Bob Wallace Appliance
Bob Wallace Appliance is a privately held, independent multi-location appliance retailer operating three showrooms in Huntsville, Florence, and Cullman, Alabama, serving residential homeowners and select commercial buyers across North Alabama with 35+ appliance brands and complementary delivery, installation, parts, and financing services.
- Company typePrivate
- Founded2009
- HeadquartersHuntsville, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Bob Wallace Appliance does
Bob Wallace Appliance, Inc. is a privately held, independent multi-location appliance retailer based in Alabama, operating three physical showrooms in Huntsville, Florence, and Cullman serving the North Alabama market. The company sells major home appliances across 35+ brand partnerships spanning value (Amana, Frigidaire), mid-tier (Whirlpool, GE, Maytag, KitchenAid), premium (Bosch, LG, Café, GE Profile), and ultra-premium (Sub-Zero, Wolf, Thermador, Viking, Monogram, JennAir, Bertazzoni) tiers, alongside mattresses (Sealy, Stearns & Foster, Tempur-Pedic) and outdoor cooking brands (Traeger, Alfresco, Coyote). Product categories include laundry, refrigeration, cooking, kitchen cleanup, and specialty appliances, with a stated catalog of over one million items available for browsing online.
The business operates a traditional sales-led retail model with revenue generated from hardware sales (appliances and parts), professional services (delivery and installation), and recurring financing arrangements through third-party providers. The company maintains separate sales, service, and parts departments at each location, offers personal-shopper assistance including a dedicated disability services line, and runs an active promotional program leveraging manufacturer rebates (e.g., Whirlpool Upgrade & Save, GE Upgrade & Save, LG Cool Summer Savings, Thermador One Two Free, Bosch Buy More Save More) as core commercial levers. Distribution is omnichannel in a limited sense: customers can browse on the company's website, purchase in-store, and receive delivery and installation within the regional market. Marketing relies on local chamber memberships, organic social media, and SEO rather than digital-first acquisition.
The underlying technology is standard e-commerce and retail infrastructure with no proprietary systems, no disclosed AI/ML capabilities, no patents or trademarks, and no app. The company is founder or family-owned with no external investors, no funding history, and no disclosed headcount. Operating geographies are limited to Alabama with no claimed global footprint. The 250th anniversary claim on the website appears inconsistent with the 2009 copyright notice, suggesting either a reference to a predecessor business or a data quality issue.
Bob Wallace Appliance firmographics
Firmographics- Name
- Bob Wallace Appliance
- Legal name
- Bob Wallace Appliance Sales, Inc.
- Website
- https://bobwallaceappliance.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bob Wallace Appliance is a privately held, independent multi-location appliance retailer operating three showrooms in Huntsville, Florence, and Cullman, Alabama, serving residential homeowners and select commercial buyers across North Alabama with 35+ appliance brands and complementary delivery, installation, parts, and financing services.
- Ownership category
- akta.pro rank
Bob Wallace Appliance industry classification
Industry- Product category
- Home Appliance Retail
- NAICS
- Electronics and Appliance Retailers (44921), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)
- akta.pro primary industry
- Commercial/Prosumer Appliance Retail (Light Commercial, Prosumer Kitchen/Laundry) (CRACACAI)
- akta.pro secondary industries
- Built-In & Integrated Appliance Retail (Built-In, Panel-Ready, Compact) (CRACACAH), Appliance Parts, Accessories & Installation Kits Retail (CRACACAJ)
Keywords
Where Bob Wallace Appliance is headquartered
LocationHeadquarters
- HQ city
- Huntsville
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Bob Wallace Appliance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Appliance Sales: Retail sales of major home appliances including refrigerators, washing machines, dryers, cooking appliances, dishwashers, and specialty items. Revenue generated through one-time product transactions at point of sale.
- Parts Department: Separate parts department providing replacement parts and accessories for appliances sold. Offers dedicated phone line for parts inquiries and ordering.
- Delivery and Installation Services: Professional delivery and installation services for purchased appliances. Additional service revenue stream alongside product sales.
- Financing Services: Financing options available to customers through partnerships with financing providers, enabling higher-ticket purchases on credit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Financing plans available through third-party providers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Bob Wallace Appliance product offering
Product offeringCore offering
Bob Wallace Appliance is a regional multi-location retailer selling major household appliances — including laundry, refrigeration, cooking, kitchen cleanup, and mattresses — from over 35 brands across three showroom locations in North Alabama (Huntsville, Florence, Cullman). The company complements product sales with delivery and installation services, a parts department, and customer financing options, supported by ongoing manufacturer rebate programs.
