What Koinor Polstermöbel does

Koinor Polstermöbel GmbH & Co. KG is a privately held German manufacturer of premium upholstered furniture, headquartered and producing entirely at Michelau in Upper Franconia with approximately 450 employees across two production sites. Its portfolio spans a Living Collection (sofas, recliners, accessories) and a Dining Collection (dinner sofas, chairs, tables), with all products Made in Germany. The product engineering combines traditional handcrafted upholstery construction (solid beech or metal frames, multiple firmness options, no-warp and no-sag spring systems) with proprietary 'Invisible Technology' features — most notably the TOUCH IT sensor-driven motor adjustment integrated invisibly into the covering, LED floor-lighting with 16 color options, and a 7-oscillator massage system with five ergonomic zones. Coverings span three leather grades and a textile range of 200-300 colors tested under RAL-GZ 430/DGM and OEKO-TEX Standard 100, with handcrafted decorative seam options and core fabric supply from partner Rohleder.

The business model is exclusively B2B2C: KOINOR does not sell directly to end consumers but routes all transactions through a selected dealer network in core European markets and international representatives in 60+ countries. Pricing is quote-based at dealer level and not publicly disclosed, transactions are governed by formal B2B terms under §14 BGB, and a 3,000 sqm Michelau showroom supports dealer-led conversion without direct sales. The company generates incremental recurring-like revenue through Koinor Care, an exclusive care-product line (with partner LCK GmbH) sold via dedicated e-commerce, and operates a third-party 3D product configurator and Google Maps-integrated dealer locator as digital touchpoints. End customer segments are primarily affluent German and European premium residential consumers, with a secondary B2B/hospitality tail.

Name

Koinor Polstermöbel

Legal name

KOINOR Polstermöbel GmbH & Co. KG

Website

https://koinor.com

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

KOINOR Polstermöbel is a German manufacturer of premium upholstered and dining furniture, producing entirely at Michelau with ~450 employees and selling exclusively through a selected dealer network and international representatives in 60+ countries.

Ownership category

akta.pro rank

Product category

Upholstered Furniture

NAICS

Upholstered Household Furniture Manufacturing (337121), Household and Institutional Furniture Manufacturing (33712)

SIC

Household Furniture (2510)

akta.pro primary industry

Upholstery & Furniture Textiles Manufacturing (Upholstery Fabrics/Slipcovers) (IMAOAKAD)

akta.pro secondary industry

Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)

Keywords

• Upholstered furniture manufacturing
• German furniture manufacturing
• Sofa manufacturing
• Dining furniture production
• Recliner manufacturing

Headquarters

HQ city

Michelau

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Upholstered Furniture Sales: Revenue from manufacturing and selling premium upholstered furniture (sofas, recliners, dining furniture) through dealer network. B2B transactions with furniture dealers; products also available to end consumers through selected dealers.
2. Care Products (Koinor Care): Specialty cleaning and maintenance products for upholstered furniture sold through dedicated e-commerce shop (moebelpflegeshop.de). Products tested and recommended specifically for KOINOR coverings.
3. B2B Terms and Conditions: Business conducted exclusively with entrepreneurs (§14 BGB), legal entities under public law, or public-law special funds. Payment due at delivery unless otherwise agreed in writing.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Koinor Polstermöbel manufactures premium upholstered furniture (sofas, recliners, accessories) and dining furniture (dinner sofas, chairs, tables) at its Michelau production facilities in Germany. The company offers extensive customization options across leather and textile coverings, dimensions, seating firmness, decorative seams, and integrated functional technology such as TOUCH IT motor adjustments, LED floor-lighting, and massage systems. All products are produced domestically by approximately 450 employees and distributed exclusively through a selected authorized dealer network.

Product overview

KOINOR Polstermöbel GmbH & Co. KG is a German manufacturer of premium upholstered furniture and dining products, producing all items in Germany at Michelau with approximately 450 employees. The company operates two main product lines: the Living Collection (sofas, recliners, accessories) and the Dining Collection (dinner sofas, chairs, tables). Both collections offer extensive customization through leather and textile upholstery options with varying quality grades. The product portfolio includes functional features branded as Invisible Technology, featuring TOUCH IT motor-controlled adjustments, LED floor-lighting, and integrated massage systems. Decorative seam options and the 3D Product Configurator enhance customization capabilities. Products are distributed exclusively through authorized dealers, supported by a dealer search tool integrated with Google Maps and international representatives across global markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Sofas
• Liegen & Sessel (Recliners & Chairs)
• Accessories
• Dinner Sofas
• Stühle (Dining Chairs)
• Esstische (Dining Tables)
• Koinor Care

Quantifiable outcome

• 2-year guarantee period on all products
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Rohleder (Weberei Rohleder)coreTechnology or IntegrationRohleder weaving mill in Upper Franconia supplies premium fabrics including STUDIOLINE collection with Q2 Charmelle brand quality. KOINOR offers 5-year warranty on all products using Rohleder fabrics. Partnership provides materials for textile coverings meeting DGM quality guidelines.
• LCK GmbHcoreStrategic or Co-development PartnerExclusive care product partner. KOINOR exclusively recommends LCK GmbH cleaning and maintenance products for all coverings. Products have been intensively tested and optimally adapted to KOINOR products. Warranty claims excluded when non-recommended products are used.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Natuzzi: Italian-origin premium upholstered furniture group with both retail (Natuzzi Italia, Natuzzi Editions) and wholesale channels — comparable premium leather upholstery, but with a much larger global footprint including owned retail.
• B&B Italia: Italian high-end upholstered and contemporary furniture manufacturer with strong international dealer presence — comparable premium price tier, comparable craftsmanship and customization, but broader portfolio.
• Cassina: Italian design-led furniture brand (Haworth-owned) producing upholstered seating, case goods, and iconic designer collaborations — comparable premium positioning and global dealer footprint, but with a stronger design/architectural focus.
• Poltrona Frau: Italian premium upholstery and leather furniture maker with strong heritage, broader portfolio including contract and automotive seating, and global showroom network — comparable premium leather upholstery and customization, but larger and more diversified.

Direct peers

• Ercol: British heritage furniture manufacturer producing upholstered seating and dining furniture with strong craftsmanship credentials and a dealer-led UK/international footprint — directly comparable craftsmanship-led premium positioning and dining/living portfolio.
• Stressless (Ekornes): Norwegian premium recliner and functional seating brand with patented comfort technologies and a global specialist dealer network — directly comparable functional-feature positioning and dealer-led premium distribution.
• Walter Knoll: Premium German seating and sofa manufacturer with strong design heritage and customization, operating through specialist dealers — directly comparable premium upholstery positioning and European dealer-led distribution.
• Rolf Benz: German premium upholstered furniture brand known for high-end sofas and recliners with functional features, distributed through a specialist dealer network — directly comparable Made-in-Germany premium positioning and product mix.
• Himolla: German manufacturer specializing in premium recliners and functional upholstered furniture with integrated technologies, distributed through furniture dealers across Europe — overlapping functional-feature focus and German craftsmanship positioning.
• Hülsta: German premium household furniture manufacturer producing upholstered and case goods in Germany, selling through an authorized dealer network across Europe with extensive customization — the closest direct peer to KOINOR in category, geography, and channel model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/koinor_sofa
• Facebookfacebook.com/koinor.international

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koinor Polstermöbel