Earthmiles
Earthmiles was a London-based consumer fitness startup founded in 2015 that tracked healthy activities and rewarded users with exclusive fitness-product deals via a partnerships-led model; its primary domain is now parked, indicating the product is no longer actively operated.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
Earthmiles firmographics
Firmographics- Name
- Earthmiles
- Website
- https://earthmiles.co.uk
- Company type
- Private
- Founded year
- 2015
- Headcount range
- 1–10 employees
- Short description
- Earthmiles was a London-based consumer fitness startup founded in 2015 that tracked healthy activities and rewarded users with exclusive fitness-product deals via a partnerships-led model; its primary domain is now parked, indicating the product is no longer actively operated.
- Ownership category
- akta.pro rank
Earthmiles industry classification
Industry- Product category
- Fitness & Wellness Apps
- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Outdoor Fitness & Park Bootcamps (HSADABAC)
Keywords
Where Earthmiles is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Earthmiles business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Earthmiles product offering
Product offeringCore offering
Earthmiles provides a consumer-facing platform that tracks healthy and fitness activities and rewards users with points redeemable for exclusive deals on fitness products. The service combines activity monitoring with a discount-based loyalty program aimed at motivating healthier lifestyles.
Differentiator
Problem solved
Functional benefit
Products and services
- Earthmiles Fitness Rewards Platform A consumer mobile and web platform that tracks healthy and fitness activities and rewards users with points redeemable for exclusive deals on fitness products. Designed for individual health-conscious consumers seeking tangible incentives for staying active.
Companies that use Earthmiles
Customer profileIdeal customer profiles1 record
Earthmiles technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Earthmiles competitors and assessment
Company assessmentBroad incumbents
- Strava: Strava is the dominant consumer activity-tracking platform with a large partner and rewards ecosystem, setting the category standard Earthmiles competes against for engaged fitness users.
- Fitbit: Fitbit (now part of Google) combines device-led activity tracking with rewards and partner offers, representing the incumbent consumer stack Earthmiles must integrate with or differentiate against.
- Apple Fitness+: Apple Fitness+ bundles activity tracking, guided workouts, and partner rewards inside Apple's broader ecosystem, setting the upstream competitive ceiling for any independent activity-rewards player like Earthmiles.
Direct peers
- Vitality: Vitality is a UK-headquartered health and life insurer whose core proposition converts member activity and healthy behavior into retail, leisure, and fitness discounts — the closest regulated, scaled analogue to Earthmiles' track-and-be-rewarded model.
- Sweatcoin: Sweatcoin rewards users with cryptocurrency or in-app currency for verified walking and running activity and offers a marketplace of partner deals — a directly comparable activity-to-reward model targeting the same UK/global consumer fitness audience as Earthmiles.
- Charity Miles: Charity Miles converts walking, running, and cycling activity into corporate donations, sharing Earthmiles' activity-tracking-meets-reward premise on a charity-funded reward axis.
- Achievement: Achievement pays users cash for linking fitness trackers and meeting activity goals, directly mirroring Earthmiles' track-and-reward mechanic with a monetization layer aimed at health-behavior incentive programs.
- StepBet: StepBet gamifies activity goals into pooled-stake fitness challenges with monetary payouts, occupying the same behavior-incentive/reward niche that Earthmiles targets via discount redemption.
Emerging players
- Wellable: Wellable provides corporate wellness platforms with activity challenges and reward redemption, sharing Earthmiles' activity-into-rewards model but distributed through employer channels.
- HealthyWage: HealthyWage monetizes weight-loss and activity goals through cash prize pools, overlapping Earthmiles' incentive-driven fitness rewards from a weight-management angle.
Market position
Customer concentration
Earthmiles social profiles
Digital presenceEarthmiles financial estimates
Financial estimateRevenue estimate
Valuation estimate
Earthmiles leadership team
Management profileNumber of profiles
Profiles4 records
Earthmiles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Earthmiles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Earthmiles
What does Earthmiles do?
Earthmiles provides a consumer-facing platform that tracks healthy and fitness activities and rewards users with points redeemable for exclusive deals on fitness products. The service combines activity monitoring with a discount-based loyalty program aimed at motivating healthier lifestyles.
When was Earthmiles founded?
Earthmiles was founded in 2015. It employs 1 to 10 people.
Where is Earthmiles based?
Earthmiles is headquartered in London, United Kingdom, in the Europe region.
Who are Earthmiles's main competitors?
Broad incumbents on record are Strava, Fitbit and Apple Fitness+. Direct peers are Vitality, Sweatcoin, Charity Miles, Achievement and StepBet. Emerging players are Wellable and HealthyWage.
Does Earthmiles have an API?
No public API is recorded for Earthmiles.
What industry is Earthmiles in?
Earthmiles's product category is Fitness & Wellness Apps. Its primary akta.pro industry code is HSADABAC, Outdoor Fitness & Park Bootcamps. Its NAICS code is 71394 and its SIC code is 7990.