauum — office and home-office focused sub-brands with computer desks, storage units, and accessories; (4) LIVART Kids — children's furniture; (5) OGUGAGU — a used-furniture marketplace with move/install services; (6) World Furniture — imported premium international brands (Giorgetti, Williams Sonoma, Pottery Barn, West elm); (7) LIVART Workshop — artisanal crafts and DIY products; (8) 3D Studio — a 3D visualization and customization tool; and (9) H.Point membership — a loyalty program integrated with the Hyundai Department Store Group ecosystem. The platform also supports custom tailoring and installation services for remodeling projects.

Differentiator

Problem solved

Functional benefit

Brands

• 리바트 마이스터 컬렉션 (LIVART Meister Collection): Premium furniture collection inspired by natural aesthetics with flowing lines and beautiful silhouettes
• 리바트오피스 (LIVART Office)
• 리바트키친 (LIVART Kitchen)
• 리바트키즈 (LIVART Kids)
• 리바트하움 (LIVART Haum)
• 리바트 공방 (LIVART Workshop)
• 오구가구 (Ogugagu)

Products and services

• FiT 315 Modular Furniture System 315mm-grid modular furniture system with post-pole architecture enabling wall-free ceiling-to-floor mounting. Built with proprietary aluminum die-casting hardware and SUS304 stainless steel post components, offered in standalone modules and complete sets (e.g., 4400SET, 4800SET, 8000SET) with depths for bookshelf (295mm) and dresser (495mm) use cases. Consumers purchase modules and configure layouts in bookcase, dresser, and storage combinations.
• LIVART Meister Collection Premium furniture line inspired by natural aesthetics and flowing silhouettes. Aggregates the company's top-tier products including the FiT 315 modular system and Disney/Lucasfilm collaborations (Star Wars, Mickey Mouse), positioned as a premium designer tier emphasizing craftsmanship and exclusive design.
• LIVART X Disney Star Wars Collaboration Collection Star Wars-licensed furniture collection under LIVART's Meister Collection, featuring character-inspired design elements (lightsaber-style LED lighting with three-stage dimming, Death Star themed sliding doors, Imperial logo shelving) across bookcases, display cabinets, and desks for residential consumers, fans, and family buyers.
• Disney Mickey Mouse Tea Table Disney-licensed Mickey Mouse character tea table featured in LIVART's Meister Collection, with a 3D Mickey silhouette visible from any direction, high-gloss finish, dark grey urethane upper panel with safety edge processing, and a height-adjustable table. Targeted at fans and family buyers.
• LIVART Office Dedicated office and home-office furniture brand covering computer desks, office chairs, bookcases/wardrobes/drawers, screens and partitions, executive-area furniture, common/rest-area sofas and tables, and office accessories (ACC). Serves both corporate/SMB office procurement and home office buyers through a separate portal at office.hyundailivart.co.kr.
• LIVART Kids Children's and junior-room furniture brand encompassing baby mattresses, beds, desks, bookcases, wardrobes, storage/drawers, chairs, and infant products. Provides age-appropriate, durable furniture for families with children across LIVART Kids dedicated showroom stores.
• LIVART Hauum (Home Office and Practical Furniture) Home office and practical furniture brand offering U-shaped auxiliary desks (Snowhite, Nordic Wood, Oak colorways), delivery boxes, and recessed computer desks focused on simple design and durability for home workers and residents.
• World Furniture (해외 프리미엄 홈퍼니싱) Curated overseas premium home furnishing program that imports and retails international brands including Italian luxury furniture brand GIORGETTI, and U.S. brands Williams Sonoma, Pottery Barn, Pottery Barn Kids, and West elm through integrated Korean online storefronts accessible from the LIVART Mall.
• LIVART Home Remodeling (집테리어) Comprehensive home remodeling and partial renovation service covering kitchens, bathrooms, built-in storage, intermediate doors / home doors, windows, entry areas, flooring / laminated flooring, wall-flex systems, and modular housing. Includes THE ROOM Solution and Interior Package design services, integrating furniture selection with installation under one vendor.
• LIVART Workshop Channel offering LIVART Workshop-branded interior accessories, DIY kits, and handmade furniture products, plus DIY class reservations and product sales. Targeted at consumers seeking craft and personalized furniture experiences.
• OGUGAGU (오구가구) Used Furniture and Moving Service Platform Platform connecting buyers and sellers of used furniture (오구가구) with bundled moving and installation services including furniture delivery and installation, disassembly/installation/reinstallation services, comfort matching, and quoting tools. Operated under the LIVART corporate brand.

