Flourist

Name

Flourist

Legal name

Flourist Milling Inc.

Website

https://flourist.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Stone-Milled Flour & Specialty Baking Ingredients

NAICS

Grain and Oilseed Milling (3112), Bread and Bakery Product Manufacturing (31181), Retail Bakeries (311811)

SIC

Grain Mill Products (2040), Bakery Products (2050)

akta.pro primary industry

Flour & Milling Products Manufacturing (wheat, corn, rice, specialty flours) (AFAKABAD)

akta.pro secondary industries

Bread & Rolls Manufacturing (AFAKAAAA), Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG), Bulk Baking & Ingredients Supply Stores (Flour, Spices, Grains) (CRAHAMAK)

Keywords

• Stone-milled flour
• Organic grains
• Specialty baking
• Farm direct
• Artisan milling

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: E-commerce sales of fresh stone-milled flour, whole grains, beans, and dry goods shipped across Canada and USA. Products include various flour types (Red Spring, Red Fife, Marquis, Spelt, Einkorn), grains (Farro, Quinoa, Rolled Oats), and legumes (Chickpeas, Lentils, Beans).
2. Bakery and Café Retail: In-store sales at the Commercial Street location including sourdough bread, pastries, prepared foods, and beverages. Pizza nights on Thursday, Friday, and Saturday evenings generate additional revenue.
3. Classes and Workshops: Educational offerings including Sourdough Bread Class and Croissant Class, priced as ticketed experiences. Customers receive hands-on instruction, take home sourdough starter and proofing basket, and leave with a loaf in proofing stage.
4. Wholesale Distribution: B2B sales to food service and retail businesses with minimum order value of $200. Products supplied to restaurants and cafes across Vancouver.
5. Local Delivery: Next business day local delivery service for Vancouver and North Shore customers with delivery fees ($5 for orders $40-$99, free over $100) and free pickup option.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Flourist mills and sells fresh, organic, stone-ground flour and dry goods (whole grains, beans, lentils) sourced directly from Canadian family farms, using Austrian Osttiroler and Vermont New American stone mills. Products are sold online (flourist.com) for shipping across Canada and the USA, through a flagship Mill + Bakery + Café in Vancouver offering prepared foods (sourdough bread, pizza), and via wholesale to restaurants and cafés with a $200 minimum order. The company also offers ticketed educational baking classes and a customer Rewards Club loyalty program.

