Dig Insights
Dig Insights is a Toronto-headquartered, PE-backed global market research consultancy serving enterprise clients across CPG, QSR, F&B, financial services, and tech with its Dig One platform — combining the Upsiide agile testing engine, OneCliq social insights engine, and a hybrid SaaS-plus-consulting delivery model.
- Company typePrivate
- Founded2008
- HeadquartersToronto, Canada
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Dig Insights does
Dig Insights is a Toronto-headquartered, PE-backed (Beringer Capital) global market research and insights consultancy founded in 2008, operating across offices in Toronto, Chicago, London, Sydney, and San Francisco with approximately 250 employees. The company serves enterprise clients in CPG, QSR, food & beverage, financial services, retail, technology, and furniture verticals — including Coca-Cola, McDonald's, Nestlé, Pernod Ricard, Meta, CVS, TD Bank, Mars, Kraft Heinz, Hershey, and Pizza Hut — providing innovation testing, market simulation, brand health tracking, trend forecasting, and portfolio optimization services.
The company's core technology asset is the Dig One platform, which unifies two engines: Upsiide, an agile testing engine for rapid idea screening, optimization, and volumetric forecasting (Market Simulator, Virtual Market, ShOp portfolio optimization), and OneCliq, a social insights engine that synthesizes real-time conversations across Reddit, TikTok, and Instagram using NLP. Supporting AI capabilities include a Deep Neural Network-based Recommendation Engine for cross-market prediction, a Bad Respondent Detector trained on synthetic and historical responses, and an AI-powered Open Text Analytics Platform for qualitative transcript synthesis. Data quality is layered through integration with Data Quality Co-op (first agency to integrate DQC's industry-wide quality APIs), Research Defender, and Cint, alongside ISO 20252, SOC 2 Type 2, and WCAG 2.2 Level AA certifications.
Dig Insights operates a hybrid revenue model combining subscription SaaS (Upsiide Professional at $299/month annual; Enterprise tier with multi-year contracts; OneCliq standalone at $20K/year), usage-based audience access fees, and professional services engagements including consulting, research design, and strategy workshops. Distribution is dual-track: enterprise field sales for large standardized testing programs, plus self-serve PLG signup for mid-market teams. The company has executed three acquisitions in 14 months — Ignite 360 (Aug 2024, qualitative research), Ebco Trends (Oct 2024, trends and foresight), and OneCliq (Jul 2025, social insights) — to consolidate its platform-plus-services model.
Dig Insights firmographics
Firmographics- Name
- Dig Insights
- Legal name
- Dig Insights
- Website
- https://diginsights.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Dig Insights is a Toronto-headquartered, PE-backed global market research consultancy serving enterprise clients across CPG, QSR, F&B, financial services, and tech with its Dig One platform — combining the Upsiide agile testing engine, OneCliq social insights engine, and a hybrid SaaS-plus-consulting delivery model.
- Ownership category
- akta.pro rank
Dig Insights industry classification
Industry- Product category
- Market Research Services
- NAICS
- Other Management Consulting Services (541618), Software Publishers (5132), Marketing Consulting Services (541613)
- SIC
- Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Recommendation & Discovery Engines (content/product) (BPAMAAAG)
- akta.pro secondary industry
- Q&A and Knowledge Discovery Platforms (BPAMAAAF)
Keywords
Where Dig Insights is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices5 records
Markets served
Dig Insights business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscriptions: SaaS platform licensing with tiered pricing. Upsiide Professional at $299/month (annual) or $349/month (monthly) for up to 3 users with core features. Enterprise tier offers unlimited users with advanced analytics, multi-country support, and professional services. OneCliq standalone at $20K/year with 1 workspace and up to 500 queries per month.
- Professional Services: Consulting engagements including research design, strategy workshops, co-creation sessions, and ongoing program management. Dedicated consultants provide training, coaching, custom survey design, and data modeling.
- Audience Access: Additional charges for audience sourcing in surveys. Costs vary by country with three different base price levels. Platform charges are separate from audience access fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Upsiide Professional - For growing teams looking to make innovation more predictable |
| Subscription | Multi-year contract | Upsiide Enterprise - For established companies with frequent ongoing research needs |
| Subscription | Annual | OneCliq Standalone - Synthesize online conversations for richer insights |
| Usage-based | Pay-as-you-go | Audience Access - Pay-per-respondent pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Dig Insights product offering
Product offeringCore offering
Dig Insights is a global market research consultancy that combines strategic consulting with proprietary technology through its Dig One platform. The platform unifies social insights (OneCliq) and agile testing (Upsiide) to help enterprises discover, validate, and make decisions about innovation, packaging, and brand strategy across global markets. The firm also delivers qualitative and quantitative research consulting, foresight, and standardized enterprise research programs to multinational CPG, QSR, retail, financial services, and technology clients.
Product overview
Dig Insights operates as a technology-enabled insights company offering a platform-plus-modules architecture built around the Dig One platform. The core Dig One platform unifies two primary product engines: Upsiide (agile testing for innovation decisions) and OneCliq (social insights for cultural context). Additional offerings include Standardized Testing Programs for enterprise-wide research standardization, and consulting services spanning Future Strategy & Innovation, Insights Consulting, and proprietary technology capabilities like Virtual Market, Recommendation Engine, and ShOp portfolio optimization. The company also embeds a three-layer Data Quality System incorporating survey quality checks, social data validation, and independent DQC certification. The product portfolio is delivered through a hybrid model combining technology platform access with consulting expertise.
Differentiator
Problem solved
Functional benefit
Brands
- Dig One: Proprietary insights platform that connects discovery, validation, and storytelling, combining social insights and agile testing.