Quantifiable outcome

• 3-year complimentary after-sales service for members
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered minor, core and flagship.

• GIORGETTIminorChannel Partner/ Reseller/ DistributorItalian luxury furniture brand partnership offering premium international furniture collection through LIVART mall overseas home furnishing category
• Williams SonomacoreChannel Partner/ Reseller/ DistributorAmerican kitchen and home goods brand with dedicated Korean online store integrated into LIVART mall platform. Joint marketing and promotional activities during key shopping seasons
• Pottery BarncoreChannel Partner/ Reseller/ DistributorAmerican home furnishing brand with dedicated Korean online store integrated into LIVART mall. Includes specialty stores for children's products (Pottery Barn Kids)
• West elmcoreChannel Partner/ Reseller/ DistributorModern furniture and home décor brand with dedicated Korean online store integrated into LIVART mall. Offers contemporary design aesthetic for younger demographics
• Hyundai Department Store (현대백화점)coreStrategic or Co-development PartnerParent company subsidiary providing H.Point loyalty program integration, enabling cross-brand benefits, unified membership, and access to Hyundai Department Store Group customer ecosystem
• Disney (via Lucasfilm)flagshipStrategic or Co-development PartnerPremium designer collaboration for Star Wars and Mickey Mouse furniture collections. Exclusive licensed products designed in partnership with Disney/Lucasfilm for LIVART's premium Meister Collection

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hyundai Department Store: Hyundai Department Store is the parent-group flagship retailer and sister brand to Hyundai LIVART, operating department stores across Korea with significant home furnishings and furniture floors. It is comparable as a related retail entity within the same corporate group with overlapping customer access via H.Point.

Emerging players

• Lotte Home Shopping: Lotte Home Shopping is a major Korean home shopping channel that distributes furniture, home appliances, and interior products directly to consumers. It competes with Hyundai LIVART for Korean household furniture purchases via a different transactional channel (TV/digital commerce).

Direct peers

• IKEA Korea: IKEA operates multiple large-format stores and an online channel across South Korea, competing directly with Hyundai LIVART in the home furnishing category. While IKEA competes primarily on value and scale, its Korean operations increasingly overlap with LIVART's mid-market furniture and storage assortment.
• Hanssem: Hanssem is South Korea's largest furniture manufacturer and retailer, offering a full range of kitchen, interior, and household furniture through owned showrooms and digital channels. It is the closest direct competitor to Hyundai LIVART in the Korean mid-to-premium furniture retail category.
• E-mart Home: E-mart, a Shinsegae Group hypermarket chain, has expanded dedicated home furnishings formats in Korea offering furniture, kitchen systems, and decor. It competes with Hyundai LIVART in the household furniture category across price tiers.
• Homemaster: Homemaster is a Korean furniture and home interior retailer offering mid-market furniture, kitchen systems, and interior solutions. It competes with Hyundai LIVART in similar Korean consumer segments with comparable showroom-based and online distribution.
• ZARA Home Korea: ZARA Home operates retail stores in South Korea selling fashionable, accessible home decor, textiles, and selected furniture. Its Korean presence competes with Hyundai LIVART's home decor and accessory assortment targeting style-conscious younger Korean consumers.
• Crate & Barrel Korea: Crate & Barrel operates retail and digital channels in South Korea selling premium modern home furnishings and decor. Its Korean presence directly overlaps with Hyundai LIVART's premium positioning and competes for similar upper-middle-class Korean consumers.
• Muji Korea (Ryohin Keikaku): Muji operates a substantial retail network in South Korea selling minimalist furniture, storage, and home furnishings. Its product philosophy and price points overlap meaningfully with Hyundai LIVART's storage, organization, and home decor assortment.

Others

• Williams-Sonoma Inc. Williams-Sonoma Inc. is the US-based parent of Pottery Barn, Pottery Barn Kids, West elm, and Williams Sonoma brands — all of which Hyundai LIVART distributes in Korea via its LIVART Mall. It is comparable as a premium home furnishings brand portfolio operator with similar category focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/hyundailivart
• Facebookfacebook.com/LIVARTstory
• Instagraminstagram.com/hyundailivart_official
• Xx.com/ecoLIVART

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hyundai LIVART