Product overview

Flourist is a food and beverage company specializing in freshly stone-milled organic flours and premium dry goods, operating both an e-commerce platform and a flagship retail Mill + Bakery café in Vancouver. The core product portfolio centers on stone-milled flours (Organic Sifted Red Spring Wheat, Organic Sifted Red Fife, Organic Marquis, Organic Spelt, Organic Einkorn, and Organic Rye varieties in both sifted and whole grain formats) complemented by whole grains and legumes (French Lentils, Kabuli Chickpeas, Farro, Golden Quinoa, Laird Lentils, Black Beans, Navy Beans, Split Red Lentils, Wheat Berries, and Rolled Oats). The company extends its offerings with seasonal local produce from BC farms (cherries, blueberries, lettuce, and various vegetables), prepared foods including sourdough bread and pizza at their Mill + Bakery, educational classes (Sourdough and Croissant), a Rewards Club loyalty program, and merchandise. The products are connected through a farm-to-table supply chain transparency model—organic grains sourced from Canadian family farms (primarily Saskatchewan, Alberta, and Manitoba) are stone-milled in-house at their Vancouver location using Austrian Osttiroler and New American Stone Mills, with flours requiring refrigerated storage to preserve natural oils. The company ships flours and dry goods across Canada and the USA (currently paused), while offering local next-day delivery in the Vancouver area.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Sifted Red Spring Wheat Flour Stone-milled organic sifted flour milled fresh to order from Canadian Red Spring wheat, with 12% protein content and an 85% extraction rate. Best suited for bread, pastry, and pizza dough applications. Sold in 2KG and 5KG pack sizes priced from $21.95.
• Organic Sifted Red Fife Flour Stone-milled organic sifted flour from Canadian Red Fife heritage wheat with 13.4% protein, positioned as the 'Everyday Flour' for one-to-one replacement of all-purpose flour in muffins, cakes, cookies, and quick breads. Sold in 2KG and 5KG pack sizes priced from $21.95.
• Organic Whole Grain Red Spring Wheat Flour 100% whole grain stone-milled flour containing the entire wheat kernel (germ, bran, endosperm). Rich in fiber and flavor, suitable for bread, pancakes, cookies, and as a supplement to sifted flours. Priced at $19.95.
• Organic Whole Grain Red Fife Flour 100% whole grain flour from Canadian Red Fife heritage wheat. Rich in fiber and flavor, ideal for cookies, muffins, and recipes calling for whole wheat flour. Priced at $19.95.
• Organic Sifted Marquis Wheat Flour Stone-milled organic sifted Marquis wheat flour with 13.5% protein and an 80% extraction rate. Lower in allergenic gluten components than modern wheats, making it easier to digest for those with gluten sensitivity. Suitable for bread and pastry. Priced at $22.95.
• Organic Whole Grain Marquis Wheat Flour 100% whole grain Marquis wheat flour with lower allergenic gluten components. Blends the strength of Red Spring with the deep flavor of Red Fife, suitable for whole grain baking applications.
• Organic Sifted Spelt Flour Stone-milled organic sifted spelt flour from an ancient grain variety, containing 66% of the whole grain with 13% protein. Nutty aroma and soft texture ideal for cakes, muffins, pancakes, and pastry. Priced at $32.95.
• Organic Whole Grain Einkorn Flour 100% whole grain einkorn flour, one of the earliest domesticated wheat varieties. Soft, pillowy texture with 14% protein, suited for cakes, cookies, muffins, and loaves. Grown in Outlook, Saskatchewan. Priced at $49.95.
• Organic Whole Grain Rye Flour 100% whole grain organic rye flour for bread baking and specialty baking applications.
• Organic Wheat Bran Organic wheat bran for adding fiber and nutrition to home baking.
• Premium Kabuli Chickpeas Premium grade Canadian-grown Kabuli chickpeas from Saskatchewan, known for large size, creamy color, and smooth coat. High in fiber and protein. Available in 600g, 2KG, and 5KG pack sizes priced from $10.95.
• Organic French Lentils Organic Canadian-grown French lentils from Laura, Saskatchewan, known for peppery flavor, slate-blue and green color, and firm texture. Suited for salads and soups; high in plant-based protein. Priced at $11.95.
• Organic Farro 100% traceable Canadian-grown farro (emmer), an ancient wheat strain, high in protein with strong, cohesive gluten. Ideal for grain salads, pilafs, and pasta. Priced at $10.95.
• Premium Golden Quinoa High-protein Canadian-grown golden quinoa from Iron Springs, Alberta. Rich in magnesium, iron, and calcium. Priced at $17.95.
• Organic Rolled Oats Organically grown Canadian rolled oats from Creston, British Columbia. Gently steamed and cold rolled using a roller mill to preserve nutrients and texture. Priced at $19.95.
• Laird Lentils Organic Canadian-grown Laird lentils, a staple legume product from Flourist's grain and bean offerings.
• Black Beans Organic black beans grown in Manitoba for H&M Farms, sourced from a key Canadian bean-growing region.
• Navy Beans Organic navy beans from Manitoba, suitable for classic baked beans and various recipes.
• Split Red Lentils Organic split red lentils, a quick-cooking legume product. Priced at $34.95.
• Wheat Berries
• Starter Flour Bundle Curated bundle of flour varieties for customers getting started with freshly milled flour baking at home.
• BC Grown Organic Cherries Seasonal British Columbia-grown organic cherries from the Okanagan region, available through the Available Locally collection.
• Premium BC Grown Blueberries Organic blueberries sourced from UBC Farm in British Columbia, available for local delivery.
• UBC Farm Organic Romaine Lettuce Organic romaine lettuce from UBC Farm, available for local delivery in the Vancouver area.
• Organic Dried Apple Chips Dried apple chips made from organic apples, available for shipping across Canada and the USA.
• Organic Okanagan Dried Pears Organic dried pears from the Okanagan region of British Columbia, available for shipping.
• Mill + Bakery + Café (Commercial Street Flagship) Flagship retail location at 3433 Commercial Street, Vancouver, combining an in-house stone flour mill, retail bakery, and licensed café. Sells in-store freshly milled flours, sourdough bread, pastries, prepared foods, and beverages; serves pizza on Thursday, Friday, and Saturday evenings from 5PM-8PM. Open 7 days a week.
• Sourdough Bread Freshly baked sourdough bread made with naturally fermented, stone-milled flour using ancient methods, available at the Mill + Bakery on Commercial Street and via online shipping.
• Pizza Pizza made using Flourist's signature stone-milled flour with a three-day fermentation process, served Thursday, Friday, and Saturday evenings at the Mill + Bakery on Commercial Street, Vancouver.
• Sourdough Bread Class In-person educational class focused on sourdough baking techniques using freshly milled Flourist flour. Participants receive a sourdough starter, proofing basket, hands-on instruction, and leave with a loaf in proofing stage. Ticketed experience at the Commercial Street Mill + Bakery.
• Croissant Class In-person class teaching croissant-making techniques using Flourist flours, offered as a ticketed experience at the Commercial Street Mill + Bakery.
• Rewards Club Customer loyalty program allowing members to collect points on purchases for redemption against rewards.