Product overview
Bob Wallace Appliance is a regional multi-location appliance retailer offering over one million household appliance products across multiple categories. The core product portfolio includes laundry appliances (washers, dryers, combination units), refrigeration (refrigerators, freezers, specialty units), cooking appliances (ranges, cooktops, wall ovens, microwaves, hoods), and kitchen cleanup products (dishwashers, disposers, trash compactors). The company also sells mattresses through brands like Sealy, Stearns & Foster, and Tempur-Pedic. The retail operation spans 35 major appliance brands including GE Appliances, Whirlpool, LG, KitchenAid, Bosch, Sub-Zero, Wolf, Thermador, and Monogram. Beyond product sales, the company offers complementary services including parts department, delivery and installation, and financing options. The company operates three physical store locations in Alabama (Cullman, Florence, and Huntsville) and maintains an online presence with rebate and promotion programs from various manufacturers.
Differentiator
Problem solved
Functional benefit
Products and services
- Laundry Appliances
- Refrigeration Appliances
- Cooking Appliances
- Kitchen Cleanup Appliances
- Mattresses
- Parts Department
- Delivery & Installation
- Financing
- Rebates & Promotions
Companies that use Bob Wallace Appliance
Customer profileSegments2 records
Ideal customer profiles2 records
Bob Wallace Appliance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bob Wallace Appliance partnerships and signals
Strategic signalPartnerships
34 partnerships are on record, tiered core and premium.
- WhirlpoolcoreMajor appliance brand partnership. Bob Wallace Appliance is an authorized retailer of Whirlpool products including refrigerators, washers, dryers, and cooking appliances. Regular promotional rebates available.
- GE AppliancescoreAuthorized GE Appliances retailer offering full product line including commercial laundry. Regular promotional events and rebates offered.
- LG ElectronicscoreCarries LG and LG SIGNATURE appliance lines including refrigerators, washers, dryers, and cooking products. Multiple promotional events including bundle savings programs.
- FrigidairecoreAuthorized Frigidaire retailer offering cooking, refrigeration, and laundry products with regular promotional rebates.
- BoschcoreCarries Bosch appliance products including dishwashers, cooktops, and other kitchen appliances with buy-more-save-more rebate programs.
- ElectroluxcoreAuthorized Electrolux retailer with multiple rebate programs including laundry pair rebates and better living promotions.
- KitchenAidcoreKitchenAid products available through Bob Wallace Appliance with associated promotional offers.
- MaytagcoreMaytag appliance line available including commercial laundry products with promotional offers.
- JennAirpremiumPremium JennAir kitchen appliances available with promotional instant savings programs.
- Sub-ZeropremiumPremium built-in refrigeration and specialty appliances including wine storage.
- WolfpremiumProfessional-grade cooking appliances including ranges, cooktops, and wall ovens.
- VikingpremiumProfessional kitchen appliances available at Bob Wallace Appliance.
- ThermadorpremiumPremium Thermador appliances including their One, Two, Free promotional program.
- MonogrampremiumGE Monogram premium appliance line available with promotional offers.
- CafécoreCafé Appliances brand available with up to $4,000 rebates on qualifying purchases.
- GE ProfilecoreGE Profile appliance line with regular promotional events and rebates.
- Speed QueencoreCommercial-grade laundry equipment for residential and commercial use.
- ZephyrcoreRange hoods and ventilation products available with promotional instant savings.
- BertazzonipremiumItalian professional cooking appliances with buy-more-save-even-more rebate programs up to $1,000.
- ASKOcoreASKO dishwashers and laundry appliances available with free 5-year extended warranty rebate.
- AmanacoreAmana brand appliances available through the retailer.
- ScotsmancoreIce makers and specialty refrigeration products.
- Signature Kitchen SuitepremiumPremium kitchen suite products available.
- AlfrescocoreOutdoor kitchen appliances including grills.
- Traeger GrillscoreWood-pellet grills and outdoor cooking products.
- U-LinecoreSpecialty refrigeration including refrigerator drawers and ice makers.
- FabercoreRange hoods and ventilation products.
- Best Range HoodscorePremium range hoods and kitchen ventilation.
- CoyotecoreOutdoor kitchen equipment including grills and refrigeration.
