DaMENSCH
DaMENSCH is an India-based D2C menswear brand founded in 2018 that designs, manufactures, and sells premium innerwear, loungewear, shapewear, and outerwear through its own website, mobile app, and q-commerce partnerships, serving urban Indian men aged 20–45.
- Company typePrivate
- Founded2018
- HeadquartersBengaluru, India
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What DaMENSCH does
DaMENSCH (legal: DaMENSCH Apparel Private Limited, incorporated 2018 in Karnataka) is an India-based direct-to-consumer men's apparel brand that designs and sells premium everyday essentials — spanning innerwear, loungewear, shapewear, and outerwear — targeted at urban Indian men aged 20–45. The company was founded by Anurag Pushkar and Gaurav Saboo and is headquartered in Bengaluru with operations across India. Its core differentiator is a portfolio of proprietary fabric technologies: UNREAL (ultra-light polyamide-elastane), Deo-Soft (Supima-modal blend with bacteriostatic function), Neo-Skin (bamboo rayon), Form (compression shapewear), and the Constant Collection (temperature-control recycled-polyester polos backed by an industry-first 500-day fabric warranty).
DaMENSCH firmographics
Firmographics- Name
- DaMENSCH
- Legal name
- DaMENSCH Apparel Private Limited
- Website
- https://damensch.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- DaMENSCH is an India-based D2C menswear brand founded in 2018 that designs, manufactures, and sells premium innerwear, loungewear, shapewear, and outerwear through its own website, mobile app, and q-commerce partnerships, serving urban Indian men aged 20–45.
- Ownership category
- akta.pro rank
DaMENSCH industry classification
Industry- Product category
- Men's Apparel
- SIC
- Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)
- akta.pro primary industry
- Sleepwear & Nightwear (Pajamas, Nightgowns) (CRAAAIAE)
- akta.pro secondary industry
- Fast Fashion Intimates & Sleepwear (CRAAAGAH)
Keywords
Where DaMENSCH is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
DaMENSCH business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Direct-to-Consumer Apparel Sales: DaMENSCH generates revenue through the direct sale of men's apparel and innerwear products via its owned e-commerce website, mobile app, and quick commerce partnerships with Blinkit, Swiggy Instamart, Zepto, and Dunzo. Revenue is generated on a per-transaction basis with no subscription component. Products are sold at fixed retail price points with periodic promotional discounts. The Pick-Pay-Go (PPG) QR code platform also facilitates in-store digital transactions at Preferred Partner Stores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | UNREAL Ultra-Light Underwear — Briefs and Trunks |
| Unit Pricing | Pay-as-you-go | Deo-Soft Everyday Underwear — Trunks and Briefs |
| Unit Pricing | Pay-as-you-go | Neo-Skin Bamboo Vests |
| Unit Pricing | Pay-as-you-go | Form Shapewear Vests |
| Unit Pricing | Pay-as-you-go | Loungewear — Joggers and Pyjamas |
| Unit Pricing | Pay-as-you-go | Outerwear — Polos, Shirts, T-shirts, Hoodies |
| Unit Pricing | Pay-as-you-go | Referral Program |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
DaMENSCH product offering
Product offeringCore offering
DaMENSCH is a D2C men's apparel brand based in India that designs and sells premium innerwear, loungewear, and outerwear. The brand develops proprietary fabric technologies including UNREAL (polyamide-elastane blend), Deo-Soft (Supima cotton-modal with anti-odor finish), and Neo-Skin for hot weather conditions, distributing through its own e-commerce platform, mobile app, and quick-commerce partners.
Product overview
DaMENSCH is a D2C premium men's lifestyle brand offering a comprehensive portfolio of everyday essentials. The product ecosystem centers on innerwear (UNREAL ultra-lightweight briefs/trunks, Deo-Soft everyday underwear with Supima-modal blend, and Neo-Skin bamboo vests), complemented by shapewear compression vests. Beyond foundational innerwear, the portfolio extends to loungewear (joggers and pyjamas in French-terry and Supima-modal fabrics), outerwear (temperature-control Constant Collection polos with 500-day warranty, T-shirts, shirts, hoodies, sweatshirts, and shorts), tank tops, socks, towels, and bundled innerwear box sets. Two notable sub-brands include the premium Infinit Collection within UNREAL, and the Constant Collection featuring sustainable, durable outerwear.
Differentiator
Problem solved
Functional benefit
Products and services
- UNREAL Collection
Quantifiable outcome
- Revenue scaled 6.8x over two years to Rs 60 crore in FY22
- +2 more outcomes
Companies that use DaMENSCH
Customer profileSegments1 record
Ideal customer profiles1 record
DaMENSCH technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature7 records
DaMENSCH partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Blinkit (Zomato)coreDaMENSCH partners with Blinkit (operated by Zomato) for quick commerce delivery of fashion essentials. Blinkit is one of India's leading q-commerce platforms with significant dark store infrastructure, enabling DaMENSCH to reach Tier-2 and Tier-3 city consumers with rapid delivery.
- Swiggy InstamartcoreDaMENSCH distributes through Swiggy Instamart, the quick commerce arm of food delivery platform Swiggy. With approximately 705 dark stores as of March 2025, Swiggy Instamart provides DaMENSCH with ultra-fast delivery capabilities for fashion essentials.