Quantifiable outcome

• 100% of customers surveyed rate products 4.9-5.0 stars
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Bob Wallace / Aldor FarmscoreStrategic or Co-development PartnerDirect partnership with seventh-generation farmer Bob Wallace at Aldor Farms in Tyner, Saskatchewan. The farm cultivates Red Spring wheat and Laird lentils and operates a seed-cleaning facility serving the region's farmers.
• Bernie Ehnes FarmcoreStrategic or Co-development PartnerPartnership with Bernie Ehnes and family farming 2400 acres of certified organic ancient grains, rye, peas, and spring wheat in Etzikom, Alberta. Third-generation farmer working land homesteaded in 1911.
• Kyle Friesen / H&M FarmscoreStrategic or Co-development PartnerPartnership with Kyle Friesen growing Black Beans and Navy Beans for H&M Farms near Altona, Manitoba. Manitoba is a key bean growing region where temperature and moisture levels are optimal.
• Marc Loiselle / Loiselle Organic FarmcoreStrategic or Co-development PartnerPartnership with Marc Loiselle at his 1400-acre intergenerational family farm in Vonda, Saskatchewan (in Loiselle family for 113 years). Marc is an advocate for preserving landrace wheat varieties including Red Fife and Marquis wheat, and member of the Slow Food movement.
• Will Robbins / Maida Vale FarmscoreStrategic or Co-development PartnerPartnership with Will Robbins at Maida Vale Farms in Laura, Saskatchewan (40 minutes south of Saskatoon). One of the first certified organic grain and bean farms in the region. Produces French Lentils and Red Spring Wheat.
• Jamie Draves / Co-operative NetworkcoreStrategic or Co-development PartnerPartnership with Jamie Draves working with a co-operative network of farmers across Canada growing Golden Quinoa. Sourced from a multi-generational family farm in Iron Springs, Alberta with 80 acres of quinoa grown annually.
• Brad BootminorStrategic or Co-development PartnerSmall-scale producer of Einkorn wheat in Outlook, Saskatchewan. Einkorn is an extremely limited, low-yielding ancient grain crop that is tricky to grow.
• Treasure Life FarmsminorStrategic or Co-development PartnerCertified organic farm in Creston, British Columbia producing Organic Rolled Oats. Uses gentle steaming followed by cold rolling using a roller mill to preserve nutrients and texture.
• Osttiroler Getreidemühlen GreencoreTechnology or IntegrationAustrian company that has been building stone flour mills for bakeries and restaurants for over 100 years. Flourist uses their hand-crafted stone mills from East Tyrolia, Austria. The technology is based on ancient milling methods.
• New American Stone MillscoreTechnology or IntegrationVermont-based company creating modern industrial stone mills with the same ancient technology. Andrew Heyn and team provided Flourist's third mill in 2021, featuring millstones fashioned from gray Barre granite.
• Athiana AcresminorStrategic or Co-development PartnerLocal BC farm supplying produce to Flourist including Green Cabbage and Black Kale. Partner for wreath-making workshops and other community events.
• North Arm FarmminorStrategic or Co-development PartnerBC farm supplying organic produce including Premium Organic Nugget Potatoes, Rainbow Radishes, Hakurei Turnips, Yellow Zucchini, and Green Zucchini to Flourist's Available Locally section.
• UBC FarmminorStrategic or Co-development PartnerUniversity of British Columbia farm supplying organic produce including Romaine Lettuce, Green Onions, Fresh Salad Mix, Cilantro, Redleaf Lettuce, Romano Beans, and English Cucumber.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Breadtopia: Online retailer and mill of organic whole grain flours, also selling home milling equipment and sourdough tools. Comparable in fresh-milled organic flour D2C and home-baker education focus, but operates primarily as an online store without a flagship retail mill.

