Northern Nights Music Festival

Music Festivalsnorthernnights.org

Company typePrivate
Founded2013
HeadquartersSan Francisco, United States
Headcount11–50
GTM typeB2C
OfferingServices

Northern Nights Music Festival firmographics

Firmographics

Name: Northern Nights Music Festival
Legal name: Northern Nights Music Group LLC
Website: https://northernnights.org
Company type: Private
Founded year: 2013
Operating status: Operating
Headcount range: 11–50 employees
Ownership category
akta.pro rank

Northern Nights Music Festival industry classification

Industry

Product category: Music Festivals
NAICS: RV (Recreational Vehicle) Parks and Recreational Camps (72121), Recreational and Vacation Camps (except Campgrounds) (721214)
SIC: Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)
akta.pro primary industry: Traditional Campgrounds (Tent & Mixed-Use) (THAMAJAB)
akta.pro secondary industry: Campgrounds & RV Parks (Developed Sites) (THAGAOAA)

Keywords

Live music events
Camping music festival
Electronic music festival
Outdoor concert experience
Festival ticketing services

Where Northern Nights Music Festival is headquartered

Location

Headquarters

HQ city: San Francisco
HQ country: United States
HQ region: North America

Offices2 records

Markets served

Northern Nights Music Festival business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Operations, Marketing or Sales, Personnel, Technology or R&D, Supply Chain

Revenue model

Ticket Sales: Primary revenue stream from 3-Day Admission tickets (GA and VIP tiers), sold through TIXR platform. All admission tickets include free first-come, first-served walk-in camping.
Camping Passes: Paid camping upgrades including Car Camping, 4x4 Offroad Camping, RV Camping, River RV Camping, Redwood Grove Camping, Group Camping (Persimmons), and Glamping at The Oaks. These are add-ons to base admission tickets.
Parking: Reserved On-Site Parking and Off-Site Parking passes sold separately from admission. Off-Site Parking includes complimentary shuttle service.
Thursday Entry Add-ons: Thursday Early Arrival passes and Thursday Vehicle Passes for early entry on the day before the main festival.
On-site Food, Beverage, and Merchandise: Revenue from vendor stalls, bars, food court, general store, and merchandise available on festival grounds.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Northern Nights Music Festival product offering

Product offering

Core offering

Northern Nights Music Festival operates an annual three-day camping music festival at Cook's Valley Campground in Piercy, California, running July 17-19, 2026, now co-branded as Dirtybird Campout x Northern Nights. It sells three-day admission tickets (GA and VIP), a range of camping upgrades (car, 4x4, RV, RV river, Redwood Grove, group, and glamping), reserved and off-site parking passes, Thursday early arrival add-ons, and on-site food, beverage, and merchandise.

Product overview

Northern Nights Music Festival is an annual three-day camping music festival held at Cook's Valley Campground in California, now operating as a combined event with Dirtybird Campout. The core product is the festival experience itself featuring multiple stages (Main, River, Grove, Bunker, Bird Bath, and Silent Disco) with live music and DJ sets. The festival operates on a tiered ticketing model where admission tickets serve as the primary product, with various add-on camping and parking passes creating a modular offering. Camping options range from free included tent camping to premium Glamping experiences, with car camping, RV camping, 4x4 off-road camping, Redwood Grove camping, and group camping available as paid add-ons. Parking options include reserved onsite parking and off-site parking with shuttle service. Additional experiences include wellness activities, vendor marketplaces, live art installations, bars, games areas, and the Tree Lounge.

Differentiator

Problem solved

Functional benefit

Products and services

3-Day Admission Tickets (GA and VIP) Core festival admission ticket granting access to all festival grounds, stages, and included camping for the three-day Dirtybird Campout x Northern Nights event scheduled for July 17-19, 2026.
Car Camping Pass 10' x 20' on-site campsite space for vehicles, providing convenient vehicle-adjacent camping access during the festival weekend.
4x4 Camping Pass Discounted 10' x 20' campsite for off-road vehicles located near the river, designed for rugged terrain including loose rocks and sand.
RV Camping Pass Reserved 10' x 30' space within festival grounds for RV camping during the festival weekend.
RV River Camping Pass 10' x 30' RV camping space located near the river for a premium riverfront RV camping experience.
Redwood Camping Pass Reserved 10' x 10' shaded campsite nestled in the Redwood Grove, limited to tents only (no vehicles or EZ-Ups allowed).
Glamping at The Oaks Fully built and hosted premium camping experience offering comfort, privacy, and ease while maintaining proximity to the festival.
Persimmons Group Camping Reserved 30 ft x 30 ft campsite beneath persimmon trees, accommodating up to 10 people and up to 3 vehicles for group camping.
Reserved Onsite Parking Pass Reserved parking near festival camping areas for convenient arrival and setup during the festival weekend.
Off-Site Parking Pass Lower-cost parking at designated off-site lots with complimentary shuttle service directly into the festival grounds.
Thursday Early Arrival Pass Early entry pass allowing festival access on Thursday before the official Friday opening, with a separate Thursday Vehicle Pass available for early vehicle arrival.
Festival Stages and On-Site Experiences Multi-stage music festival programming featuring the Main Stage, River Stage, Grove Stage, Bunker Stage, Bird Bath, and Silent Disco, alongside wellness activities, vendor marketplaces, live art installations, bars, games areas, and the Tree Lounge.

Companies that use Northern Nights Music Festival

Customer profile

Segments1 record

Northern Nights Music Festival technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration3 records

Northern Nights Music Festival partnerships and signals

Strategic signal

Partnerships

19 partnerships are on record, tiered minor, core and flagship.