- XO AppliancecoreSpecialty appliances including beverage coolers and outdoor products.
- SealycoreMattress products available in-store.
- Stearns & FosterpremiumPremium mattress products available.
- Tempur-PedicpremiumMemory foam mattresses and sleep products.
- Sharp AppliancescoreSharp brand appliances including microwaves and ovens.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Bob Wallace Appliance competitors and assessment
Company assessmentDirect peers
- Howard's Appliance: Multi-location independent appliance retailer serving Southern California with showrooms, delivery, installation, and parts service. Highly comparable model: regional brick-and-mortar authorized dealer of major and premium appliance brands with integrated service offerings.
- Albert Lee Appliance: Pacific Northwest independent appliance retailer operating multiple showrooms. Closely comparable regional multi-location dealer model with a broad brand portfolio spanning mainstream to premium appliances and integrated delivery services.
- Keidel's Appliance: Cincinnati-based independent appliance retailer with showroom, parts, and service operations. Comparable regional independent dealer with a long operating history and broad brand portfolio.
- Yale Appliance: New England regional appliance retailer with showrooms and a strong parts/service operation. Comparable as a multi-location independent dealer emphasizing customer service, installation, and a wide brand portfolio including premium lines.
- Plesser's Appliances: Long-established independent appliance retailer with multiple showroom locations in the Mid-Atlantic region. Directly comparable as a regional multi-store authorized dealer of major appliance brands with delivery and installation services.
- Don's Appliances: Pittsburgh-area independent appliance retailer with multiple showrooms and service operations. Comparable multi-store regional dealer with strong brand relationships and integrated delivery/installation offerings.
Broad incumbents
- Lowe's: National big-box home improvement retailer with major appliance departments, installation services, and financing. Overlaps significantly on product and services but operates at vastly greater scale and broader category breadth.
- The Home Depot: National big-box home improvement retailer with major appliance assortments, delivery, and installation services. Direct competition on product category with vastly greater scale, brand marketing, and omnichannel capabilities.
- Best Buy: National consumer electronics and appliance retailer with major appliance sales, delivery, installation, and Geek Squad service arm. Overlaps on premium appliance retail with multi-channel scale that regional independents cannot match.
Emerging players
- AJ Madison: Large online appliance retailer carrying an extensive multi-brand catalog including premium lines. Comparable product portfolio and brand mix, though competes primarily through digital channels rather than showrooms.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Bob Wallace Appliance social profiles
Digital presenceBob Wallace Appliance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bob Wallace Appliance leadership team
Management profileNumber of profiles
Bob Wallace Appliance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bob Wallace Appliance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bob Wallace Appliance
What does Bob Wallace Appliance do?
Bob Wallace Appliance is a regional multi-location retailer selling major household appliances — including laundry, refrigeration, cooking, kitchen cleanup, and mattresses — from over 35 brands across three showroom locations in North Alabama (Huntsville, Florence, Cullman). The company complements product sales with delivery and installation services, a parts department, and customer financing options, supported by ongoing manufacturer rebate programs.
Is Bob Wallace Appliance a public or private company?
Bob Wallace Appliance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bob Wallace Appliance founded?
Bob Wallace Appliance was founded in 2009. It employs 1 to 10 people.
Where is Bob Wallace Appliance based?
Bob Wallace Appliance is headquartered in Huntsville, United States, in the North America region.
How does Bob Wallace Appliance make money?
Four revenue lines are on record. Appliance Sales are the primary driver. The others are parts Department, delivery and Installation Services and financing Services.
Who are Bob Wallace Appliance's main competitors?
Direct peers on record are Howard's Appliance, Albert Lee Appliance, Keidel's Appliance, Yale Appliance, Plesser's Appliances and Don's Appliances. Broad incumbents are Lowe's, The Home Depot and Best Buy. AJ Madison is listed as an emerging player.
Does Bob Wallace Appliance have an API?
No public API is recorded for Bob Wallace Appliance.
What industry is Bob Wallace Appliance in?
Bob Wallace Appliance's product category is Home Appliance Retail. Its primary akta.pro industry code is CRACACAI, Commercial/Prosumer Appliance Retail (Light Commercial, Prosumer Kitchen/Laundry), with a secondary code of CRACACAH, Built-In & Integrated Appliance Retail (Built-In, Panel-Ready, Compact). Its NAICS code is 44921.