- Upsiide
- OneCliq
- Dig In
Products and services
- Dig One
Quantifiable outcome
- Multi-billion dollar McCrispy launch for McDonald's through standardized innovation testing
- +5 more outcomes
Companies that use Dig Insights
Customer profileNamed customers19 records
Segments5 records
Ideal customer profiles4 records
Dig Insights technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability8 records
Feature7 records
Dig Insights partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Data Quality Co-op (DQC)coreStrategic partnership to integrate independent, continuous data quality validation into Dig One platform. Dig is the first agency to integrate DQC's industry-wide quality intelligence including Data Trust Score, supplier benchmarking, and quality APIs. DQC provides independent certification of Dig's quality processes.
- Ignite 360coreUS-based qualitative research firm acquired in August 2024. Headquarters in San Francisco. Acquisition aimed to expand Dig Insights' qualitative research capabilities and provide access to Upsiide platform.
- Ebco TrendscoreUS-based trends and foresight company acquired in October 2024 to expand Dig Insights' services in emerging trends and innovation capabilities.
- Hush Research & StrategyminorResearch partner that collaborated with Dig on McCain Vibes case study for qualitative consumer journey mapping.
Scale indicators20 records
Recent moves6 records
Expansion highlights6 records
Dig Insights competitors and assessment
Company assessmentDirect peers
- Zappi: Zappi is a direct competitor to Upsiide/Dig One, offering an agile consumer insights platform for ad and innovation testing used by major CPG and QSR brands. Closely aligned on product-led testing, enterprise customer base, and AI-driven analytics.
- Quantilope: Quantilope is an agile consumer insights platform offering automated research methods for brand tracking, innovation testing, and concept evaluation. Closely comparable to Upsiide on technology-led automated research for CPG and consumer brands.
- Suzy: Suzy is a consumer insights platform combining panels, surveys, and AI-powered analysis for enterprise brand and innovation research. Comparable as a self-serve/enterprise insights platform serving similar CPG and consumer brand customers.
- Toluna: Toluna is a global consumer insights platform offering panel-based research, automated survey tools, and consulting services. Comparable to Dig One's combined platform-plus-consulting model serving multinational brands.
- System1 (formerly BrainJuicer): System1 is a marketing insights and ad effectiveness firm using predictive brand and innovation measurement (Star Rating, Face Value). Comparable as a technology-enabled insights and innovation testing provider serving CPG and QSR enterprise clients.
Broad incumbents
- Kantar: Kantar is a global market research incumbent offering brand tracking, consumer insights, and analytics across CPG and beyond. Overlaps with Dig Insights on innovation testing, brand health, and consulting engagements with multinational enterprises.
- NielsenIQ: NielsenIQ is a global measurement and data analytics incumbent serving CPG and retail customers with panel, retail measurement, and consumer research. Comparable as a broad-spectrum competitor for enterprise innovation and brand insights budgets.
- Ipsos: Ipsos is a global market research and consulting firm offering consumer insights, innovation testing, and brand strategy across categories. Directly comparable as a multinational research services incumbent serving similar enterprise CPG and QSR clients.
- Circana: Circana (formerly IRI + NPD) is a major advisory and analytics firm specializing in CPG and retail measurement, including innovation and category insights. Competes for similar enterprise clients on category-level innovation and volumetric forecasting work.
Emerging players
- Attest: Attest is a consumer research platform offering brand tracking, concept testing, and audience insights via self-serve tools. Comparable as a tech-led insights platform serving growth and mid-market brands, with overlapping innovation testing use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Dig Insights social profiles
Digital presenceDig Insights compliance and trust
Trust signalCompliance4 records
Dig Insights financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dig Insights leadership team
Management profileNumber of profiles
Profiles8 records
Dig Insights subsidiaries and ownership
Company hierarchySubsidiaries3 records
Dig Insights funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dig Insights M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dig Insights
What does Dig Insights do?
Dig Insights is a global market research consultancy that combines strategic consulting with proprietary technology through its Dig One platform. The platform unifies social insights (OneCliq) and agile testing (Upsiide) to help enterprises discover, validate, and make decisions about innovation, packaging, and brand strategy across global markets. The firm also delivers qualitative and quantitative research consulting, foresight, and standardized enterprise research programs to multinational CPG, QSR, retail, financial services, and technology clients.
Is Dig Insights a public or private company?
Dig Insights is a private company. It is classified as private equity controlled and is currently operating.
When was Dig Insights founded?
Dig Insights was founded in 2008. It employs 101 to 250 people.
Where is Dig Insights based?
Dig Insights is headquartered in Toronto, Canada, in the North America region.
How does Dig Insights make money?
Three revenue lines are on record. Platform Subscriptions are the primary driver. The others are professional Services and audience Access.
Who are Dig Insights's main competitors?
Direct peers on record are Zappi, Quantilope, Suzy, Toluna and System1 (formerly BrainJuicer). Broad incumbents are Kantar, NielsenIQ, Ipsos and Circana. Attest is listed as an emerging player.
Does Dig Insights have an API?
Yes. Dig Insights integrates DQC's quality APIs into the Dig One platform, enabling supplier benchmarking, Data Trust Score, and quality intelligence within their insights platform.
What industry is Dig Insights in?
Dig Insights's product category is Market Research Services. Its primary akta.pro industry code is BPAMAAAG, Recommendation & Discovery Engines (content/product), with a secondary code of BPAMAAAF, Q&A and Knowledge Discovery Platforms. Its NAICS code is 541618 and its SIC code is 8742.