Hama Polska

What Hama Polska does

Hama Polska Sp. z o.o. is the Polish operating subsidiary of the German accessories manufacturer Hama GmbH & Co KG (founded in 1923). The Polish entity was established in 2023 with 20,000,000 PLN in registered share capital and is headquartered in Robakowo (Gądki), Poland, employing 101–250 staff. Its core business is the distribution and selective production of consumer electronics accessories across roughly eleven product categories: smartphone accessories (chargers, cables, cases, screen protectors, power banks), smart-home devices (Matter-compatible lighting, WiFi sockets, cameras, motion sensors, thermostats), wearables (GPS/AMOLED smartwatches), audio (Bluetooth headphones, speakers, DAB+/internet radios, audio cables), TV and home cinema accessories (HDMI 8K cables, mounts, universal remotes, projector accessories), computer peripherals (laptop chargers, ergonomic mice/keyboards, USB hubs, docking stations), tablet and e-book accessories, photography gear (bags, tripods, filters, memory cards), photo frames and albums, automotive and travel accessories, and small household appliance accessories.

The company runs a dual-channel go-to-market model: a direct-to-consumer e-commerce storefront at hama.com/pl/pl offering free shipping over 100 PLN, 30-day returns, and payments via PayPal, Klarna, credit cards, and SEPA direct debit, and a separate B2B trade portal at business.pl.hama.com restricted to registered business buyers, with free shipping on orders over 1,000 PLN net. Domestic fulfillment is handled by DPD Poland. The company maintains an active digital marketing presence on Facebook, Instagram, YouTube, and TikTok and runs segmented email newsletters through Emarsys targeted at dealers and bargain-market consumers. Its smart-home products are interoperable with the Matter protocol, Amazon Alexa, and Google Home, and consumer-electronics SKUs support a broad set of wired and wireless connectivity standards (HDMI, USB-C, USB-A, Bluetooth, WiFi). Pricing spans budget accessories (power banks at 134.90 PLN) to premium smartwatches (499 PLN) and high-power speakers (1,099 PLN), with unit pricing as the primary model across both consumer and trade channels.

Name

Hama Polska

Legal name

Hama Polska Sp. z o.o.

Website

https://pl.hama.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

101–250 employees

Short description

Hama Polska Sp. z o.o. is the Polish subsidiary of German accessories maker Hama GmbH & Co KG, distributing and producing consumer electronics accessories — smartphone, smart home, wearables, audio, TV, computer, photography, and travel categories — to Polish consumers via e-commerce and to trade partners via a dedicated B2B portal.

Ownership category

akta.pro rank

Product category

Consumer Electronics Accessories

NAICS

Electronics and Appliance Retailers (4492), Household Appliances, Electric Housewares, and Consumer Electronics Merchant Wholesalers (42362)

SIC

Electronic Components & Accessories (3670)

akta.pro industry

PRIMARYCRAAAJAK

Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders)

Consumer Products & Retail/Apparel, Footwear & Accessories/Accessories (Bags, Belts, Hats, Scarves, Small Leather Goods)

Keywords

• Consumer electronics accessories
• Smartphone accessories
• Smart home devices
• Computer peripherals
• Photography accessories

Headquarters

HQ city

Gadki

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Revenue model

1. Hardware/Product Sales: Hama generates revenue through the direct sale of consumer electronics accessories including GSM accessories, smart home devices, audio equipment, computer peripherals, and photography accessories through its e-commerce platforms and distribution network.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Hama Polska distributes and sells a broad portfolio of branded consumer electronics accessories under the Hama brand, including smartphone accessories (chargers, cables, cases, screen protectors, Bluetooth headphones), smart home products (Matter-compatible smart lighting, WiFi sockets, security cameras, thermostats), wearables (GPS smartwatches, fitness bands), audio products (headphones, speakers, digital radios), TV/home cinema accessories (HDMI cables, mounts, universal remotes), computer peripherals (mice, keyboards, webcams, USB hubs, docking stations), tablet/e-book accessories, photography accessories, photo frames and albums, car and travel accessories, and small household appliance accessories. Sales are conducted through a consumer e-commerce store (hama.com/pl/pl) and a dedicated B2B portal (business.pl.hama.com) for trade partners, with DPD courier fulfillment across Poland.

