Ignite 360
Ignite 360 is a San Francisco-based qualitative insights, strategy, and training consultancy serving Fortune 500 companies through empathy-driven research, brand strategy, innovation, and shopper insights services. Founded in 2011, it was acquired by Dig Insights in 2024.
- Company typePrivate
- Founded2011
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Ignite 360 does
Ignite 360 is a privately held consumer insights, strategy, and training firm founded in 2011 by Rob Volpe and headquartered in San Francisco, with team members distributed across the U.S. and Europe. The firm delivers empathy-driven qualitative research, brand strategy and communications, innovation consulting, shopper insights, and training services to Fortune 500 companies and growing organizations. Its core differentiation is a 'human-centered, holistic 360° approach' that combines qualitative research, dynamic storytelling, and activation methodologies designed to translate consumer understanding into in-market action.
The business operates as a professional services consultancy rather than a software platform, generating revenue through project-based engagements priced across its five service areas. Its go-to-market is direct enterprise engagement — founder-led and relationship-driven — supported by membership in the Think Global Qualitative network rather than broad marketing campaigns. The firm is a certified LGBTBE minority-owned business.
In 2024, Ignite 360 was acquired by Dig Insights, a technology-enabled market research firm operating the Upsiide SaaS platform with proprietary AI-assisted qualitative tools and quantitative forecasting capabilities. Post-acquisition, the Ignite 360 ensemble continues to operate under the Dig Insights umbrella, with Rob Volpe continuing to lead the team. The combination positions Ignite 360's qualitative expertise alongside Dig's quantitative scale, AI tooling, and global footprint (Toronto, Chicago, London).
Ignite 360 firmographics
Firmographics- Name
- Ignite 360
- Legal name
- Ignite 360
- Website
- https://ignite-360.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Ignite 360 is a San Francisco-based qualitative insights, strategy, and training consultancy serving Fortune 500 companies through empathy-driven research, brand strategy, innovation, and shopper insights services. Founded in 2011, it was acquired by Dig Insights in 2024.
- Ownership category
- akta.pro rank
Where Ignite 360 is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ignite 360 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Insights and Strategy Consulting: Ignite 360 provides consumer insights, strategy, and training services to Fortune 500 companies and growing organizations. Projects range from brand strategy and communications to innovation to shopper insights.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Ignite 360 product offering
Product offeringCore offering
Ignite 360 is a consumer insights, strategy, and training firm that delivers empathy-driven qualitative research, brand strategy and communications, innovation consulting, shopper insights, and training programs to Fortune 500 enterprises and growing organizations. Its work is grounded in a human-centered 360° approach that taps into the hearts and minds of customers to translate insights into actionable, in-market outcomes.
Product overview
Ignite 360 is a consumer insights, strategy, and training firm that operates as a services-based consultancy rather than a unified software platform. The firm delivers its offerings through five main service areas: qualitative research services (its core differentiator focused on empathy-driven insights and dynamic storytelling), brand strategy and communications consulting, innovation consulting, shopper insights research, and training services. Following its acquisition by Dig Insights, the firm will integrate Upsiide's AI-assisted qualitative tools and quantitative forecasting capabilities to scale its existing services. The product portfolio is centered on human-centered, holistic 360-degree research approaches rather than standalone software products.
Differentiator
Problem solved
Functional benefit
Products and services
- Qualitative Research Services Empathy-driven qualitative research services that deeply understand the people behind purchasing decisions, using dynamic storytelling and activation methodologies; targeted at Fortune 500 companies and growing organizations.
- Brand Strategy and Communications Strategic consulting services focused on brand positioning, messaging, and communication strategies for Fortune 500 companies and growing organizations.
- Innovation Consulting Innovation strategy services that translate insights into in-market action, helping clients identify opportunities and build business cases for new products and services.
- Shopper Insights Consumer and shopper research services that tap into the hearts and minds of customers to provide unique intelligence and empathy for retail and QSR clients.
- Training Services Training programs designed to elevate human understanding within client organizations and release untapped potential through workshops and skill development.
Companies that use Ignite 360
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Ignite 360 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
Ignite 360 partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Think Global QualitativecoreIgnite 360 is a proud member of Think Global Qualitative, a worldwide network of leading insights strategists and researchers. This membership provides access to global expertise and collaborative opportunities in the qualitative research community.
- Dig InsightscoreDig Insights acquired Ignite 360 to combine quantitative and qualitative research strengths. Dig Insights' proprietary Upsiide technology platform enables Ignite 360 to scale their empathy-driven qualitative work. AI-assisted qualitative tools help gather consumer voice rapidly while quantitative features allow forecasting insights to broader populations.
Scale indicators1 record
Recent moves3 records
Expansion highlights3 records
Ignite 360 competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Ignite 360 social profiles
Digital presenceIgnite 360 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ignite 360 leadership team
Management profileNumber of profiles
Profiles1 record
Ignite 360 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ignite 360 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ignite 360
What does Ignite 360 do?
Ignite 360 is a consumer insights, strategy, and training firm that delivers empathy-driven qualitative research, brand strategy and communications, innovation consulting, shopper insights, and training programs to Fortune 500 enterprises and growing organizations. Its work is grounded in a human-centered 360° approach that taps into the hearts and minds of customers to translate insights into actionable, in-market outcomes.
Is Ignite 360 a public or private company?
Ignite 360 is a private company. It is classified as corporate owned and is currently acquired.
When was Ignite 360 founded?
Ignite 360 was founded in 2011. It employs 11 to 50 people.
Where is Ignite 360 based?
Ignite 360 is headquartered in San Francisco, United States, in the North America region.
How does Ignite 360 make money?
One revenue line is on record: insights and Strategy Consulting.
Does Ignite 360 have an API?
No public API is recorded for Ignite 360.