- ZeptocoreDaMENSCH partners with Zepto for quick commerce delivery. Zepto operates approximately 850 dark stores as of March 2025 and focuses on 10-minute delivery, making it a strategic q-commerce channel for DaMENSCH to reach urban consumers seeking rapid fashion purchases.
- DunzominorDaMENSCH partners with Dunzo for quick commerce delivery of fashion products. Dunzo is a q-commerce startup enabling fast local deliveries, complementing DaMENSCH's distribution strategy in select cities.
- Preferred Partner Stores (Pick-Pay-Go)coreDaMENSCH's Pick-Pay-Go (PPG) platform partners with physical retail stores where customers can scan a QR code to browse and purchase DaMENSCH products digitally. Payment is completed on the DaMENSCH PPG platform. Customers purchasing via PPG may be eligible for giveaway promotions. This model allows DaMENSCH to maintain D2C pricing and customer relationships while leveraging partner store footfall.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
DaMENSCH competitors and assessment
Company assessmentBroad incumbents
- Park Avenue (Future Group / Lifestyle Intimate): Mass-premium men's innerwear and furnishings brand sold through offline retail in India. Comparable as a domestic men's innerwear brand targeting a similar premium segment via physical retail, against which DaMENSCH competes D2C.
- Bonobos: US-based D2C men's apparel pioneer known for fit innovation and category extension from bottoms to full menswear. Comparable as a digitally native premium menswear brand that grew through product-led differentiation, similar in spirit to DaMENSCH's fabric-led positioning.
- Page Industries (Jockey India licensee): Licenses and manufactures Jockey, Speedo, and Hanes in India; the dominant incumbent in men's innerwear with extensive offline retail distribution. Directly comparable on category, customer demographics, and pricing tier, but vastly larger scale and broader distribution moat.
- Lux Industries: One of India's largest mass-market innerwear manufacturers (Lux Cozi, ONN, Lyra). Comparable as a domestic men's innerwear incumbent competing for the same wallet, though positioned at a lower price point than DaMENSCH.
Emerging players
- The Souled Store: India-based D2C apparel and lifestyle brand with owned e-commerce plus retail stores. Comparable as an Indian D2C apparel brand targeting young urban consumers with owned digital storefronts and brand-led positioning.
- Snitch: India-based D2C men's fashion brand expanding from shirts into broader menswear. Comparable as a digitally native Indian menswear brand competing for the same urban male consumer, though Snitch's core has been shirts rather than innerwear.
- Bewakoof: India-based D2C casual apparel and accessories brand with strong social-media-led acquisition. Comparable as a domestic D2C apparel brand competing for the same millennial/Gen-Z male demographic at accessible price points.
Direct peers
- MeUndies: US D2C underwear and basics brand selling direct through its own platform. Comparable as a digitally native premium basics brand targeting a similar male consumer, with a subscription model DaMENSCH currently lacks.
- XYXX Apparels: India-based D2C premium men's innerwear and loungewear brand with a near-identical product focus (briefs, trunks, vests, loungewear) and overlapping premium positioning. Closely comparable on customer base (urban Indian men), price band, and growth-stage financials (FY25 net loss of Rs 25.5 crore cited as a benchmark).
- Tommy John: US-based D2C premium men's underwear and apparel brand built on fabric innovation and comfort. Closely comparable on D2C-first premium positioning, fabric-technology differentiation, and category extension into loungewear/undershirts.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
DaMENSCH social profiles
Digital presenceDaMENSCH financial estimates
Financial estimateRevenue estimate
Valuation estimate
DaMENSCH leadership team
Management profileNumber of profiles
Profiles4 records
DaMENSCH funding detail
Funding detailFunding overview
Funding rounds6 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DaMENSCH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DaMENSCH
What does DaMENSCH do?
DaMENSCH is a D2C men's apparel brand based in India that designs and sells premium innerwear, loungewear, and outerwear. The brand develops proprietary fabric technologies including UNREAL (polyamide-elastane blend), Deo-Soft (Supima cotton-modal with anti-odor finish), and Neo-Skin for hot weather conditions, distributing through its own e-commerce platform, mobile app, and quick-commerce partners.
Is DaMENSCH a public or private company?
DaMENSCH is a private company. It is classified as venture growth investor backed and is currently operating.
When was DaMENSCH founded?
DaMENSCH was founded in 2018. It employs 101 to 250 people.
Where is DaMENSCH based?
DaMENSCH is headquartered in Bengaluru, India, in the Asia region.
How does DaMENSCH make money?
One revenue line is on record: direct-to-Consumer Apparel Sales.
Who are DaMENSCH's main competitors?
Broad incumbents on record are Park Avenue (Future Group / Lifestyle Intimate), Bonobos, Page Industries (Jockey India licensee) and Lux Industries. Emerging players are The Souled Store, Snitch and Bewakoof. Direct peers are MeUndies, XYXX Apparels and Tommy John.
Does DaMENSCH have an API?
No public API is recorded for DaMENSCH.
What industry is DaMENSCH in?
DaMENSCH's product category is Men's Apparel. Its primary akta.pro industry code is CRAAAIAE, Sleepwear & Nightwear (Pajamas, Nightgowns), with a secondary code of CRAAAGAH, Fast Fashion Intimates & Sleepwear. Its SIC code is 2320.