What Studio Y does

Studio Y is an India-based direct-to-consumer apparel brand founded in 2016 by Pavithra Yogesh and headquartered in Bangalore. The company designs, manufactures, and retails clothing and lifestyle products through its own e-commerce storefront (studioy.in), operating across multiple sub-brands that target distinct customer cohorts: Label Y (core women's apparel), Baby Y (kidswear), Label Y Looms (loom-based textiles), Label Y Exclusive (premium line), Loom Light (entry-price line), Wunder Y (DIY craft kits), Label Y Home (home essentials), and the Scraps to Soul sustainability initiative. Product categories span women's nightwear and casualwear, kidswear, nursery decor, and home textiles, with a price band of approximately ₹399–₹7,600.

The company operates an in-house manufacturing facility in Bangalore supported by CAD-based pattern making and a production team of 25+ artisans, with a small management layer of approximately five people (total ~30 employees). The technology stack is standard D2C commerce — Shopify for the storefront, Judge.me for verified reviews, DelightChat for customer support, Circle for returns, and hCaptcha for bot protection — with no proprietary AI/ML components. The brand is bootstrapped with no external funding disclosed.

Studio Y's business model combines D2C retail (primary revenue) with a nascent B2B garment-manufacturing service line that monetizes excess capacity from its in-house facility by producing for external brands. Distribution is concentrated on its owned website; the customer base is a long tail of individual Indian consumers across parenting, women's apparel, and home categories. Sustainability positioning (Scraps to Soul, upcycled blankets via EarthKind) functions as both a marketing narrative and a waste-reduction mechanism across the production pipeline.

Name

Studio Y

Legal name

Studio Y

Website

https://studioy.in

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Studio Y is a Bangalore-based bootstrapped D2C apparel and lifestyle brand founded in 2016, operating sub-brands across women's wear, kidswear, nursery, and home categories via its Shopify storefront and in-house manufacturing facility.

Ownership category

akta.pro rank

Product category

Apparel and Fashion Retail

NAICS

Apparel Manufacturing (315), Curtain and Linen Mills (31412)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Family Clothing Stores (5651), Dolls & Stuffed Toys (3942)

akta.pro primary industry

Sleepwear & Loungewear Cut & Sew (IMAOAEAI)

Keywords

• Women's cotton apparel
• Kids clothing line
• Nightwear loungewear
• Garment manufacturing services
• Sustainable home textiles

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: Studio Y generates revenue through direct-to-consumer product sales via its e-commerce platform. Products include women's clothing (nightwear, tops, dresses, kurtas), kidswear (girls, boys, unisex), nursery decor, and home essentials (blankets, cushion covers). All sales are one-time product purchases with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Studio Y designs, manufactures, and sells women's cotton apparel (nightwear, tops, dresses, kurtas), kidswear (boys, girls, unisex), sustainable nursery decor, and home essentials (blankets, cushion covers) directly to consumers via its studioy.in e-commerce store. The company also operates a B2B garment manufacturing service that supports fashion brands with tech pack reviews, sampling, pattern making, and production at its Bangalore facility.

Product overview

Studio Y is an Indian clothing brand offering a diversified portfolio of women's and children's apparel across multiple sub-brands. The core women's line includes Label Y Basics for everyday essentials, Label Y Looms featuring simple silhouettes in natural fabrics, Label Y Exclusive showcasing Indo-Western silhouettes in silks, and Loom Light offering tops, dresses, and kurtas in soft cottons. The kids segment is anchored by Baby Y with screen-printed cotton shirts, co-ord sets, and frocks. Supporting brands include Wunder Y DIY Kits for children's crafts and Label Y Home featuring sustainable blankets and cushion covers made from upcycled textiles. The company also operates a B2B garment manufacturing division providing sampling and production services to other fashion brands. A notable sustainability initiative called Scraps to Soul transforms manufacturing waste into nursery decor products.