Product overview

Hama Polska is a subsidiary of German company Hama GmbH & Co KG, established in 1923, offering a comprehensive portfolio of consumer electronics accessories and smart home products. The offering spans multiple product categories: smartphone accessories (chargers, cables, cases, screen protectors, Bluetooth headphones), Smart Home devices (Matter-compatible smart lighting, WiFi sockets, security cameras, motion sensors, thermostats, Alexa/Google Home compatible devices), Wearables (fitness bands, GPS smartwatches with AMOLED displays), Audio products (wireless and wired headphones, speakers, digital radios, audio cables/adapters), TV/Home Cinema accessories (HDMI cables, TV mounts, satellite accessories, universal remotes, projector accessories), Computer peripherals (laptop chargers, wireless/ergonomic mice and keyboards, webcams, USB hubs, docking stations, memory cards), Tablet/e-book accessories (protective cases, keyboards, screen protectors, chargers), Photography accessories (camera bags, tripods, GoPro accessories, lenses, memory cards), Photo frames and albums, Car/travel accessories, and Small household appliance accessories (weather stations, flashlights, lamps). The company positions itself as a broad consumer electronics accessory provider with both B2C (retail) and B2B (business portal) sales channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Smartwatch 9000

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Partnerships

One partnership is on record.

• DPD PolandoperationalChannel Partner/ Reseller/ DistributorDPD Poland serves as the primary courier and logistics partner for Hama Polska, handling domestic deliveries of online orders to consumers and businesses across Poland.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• JBL (Harman / Samsung): JBL is a major audio brand under Harman/Samsung, directly overlapping Hama's headphones, Bluetooth speakers, and soundbar-mount categories — but it sits inside a broader consumer-audio ecosystem rather than as an accessory specialist.
• Logitech: Logitech is a larger incumbent in computer peripherals (mice, keyboards, webcams, headsets) that overlaps with Hama's computer accessories category, but operates as part of a much wider PC ecosystem portfolio rather than as an accessory specialist.
• Xiaomi: Xiaomi is a global tech ecosystem company with a large portfolio of low-priced consumer electronics accessories (audio, smart home, wearables, chargers) that overlaps meaningfully with Hama's B2C catalog and competes on price in CEE retail channels.

Direct peers

• Anker Innovations: Anker is the largest direct competitor in consumer electronics accessories globally, with overlapping categories in chargers, cables, power banks, hubs, and audio. Anker competes head-on with Hama across nearly all the same B2C product lines in Poland and Europe.
• Baseus: Baseus is a Chinese consumer electronics accessories brand with broad coverage across phone cases, car holders, chargers, and audio — a near-direct competitive overlap with Hama's smartphone and audio accessory lines.
• Belkin: Belkin is a US-based consumer electronics accessories brand with a directly comparable product range (chargers, cables, smart home, screen protection). It is a frequent competitor in the same retail channels where Hama's accessories are sold.
• Ugreen: Ugreen is a Chinese accessories brand with strong EU presence, competing directly in chargers, USB-C hubs, HDMI cables, and GaN power products — categories that overlap Hama's core catalog.
• Ansmann: Ansmann is a German accessories/batteries brand with a multi-category catalog (charging, power supplies, mobile accessories) directly overlapping Hama's small-electrical and mobile-accessory categories in DACH/CEE retail channels.
• Cellularline: Cellularline is an Italian mobile accessories brand with a similar B2B + B2C distribution model and product focus (cases, chargers, audio, in-car accessories), making it a close functional peer across Europe.
• Goobay: Goobay is a German accessories brand operating with a comparable catalog (cables, adapters, charging, AV accessories) and serving similar European retail channels — a regionally closest direct peer to Hama.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/TheHamaPolska
• Facebookfacebook.com/hama.polska
• Instagraminstagram.com/hama_polska
• TikToktiktok.com/@hamapolska

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hama Polska