BORNOS Vinos & Licores

What BORNOS Vinos & Licores does

BORNOS Vinos & Licores, legally Bodega de Sarria S.A. (BODESA), is a privately-held, family-controlled Spanish wine group operating eight winery sub-brands across seven Denominations of Origin (D.O. Rueda, D.O. Navarra, D.O. Ribera del Duero, D.O.C. Rioja, D.O. Toro, V.T. Ribera del Queiles) plus the Casa D'Aristi artisanal liqueur house in Mérida, Yucatán, Mexico. The portfolio includes Palacio de Bornos (Rueda, white and sparkling wines since 1976), Señorío de Sarría (Navarra, founded 1953), Bodegas Lleiroso (Ribera del Duero, 2001), Dominio de Bornos (1988), Martínez Corta (Rioja Alta, four-generation viticulture, 2005), Bucrana (Toro, origins 1980), and Guelbenzu (history since 1851, current facility 2001). The group employs 46 people, is headquartered in Puente La Reina, Navarra, and maintains offices in Rueda (Valladolid), Houston (USA), and Mexico City.

The company's go-to-market combines a direct-to-consumer channel, the Club Bornos online storefront with annual membership, exclusive promotional pricing, and free home delivery, with wholesale distribution handled through dedicated international offices and a core channel partner (Beviamo International in Houston for North America). Products span white, rosé, red, sparkling, and frizzante wines, alongside the artisanal liqueur line, marketed through the corporate website, Instagram, and LinkedIn. The group holds six registered trademarks in the Spanish Patent and Trademark Office covering its sub-brand identities.

Pricing is not publicly disclosed, and the company generates revenue from one-time product sales (wine and liqueur cases) supplemented by the recurring Club Bornos subscription mechanism. There is no disclosed external funding, no parent company, and no public listing. No AI/ML, API, or proprietary technology platforms are indicated in the available data; operations center on traditional viticulture, winemaking across multiple appellations, and multi-channel distribution.

Name

BORNOS Vinos & Licores

Legal name

Bodega de Sarría, S.A.

Website

https://bornosbodegas.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

11–50 employees

Short description

BORNOS Vinos & Licores is a privately-held Spanish wine group operating eight winery sub-brands across seven Denominations of Origin, plus an artisanal liqueur house in Mexico. It serves wine consumers via the Club Bornos DTC membership and international distributors through offices in Houston and Mexico City.

Ownership category

akta.pro rank

Product category

Wine and Spirits Production

NAICS

Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Fine Wine & Luxury Spirits Retail (CRANABAE), Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB)

Keywords

• Spanish wine production
• Denominations of Origin wines
• Artisanal liqueurs
• Wine club membership
• Multi-appellation wineries

Headquarters

HQ city

Puente la Reina

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine and Liqueur Product Sales: Direct sales of wines and liqueurs through the Club Bornos online store, offering exclusive member benefits including promotions and free home delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

BORNOS Vinos & Licores is a Spanish multi-appellation wine and spirits producer owning seven winery sub-brands across D.O. Rueda, Navarra, Ribera del Duero, D.O.C. Rioja, D.O. Toro, and V.T. Ribera del Queiles, plus the Casa D'Aristi artisanal liqueur brand in Mérida, Yucatán. It produces white, red, rosé, sparkling, and frizzante wines and sells them via its own direct-to-consumer Club Bornos membership online store as well as through international distribution offices in the USA and Mexico.

Product overview

BORNOS Vinos & Licores is a wine and spirits company operating multiple winery sub-brands across Spain's major wine regions: Palacio de Bornos (D.O. Rueda, white wines), Señorío de Sarría (D.O. Navarra), Bodegas Lleiroso (D.O. Ribera del Duero), Dominio de Bornos (Rueda), Martínez Corta (D.O.C. Rioja), Bucrana (D.O. Toro), and Guelbenzu (V.T. Ribera del Queiles). The portfolio also includes Casa D'Aristi, an artisanal liqueur brand from Mexico established in 1935. The company offers wines in categories including white, red, rosé, sparkling, and frizzante styles. Products are available through an online store and the Club Bornos membership program.