Differentiator

Problem solved

Functional benefit

Brands

• Label Y: Everyday clothing in breathable fabrics for women.
• Baby Y
• Label Y Looms
• Label Y Exclusive
• Loom Light
• Wunder Y
• Label Y Home
• Scraps to Soul

Products and services

• Label Y Basics Women's everyday clothing basics in breathable fabrics, including nightwear, tops, and essential pieces designed for comfortable daily wear. Targets adult women seeking soft cotton garments suited to Indian climate.
• Baby Y Kids clothing line featuring screen-printed cotton shirts, co-ord sets, frocks, and nightwear designed for play and comfort. For children from 6 months to 10+ years, targeting parents seeking high-quality, durable natural-fabric clothing.
• Loom Light Women's clothing brand offering tops, dresses, and kurtas in soft South cottons with simple weaves for everyday comfort, founded by Sneha and Sharanya. Targets women seeking everyday stylish yet comfortable clothing.
• Label Y Looms Women's clothing line featuring simple silhouettes in natural fabrics using pure looms, designed by Sneha. Targets women seeking minimal, natural-fabric clothing.
• Label Y Exclusive Women's clothing line featuring Indo-Western silhouettes in pure silks, georgettes, chiffons, and brocades, designed by Sharanya. Targets women seeking premium occasion wear.
• Wunder Y DIY Kits Do-it-yourself craft kits for children including magnet kits and Christmas ornament sets for creative play. Targets parents seeking creative activity products for kids.
• Label Y Home Home essentials collection including upcycled and sustainable double blankets made from textile waste and reclaimed fabrics, plus cushion covers. Targets eco-conscious consumers seeking sustainable home textiles.
• Garment Manufacturing Services B2B garment manufacturing service offering tech pack review, sampling, CAD pattern making, and production for fashion brands. Specializes in woven fabrics with no MOQ requirement and 8 years of manufacturing experience.
• Scraps to Soul Sustainability initiative transforming manufacturing fabric scraps into infant sets, nursery decor animals, and blankets, giving leftover scraps a second life. Targets environmentally conscious parents seeking sustainable decor for baby rooms.

Quantifiable outcome

• 4.83 star average rating from 266 verified customer reviews

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Biba: Established Indian women's apparel brand offering everyday and ethnic wear through extensive offline plus online channels; overlaps with Studio Y's Loom Light and Label Y women's wear in target customer and price tier.
• Mamaearth: Leading Indian D2C brand with comparable online-first, multi-channel marketing playbook and consumer-trust-led positioning; different category but a benchmark for scaling Indian D2C brands.
• FirstCry: India's largest kids-focused e-commerce platform; carries children's apparel, toys, and nursery products that overlap with Studio Y's Baby Y kidswear and Scraps to Soul nursery decor offerings.
• Fabindia: Large Indian apparel and home textiles retailer with natural-fabric positioning that parallels Studio Y's breathable-cotton and Label Y Home sustainability story across women's, kids, and home categories.

Direct peers

• The Souled Store: Indian D2C apparel and lifestyle brand with comparable own-storefront e-commerce operations, multi-channel social marketing, and a broad casualwear assortment.
• Bewakoof: Large Indian D2C apparel and casualwear brand with similar multi-channel online distribution (own site plus marketplaces) and a youth-focused casualwear assortment that overlaps with Studio Y's everyday wear and lounge categories.
• XYXX: Indian D2C apparel brand with overlapping men's basics, loungewear, and home comfort categories, operating with a similar premium-cotton, online-first model.
• Sleepyhead: India-based comfort sleepwear and loungewear D2C brand competing directly with Studio Y's Label Y nightwear line on breathable cotton, contemporary silhouettes, and online-first distribution.
• DaMENSCH: Indian D2C apparel brand with comparable comfort/casual positioning and similar direct-to-consumer e-commerce distribution, offering adjacent innerwear, sleepwear, and everyday basics.
• Snug: Indian D2C comfort sleepwear and loungewear brand selling directly online with a similar focus on breathable cotton nightwear and lounge sets targeting Indian consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/studioystore
• Facebookfacebook.com/studioystore
• Instagraminstagram.com/studioystore
• Pinterestpinterest.com/studioystore
• LinkedInlinkedin.com/company/studioystore

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio Y