Senorio de Sarria

What Senorio de Sarria does

Señorío de Sarría is a Spanish winery founded in 1953 by Don Félix Huarte, located in Puente la Reina, Navarra, in the heart of the Camino de Santiago. The winery operates under the D.O. Navarra designation across an estate of approximately 1,300 hectares, of which over 100 hectares are planted to vineyards distributed across the municipalities of Puente la Reina, Olite, and Corella. Its product portfolio spans white wine (Chardonnay), rosé expressions (Rosado, Rosé, and the premium Viñedo Cinco line), and red wines (Crianza, Reserva, Reserva Especial, and the Viñedo Uno single-varietal Garnacha Crianza). Production relies on traditional methods including hand-harvesting, the saignée bleeding technique for rosé extraction, and aging in French and American oak barrels, with proprietary emphasis on old-vine Garnacha (viñas viejas over 50–60 years old) planted in the traditional goblet/vase method.

The company is a constituent brand of the BORNOS Bodegas & Viñedos group, which consolidated several Spanish wineries and in 2024 rebranded to BORNOS Vinos & Licores following the integration of Mexican distillery Casa D'Aristi. Revenue is generated through multiple streams: direct-to-consumer online sales via its owned e-commerce platform clubbornos.com, on-premise sales and enotourism experiences at the estate (guided visits, tastings, weddings, and corporate events), and B2B distribution supported by dedicated sales offices in Mexico City (Polanco) and Houston, Texas (via Beviamo International). Pricing is not publicly disclosed. Customer segments split between individual wine consumers — domestic Spanish and international — seeking premium Navarra wines, and enotourism visitors on the Camino de Santiago. The brand has accumulated an unusually dense set of international awards between 2011 and 2026 across competitions including Mundus Vini, Bacchus, Berliner Wein Trophy, Concours Mondial de Bruxelles, Grenaches du Monde, Challenge International du Vin, International Wine Challenge, James Suckling, and Tim Atkin's annual Navarra report, with the Reserva Especial selected as Best of Show Navarra and the 2015 Reserva elevated to institutional wine of the denomination.

Name

Senorio de Sarria

Legal name

BODEGA DE SARRIA, S.A.

Website

https://bodegadesarria.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

51–100 employees

Short description

Señorío de Sarría is a 1953-founded D.O. Navarra winery in Puente la Reina, Spain, producing premium red, white, and rosé wines sold via DTC online and sales offices in Mexico and the USA, alongside an enotourism offering.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Spanish winery production
• Navarra D.O. wines
• Garnacha varietal wines
• Premium rosé winemaking
• Wine tourism experiences

Headquarters

HQ city

Puente La Reina

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales: Direct sales of wines including Chardonnay, Rosado, Rosé, Crianza, Reserva, Viñedo Cinco, Viñedo Uno, and Reserva Especial through online store and winery.
2. Enotourism and Events: Wine tourism experiences including guided winery visits, tastings, weddings, and events at the estate.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Señorío de Sarría is a Spanish winery that produces and sells red, white, and rosé wines under the D.O. Navarra designation, including Chardonnay, Rosado, Rosé, Viñedo Cinco, Crianza, Reserva, Reserva Especial, and Viñedo Uno. The company also operates wine tourism services at its estate in Puente la Reina, including guided visits, tastings, weddings, and corporate events. Distribution occurs through its own online store, direct winery sales, and international sales offices in Mexico and the USA.

Product overview

Señorío de Sarría is a winery located in Puente la Reina, Navarra, in the heart of the Camino de Santiago, founded in 1953. The company produces a range of wines under the D.O. Navarra appellation including white wine (Chardonnay), rosé wines (Rosado, Rosé, Viñedo Cinco), and red wines (Crianza, Reserva, Reserva Especial, Viñedo Uno). The portfolio represents a return to origins, emphasizing traditional winemaking methods while maintaining modern quality standards. The winery also offers wine tourism experiences including guided visits, tastings, and event hosting. Señorío de Sarría is part of the BORNOS Bodegas & Viñedos group.

