ClickEnergy
ClickEnergy is a private Northern Ireland electricity supplier (Project Plug Limited) serving domestic, commercial, and farm customers with keypad and bill-pay tariffs, ranked No. 1 in the Consumer Council's customer satisfaction survey.
- Company typePrivate
- Founded2015
- HeadquartersDerry, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What ClickEnergy does
ClickEnergy (legal entity: Project Plug Limited) is a private electricity supplier headquartered in Derry/Londonderry, Northern Ireland, serving domestic residential, commercial, and farm customers. Founded in 2015 and operating with 51-100 employees, the company is regulated by the Utility Regulator for Northern Ireland and ranked No. 1 in the Consumer Council's Electricity Suppliers Customer Satisfaction Survey (82% satisfaction, August 2020). Its product portfolio is structured around two core metering models: Keypad (pay-as-you-go) tariffs and Bill Pay (monthly subscription) tariffs, each with multiple variants including 24-Hour Standard, Fixed Saver, Economy 7, Day & Night, Powershift, Twilight, Round The Clock, and Saver options. A Green Tariff provides electricity sourced from renewable sources.
The company operates a direct-to-consumer go-to-market model with customers able to switch online via the website, by phone, or through live chat. Revenue is generated through electricity supply tariffs on a subscription-recurring (monthly billing) and usage-based (pay-as-you-go top-up) basis, with keypad top-ups available from as little as £5. Distribution relies on an online self-service portal, a freephone contact center, and physical retail channels including the PayPoint network and Post Office branches for voucher redemption. The company does not own generation or network assets; it is a retail supplier purchasing wholesale electricity and operating exclusively within Northern Ireland.
Beyond core supply, ClickEnergy operates the Clickbacks loyalty scheme and Friends with Benefits referral program to support customer retention, provides energy efficiency advisory services under the Click Smart Energy brand, and maintains a Critical Care Register for vulnerable customers. Key partnerships include NIE Networks (the regional network operator), PayPoint (payment processing), the Post Office (voucher redemption), and Samaritans (charitable support). There is no disclosed venture capital or private equity ownership, no funding rounds, no M&A activity, and no geographic expansion beyond Northern Ireland.
ClickEnergy firmographics
Firmographics- Name
- ClickEnergy
- Legal name
- Project Plug Limited
- Website
- https://clickenergyni.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ClickEnergy is a private Northern Ireland electricity supplier (Project Plug Limited) serving domestic, commercial, and farm customers with keypad and bill-pay tariffs, ranked No. 1 in the Consumer Council's customer satisfaction survey.
- Ownership category
- akta.pro rank
ClickEnergy industry classification
Industry- Product category
- Retail Electricity Supply
- NAICS
- Electric Power Generation, Transmission and Distribution (2211)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- Green Tariffs & Utility Renewable Supply Programs (EUAGADAJ)
- akta.pro secondary industry
- Green Tariff & Renewable Add-On Brokerage (RECs/GoOs Bundled Offers) (EUAGAEAJ)
Keywords
Where ClickEnergy is headquartered
LocationHeadquarters
- HQ city
- Derry
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
ClickEnergy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Electricity Supply: Supplying electricity to domestic, commercial, and farm customers across Northern Ireland through various tariff plans including keypad (pay-as-you-go) and bill pay (monthly billing) options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Keypad 24-Hour Standard Tariff |
| Usage-based | Pay-as-you-go | Keypad Fixed Saver Tariff |
| Usage-based | Pay-as-you-go | Keypad Economy 7 Tariff |
| Usage-based | Pay-as-you-go | Keypad Day & Night Tariff |
| Usage-based | Pay-as-you-go | Keypad Powershift Tariff |
| Subscription | Monthly | Bill Pay 24-Hour Standard Tariff |
| Subscription | Monthly | Bill Pay Fixed Saver Tariff |
| Subscription | Monthly | Bill Pay Economy 7 Tariff |
| Subscription | Monthly | Green Tariff Option |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
ClickEnergy product offering
Product offeringCore offering
ClickEnergy supplies electricity to domestic, commercial, and farm customers across Northern Ireland. Customers can choose between a keypad pay-as-you-go tariff or a bill pay monthly billing tariff, with optional renewable (green) energy and a sell-your-renewables service for small generators.
Product overview
ClickEnergy is a Northern Ireland electricity supplier offering a unified portfolio of electricity tariffs and services. The core product consists of two main metering systems: Keypad (pay-as-you-go) tariffs and Bill Pay (monthly billing) tariffs, each with multiple variants including Standard, Fixed Saver, Economy 7, Day & Night, and specialized options like Powershift and Twilight. Beyond basic electricity supply, ClickEnergy offers a Green Tariff for renewable energy, a Clickbacks loyalty program, and a Friends with Benefits referral scheme. Additional services include keypad top-up functionality (online, phone, and PayPoint), energy efficiency advisory (Smart Energy), and support services for vulnerable customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Keypad Electricity (Pay-as-you-go)
Quantifiable outcome
- 82% customer satisfaction score in Consumer Council survey
- +1 more outcomes
Companies that use ClickEnergy
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
ClickEnergy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ClickEnergy partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- NIE Networks LtdcoreNIE Networks Ltd is the electricity network company responsible for power lines and equipment in Northern Ireland. They handle power outages and network maintenance. ClickEnergy refers customers to NIE Networks for power cut reporting and network issues.
