What Schroter does

Schröter Werbeagentur GmbH is a privately held, family-owned full-service advertising agency headquartered in Mülheim an der Ruhr, Germany, operating since 1994 under managing director Hubert Schröter. The firm delivers integrated marketing and communication services across the full creative spectrum — corporate design and branding, website design and CMS-based development, SEO/SEA and online marketing, social media management, photography and film production, print and packaging design, copywriting, campaign planning, and strategic consulting — with all disciplines staffed in-house by a team of approximately 10-15 designers, strategists, copywriters, photographers, filmmakers, and social media professionals.

The agency's technology stack consists of standard web development and CMS platforms, standard SEO/SEA tools, Google Analytics, and a recently introduced layer of generative AI tools used for text drafting, image editing, and multimodal research, all positioned as productivity aids rather than replacements for human creative direction. The firm maintains minor technology relationships with Strato (hosting), Google Analytics, CCM19 (cookie consent), and Google Fonts.

Schröter generates revenue through project-based professional services fees and ongoing retainer arrangements, with pricing tailored to scope, complexity, and client requirements and not publicly disclosed. Its customer base spans SMEs and large corporations, municipalities and public institutions (water management associations, welfare organizations), healthcare providers, and select restaurants and artisan businesses, concentrated in the regional North Rhine-Westphalia market. Go-to-market is relationship-led direct sales, supported by a portfolio website, an Instagram presence, and an internal journal. The agency holds no external investment, operates without disclosed subsidiaries, and conducts no M&A activity.

Name

Schroter

Legal name

Schröter Werbeagentur GmbH

Website

https://schroeter-werbung.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Schröter Werbeagentur GmbH is a family-owned, full-service German advertising agency in Mülheim an der Ruhr delivering integrated branding, web, digital marketing, social media, photography, film, print, and strategic communications services to SMEs, large corporations, municipalities, and public institutions in North Rhine-Westphalia.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising, Public Relations, and Related Services (5418), Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Copywriting & Editorial Production (BPAFAIAA)

Keywords

• Advertising agency services
• Brand identity design
• Corporate communication
• Digital marketing services
• Creative campaign production

Headquarters

HQ city

Mülheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Creative and Digital Services: Project-based professional services including corporate design, branding, website development, online marketing, social media management, photography, video production, print materials, and campaign execution. Revenue generated through individual project fees and ongoing retainer arrangements.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Schröter Werbeagentur is a full-service advertising agency that delivers integrated creative communications for businesses, municipalities, and institutions. Its core offerings span corporate design and branding, website design and development, online marketing (SEO/SEA), social media management, photography and film production, print and offline communications, packaging design, campaign planning, and strategic consulting, all produced in-house by a team of designers, strategists, copywriters, photographers, filmmakers, and social media professionals.

Product overview

Schroter is a full-service advertising agency offering integrated marketing and communication services. Their portfolio spans design/branding (corporate identity, logo development, packaging), digital services (web development, SEO/SEA, social media marketing), content production (photography, video, copywriting), print communications (brochures, magazines, annual reports), and strategic consulting. The agency provides an all-in-house approach combining strategy, design, web, online marketing, content, film, and production under one roof. Their service offering functions as a unified integrated communication offering rather than discrete software products, with no individual named platforms or modules but rather service disciplines that work together holistically for clients ranging from startups to large corporations and institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Design, Corporate Identity & Branding Development of visual brand identities including logo design, complete corporate design systems, style guides, and business stationery for businesses and organizations. Creates consistent visual systems that work across all media and build recognition and trust.
• Websites, UX & Development Design and development of websites with user-centred UX, CMS integration, responsive design, and barrier-free (accessibility) implementation for businesses and institutions. Includes ongoing maintenance and further development services.
• Online-Marketing / SEO / SEA Digital marketing services including performance strategy, Google Ads campaigns (Search, Display, Performance Max), SEO optimization, conversion optimization, lead tracking, and ongoing analysis and reporting for clients seeking measurable digital results.
• Social Media Marketing Strategic social media positioning including content strategy, topic development, editorial planning, campaign management, paid media, community management, and performance monitoring and optimization for clients across industries.
• Photography, Film & Content Production Professional photography and video production including image films, social media clips, corporate photography, storyboard development, and post-production for clients seeking visual concepts that bring brands to life.
• Print & Offline Communication Print design and production including flyers, brochures, magazines, product catalogues, annual reports, sustainability reports, editorial design, infographics, and production supervision with finishing and material consultation for organizations requiring tangible communications.
• Campaigns & Media (Kampagnen & Medien) Campaign development and media planning across channels, including strong creative ideas, cross-media planning, media consulting, and print and out-of-home advertising execution for clients seeking integrated marketing campaigns.
• Strategic Consulting (Strategische Beratung) Strategic consulting including brand and corporate positioning, target group and competitive analysis, communication architecture, strategy workshops, and long-term brand development for clients seeking strategic direction.
• Communication & Text (Copywriting) Copywriting and content development including claims, campaign headlines, storylines, editorial content, brochures, magazines, editorial planning, and content development aligned with brand voice for clients needing messaging and editorial direction.
• Packaging Design (Verpackungsdesign) Packaging design services including packaging concept and design, brand integration, assortment structure, redesign and design optimization, point-of-sale and shelf impact, and production supervision for consumer products brands.

Quantifiable outcome

• Full brand identity and website delivered in 45 days for Gemeinschaftspraxis am Stadtwald
• +1 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Grabarz & Partner: Hamburg-based independent creative agency with integrated brand, design, digital, and content offerings. Comparable mid-sized German full-service creative agency focused on integrated campaigns for established brands.
• Lukas Lindemann Rosinski: Düsseldorf-based creative agency offering brand strategy, design, digital, and content production. Strongly comparable as a mid-sized German integrated creative agency in the Rhine-Ruhr region serving similar SME and enterprise clients.
• kempertrautmann: Hamburg creative agency with integrated brand, design, content, and digital capabilities. Comparable as a mid-sized German full-service agency emphasizing in-house creative disciplines and cross-channel campaign work.
• Strichpunkt Design: Stuttgart-based agency specializing in brand strategy, corporate design, digital, and editorial design. Comparable mid-sized German full-service agency with strong design orientation and integrated in-house capabilities.
• Kolle Rebbe: Hamburg-based creative agency offering brand strategy, design, content, and digital services for SMEs and large brands. Closest comparable in terms of integrated mid-sized full-service creative agency model serving German clients.

Broad incumbents

• Thjnk: Hamburg and Zurich-headquartered creative agency group offering brand strategy, digital, and integrated campaigns. Comparable German-rooted full-service agency though materially larger and internationally positioned.
• Jung von Matt: Major German creative agency headquartered in Hamburg with offices across Europe. Comparable full-service model spanning brand strategy, design, digital, and content production, but materially larger in headcount and award-winning reputation.
• Serviceplan Group: Largest independent agency group in Europe, headquartered in Munich. Directly comparable integrated service model (strategy, creation, media, digital, technology) under one roof, but operating across multiple international markets with thousands of employees.
• Scholz & Friends: Hamburg-headquartered full-service creative agency founded in 1981, part of the WPP network. Directly comparable as a German full-service advertising agency offering integrated strategy, design, digital, and campaign work — though operating at significantly larger scale than Schröter.

Emerging players

• UEBERBOTSCHAFTER: Hamburg-based creative agency with integrated brand, digital, and content services. Comparable smaller-scale German full-service agency with similar mid-market positioning and integrated in-house creative production model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/schroeter.werbung

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schroter