Direct peers

• Anson Mills: South Carolina-based specialty miller of heritage and ancient grains (Red Fife, einkorn, spelt, farro) with direct farmer relationships and chef/restaurant wholesale focus. Most directly comparable to Flourist on heritage grain sourcing, stone milling, and chef customer base.
• Hayden Flour Mills: Arizona-based stone miller of heritage and ancient wheats, with retail store, D2C, and wholesale to restaurants. Closely comparable business model combining stone milling, heritage grains, farm-direct sourcing, and a flagship Mill store experience.
• Hudson Valley Milling: New York-based organic stone mill sourcing from Hudson Valley farms, selling D2C and wholesale to NYC restaurants. Comparable regional stone mill with direct farm relationships, chef customers, and premium heritage grain positioning.
• Janie's Mill: Illinois-based organic stone mill run by a heritage grain farmer, selling fresh-milled flour D2C and to bakeries. Comparable as a farmer-led stone mill with organic, heritage grain focus and fresh-milled D2C delivery model.
• Barton Springs Mill: Texas-based stone mill sourcing heritage and ancient grains from Texas and the US, with D2C and wholesale channels. Comparable in stone milling technology, heritage grain curation, and farm-direct sourcing model.
• Cairnspring Mills: Washington State stone mill specializing in regional identity-preserved flours from Pacific Northwest grains, with D2C and wholesale. Comparable as a regional stone miller with direct farmer relationships and a chef/restaurant customer base similar to Flourist's.

Broad incumbents

• Ardent Mills: One of North America's largest flour milling companies, supplying commercial bakers, foodservice, and retail with conventional and specialty flours. Comparable as a flour manufacturer serving wholesale baker and foodservice customers, though at industrial scale and broader commodity orientation.
• Bob's Red Mill: Oregon-based whole grain and specialty flour miller offering stone-ground and whole grain flours through grocery and D2C. Comparable as the dominant established player in the organic whole grain category Flourist competes in, though at vastly larger scale and broader SKU breadth.
• King Arthur Baking Company: Vermont-based premium flour and baking brand with strong D2C, wholesale, and education (Baker's Hotline, baking school) channels. Comparable premium positioning, multi-channel model, and education-driven customer engagement, but operates at national scale with significantly broader distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/heyflourist
• Instagraminstagram.com/flourist
• TikToktiktok.com/@heyflourist
• LinkedInlinkedin.com/company/flourist

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flourist