The Electronic Cigarette Company

What The Electronic Cigarette Company does

The Electronic Cigarette Company (TECC) is a UK-based, direct-to-consumer e-commerce retailer of vaping products, established in 2008 and operating as part of the UKVB Group. Headquartered in Accrington, Lancashire, the company sells vape kits, e-liquids, prefilled and refillable pods, coils, tanks, accessories, disposable alternatives (post the June 2025 UK disposable ban), and oral nicotine pouches through its own website at theelectroniccigarette.co.uk, with phone and live-chat support, free UK shipping on orders over £15, next-day dispatch, and a price-match guarantee. It serves two principal personas: adult smokers transitioning to vaping and existing vapers replenishing hardware and consumables.

The product range combines multi-brand third-party distribution (Hayati, Lost Mary, SKE, IVG, Hyola, Vaporesso, OXVA, SMOK, VOOPOO, Innokin, ELUX, ElfLiq, Bar Juice) with own-brand assets including the TECC Sono and Sono Mini pod kits and the Ohm Brew e-liquid family (Nic Salt, Double Brew Bar Series, Double Brew Originals, Double Brew XL shortfill). The business model is a hybrid of one-time product sales, recurring pod subscriptions (Elf Bar Lost Mary and SKE 600 Pro at £30 for 8 packs, 2-6 week cadence), multi-buy promotional bundles (4 for £9.99, 3 for £10, 2 for £20 on e-liquids), and the Vape Plus loyalty programme offering a minimum 10% site-wide discount and free shipping.

TECC is a private limited company (Company No. 7814632), employs 11-50 staff, holds a "5 Stars Rated Excellent" Trustpilot rating, is a member of the Independent British Vape Trade Association (IBVTA), complies with UK TRPR regulations, and enforces 18+ age verification. Revenue, headcount trends, and ownership structure within the UKVB Group are not publicly disclosed.

Name

The Electronic Cigarette Company

Legal name

The Electronic Cigarette Company

Website

https://theelectroniccigarette.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

The Electronic Cigarette Company (TECC) is a UK-based, direct-to-consumer e-commerce vape retailer founded in 2008 and part of UKVB Group, selling vape kits, e-liquids, pods, coils, disposable alternatives, and oral nicotine pouches to adult smokers transitioning to vaping and existing vapers.

Ownership category

akta.pro rank

Product category

Vape Retail

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)

akta.pro primary industry

Vape & E-Cig Online Retail (DTC & Marketplaces) (CRANAEAB)

akta.pro secondary industries

Dedicated Vape & E-Cigarette Shops (Specialty Retail) (CRANAEAA), E-liquids & Nicotine Salts Manufacturing & Brands (CRADAJAG), Smoking Cessation & Nicotine Replacement Therapy (Gum, Patches, Lozenges) (CRADAMAI)

Keywords

• Vape retail
• E-cigarette products
• Vaping hardware
• E-liquid sales
• Online vape store

Headquarters

HQ city

Blackburn

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: Direct sales of vaping products including e-liquids, vape kits, pods, coils, tanks, and accessories through their e-commerce platform. Revenue generated from one-time purchases across various product categories.
2. Subscription Services: Recurring subscription revenue from pod subscription services including Elf Bar Lost Mary Pod Subscription (£30 for 8 packs, £3.75 per pack) and SKE 600 Pro Pod Subscription (£30 for 8 packs, £3.75 per pack). Subscriptions deliver every 2-6 weeks with free shipping and Vape Plus membership benefits.
3. Multi-Buy Deals: Volume-based revenue through multi-buy promotions including 4 for £9.99, 3 for £10, 2 for £20 e-liquid deals, encouraging larger order values through discounted bundles.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Electronic Cigarette Company (TECC) is a UK-based direct-to-consumer e-commerce retailer specialising in vaping products. It sells e-cigarettes, vape starter kits, pod systems, e-liquids, coils, tanks, pods, oral nicotine pouches, and accessories from leading third-party manufacturers alongside its own TECC-branded hardware. The company operates exclusively online through theelectroniccigarette.co.uk, offering subscription pod services, multi-buy deals, and a Vape Plus loyalty programme.

Product overview

The Electronic Cigarette Company (TECC) is one of the UK's original online vape stores, founded in 2008, operating as part of the UKVB Group. The company operates a multi-category e-commerce platform selling vaping products rather than a unified software product. The product portfolio consists of: (1) TECC-branded hardware including the Sono and Sono Mini pod kits with proprietary smart power technology; (2) a comprehensive range of third-party vaping hardware from brands such as Hayati, Lost Mary, IVG, SKE, Vaporesso, OXVA, SMOK, and VOOPOO; (3) e-liquid products across multiple formats including Ohm Brew nic salts, Double Brew Bar Series (48 flavours), Double Brew Originals, and Double Brew XL shortfills; (4) disposable alternative pod kits offering 6,000 to 30,000 puffs as TPD-compliant replacements following the June 2025 disposable ban; (5) vape pods, coils, tanks, and accessories; (6) oral nicotine products including nicotine pouches; and (7) subscription and loyalty services. The company does not offer a software platform, API, or SaaS product, but provides consumer-facing retail operations with services including Vape Plus loyalty programme, price match guarantees, and recurring subscription options.