- PayPointcorePayPoint provides the retail network for keypad meter top-ups. ClickEnergy customers can top up their electricity at any store with a PayPoint terminal, found via the PayPoint locator tool.
- Post OfficecorePost Office branches serve as redemption points for keypad customer vouchers, including government energy support payments (£600). Customers can deposit payments directly into bank accounts or receive cash at Post Office locations.
- SamaritansminorClickEnergy partnership with Samaritans involving charitable donations. The company supports Samaritans as part of their corporate social responsibility initiatives.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
ClickEnergy competitors and assessment
Company assessmentDirect peers
- SSE Airtricity: One of the largest electricity (and dual-fuel) suppliers in Northern Ireland and the Republic of Ireland, with significant NI market share. Directly competes with ClickEnergy on domestic and commercial tariffs within the same NI retail pool.
- Electric Ireland: Rep of Ireland incumbent electricity supplier with cross-border footprint reaching NI business and domestic customers. Operates in the same all-island electricity market and offers comparable tariff structures to ClickEnergy.
- Budget Energy: NI-focused budget electricity supplier competing on price-led propositions to domestic customers. Directly targets the same cost-sensitive, often keypad-based segment that ClickEnergy serves, making it a close head-to-head competitor in NI.
- Flogas Electricity: Energy retailer with electricity supply presence in NI and Ireland, serving domestic and commercial customers. Competes with ClickEnergy for commercial accounts and bundled gas/electricity propositions in the NI market.
- Power NI: Northern Ireland's largest electricity supplier (formerly NIE Energy) serving domestic, commercial, and business customers across NI. Directly competes with ClickEnergy in the same regulated NI retail market, on overlapping tariff types (standard, keypad, time-of-use).
Broad incumbents
- Octopus Energy: Large UK challenger electricity and dual-fuel supplier known for transparent pricing and renewable offerings. While not in NI directly, it represents the broader UK challenger-supplier model that informs NI retail competition and could enter or partner in NI.
- OVO Energy: Major UK electricity and gas retailer serving millions of customers. Operates GB retail, but its UK-wide brand, green-tariff positioning, and customer-experience-led growth model make it directly comparable to ClickEnergy's strategy at a larger scale.
Emerging players
- Utilita Energy: UK-focused PAYG/prepayment electricity and gas specialist with strong keypad customer base. Closely comparable to ClickEnergy's keypad/PAYG operating model and to its target customer profile of cost-sensitive domestic users.
- Good Energy: UK renewable electricity supplier and small-scale generator offtaker. Comparable to ClickEnergy's renewable tariff offering and its interest in buying small-scale 'Sell Your Renewables' generation from farms and households.
- Ecotricity: UK green-only electricity and gas supplier focused on 100% renewable supply. Closely comparable to ClickEnergy's Green Tariff positioning and ESG-led proposition, though operating primarily in GB rather than NI.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ClickEnergy social profiles
Digital presenceClickEnergy financial estimates
Financial estimateRevenue estimate
Valuation estimate
ClickEnergy leadership team
Management profileNumber of profiles
ClickEnergy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ClickEnergy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ClickEnergy
What does ClickEnergy do?
ClickEnergy supplies electricity to domestic, commercial, and farm customers across Northern Ireland. Customers can choose between a keypad pay-as-you-go tariff or a bill pay monthly billing tariff, with optional renewable (green) energy and a sell-your-renewables service for small generators.
Is ClickEnergy a public or private company?
ClickEnergy is a private company. It is classified as unknown and is currently operating.
When was ClickEnergy founded?
ClickEnergy was founded in 2015. It employs 51 to 100 people.
Where is ClickEnergy based?
ClickEnergy is headquartered in Derry, United Kingdom, in the Europe region.
How does ClickEnergy make money?
One revenue line is on record: electricity Supply.
Who are ClickEnergy's main competitors?
Direct peers on record are SSE Airtricity, Electric Ireland, Budget Energy, Flogas Electricity and Power NI. Broad incumbents are Octopus Energy and OVO Energy. Emerging players are Utilita Energy, Good Energy and Ecotricity.
Does ClickEnergy have an API?
No public API is recorded for ClickEnergy.
What industry is ClickEnergy in?
ClickEnergy's product category is Retail Electricity Supply. Its primary akta.pro industry code is EUAGADAJ, Green Tariffs & Utility Renewable Supply Programs, with a secondary code of EUAGAEAJ, Green Tariff & Renewable Add-On Brokerage (RECs/GoOs Bundled Offers). Its NAICS code is 2211 and its SIC code is 4911.