Differentiator

Problem solved

Functional benefit

Products and services

• Palacio de Bornos wines (D.O. Rueda) Winery brand specializing in D.O. Rueda white wines including Verdejo and Sauvignon Blanc, plus sparkling wines, founded in 1976; sold to consumers and international distributors.
• Señorío de Sarría wines (D.O. Navarra) Winery brand in Puente La Reina, Navarra (D.O. Navarra), producing red, white and rosé wines for consumers and wholesale markets.
• Bodegas Lleiroso wines (D.O. Ribera del Duero) Winery brand founded in 2001, located in Valbuena de Duero within the Milla de Oro of Ribera del Duero, producing red wines for consumer and distribution channels.
• Dominio de Bornos wines (Rueda) Winery brand founded in 1988 producing wines from the Rueda region, leveraging area-specific terrain quality and climate.
• Martínez Corta wines (D.O.C. Rioja) Winery brand in Uruñuela, Rioja Alta (D.O.C. Rioja), founded in 2005 with four generations of viticulture expertise, producing Rioja wines for consumers and distributors.
• Bucrana wines (D.O. Toro) Winery brand originating in 1980 and producing wines under D.O. Toro from its own production facility constructed in 1997 in Toro.
• Guelbenzu wines (V.T. Ribera del Queiles) Winery brand with heritage from 1851 and a new facility inaugurated in 2001 in Vierlas on the Navarra/Aragón border, producing wines under V.T. Ribera del Queiles.
• Casa D'Aristi artisanal liqueurs Artisanal liqueur brand in Mérida, Yucatán, producing liqueurs that highlight Mayan cultural heritage and local ingredients, sold to consumers and distributors since 1935.
• Club Bornos membership and online store Direct-to-consumer membership program and online store (clubbornos.com) offering wines from BORNOS's Spanish winery sub-brands with exclusive promotional pricing and free home delivery for members.

Quantifiable outcome

• 7 Denominations of Origin represented

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Beviamo InternationalcoreChannel Partner/ Reseller/ DistributorUSA distribution partner handling North American sales and marketing for BORNOS products. Located at 16840 Clay Red, Houston, Texas 77086, USA. Contact: [email protected]

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Codorníu: Historic Spanish wine group (founded 1551) operating multiple winery brands across several D.O.s and exporting globally. Comparable on multi-brand, multi-region Spanish wine production with strong heritage positioning.
• Vintae: Spanish wine group operating wineries across multiple D.O.s (Rioja, Ribera del Duero, Rías Baixas, Navarra) with an entrepreneurial, multi-brand model. Closely comparable to BORNOS on multi-D.O. portfolio strategy.
• Familia Torres: Multi-generational Spanish family-owned wine group with production across multiple Spanish D.O.s (Penedès, Priorat, Rioja, Ribera del Duero, Rueda) plus international operations. Closely comparable to BORNOS on multi-D.O. portfolio breadth, family control, and export-led growth strategy.
• Grupo Freixenet: Spanish sparkling and still wine group with wineries across multiple D.O.s and significant international distribution. Comparable multi-D.O. Spanish wine producer with export orientation.
• Bodegas Emilio Moro: Premium Ribera del Duero producer with growing international presence. Comparable Spanish D.O. specialist with premium positioning and expansion into export markets.
• La Rioja Alta: Historic Rioja Alta winery (founded 1890) with multi-generation family control and premium traditional positioning. Comparable heritage Spanish wine producer with export focus.
• Bodegas Faustino: Family-controlled Rioja wine group with international distribution focus and premium branding. Comparable family-owned multi-brand Spanish wine producer with export-driven model.
• Pago de Carraovejas: Premium Ribera del Duero winery with hospitality and DTC offerings. Comparable premium Spanish D.O. producer investing in direct-to-consumer and experience channels.
• Marqués de Cáceres: Family-owned Rioja wine producer with strong international distribution and a multi-segment portfolio. Comparable family-controlled Spanish wine exporter with established brand portfolio.

Broad incumbents

• Pernod Ricard: Global wines and spirits major with a Spanish wine portfolio (including Campo Viejo, Yzaguirre) and worldwide distribution. Relevant broad incumbent for benchmarking scale, channel reach, and category strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bornosbodegasyvinedos
• Instagraminstagram.com/bornosbodegas

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BORNOS Vinos & Licores