CAKEminorOthersBeverage sponsor logo displayed on festival sponsors page.
Leaf NationminorOthersMedia sponsor logo displayed on festival sponsors page.
Papa's HerbminorOthersSponsor logo displayed on festival sponsors page.
Open WaterminorOthersHydration/water sponsor logo displayed on festival sponsors page.
MushroomTekminorOthersSponsor logo displayed on festival sponsors page.
InnerbloomminorOthersBeverage sponsor logo displayed on festival sponsors page.
Cal Trailer Equipment RentalsminorOthersEquipment rental partner logo displayed on festival sponsors page.
Monster EnergyminorOthersEnergy drink sponsor logo displayed on festival sponsors page.
AbsolutminorOthersSpirits/alcohol sponsor logo displayed on festival sponsors page.
Skrewball WhiskeyminorOthersWhiskey sponsor logo displayed on festival sponsors page.
Codigo 1530 TequilaminorOthersTequila sponsor logo displayed on festival sponsors page.
Humboldt Seed CompanyminorOthersCannabis/seeds sponsor logo displayed on festival sponsors page.
Mendocino WinegrowersminorOthersWine region promotional partner logo displayed on festival sponsors page.
Curious ElixirsminorOthersBeverage sponsor logo displayed on festival sponsors page.
Visit UkiahminorOthersLocal tourism/visitor bureau logo displayed on festival sponsors page.
Proper Wellness CenterminorOthersWellness sponsor logo displayed on festival sponsors page.
IntellitixcoreTechnology or IntegrationCredential and wristband fulfillment partner. Handles shipping, tracking, and credential fulfillment for tickets and wristbands.
TIXRcoreTechnology or IntegrationPrimary ticketing platform partner for all ticket sales, camping add-ons, and parking passes. Handles fan-to-fan transfers and order management.
DirtybirdflagshipStrategic or Co-development PartnerCo-branded festival partnership combining Dirtybird Campout with Northern Nights Music Festival. Jointly marketed event with shared branding, combining Dirtybird's established electronic music brand with Northern Nights' venue and operational infrastructure.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Northern Nights Music Festival competitors and assessment

Company assessment

Regional players

Outside Lands Music & Arts Festival: San Francisco-based music festival operated by Another Planet Entertainment. Comparable as a Northern California multi-stage music event targeting the Bay Area audience, though it is an urban park festival without camping.
BottleRock Napa Valley: Northern California music, food, and wine festival. Comparable on Northern California geography, summer programming, and tiered ticketing, though the format is a non-camping urban festival.

Broad incumbents

Coachella Valley Music and Arts Festival: Largest California music festival operated by Goldenvoice/AEG. Comparable on California geography, summer programming, and tiered ticketing, but serves a mass-market, multi-genre audience at vastly greater scale.
Bonnaroo Music & Arts Festival: Iconic multi-day camping music festival in Tennessee operating at significantly larger scale. Comparable on the camping-festival format and multi-stage programming, but spans genres and serves a national audience.
Electric Daisy Carnival (EDC) Las Vegas: Insomniac's flagship electronic dance music festival. Directly comparable on music genre and West Coast audience, but operates at much larger scale with multi-day, multi-stage Las Vegas infrastructure.

Direct peers

Firefly Music Festival: Multi-day camping music festival with electronic and live music lineups in Delaware. Closely comparable as a tent/RV camping festival with tiered tickets and add-on experiences targeting a similar 18-34 demographic.
Dirtybird Campout: Electronic music camping event brand from Dirtybird Records that is now co-branded with Northern Nights. Operates in the same niche (electronic/bass camping festival) with overlapping customer base and direct distribution partnership.
Hard Summer Music Festival: California-based electronic and hip-hop music festival. Comparable on West Coast electronic music audience, summer programming, and tiered GA/VIP model, though camping is not part of the format.
Lightning in a Bottle: California-based multi-day camping music festival with electronic and live music programming. Closest comparable on format (camping + stages + community culture) and geography, both targeting the West Coast transformational/electronic festival attendee.

Emerging players

Kaaboo Del Mar: Multi-stage music and lifestyle festival in Southern California. Comparable on the California festival market, multi-day programming, and tiered ticketing, with a slightly more premium lifestyle positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Northern Nights Music Festival financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Northern Nights Music Festival leadership team

Management profile

Number of profiles

Northern Nights Music Festival funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Northern Nights Music Festival M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northern Nights Music Festival

What does Northern Nights Music Festival do?

Is Northern Nights Music Festival a public or private company?

Northern Nights Music Festival is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Northern Nights Music Festival founded?

Northern Nights Music Festival was founded in 2013. It employs 11 to 50 people.

Where is Northern Nights Music Festival based?

Northern Nights Music Festival is headquartered in San Francisco, United States, in the North America region.

How does Northern Nights Music Festival make money?

Five revenue lines are on record. Ticket Sales are the primary driver. The others are camping Passes, parking, thursday Entry Add-ons and on-site Food, Beverage, and Merchandise.

Who are Northern Nights Music Festival's main competitors?

Regional players on record are Outside Lands Music & Arts Festival and BottleRock Napa Valley. Broad incumbents are Coachella Valley Music and Arts Festival, Bonnaroo Music & Arts Festival and Electric Daisy Carnival (EDC) Las Vegas. Direct peers are Firefly Music Festival, Dirtybird Campout, Hard Summer Music Festival and Lightning in a Bottle. Kaaboo Del Mar is listed as an emerging player.

Does Northern Nights Music Festival have an API?

No public API is recorded for Northern Nights Music Festival.

What industry is Northern Nights Music Festival in?

Northern Nights Music Festival's product category is Music Festivals. Its primary akta.pro industry code is THAMAJAB, Traditional Campgrounds (Tent & Mixed-Use), with a secondary code of THAGAOAA, Campgrounds & RV Parks (Developed Sites). Its NAICS code is 72121 and its SIC code is 7000.