What GameTextures.com does

GameTextures.com (legally operated by Remote Controlled Chaos, LLC) is a Seattle-based, bootstrapped subscription platform founded in 2012 by Tanner Kalstrom that delivers a curated library of procedurally generated, production-ready 4K PBR textures and materials for video game developers. The core catalog comprises 5,000+ assets covering stones, foliage, terrain, and surface materials, with 100–200 new products added monthly, and ships in formats for Unity, Unreal Engine, Blender, Substance Painter and Designer, Arnold, V-Ray, and World Creator 2. The platform is differentiated by proprietary tooling — the SHADE shader suite for Unreal Engine and Unity, the GameTextures Toolkit (a Unity Extension using a proprietary .Gtex Material Format), Real-Time Swizzling for fast format support, the EasySearch Engine, and the Collections feature — supported by a long-standing partnership with Allegorithmic and first-seller status on the Unreal Engine Marketplace and the Unity Asset Store.

The company monetizes through a self-serve product-led growth motion with tiered subscriptions: Hobbyist ($11/month billed annually, 25 downloads, non-commercial), Freelancer ($15/month, 100 downloads, single-user commercial with a $250,000 revenue cap), and Indie Game ($49/month, 100 downloads, 5-user commercial with a $1,000,000 revenue cap), supplemented by a Custom Studio plan for Game, VFX, Advertising, and Visualization studios with bespoke pricing and unlimited users. Acquisition is driven by a freemium GT-Free account (3 free downloads per month for students), content marketing via YouTube tutorials and a Medium blog, and marketplace distribution. The team is 9 people based in Seattle, the company is privately held with no disclosed funding, and it claims adoption across 10,000+ studios worldwide including Sony, Activision, SEGA, PUBG, and Epic Games' Robo Recall.

Name

GameTextures.com

Legal name

Remote-Controlled Chaos, LLC

Website

https://gametextures.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

GameTextures.com is a Seattle-based subscription platform that delivers a 5,000+ asset library of procedurally generated 4K PBR textures and materials for indie and enterprise game developers, with proprietary tooling and format support for Unity, Unreal Engine, Blender, and Substance.

Ownership category

akta.pro rank

Product category

Texture and Material Library

NAICS

Software Publishers (5132)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO) (MPAFAKAM)

akta.pro secondary industries

Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console) (MPAFABAB), Game Engines (General-Purpose & Real-Time 3D) (MPAFAFAA)

Keywords

• PBR texture library
• Game material assets
• Procedural textures
• Game development assets
• 3D material downloads

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Plans: Monthly and annual subscription tiers providing access to the texture library with varying download limits. Downloads rollover month-to-month for Hobbyist tier. Includes access to all file formats and procedural substance archives.
2. Custom Studio Licensing: Enterprise-level customized licensing for Game, VFX, Advertising, and Visualization studios with custom pricing based on team size and requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

GameTextures.com operates a subscription-based online library of procedurally generated, production-ready 4K PBR textures and materials used by video game developers. The library contains more than 5,000 materials with 100-200 new products added monthly, and provides downloads in formats tailored for Unity, Unreal Engine, Blender, Substance Painter/Designer, Arnold, V-Ray, and World Creator 2. Subscribers also receive access to the SHADE shader suite, the GameTextures Toolkit Unity Extension, the EasySearch discovery engine, and Cloud Library re-downloads.

Product overview

GameTextures.com is a physically-based, procedural-generated video game material library offering a single unified platform for game developers. The core offering is the GT Library containing 5,000+ production-ready 4K PBR textures and materials. This core library is complemented by SHADE (a shader suite for Unreal Engine and Unity) and the GameTextures Toolkit (a Unity Extension using proprietary .Gtex Material Format). Additional features include the EasySearch Engine for texture discovery, Collections for project organization, and free accounts for students. Users subscribe to access downloads with commercial licensing, and the platform supports multiple export formats including Unity, Unreal Engine, Blender, Arnold, V-Ray, and Substance Painter.

Differentiator

Problem solved

Functional benefit

Products and services

• GT Library (GameTextures Material Library)
• SHADE Shader Suite
• GameTextures Toolkit for Unity

Quantifiable outcome

• 40% increase in art production speed
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• AllegorithmiccoreTechnology or Integration · 1 January 2017Long-time official partners of Allegorithmic, with which GameTextures built Substance Database 2, Substance Store, and Substance Source. First third-party Substance Library. All GameTextures products available as .sbsar procedural substance archives.
• Unreal Engine MarketplacecoreChannel Partner/ Reseller/ DistributorOne of the first sellers on the Unreal Engine Marketplace. SHADE shader suite available directly on the marketplace for seamless Unreal Engine integration.
• Unity Asset StorecoreChannel Partner/ Reseller/ DistributorGameTextures Toolkit available on Unity Asset Store. Pre-built Unity Extension using proprietary .Gtex Material Format for instant material creation.
• Airnauts StudiominorImplementation/ SI/ Consulting PartnerWeb design and programming partner responsible for GameTextures website development and technical implementation.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ambientCG: ambientCG is a free, CC0-licensed library of high-quality PBR textures and materials. While free rather than paid, it competes directly with GameTextures' lower tiers and represents the commoditization pressure on paid texture subscriptions.
• Quixel (Epic Games): Quixel provides high-quality PBR 3D scans, textures, and materials for game and VFX production. Acquired by Epic Games and now free for Unreal Engine users, it is the most direct substitute for GameTextures in AAA pipelines, with a similar PBR/scanned-asset focus and engine integration.
• Poliigon: Poliigon is a subscription-based library of PBR textures, 3D models, and HDRIs used by game, film, and architecture studios. It competes head-to-head with GameTextures in the freelancer and indie game segments with similar subscription tiers and engine-friendly exports.
• 3DTextures.me: 3DTextures.me offers free PBR texture sets for game developers and 3D artists. It overlaps with GameTextures in the hobbyist and learning segments and represents another free alternative pressuring low-tier subscription value.
• Adobe Substance 3D Assets: Adobe's Substance 3D Assets is a library of procedural PBR materials, models, and lights accessible through the Substance ecosystem. It directly competes with GameTextures' library while leveraging the same .sbsar format GameTextures helped pioneer.
• Textures.com: Textures.com (formerly CGTextures) is one of the largest general-purpose texture libraries, offering PBR and traditional maps via subscription credits. It targets the same hobbyist, freelancer, and studio customers as GameTextures with broadly overlapping content.

Broad incumbents

• Unreal Engine Marketplace: The Unreal Engine Marketplace sells assets and tools, including GameTextures' SHADE suite, and is one of the largest distribution channels for game-ready art. As a broad incumbent, it competes with GameTextures' direct sales while also serving as a channel partner.
• Unity Asset Store: The Unity Asset Store is a broad digital marketplace where thousands of third-party publishers sell game assets, including the GameTextures Toolkit. As a marketplace it competes with GameTextures' direct storefront by aggregating alternatives in one place.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gametxtures
• YouTubeyoutube.com/gametexturescom
• Facebookfacebook.com/gametextures
• Pinterestpinterest.com/GameTextures
• LinkedInlinkedin.com/company/gametextures

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GameTextures.com