Differentiator

Problem solved

Functional benefit

Products and services

• TECC Sono Pod Kit
• TECC Sono Mini Pod Kit Compact TECC-branded starter kit with 1100mAh battery, 35W max output, automatic power recommendation, dynamic battery light display, and 2A fast charging. Designed for beginners moving from disposables or smoking.
• Vape Kits Comprehensive range of vaping hardware including starter kits, pen kits, mod kits, and pod kits from leading manufacturers such as Aspire, GeekVape, Innokin, OXVA, SMOK, Vaporesso, VOOPOO, Hayati, Lost Mary, IVG, and SKE. Caters to both beginners and advanced users with MTL and DL options.
• E-Liquids Extensive range of vape liquids including nic salts, bar salts, shortfills, nic shots, high VG, and 50/50 options. Features own-brand TECC e-liquids plus third-party brands including Ohm Brew, ELFLIQ, MaryLiq, Crystal Bar, Bar Juice 5000, Elux, Vampire Vape, and IVG. Available in multiple nicotine strengths and flavour profiles.
• Disposable Alternatives TPD-compliant post-June 2025 alternatives to banned disposables, including all-in-one rechargeable and reusable prefilled pod kits from Hayati, Lost Mary, SKE, IVG, Hyola, Feoba, Gold Bar, and Titan. Offer 6,000 to 30,000 puffs with multi-flavour options.
• Vape Pods Replacement and prefilled vape pods from brands including Lost Mary, Elf Bar, OXVA, SKE, Vaporesso, IVG, Hayati, and Hyola. Includes both disposable pods and refillable pod options.
• Coils
• Tanks Vape tanks including sub-ohm and pod tanks from leading manufacturers.
• Oral Nicotine Pouches Nicotine pouches and oral nicotine products including Pablo, Killa, ZYN, and NicLeaf brands in various flavours and strengths.
• Accessories Vaping accessories including mouthpieces, battery chargers, battery cases, sleeves, and replacement batteries in various styles.
• SKE 600 Pro Pod Subscription Recurring delivery subscription service for SKE 600 Pro pods at £3.75 per pack (8 packs per delivery). Customers choose from 25 flavours and select delivery frequency of 2-6 weeks with free shipping.
• Elf Bar Lost Mary Pod Subscription Subscription service for Elf Bar 600 and Lost Mary BM600 prefilled pods at £30 for 8 pods (£3.75 each). Includes Vape Plus membership with 10% discount site-wide and free shipping on all orders.
• Vape Plus Loyalty Programme Customer rewards programme offering free UK shipping on all orders, minimum 10% automatic discount on full-priced items, and exclusive Vape Plus promotional days throughout the year.
• Price Match Guarantee Price matching service offering double the difference back if identical products found cheaper elsewhere. Applied to e-liquids and coils.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vape Club: UK-based online vape specialist with a comparable range of vape kits, e-liquids, pods, and accessories targeting adult smokers transitioning to vaping. Competes head-to-head with TECC on price match guarantees, multi-buy deals, and customer service positioning.
• 88Vape: UK value-positioned online vape and e-liquid retailer selling own-brand and third-party products. Comparable on DTC e-commerce mechanics, multi-buy/bundle pricing, and broad adult smoker/vaper targeting, with a sharper value-brand positioning than TECC.
• Totally Wicked: Long-established UK vape retailer combining online and physical stores with own-brand e-liquids and hardware. Comparable in product range, regulatory compliance focus, and adult-vaper customer base, with a stronger own-brand manufacturing heritage.
• VPZ: UK vape specialist with a significant physical retail footprint (over 190 stores) plus an online store. Comparable in product categories and adult customer targeting, but VPZ's brick-and-mortar emphasis differentiates its channel mix from TECC's pure-play DTC model.
• Vape Superstore: One of the largest UK online vape retailers, offering a similar multi-category catalogue of vape kits, e-liquids, pods, and disposable alternatives through a DTC e-commerce platform. Directly comparable on product breadth, target customer (adult smokers/vapers), and subscription/multi-buy mechanics.
• E-Liquid Direct: UK online vape retailer specialising in e-liquids, shortfills, and vape hardware. Comparable on adult vaper customer base and product categories, with a deeper e-liquid focus than TECC's broader kits-and-accessories mix.

Emerging players

• Vampire Vape: UK-based e-liquid manufacturer and brand-owner selling direct and through retailers. Comparable through TECC's own-brand e-liquid strategy (Ohm Brew/Double Brew) and overlapping customer base of adult vapers; competes more as a brand than as a multi-category retailer.
• Lost Mary (Elf Bar): Major UK vape brand owned by Elfbar/Hayes, sold by TECC but increasingly selling direct to consumers. Comparable on product categories (prefilled pods, disposables/disposable alternatives) and target customers; a brand-side counterpart rather than a retailer peer.

Broad incumbents

• Vuse (BAT): British American Tobacco's global vape brand with strong UK retail and online presence in pod systems and e-liquids. Comparable as a vape category competitor, but operates at much larger scale, with parent-company tobacco resources and multi-region distribution TECC lacks.

Others

• ZYN (Swedish Match / Philip Morris): Global oral nicotine pouch brand now sold within TECC's oral nicotine category. Relevant as an adjacent nicotine format competing for the same adult smoker/vaper wallet; not a retailer but a category-shaping supplier/branded product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/teccompany
• YouTubeyoutube.com/@TECC-Official
• Facebookfacebook.com/The-El
• Instagraminstagram.com/tecc.co.uk
• LinkedInlinkedin.com/company/the-electronic-cigarette-company-uk-ltd

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Electronic Cigarette Company