Differentiator

Problem solved

Functional benefit

Products and services

• Señorío de Sarría Chardonnay A young white wine made from 100% Chardonnay grapes; straw-yellow with green tones, potent and fruity on the nose with notes of white flowers and exotic fruits, fresh and balanced with excellent acidity. Sold to individual wine consumers and on-trade accounts via clubbornos.com and the winery estate.
• Señorío de Sarría Rosado A ros\u00e9 wine made from Garnacha grapes using the traditional saign\u00e9e method, with raspberry color and intense fruity aromas with notes of red berries and fennel. Sold to individual wine consumers via clubbornos.com and the winery estate.
• Señorío de Sarría Rosé A pale lavender-pink ros\u00e9 wine made from Garnacha and Graciano varieties, fresh on the nose with notes of red fruit, grapefruit, lychee and floral backdrop of roses, fresh and fruity on the palate with a long, vibrant finish. Targeted at cosmopolitan consumers.
• Señorío de Sarría Viñedo Cinco A high-end ros\u00e9 wine made from old-vine Garnacha grapes using the traditional saign\u00e9e (bleeding) method; intense crimson color with red berry fruit aromas (strawberry, raspberry, redcurrant), fresh and very fruity on the palate with good volume and persistence. Awarded Double Gold at Grenaches du Monde and multiple Best Rosado D.O. Navarra recognitions.
• Señorío de Sarría Crianza A red wine made from Cabernet Sauvignon, Garnacha and Graciano varieties with 12 months aging in American oak barrels and at least one year in bottle. Dark black-cherry color with red berry fruit aromas, vanilla, roasted coffee beans and balsamic notes, excellent fruit character on the palate. Multiple Gold medals at Mundus Vini, Berliner Wein Trophy, Asia Wine Trophy, Challenge International du Vin.
• Señorío de Sarría Reserva A coupage of Cabernet Sauvignon and Graciano varieties with 2 years aging in French and American oak barrels and 1 year in bottle. Deep picota red color, intense aroma with notes of vanilla, cinnamon, toast and spices, powerful, flavorful, structured and complex on the palate. Multiple Gold medals and Best Reserva D.O. Navarra recognition (institutional wine of the denomination).
• Señorío de Sarría Reserva Especial

Quantifiable outcome

• Multiple international wine awards including Gold medals at Mundus Vini, Bacchus, Berliner Wein Trophy, and recognition from James Suckling
• +1 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• BORNOS Bodegas & Viñedos (Grupo Bornos)coreStrategic or Co-development PartnerSeñorío de Sarría is part of the BORNOS Bodegas & Viñedos group, which includes multiple wineries: Palacio de Bornos (D.O. Rueda), Martínez Corta (D.O.Ca. Rioja), Guelbenzu, and Bodegas Lleiroso (D.O. Ribera del Duero). The group generated approximately 15 million euros in sales in 2022 and rebranded to BORNOS Vinos & Licores in 2024, reflecting integration of Mexican distillery Casa D'Aristi.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Bodegas Faustino (Grupo Faustino): Major Spanish wine group with broader portfolio across Rioja and other regions. Comparable as a larger Spanish wine competitor with deeper international distribution and stronger brand recognition in core export markets.
• Bodegas Emilio Moro: Premium Ribera del Duero producer with strong international award profile and DTC/tourism offering. Comparable as a similarly-sized Spanish premium wine estate competing for the same sommelier and on-trade placements.

Direct peers

• Bodegas Ochoa: D.O. Navarra family winery with comparable heritage, old-vine Garnacha sourcing, and enotourism offering. Closely aligned in scale, regional positioning, and DTC approach.
• Bodegas Guelbenzu: Another BORNOS group winery operating in Navarra with premium red wine positioning. Closely comparable as a sibling estate within the same parent organization with shared commercial offices in Mexico and the USA.
• Bodegas Marco Real: Navarra-based producer (part of the larger Gran Feudo group) with similar mid-tier price positioning across rosé, Crianza, and Reserva tiers, sharing the D.O. Navarra appellation.
• Bodegas Chivite: Historic Navarra wine producer also specializing in Garnacha-based wines, with extensive international distribution and D.O. Navarra designation overlap. Comparable in scale, heritage (founded 1647), and old-vine sourcing.
• Bodegas Palacio de Bornos: Sister winery within the BORNOS Vinos & Licores group, based in D.O. Rueda specializing in white wines. Directly comparable as a sibling brand under the same corporate parent with shared distribution infrastructure.
• Palacios Remondo: Spanish Garnacha specialist (Alfaro, Navarra/Baja Rioja region) producing premium old-vine Garnacha wines. Comparable varietal specialization and premium positioning, though larger international following.

Emerging players

• Bodega Catena Zapata: Premium estate winery combining old-vine sourcing, estate tourism, and growing US/Asian distribution. Comparable premium positioning, tourism flywheel, and export-market ambitions.

Regional players

• Compañía de Vinos del Atlántico: Specialist importer/distributor of Spanish regional wines focused on Garnacha and old-vine varietals. Comparable as a Garnacha-focused channel partner/distributor adjacent to Señorío de Sarría's product positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bodegasbornos
• LinkedInlinkedin.com/company/bodega-de-sarria-s-a-
• Instagraminstagram.com/senoriodesarria

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senorio de Sarria